August 9, 2019
From the Widen Blog: Media Asset Management: What Does it Really Mean?
By Courtney Roe

Media asset management (MAM) is sometimes used interchangeably with digital asset management (DAM). They both help manage assets, but are they really the same thing? Sort of…

What is media asset management?

Media asset management (MAM) is the process and software used to manage high-
volume video and multimedia files. It originated within the film and broadcast industry to accommodate the need to manage large rich media files. As a result, MAM became an essential part of the video production process as it allows you to store and manage your rich media library from a centralized, reliable source.

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August 9, 2019
From CMS Wire: The Uncomfortable Truth About DAM
By John Horodyski

The uncomfortable truth about DAM is it takes a lot of effort, it costs more money than anticipated, it needs more resources than planned, and needs more pre-DAM strategy and effort to make it all work.

But, it’s worth it.

John always remind people to not only be prepared, but be ready for the DAM journey because it will take time, and it will be worth your while.

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July 18, 2019
Picturepark Webinar: Picturepark Content Platform // Introduction | July 29, 10am EDT

Picturepark is offering a webinar to introduce people to the Picturepark Content Platform. The webinar will provide you with:

- A general introduction to Picturepark.
- The Picturepark Content Platform in a nutshell.
- Headless publishing and master data capabilities.
- Semantic metadata & AI principles.

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July 16, 2019
From the Widen Blog: Using File Naming Conventions to Organize Your DAM
By Molly Hamm

The names of people, places, and things help us understand and navigate the world. The same holds true in digital environments, where descriptive names allow files to be easily understood, located, and retrieved.

Everything from file folder directories to collaborative work tools are more effective if their digital files have thoughtful and appropriate names. So it should come as no surprise that strong file naming conventions also help maximize the power and efficiency of a digital asset management (DAM) platform.


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July 16, 2019
From the Tenovos Blog: Why Moving Beyond DAM is Critical for a Sustainable Creative Value Chain
By Neil Grant

Neil often get asked where the idea for a Global Marketing Supply Chain came from and how it sustains the creative value chain. It’s an interesting evolution that comes primarily from the experiences I’ve gained in the field having been fortunate to work with many thought leaders and clients to understand how their businesses have evolved, and the role content has played as we move into this digital-first world.

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July 15, 2019
From Workflow: Nuxeo Study Reveals Sensitive Content Accidentally Leaked From Most Enterprises at Least Once a Quarter

In a recent survey conducted by Nuxeo, the leading cloud-native Content Services Platform (CSP), two-thirds (67 percent) of respondents said sensitive content is accidentally leaked externally at least once a quarter, while one in five (20 percent) said this happens at least once a month.
The survey of 1,000 sales, marketing, and creative professionals in the US and UK also revealed that 74 percent of respondents have recreated content they know exists but cannot find.

A lack of the right tools to manage company content was a clear theme that emerged from the study. More than half of respondents (56 percent) admit to using systems or tools not provided by their company to store and share company content, a concept known as shadow IT.

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July 8, 2019
From Henry Stewart: DAM Europe 2019 Reading List

With DAM Europe just over, here is some great content that you may have missed in the run-up to Europe's largest conference dedicated to Digital Asset Management.



Whether you traveled to London for the event or your on the daily commute, enjoy something to make the journey go that little bit quicker.

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July 8, 2019
From the MediaValet Blog: Project Management and DAM: 4 Reasons Why They’re Better Together

As organizations grow and become more complex, it becomes necessary to implement a project management solution to effectively distribute resources and meet deadlines. But, while a project management solution can help to assign tasks and coordinate people, it doesn’t offer an effective way to manage work-in-progress and final files. This often results in files being stored on individual creatives’ desktops or unorganized in disparate storage solutions.

This is where digital asset management (DAM) comes in.

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PHOTO: TERRY JASKIW
July 8, 2019
From CMS Wire; Taxonomy & Metadata: The Menu and Ingredients for Your DAM Restaurant
By Anjali Yakkundi

Digital asset management (DAM) offers organizations a single source of truth for all their customer experience assets: from images, photos and videos, to 3-D, audio and editorial content. But DAM is more than just a parking lot where those assets sit — it’s an interactive solution that enables organizations to create a true hub for customer experience content.

The key to that difference is its use of metadata and taxonomy. But what exactly are these functionalities? 

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July 3, 2019
Getting a Grip on DAM

Why is Digital Asset Management (DAM) so hard to explain?

We all grasp content. We spend significant portions of our days consuming content - at work, on our mobile devices, at home. Content speaks to us. Digital assets are misunderstood. They are the pieces which, when combined to create content, become a story. Alone, they are someone else’s concern.


Digital assets sit on a file system or a web drive with very limited search capabilities and weak taxonomy. Housing and managing digital assets isn’t really the end use of those assets. The assets appear as content in presentations, articles, websites, catalogs and social media. This is where they are accessed and consumed. The fact that they are shared and accessed easier from a DAM is not relevant to many consumers. It is relevant to the creators.

