June 3, 2019
UX Design

From the Prototypr.io Blog: Ending the Debate — Sketch Vs XD

Let’s face it — the debate between Sketch vs XD is one that could probably go on forever. In terms of “which is better”, there’s really no one right answer. There are far too many feature variations and differences in design philosophies to simply declare one the winner.

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May 31, 2019
Webinar

Allocadia Webinar: How Marketing Operations Leads the Annual Planning Process | JUNE 11, 11AM PDT / 2PM EDT

Planning season is the most important activity for Marketing. Period. The Plan sets the stage for your global marketing team’s success (or lack thereof) each year.

But, typically, planning season has meant complex processes, bloated documents and long meetings that often result in a planning document that goes unused for the remainder of the year.

That’s why the best organizations take a strategic and thoughtful approach to marketing planning to make sure they drive maximum results. Marketing Operations professionals are often responsible for this critical role.

In this webinar, Sam Melnick, VP of Marketing at Allocadia and Debbie Qaqish, Chief Strategy Officer at The Pedowitz Group, a recognized marketing thought leader, discuss:

▪ The benefits and differences when marketing operations leads the budget and planning process
▪ Tried and true global marketing planning strategies led by marketing operations that produce real results
▪ The most common planning pitfalls in global organizations and how to avoid them
▪ A no-nonsense step by step guide for marketing operations pros to turn the plan into actionable results

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May 31, 2019
Survey

Delteck Survey: What Is The Future Of The Agency Model?

Accessing the latest industry information is essential for true innovation. We need your help identifying key performance trends impacting the global agency industry.

With growing budget pressures and performance-based KPIs, agencies have an additional layer of complexity added when managing the way they do business.

We’re diving into how internal processes, client demands and other external factors are reshaping the way your agency is run. How are you future-proofing your operations to ensure success? We want you to have your say.

This survey will take no more than five minutes to complete. As a thank you, you will receive an advanced copy of the detailed report of findings to benchmark your agency, plus you’ll be entered into a prize drawing to win a £250/$250 Amazon voucher.

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May 31, 2019
Webinar

COEx Webinar: What Transformational In-House Agencies are Getting Right | June 12, 11AM PDT/2PM EDT

Learn what makes an in-house agencies thrive with this complimentary webinar, What Transformational In-House Agencies Are Getting Right

Aquent Studios Corey O'Brien and Travis W. O'Neal-Holder will share observations & insights gained from guiding more than a dozen in-house agencies through similar change. They’ll take a high-level look at the 4 key imperatives - Identity, Structure, Process, and Culture have become critical components for successful transformation.

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May 31, 2019
Creative Operations

From Insight Exchange: The Evolution Of In-House Creative Operations and Its Integral Role Within An Organization

Dickson Bueno, Head of Creative Services at Neato Robotics, and John Barnhart, Director of Creative Services at the University of Idaho, recently shared their thoughts on how creative operations has progressed into such a vital role, and its growing importance as a strategic partner to other business units within a company.

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May 31, 2019
News

From Marketing Week: AB InBev Launches In-House Agency To Help ’Embrace Creativity’

By Molly Fleming 

The world’s biggest brewer has created its first in-house agency in Europe covering social listening, content creation and digital media buying as it looks to speed up production times and “inspire” its marketers to be more creative.

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May 30, 2019
Creative Tools

Deltek Webinar: Streamline the Creative Production Process with ConceptShare | June 18, 11 AM EDT

Deltek’s Agency Solutions combine to make a powerful tool for managing agency operations and delivering creative content on time and on budget. We’ll show you how to use WorkBook and ConceptShare to streamline and accelerate the creative production process from kick-off to delivery.    

You’ll see how WorkBook and ConceptShare can help you:
• Stay on brief to help avoid over-servicing 
• Manage your tasks with clear deadlines, reminders and notifications
• Centralize project documents and maintain version control
• Get clear actionable feedback on all kinds of assets

Reduce review cycle time and production costs

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May 30, 2019
Collaboration

From the Hive9 Blog: Collaboration and Alignment: Keys To A Great Marketing Plan

By Bruce Brien 

A great marketing plan is one that integrates Marketing with other departments such as Sales, Finance, and Product Development. Departmental collaboration is essential in order to create an in-depth and complete marketing plan. Unfortunately, it’s not as common as it should be. And if you can relate to this lack of collaboration, you’re not the only one, in fact, you’re in the majority.

