The Creative Technology Service Reference Model (CTRM) is the sum of the software categories and tools used by creative professionals to store, create, deliver and manage print, video and web output experiences. The CTRM is a look at all the Domains, Areas and Capabilities which make up the creative stack. The CTRM is made up of three core domains: Input, Execution, and Output which follow the process which all creative goes through. Execution is made up of three sub domains: Engagement and Ops management, Creation, and Delivery. Like all reference models, the CTRM is a living breathing thing (if corporations can be people, why not?) and is our current thinking. It is not right or wrong, but a best guess based on the knowledge and input from numerous creative technologists. Let us know what you think.