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July 3, 2019
Nuxeo is Offering a Download of the 2018 Gartner Market Guide for Digital Asset Management (DAM)

According to Gartner research, marketing leaders report allocating 7.4% of the marketing budget to content creation in 2017. Furthermore, marketers named content creation and management as their top two digital priorities for 2018 in a Gartner survey of marketing decision makers conducted at the end of 2017.

Managing marketing assets and scaling content operations are top priorities for marketing leaders, which is driving increased investment in digital asset management platforms.

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July 3, 2019
From the MediaValet Blog: 24 Important Questions to Ask On a DAM Demo

When getting ready to attend a digital asset management demo, preparation can allow you to lead the conversation and truly understand how each vendor can meet your needs.

As part of your preparation, it’s important to have a list of questions that you want answered over the course of the demo. These questions should reflect your must-haves and what you’re hoping to achieve with your new digital asset management system.

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July 2, 2019
From the MediaBeacon Blog: Ways to Ensure Consistency for In-Store Displays

Recently, MediaBeacon has been talking about the importance of creating a standard brand guideline for your company. In order to maintain consistency across all your marketing initiatives and customer touchpoints, a brand standard guideline is crucial.

However, there are more guidelines to consider.

For example, how do you ensure that your retail locations are consistent in terms of the customer experience they cultivate?

Think about Apple, Target, and Lululemon. Despite having thousands of different retail locations, you know exactly where you are when you step into any one of their store locations.

This can be attributed to a thorough visual merchandising guideline.
Merchandising guidelines can help create a consistent customer experience within retail stores, particularly with in-store displays.

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July 1, 2019
From the MediaValet Blog: Digital Asset Management Stakeholders: Creative Operations

With the primary goal of making creative production as efficient, productive and compliant as possible, Creative Operations is responsible for formally defining and streamlining the creative process. They work to optimize workflows for producing, revising and approving creative assets to meet deadlines and stay on budget.


Creative Operations is responsible for optimizing people, technology and processes to deliver the maximum output of creative production. With an increasing need for personalization at scale, they identify tools to minimize gaps in asset production and work with technology vendors to implement new initiatives.

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July 1, 2019
New Guide From Esko: Brand Asset Management - The Formula for Success

Do you know where all your marketing / campaign / packaging assets are? Have you ever used the wrong version of a file? Do you know where your library of packaging specificat ions is? Do you know which existing creative digital assets you could repurpose in your next ad campaign?

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July 1, 2019
From the Bynder Blog: Moda Operandi Case Study

Moda Operandi is a luxury online shopping experience for an affluent clientele who like to stay on the cutting edge of fashion. Moda Operandi is the only online retailer to invite clients to pre-order next season’s looks straight from the runway. They also have an expertly curated in-season boutique of fashions available for immediate purchase.

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June 28, 2019
From the MediaValet Blog: DAM vs. MAM: Which is Right for You?

With 60% of marketers creating at least one piece of content every day, it's becoming increasingly challenging for organizations to effectively organize and manage their growing libraries. This detrimental problem has caused a variety of solutions to emerge, ranging from simple file repositories to enterprise-level digital libraries. But, with each vendor offering similar-sounding features, it can be difficult to nail-down which solution is right for you.

While we've already covered the major differences between DAM and CMS or a file-sharing platform, it's time to tackle another solution: media asset management.

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June 11, 2019
From the Tenovos Blog: Q&A with David Lipsey: The Evolution of Digital Asset Management (DAM), Part 1

Digital Asset Management (DAM) has greatly advanced since its inception 20 years ago, its future is anyone’s guess. At least that’s how David Lipsey, founding partner of KlarisIPand one of the founders of Digital Asset Management, sees it. We had the opportunity to sit down with Lipsey to chat about how DAM came into being, the critical juncture it’s at now, and how it might evolve in the future.

The result is a two-part series including fascinating insights into the world of DAM from the man who first dreamed it into existence.

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June 11, 2019
From the Tenovos Blog; Q&A with David Lipsey: The Evolution of Digital Asset Management (DAM), Part 2

Welcome to part two of our interview around digital asset management (DAM) with David Lipsey, founding partner of KlarisIP and widely known as one of the founders of DAM. While the first part focused on where DAM has been, let’s take a look at what he envisions for the future..

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June 11, 2019
DAM News Round-Up – 10th June 2019
By Charles Russell

A collection of recent DAM-related articles from around the web, sourced from DAM Federation member, Planet DAM.

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June 7, 2019
From the Mediavalet Blog: 5 Components of an Effective Sales Enablement Program

When it comes to sales enablement, the name of the game is getting marketing and sales to work together to help businesses meet their goals. This means that processes, content and technology need to be fine-tuned to deliver maximum bottom-line results. How can this be achieved, and what are some of the pain points of marketing and sales teams, who have yet to align?

Sales Alignment is a goal for many organizations, and for some it is luckily already a reality. According to MarketingProfs, organizations who are in alignment can experience increased quarter achievements by up to 10%, 36% higher customer attention, 38% higher win rates, and 25% faster growth. While these benefits are appealing, the most important factor overall is that sales alignment creates a scalable, repeat revenue generating machine.