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PHOTO: SERGEY PETROV / SHUTTERSTOCK
May 30, 2019
MarTech

From CMS Wire: How CMOs Can Tame the Martech Beast

By Jenn Steele 

Unless this is the first marketing technology piece you’ve ever read (Hi, Dad!), you’ve seen article after article on the insanity that is the martech landscape. Even worse — if you’ve walked into a marketing department that’s existed for more than a year, you may feel as though all 7,000 plus products in Scott Brinker's infamous landscape somehow crept onto your budget. And who knows how many of those are vital vs. likely to gather dust in a corner?

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May 30, 2019
Digital Asset Management

From Henry Stewart: DAM Is For Life, Not Just For Pictures

Watch James Naylor, Group Publishing Systems Manager, Slimming World, present Slimming World’s journey from a 'No DAM' to the initial DAM and beyond. In this interesting and informative presentation, James highlights the ongoing project of tying together the many systems and processes that have been built up by various teams over the past 50 years.

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May 30, 2019
Digital Asset Management

From the Agile Stream Blog: Evaluate DAM: The 10 Core Characteristics of a DAM

With the rise of multi-channel communication and the growing need for media, photos and videos, both for retailers and e-commerce, but also for brands, media, agencies and the press, organizations today feel more than ever the need to put in place tools to aggregate, manage and share all this multimedia content. Hence a growing need for Digital Asset Management (DAM) platforms.

DAM solutions now offer by default many features and cover a wide range of needs, from simple photo and video management (“media library”) to the creation of more complex approval cycles (e.g. for packaging product s), with different deployment options.

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May 30, 2019
Rights Management

From the Netx Blog: How The Jewish Museum Manages Rights For Rotating Exhibitions With NetX

Located in the Warburg mansion on New York City’s Museum Mile, the Jewish Museum has a permanent collection of nearly 30,000 works of art, ceremonial objects, and media along with rotating exhibits.

The Museum’s collection of digital assets is available to a wide range of people, including the marketing and communications department, program department, and outside users like reporters. Using the NetX DAM has made managing the rights of temporary exhibitions easier and has helped make image access simpler.

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May 30, 2019
Digital Asset Management

From the Real Story Group; Use Scenarios to Get to the Right DAM Shortlist

RSG has always believed that scenario-based analysis represents the most efficient approach to understanding your needs when looking to determine the right vendor shortlist. Vendors will claim broad applicability for their platforms, but RSG find in in reality they tend to excel at a subset of business use cases.


This is especially true in the digital asset management (DAM) world, with a fragmented marketplace featuring a wide variety of suppliers.  So a savvy customer will prioritize their needs.

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May 29, 2019
Digital Asset Management

From the Widen Blog: Understanding Photo Management Software

By Courtney Roe

Compelling images move people. Marketers and creatives have known this for a long time and rely on strong visuals as a foundational element of brand storytelling. They also rely on dependable, easy-to-access tools, so they can spend more time crafting the story itself and less on a cumbersome process.



If you’ve ever managed digital photos you already know many of the challenges. Like how organizing hundreds or thousands of photos can quickly get out of control. How time-consuming it is to search endlessly for the right photo. Or how risky it can be to use a photo that you may or may not still have permission to use. The bottom line is ⏤ if you want to make your brand story more effective, you can’t afford to compromise on managing your assets. You need a robust photo management software solution.

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May 29, 2019
Work Management

From the Workfront Blog: Advice from a Work Management Expert: Mary Ann Erickson, Workflow Systems Engineer at Allianz Partners

Mary Ann Erickson is the Workflow Systems Engineer for Allianz Partners, a global insurance company. She was originally hired to implement and manage new products in a technical capacity, but once Allianz Partners discovered and partnered with Workfront she was tasked with implementing the software for the creative services and compliance teams, training them on the software and work management best practices. Since then she has grown the internal user base from 5 to more than 500 and the application usage to 18 departments in 3 countries, including product management, business intelligence, regional market management, and regulatory and corporate compliance.