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June 7, 2019
From Bynder: Context is Queen - A Mini-Series
By Helena Mrozik

When it comes to content that you actually want to consume, many times it’s just missing the right angle to make the abstract tangible. It’s missing the context. So as I start this mini-series now, I am proclaiming that if content was king in another time, context is queen.

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June 6, 2019
The Business Case for Commercial Digital Asset Management in the Pharmaceutical Industry
By Kerry Gilzene

Digital Asset Management (DAM) is but one workstream among a myriad of other workstreams which pharmaceutical Commercial and Medical Leaders manage on a day-to-day basis. With more brands to be managed per head than a decade ago, this does not get any easier for them……

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June 5, 2019
From the Digital-Asset-Management.com Blog: Metadata

Metadata – it is the lifeblood of your DAM. Taxonomy is critical, UI is a big deal, good processes are important, but without the right metadata, it’s just a big mass of pictures. Who, what, when, where, why, and how are good places to start – the basic building blocks for identifying images in ways that can assist in finding them later.

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PHOTO: RENATA FRAGA
June 3, 2019
From CMS Wire: DAM – and Metadata – Are Your First Defense Against Lost Opportunities
By John Horodyski

A recent article in the Atlantic, “There is Too Much Stuff” posits that, “when you type hangers into Amazon’s search box, the mega-retailer delivers over 200,000 options. On the first page of results, half are nearly identical velvet hangers, and the bulk of the rest are nearly identical plastic. Even if you have very specific hanger needs and preferences, there’s no obvious choice. There are just choices.” 
Sounds like a typical search in DAM, no?

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June 3, 2019
DAM News Round-Up – 27th May 2019
By Charles Russell

A collection of recent DAM-related articles from around the web, sourced from DAM Federation member, Planet DAM.

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June 3, 2019
From CMS Wire and Opentext: A Comprehensive Guide to Enterprise-Grade DAMs

Companies want to know as much as possible about their customers across all of their touchpoints and channels so they can deliver personalized content experiences to the right customers at the right time, provided they have the right software and processes in place.

Getting to a unified CX through a connected enterprise is no small feat though. With the increasing number of channels in use today, how does your organization get the right data into one single customer data platform?

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May 30, 2019
From Henry Stewart: DAM Is For Life, Not Just For Pictures

Watch James Naylor, Group Publishing Systems Manager, Slimming World, present Slimming World’s journey from a 'No DAM' to the initial DAM and beyond. In this interesting and informative presentation, James highlights the ongoing project of tying together the many systems and processes that have been built up by various teams over the past 50 years.

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May 30, 2019
From the Agile Stream Blog: Evaluate DAM: The 10 Core Characteristics of a DAM

With the rise of multi-channel communication and the growing need for media, photos and videos, both for retailers and e-commerce, but also for brands, media, agencies and the press, organizations today feel more than ever the need to put in place tools to aggregate, manage and share all this multimedia content. Hence a growing need for Digital Asset Management (DAM) platforms.

DAM solutions now offer by default many features and cover a wide range of needs, from simple photo and video management (“media library”) to the creation of more complex approval cycles (e.g. for packaging product s), with different deployment options.

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May 30, 2019
From the Real Story Group; Use Scenarios to Get to the Right DAM Shortlist

RSG has always believed that scenario-based analysis represents the most efficient approach to understanding your needs when looking to determine the right vendor shortlist. Vendors will claim broad applicability for their platforms, but RSG find in in reality they tend to excel at a subset of business use cases.


This is especially true in the digital asset management (DAM) world, with a fragmented marketplace featuring a wide variety of suppliers.  So a savvy customer will prioritize their needs.

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May 29, 2019
From the Widen Blog: Understanding Photo Management Software
By Courtney Roe

Compelling images move people. Marketers and creatives have known this for a long time and rely on strong visuals as a foundational element of brand storytelling. They also rely on dependable, easy-to-access tools, so they can spend more time crafting the story itself and less on a cumbersome process.



If you’ve ever managed digital photos you already know many of the challenges. Like how organizing hundreds or thousands of photos can quickly get out of control. How time-consuming it is to search endlessly for the right photo. Or how risky it can be to use a photo that you may or may not still have permission to use. The bottom line is ⏤ if you want to make your brand story more effective, you can’t afford to compromise on managing your assets. You need a robust photo management software solution.

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May 29, 2019
DAM News Round-Up – 20th May 2019
By Charles Russell

A collection of recent DAM-related articles from around the web, sourced from DAM Federation member, Planet DAM.

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May 28, 2019
Introduction to the Digital Asset Lifecycle (DAL)
By Chris Ransick

There's more to digital asset management than just uploading an asset into a digital asset management (DAM) system, applying some metadata and letting users search and download the asset. When working with digital assets, it's essential to understand the milestones which make up the asset's lifecycle, what each milestone entails, and the best practices for its management during each milestone. In this piece, I will look at the milestones which make up the digital asset lifecycle.

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May 28, 2019
From Frederic Sanuy: DAMNY 2019 – Content is King But Distribution is Queen.

Just a few weeks after the 17th #DAMNYC2019 of Henry Stewart DAM New York was as usual the world’s largest conference dedicated to Digital Asset Management. Again this year one of the best gathering of customers (HBO, Hilton, Nestle, Amazon Studios, Dell, PVH, University of Central Arkansas, American Museum of Natural History, Condé Nast, The Met and more…) and #DAM #experts. It was a unique time for attendees to exchange knowledge, share experiences and build long lasting professional networks this year. Thanks to all the Henry Stewart Team with Dan Luper, Patricia Connelly, Jad Farhat..

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May 24, 2019
From Widen: Gaining The Competitive Advantage With DAM: Elevate Your Brand Management To Win With Customer Experience

In the battle against your competition to win over consumers’ attention, business, and loyalty, there is one deciding factor that triumphs over all: customer experience.

Customer experience is the greatest driver of how your brand is perceived. Deliver a top-notch customer experience, and your brand perception is enhanced. In this guide we’ll discuss five brand management essentials needed to deliver a superb customer experience, along with examples of how leading organizations use digital asset management (DAM) solutions to position their brands ahead of the competition.

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May 23, 2019
From the MediaBeacon Blog: Creating a Thorough Guideline for Your Brand Standards (Why it Matters and Steps to Follow)

Imagine you’re preparing dinner for your friends. On the menu tonight: Consommé. This soup made with meat, tomato, egg whites, and stock is one of the most difficult dishes to make.

Because of this, you need to pay careful attention to the instructions. Using these instructions, you’re able to pull it off and the soup is a hit!

Without this cooking guide, your dish would likely be a disaster — not to mention your friends would be pretty disappointed.

The lesson here: instructions help facilitate consistency and quality.

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From Henry Stewart DAM and the Real Story: DAM and the New Digital Stack

In this presentation Tony Byrne, Founder of Real Story Group, explores the topic of digital stacks. The benefits of looking at digital architecture and digital investment as a whole.

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May 20, 2019
DAM News Round-Up – 13th May 2019
By Charles Russell

A collection of recent DAM-related articles from around the web, sourced from DAM Federation member, Planet DAM.

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May 13, 2019
From the Amplifi.io Blog: DAM Dies, DAL is Born
By Eric Fulmer

As a DAM technologist for nearly two decades, I have continued to marvel at the disparity between the concept of digital asset management (hereafter: dam), as articulated by brands, and the realities of Digital Asset Management (hereafter: DAM), as defined by the technology vendors in the space.

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May 8, 2019
From the Widen Blog: Delivering Content With DAM Technology – David Anthony
By Molly Hamm

Family Talk’s digital asset management (DAM) platform effectively stored and organized their digital assets. However, it didn’t have the functionality to help them deliver their content via the web and other digital channels. That’s when David Anthony got involved. David is an independent technology consultant that helped Family Talk select and implement the Widen Collective®, and then integrate it with other martech platforms to achieve their content distribution goals. Learn about his DAM journey with Family Talk in this podcast.

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May 7, 2019
[New Video Released] Getting a DAM - So Now What?

In this case study Jessica Burton, Senior Manager, Marketing Project Operations, ARC’TERYX talks about ARC’TERYX’s DAM journey with John Horodyski, Partner, Optimity Advisors.

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May 6, 2019
DAM News Round-Up – 29th April 2019
By Charles Russell

A collection of recent DAM-related articles from around the web, sourced from DAM Federation member, Planet DAM.

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May 6, 2019
From Content: Slowing It Down! A Different Perspective on DAM ROI
By Jake Athey

Whether you read Hussain’s article or visit DAM vendor websites, you’ll get a similar picture about DAM. The space is innovating and introducing new tools. Agreed. DAM is expanding from marketing to other departments. Yes. DAM analytics are advancing. Yup. AI is automating administrative and creative processes. Indeed. DAM can make marketing teams more efficient by streamlining workflows. Heck yeah!

There’s a dichotomy though. DAM is growing in popularity because the space is barreling forward, yet in practice, DAM is a force of moderation. It resists haphazard changes. It protects marketers from using old, outdated, or expired assets. It governs who can use which assets for what. It favors lean marketing tactics that repurpose content.

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May 1, 2019
From the Widen Blog: How to Do a Content Audit
by Nate Holmes

When’s the last time you took a step back from planning and creating content to evaluate the content you already have? Conducting a content audit is an important part of maintaining your content library and optimizing your future content.

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PHOTO: MATHIAS ARLUND
May 1, 2019
From CMS Wire: Using AI for Metadata Creation
By Jed Cawthorne

High quality metadata plays an outsized role in improving enterprise search results. But convincing people to consistently apply quality metadata has been an uphill battle for most companies. One solution that has been around for a long time now is to automate metadata's creation, using rules-based content auto-classification products. 

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April 30, 2019
From the Media Blog: 4 Steps to Kick Off Your DAM Project
By Sara Jabbari

You are dissatisfied with the way marketing resources are handled in your company. Tired of losing time and money searching for your digital assets. That’s why you decided to implement a DAM solution. Great news! The implementation of such a solution will allow you to securely manage and organize all your digital assets in one central platform. It will help you quickly find your assets and easily share them. The entire MarCom experience will be improved thanks to this Single Source of Truth. But wait, the solution is not implemented yet.