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May 29, 2019
Creative Operations

From the IO Blog: 5 Signs It’s Time to Bring Your Creative Operations In-House

By Matthew Bagshaw

Deciding whether to outsource your creative work or perform it in-house is one of the biggest decisions that marketing departments face. After experimenting with outsourcing, a growing number of marketers find that they prefer to bring their creative operations in-house. In this article, we’ll discuss some of the most common problems that arise with outsourcing, as well as the benefits of having an in-house creative team.

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May 29, 2019
Work Management

From No Jitter: Highlighting the Importance of Work Management

By Zeus Kerravala

Before  attending Workfront’s Leap event, Zues had incorrectly lumped the company into the category of project or task management, along with vendors such as Wrike and Mavenlink. But now he has a much greater appreciation for what exactly “work management” is and why it’s important, particularly in today’s highly competitive digital era.

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Photo: Rob Curran
May 29, 2019
Organization

From CMS Wire: Too Many Managers

By Gerry McGovern

“More than two-thirds of employees around the world say they have to consult with more than one boss to get their jobs done,” The Wall Street Journal quoted a Gartner report in 2018. Nearly the same waste significant time waiting for guidance from senior leaders.

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May 29, 2019
Podcast

creativeopsreview.com Adds New Podcast Section

creativeopsreview.com is going to start adding notable podcast links to its site. The links will be found in the new PODCAST section on the right column under Events and Webinars. Enjoy!

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May 29, 2019
Digital Asset Management

DAM News Round-Up – 20th May 2019

By Charles Russell

A collection of recent DAM-related articles from around the web, sourced from DAM Federation member, Planet DAM.

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May 28, 2019
Digital Asset Management

Introduction to the Digital Asset Lifecycle (DAL)

By Chris Ransick

There's more to digital asset management than just uploading an asset into a digital asset management (DAM) system, applying some metadata and letting users search and download the asset. When working with digital assets, it's essential to understand the milestones which make up the asset's lifecycle, what each milestone entails, and the best practices for its management during each milestone. In this piece, I will look at the milestones which make up the digital asset lifecycle.

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May 28, 2019
Brand Management

New White Paper From IntelligenceBank: Brand Compliance - Why Every Marketing Department Needs a BrandHub

Most large companies are undergoing a wave of digital transformation projects whose aim is to create operational efficiencies to reduce cost and risk.
 
Getting brand consistency and quality right across all media is crucial. Easily distributing brand guidelines, showcasing best practices and having a brand inbox for workflow approvals is essential to get right.

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May 28, 2019
Resource Management

From DPM: The 10 Best Resource Management Software & Tools of 2019

By Ben Aston

Check out DPM’s simple, easy comparison of the 10 best resource management tools on the market in 2019. In this complete resource management software review, you’ll discover the best resource management tool options along with a simple explanation of the criteria for choosing high-performing tools.

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May 28, 2019
Webinar

From Sitecore - OnDemand Webinar: DAM In Your Content Supply Chain with Tim Pashuysen

Increase your agility in production and reuse of content

From product descriptions to analogue advertisements to your website, content is a necessity to all aspects of your business. And managing it well is a necessity for delivering customer experiences that deliver in our consumer-driven age.

With the integration of Stylelabs, Sitecore is your end-to-end content management system. Learn more about our DAM in this on-demand webinar from Stylelabs’ co-founder and CSO Tim Pashuysen.

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May 28, 2019
Typography

From Medium: Typography in Design Systems - Fonts, Set a Hierarchy, and Integrate with Components

By Nathan Curtis

Everyday digital interfaces include a rich variety of images, visualizations, and other pictures. However, more than anything else, they are made of words. Oh so many words. As we equip teams to design and code usable, consistent, beautiful interfaces using systems, it’s essential that words depend on a strong foundation of typography.