To help you successfully achieve your DAM project, Wedia has defined 4 steps to kick-off.

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April 29, 2019
From CMS WIRE: Is DAM Right for Me? 5 Questions to Ask
By Anjali Yakkundi 

Digital asset management (DAM) is increasingly becoming an essential part of the technology ecosystem for leading enterprise organizations. Once viewed as a supporting technology for industries that depended on large quantities of rich content assets, today, DAM has become central to enterprises due to the increased use of rich assets across all industries.

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April 26, 2019
From CMS Wire: The Newfound Power of DAM
By John Horodyski

We see change everywhere: in the people, the processes and the technology which underlies how our businesses operate. But have we become so involved in the details that we forgot to look up and see the bigger picture of what’s coming our way? Have we become too focused on discrete technology advances without considering the effects of that on operating models? Have our processes become so complicated that we can no longer nimbly respond? 

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April 23, 2019
DAM NY 2019 Reading List

With DAM New York nearly upon us, here is some great content that you may have missed in the run-up to the world's largest conference dedicated to Digital Asset Management. Whether you’re traveling to New York for the event or on your daily commute, enjoy something to make the journey go that little bit quicker.

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April 22, 2019
New Orange Paper From Optimity Advisors: Digital Asset Management (DAM): A Foundation for Digital Strategy

The benefits of DAM are within your reach. We can dedicate this investment—this effort—in our people, processes, and technology. Any successful DAM implementation requires more than just new technology; it requires a foundation for digital strategy. This White Paper will explore those foundations for DAM like “metadata” and “workflow” as well as the considerations and risks you need to know when starting your DAM journey from building the business case, to vendor selection.

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April 22, 2019
DAM News Round-Up – 22nd April 2019
By Charles Russell

A collection of recent DAM-related articles from around the web, sourced from DAM Federation member, Planet DAM.

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April 15, 2019
DAM Weekly Round-Up – 15th April 2019
By Charles Russell

A collection of recent DAM-related articles from around the web, sourced from DAM Federation member, Planet DAM.

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April 9, 2019
From CMS Wire: Metadata Makes the DAM
By John Horodyski

Metadata matters, because when it comes to content, it’s everything you have. Metadata is the descriptive, administrative and structural (technical) depiction of an intellectual or creative asset. Metadata is a strategic imperative when endeavoring to effectively manage a company’s knowledge. The success of any content-related strategy relies on the implementation of a holistic metadata schema that is supported by technology, people and process. Metadata increases the return on investment of a content system by unlocking the potential to ingest, discover, share and distribute assets. Metadata is the foundation of a profitable digital strategy to deliver an optimized and fully engaging consumer experience. 

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April 9, 2019
From the IO Blog: Benefits of an On-Premise DAM Solution
By Martyn Cook

“On-premises” technology is software and hardware that is located on the physical premises of the organization that uses it.

Traditionally the favored model for digital asset management (DAM) systems and other software, on-premises tech has lost ground in recent years as cloud-based DAM solutions soar in popularity. In cloud computing, data, applications, and hardware are located remotely and provisioned to clients over the Internet.

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April 8, 2019
DAM Weekly Round-Up – 8th April 2019
By Charles Russell

A collection of recent DAM-related articles from around the web, sourced from DAM Federation member, Planet DAM.

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April 3, 2019
Celum Announces InDesign Link

Now available - CELUM InDesign Link: Search, position and clearly link
images and graphics.

Thanks to InDesign’s native integration to CELUM Content Hub, creatives can quickly and easily work on projects using linked media locally and make available on Content Hub. Search for images and graphics directly from Adobe InDesign in CELUM Content Hub, position and clearly link them.

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April 2, 2019
DAM Weekly Round-Up – 1st April 2019
By Charles Russell

A collection of recent DAM-related articles from around the web, sourced from DAM Federation member, Planet DAM.

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March 26, 2019
From the Widen Blog: Social Media and DAM: Tips for Managing Social Media Assets
By Nate Holmes

Intentional or not, your social media presence impacts your brand perception. Wendy's uses witty, well-crafted Tweets to support their brand image. Their Twitter bio reads, "We like our tweets the same way we like to make hamburgers: better than anyone expects from a fast food joint." On the other hand... a Facebook page that hasn’t been updated or monitored in five years also says a lot about a brand.

You don’t have to be something you’re not on social media to be successful. But you should be intentional about the platforms you use, the way you communicate, and the content you share. If you’re ready to get the most out of your social media assets, read on!

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March 26, 2019
The Evolution Of Digital Asset Management: From Disk To DAM (Part 2 of 2)
By Bill Covington

The idea of digital asset management (DAM) has come a long way since the early days of simple filesharing. We’ve moved on from the days of popping something onto a flash drive and passing it around the office.

Now, in the age of metadata and semantic databases, we’ve got a much more efficient and effective way of managing digital assets. But the thing with evolution is that it continues, especially when you’re looking at the advances in technology. 

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March 25, 2019
The Evolution Of Digital Asset Management: From Disk To DAM (Part 1 of 2)
By Bill Covington

As consumers, we experience a non-stop barrage of messages; from watching television and surfing the web, to checking our smartphones. While many of these messages are from friends, colleagues and acquaintances, we’re also being marketed to; enticing ads popping up (a sunny beach when we’re trudging through the rain), designed to make us spend our hard-earned money.Ever thought about these messages? TV ads, flyers, radio spots, banner ads…probably not, because you may feel as I do (that they’re annoying) or you just ignore them completely.

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March 22, 2019
Digital Asset Ingestion: Achieving the Right Blend of Technology, Structure & Process | Tuesday, March 26th 2019, 12:00-1:00pm EST

Digital Asset Management (DAM) administrators at large organizations face a daunting challenge: getting thousands of assets ingested into their DAM platform on a regular basis. At scale, this challenge can be overwhelming. Fortunately, sophisticated technology exists to tackle the problem. But technology alone won’t address the full challenge, because the issues involved begin long before the moment of ingestion, and end long after.

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March 21, 2019
DAM Weekly Round-Up – 18th March 2019
By Charles Russell

A collection of recent DAM-related articles from around the web, sourced from DAM Federation member, Planet DAM

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March 21, 2019
New Whitepaper from Bynder: Digital Asset Management Comparison Guide

If you’re on the hunt for a Digital Asset Management (DAM) solution, you have probably already done your research on all the possible vendors. If so, you have probably realized that all DAM vendors offer different features geared towards meeting different requirements. This digital asset management software comparison guide aims to help you compare vendors and features so you can see which solution is perfect for you.

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March 5, 2019
DAM News 2018 Vendor Pricing Survey Released
By Ralph Windsor

In 2016, DAM News published the DAM industry’s first ever vendor pricing survey and last year (in 2018) they repeated the exercise to get a more up-to-date picture of pricing trends.  Participants were sourced from the DAM Vendors Directory and invited to complete a questionnaire that covered numerous pricing scenarios.  DAM News is pleased to announce that the 2018 survey has now been published.

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PHOTO: JOSH FELISE
March 1, 2019
What’s Your DAM Relationship Status?
By John Horodyski

Relationships take work and digital asset management (DAM) is no exception. The decision to implement a DAM system is a positive step in the right direction to gaining operational and intellectual control of your digital assets. 

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March 1, 2019
What? How? And Why? The Importance Of Research For The Jewish Museum’s DAM Migration

The Jewish Museum recently went on a successful DAM migration journey whose framework was based on extensive internal research. The impetus to migrate systems was relatively straightforward: new staff and an updated organizational structure meant that the institution had outgrown the original scope of the legacy DAM. The research undertaken to find a new solution was vendor agnostic as to not focus on specific desired features, but to answer the following: If a digital asset management system is the answer at the Jewish Museum, what is the question?


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Image: Marketing Technology Landscape Supergraphic (2018)from Chiefmartec.com
February 27, 2019
From Optimity Advisors: DAM is the Cornerstone of Your Martech Ecosystem

Earlier this year, Steve Bevilacqua and a colleague evaluated over 30 vendors in the DAM space. They not only researched their online materials, but also sat down with each of them to demo their products and ask questions about the features. 

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February 26, 2019
From Henry Stewart DAM NY 2018: DAM and The New Digital Stack

In this presentation Tony Byrne, Founder of Real Story Group, explores the topic of digital stacks. The benefits of looking at digital architecture and digital investment as a whole.

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February 26, 2019
Are DAM And PIM Really That Different?
By Dario Mescia

There's an old saying that goes, "The only constant in life is change." This is especially true in the world of technology. But are we really thinking radically enough about change in the world of MarTech?

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February 25, 2019
DAM Weekly Round-Up – 18th February 2019

A collection of recent DAM-related articles from around the web, sourced from DAM Federation member, Planet DAM.

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February 25, 2019
From the IO Blog: Benefits of a Cloud Based DAM
By Martin Cook

Cloud-based solutions for digital asset management (DAM) are becoming increasingly common among companies of all sizes and industries. The main difference between a cloud-based DAM and an on-premise solution is the infrastructure: will you host the system on your own servers and hardware, or use someone else's? 

The implications of this simple question have many effects on the pros and cons of the type of DAM system you choose. In this article, we'll discuss both the benefits and the drawbacks of using a cloud-based DAM.

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February 6, 2019
DAM Weekly Round-Up – 4th February 2019
By Charles Russell

A collection of recent DAM-related articles from around the web, sourced from DAM Federation member, Planet DAM.

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February 1, 2019
DAM Weekly Round-Up – 28th January 2019
By Charles Russell

A collection of recent DAM-related articles from around the web, sourced from DAM Federation member, Planet DAM.

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February 1, 2019
From the Widen Blog: How DAM and PIM Streamline E-commerce
By Nate Holmes

Globalization and e-commerce present huge opportunities for consumer packaged goods companies. Deloitte estimates online sales of consumer packaged products will increase by 350% to $36 billion in 2018 from $8 billion as recently as 2013.


Rapid growth creates its challenges. It forces companies to scale along every part of the value chain, and marketing is no exception. HARMAN International found their marketing communications tools and processes became a hindrance to delivering products to market, so they invested in a product information management (PIM) system and then a digital asset management (DAM) system.

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January 31, 2019
From MediaBeacon: File Naming Best Practices for Asset Management

Any company, no matter how big or small, will likely have a large amount of assets that are saved to various drives throughout every computer in every office. For employees, especially those in separate departments from one another, locating a specific file can be a real headache. Sorting through file after file on a never-ending search for the right document or asset is not only frustrating, it is also incredibly time consuming.

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Photo: Jessica Felicio
January 31, 2019
From CMS Wire: Digital Asset Management Sparks Joy
By John Horodyski 

Marie Kondo and her philosophy of removing clutter from one’s personal life and home is a phenomena to say the least. The premise is simple, but effective: our homes are full of clutter and the time has come to tidy, clean and remove the excess. Kondo is effective in her campaign against disorganization and her ability to find a “spark” of interest in this popular show reminds us we all have a lot of clutter in our lives that need organization. But can this be transformative? And can it translate to the modern office? 

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January 29, 2019
From the IO Blog: How To Plan For Disaster Recovery For Your Digital Assets
By: Tom Alonzo

Your digital assets might just be the most valuable resource of your business—so why are so many organizations negligent in safeguarding them?

According to the U.S. Federal Emergency Management Agency, 40 to 60 percent of small businesses never reopen after suffering a disaster. This statistic is even more alarming when taken in context. 58 percent of small businesses say that they’re not prepared for a data loss event, putting their very livelihoods in danger.

Whether you’re a tiny startup or a massive multinational corporation, every business needs a robust disaster recovery plan for its digital assets. This article will give you a primer on how to recover from a digital disaster.

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Photo: SHUTTERSTOCK
January 29, 2019
How AI and Automation Can Supercharge Your DAM
By OpenText

Artificial Intelligence (AI) and machine learning are positioned to remain a key area of investment focus for many organizations in 2019. A recent research survey sponsored by OpenText reports that 43% of organizations currently use or plan to build and buy AI and machine learning systems with a primarily goal of increasing operational efficiency and effectiveness. 

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January 24, 2019
DAM in a Regulatory Environment
by Dario Mescia

Children's Hospital of Philadelphia is one of the premier pediatric healthcare facilities and primary care providers in the world, offering the best available care and support for its patients. HIPPA, GDPR, regulatory requirements galore — what do they mean for the management of digital assets?

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January 23, 2019
DAM Weekly Round-Up – 21st January 2019
by Charles Russell

A collection of recent DAM-related articles from around the web, sourced from DAM Federation member, Planet DAM.

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January 22, 2019
From Henry Stewart DAM: Thomas Stilling, Digital Media and Transformation Advisor

Thomas Stilling, Digital Media and Transformation Advisor Discusses The Need For Hybrid Professionals and DAM Transformers In Today's Business Arena

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Photo: Shutterstock
January 17, 2019
From CMSWire: How DAM Content Integration is Critical to a Unified Customer Experience
By OpenText 

The unified customer experience (CX) is quickly becoming the Holy Grail for marketers and customer experience professionals all over the world. Companies want to know as much as possible about their customers across all of their touchpoints and channels they engage with them on. And with that customer data, organizations can deliver personalized content experiences to the right customers at the right time, provided they have the right software and processes in place.

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January 14, 2019
From the MediaBeacon Blog: Why Your DAM Needs to Integrate with Your Creative Tools
By Maria Jollie

The main objective of a Digital Asset Management (DAM) is to be the searchable repository for your digital assets. But DAM has evolved to support the functions of work-in-progress (WIP) assets through workflows, integrations, and connections to other marketing technology systems...

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January 14, 2019
DAM Weekly Round-Up – 7th January 2019
By Charles Russell
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January 14, 2019
From the Tenovos Blog: Timing is Everything – And It’s Time To Shift the Digital Media Supply Chain
By Matt Corodimas

Ten years ago, cloud technology enabled the first DMSC platform-as-a-service to come to market.  At that time, there were significant challenges for SaaS models in the enterprise for this type of cloud technology. However, the larger issue was coping with the explosion of marketing technologies and how to integrate them into the digital end-to-end. These technologies were swamped by the future as quickly as they were developed...

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January 11, 2019
From the Codified Consultant and IQ Equity: Ten Core Strategies for Reducing Risk When Selecting DAM

There are ten core functionalities that any DAM software must have if it is going to truly manage an organization’s digital assets. DAM software is used in every industry and every vertical for managing content, so it’s critical that such a foundational technology functions as it should. 

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January 11, 2019
From the Censhare Blog: Wise Vendor Choices - Key to Successful Content Management
By Morag Cuddeford-Jones

Content creation has become a high priority for brands seeking deeper customer engagement. But, it is also responsible for one of the biggest headaches marketers face. Managing assets across an ever growing range of platforms – both digital and analogue – can become a process nightmare and marketers increasingly looking beyond their own asset libraries to more sophisticated brand content management systems.

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January 10, 2019
From the Tame Your Assets Blog: All I Want For Christmas is a DAM Bike
By Ian Matzen, MLIS

magine you have just bought yourself a new bike for Christmas. Great way to get around, shop for groceries, and enjoy a sunny Sunday afternoon. But wait, what will you do when you need to carry stuff. I guess you’ll need a bag. Oh and how will you keep that bike safe when you leave … 

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January 9, 2019
From the Widen Blog: Storing Video in Your DAM with the Mezzanine File Format
By Al Falaschi

When implementing a digital asset management (DAM) system, you begin by adding the typical mix of marketing assets, such as images, logos, pdfs, documents, etc. Most of these file types are familiar to the average marketer, until you get to video. Because video files are much larger and more complex than other media files, we are frequently asked, “What’s the best video format to upload into my DAM?”

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January 8, 2019
From the Resource Space Blog: 8 Ways Manufacturers Use Their DAM To Save Time and Money

"Time is money" wrote Benjamin Franklin in his 1748 essay, Advice To a Young Tradesman; an idea that has permeated commerce since before Franklin was born. Many manufacturers across the globe use digital asset management systems to ensure that their distributors (a key marketing channel used by many of them) can access the most up to date product shots, marketing campaign assets and any other digital assets they require, securely and quickly. This not only saves time and money for the distributor, but also for the manufacturer.

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January 8, 2019
From KM World: Why your DAM Needs an Asset Librarian
By Philip Spiegel

Philip Spiegels career managing media archives has given him the chance to create and evolve systems—for both clients and employers—that manage assets and ultimately transform how these assets are searched, accessed and repurposed throughout an organization.

At National Geographic, Philip led an effort to digitize the video library assets and make it accessible via a new, web-based digital asset management toolset.  This made the video archive transparent to the user community and provided users with desktop access to thousands of hours of video holdings. 

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January 4, 2019
From DAM News: Trends in the Current DAM Market and the Implications For 2019
By Ralph Windsor

This article assess some underlying trends in the Digital Asset Management software market that have been prevalent during 2018 and sees if they can be used to predict what may happen in 2019.  There have been some subtle, but significant shifts in emphasis by several DAM vendors and these offer clues about where the sector will progress next year.

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January 3, 2019
From Censhare: Getting Your Digital Experience Strategy in Sync
By James Kerley

Going digital is all about improving efficiency and making things easier. So, what happens when there’s a disconnect when implementing a digital experience platform (DXP)? Many businesses are finding out the hard way, it would seem.

According Digital Clarity Group (DCG) in Digital Experience Platforms: Buyer Trends, Preferences, and Strategies , C level executives and IT are making most of the decisions surrounding which digital experience (DX) technologies they invest in while marketing is in charge of the implementation and execution of these technologies.

In fact, according to the DCG report, only 10% of the report’s survey respondents cited marketing as being their primary group responsible for DX technology.

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December 20, 2018
From Henry Stewart: A Day in The Life of a DAM Manager with John Horodyski

In this video, DAM industry expert and Partner at Optimity Advisors, John Horodyski caught up with Maria Efstathiou to discuss a day in her life as a DAM manager.

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December 19, 2018
DAM in 2018: The Great Migration, With Theresa Regli

In this keynote presentation DAM Industry Strategist, Author, and Storyteller, Theresa Regli explains the critical importance of planning, time, effort and disciplines required for asset migration into a DAM system.

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December 18, 2018
From the Real Story Blog: DAM Scenario 8: Media-Based Knowledge Management

Digital Asset Management Scenario #8 in RSG's newly-updated roster of DAM vendor evaluation criteria takes a closer look at the requirement to handle knowledge objects and manage media-based, data-rich assets. 

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December 18, 2018
From DAM News: Trends in the Current DAM Market and the Implications For 2019, Ralph Windsor

This article assess some underlying trends in the Digital Asset Management software market that have been prevalent during 2018, and sees if they can be used to predict what may happen in 2019.  There have been some subtle, but significant shifts in emphasis by several DAM vendors and these offer clues about where the sector will progress next year. 

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December 17, 2018
From the Real Story Blog: DAM Scenario 7: Photo and Asset Library

Digital Asset Management business scenario #7 in RSG's newly-updated roster of DAM vendor evaluation criteria is one of the oldest use cases for this marketplace, and still an important one...

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December 14, 2018
From CMS: A DAM Holiday Wish, by John Horodyski

Since its publication in 1946, Donald Gardner’s “All I Want For Christmas Is My Two Front Teeth” has remained a favorite song for the holidays. Its lyrics are festive, frivolous and frisky, evoking a sense of silliness over what might rather be identified as a significant loss … two teeth. 

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December 13, 2018
Managing Digital Assets in Regulated Industries, by Qusai Mahesri

Every industry faces digital asset challenges, including creation, storage, retrieval, search, re-usability, untenable taxonomies, version control and streamlining processes. Throw in the added issue of compliance! The word in itself causes people to sit up and cringe in most situations. This article focuses on a specific example from within the regulated pharmaceutical (pharma) industry. The ideas and processes are a result of significant experience and strategic work around marketing systems, CRM, campaign management, CMS and DAM solutions.

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