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May 28, 2019
Webinar

Real Story Group Webinar: The New Omnichannel Stack with Tony Byrne | June 5, 12 PM EDT

In recent years enterprises have worked hard to modernize and optimize their marketing and digital experience technology stacks. Alas, silos still persist, and enterprises struggle to provide coherent customer experiences across touchpoints.

In this live briefing RSG founder Tony Byrne takes you on a tour of a new reference model for the omnichannel era. Learn how to guide your future stack investments toward supporting omnichannel needs, and what this means for content, data, decisions, and operations. If you manage a CX stack, this is a must-see educational session.

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May 28, 2019
Digital Asset Management

From Frederic Sanuy: DAMNY 2019 – Content is King But Distribution is Queen.

Just a few weeks after the 17th #DAMNYC2019 of Henry Stewart DAM New York was as usual the world’s largest conference dedicated to Digital Asset Management. Again this year one of the best gathering of customers (HBO, Hilton, Nestle, Amazon Studios, Dell, PVH, University of Central Arkansas, American Museum of Natural History, Condé Nast, The Met and more…) and #DAM #experts. It was a unique time for attendees to exchange knowledge, share experiences and build long lasting professional networks this year. Thanks to all the Henry Stewart Team with Dan Luper, Patricia Connelly, Jad Farhat..

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May 28, 2019
In-House Agency Management

From Forbes: Will Brands' In-House Agencies Solve Their Marketing Challenges?

By Howard Homonoff

Everybody loves brands. Advertising agencies, media companies, consulting firms, digital platforms, tech providers, and even consumers (sometimes) fawn over these folks. But amidst this sea of friends, brands are increasingly taking marketing matters into their own hands as they create their own “in-house” agencies, the focus of last week’s first ever In-House Agency Conference presented by the Association of National Advertisers. What do they know that we need to know?

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May 24, 2019
Podcast

Inside Jobs: Ep. 14 - A Recipe for Adding Value - Brad Lund, Campbell Soup Company

In this episode of Inside Jobs, Brad Lund, Director of Marketing Operations at Campbell Soup Company, takes us inside the 150-year-old brand’s advertising creative and production agency. From Super 8 footage to supersized savings, Brad has been producing his whole career—offering a unique perspective on shared services, savings scorecards and agency decoupling. We’ll also hear how his internal production team earned its reputation as subject-matter experts and value-added partners with marketing clients and external AORs alike.

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May 24, 2019
Webinar

Webinar: How Animation Brings Products to Life | Wednesday, June 5, 10:30 am EST

Gone are the days when animation was used to simply add flair to a design. Today, top companies like Waze and Headspace utilize animation to draw users in, help them learn the product, and increase engagement.

In this fireside chat, the authors of the new InVision Animation Handbook—Ryan McLeod, developer of indie puzzle game Blackbox; Pablo Stanley, Lead Designer, InVision Studio; and Aarron Walter, VP of InVision Design Education—sit down for an in-depth discussion about how to use animation to engage your users.

Tune in to discover:

- Standout examples of animated design from top companies and what you can learn from them
- Ways to convey emotion and meaning through animated designs
- Tips for partnering with engineering to bring your animated designs to life

Read More
May 24, 2019
Fonts

From the Extensis Blog: Making the Dependable Switch to Enterprise Font Management

By Amy Chan

We don't always make the best choice the first time around. In reality, it’s common to implement a solution and then realize it actually does not solve the problem we were hoping to solve. When attempting to do anything that has a variety of implications, such as font management across large teams, it can take multiple tries before finding a method that works.

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May 24, 2019
Content Marketing

From DivvyHQ: Determining the Most Important KPI for a Content Marketing Program

By Tony Stillwell 

You already know the importance of content, but most marketers still struggle to clearly determine the return that content delivers for the business. Overcoming this starts with identifying the most important KPI for each of your content marketing programs. Here's an approach to get you one step closer. 

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May 24, 2019
Customer Experience

ClickZ Webinar: Case Study: Building an Integrated Digital Foundation | June 4, 1 PM EDT

Great experiences start with great content, but they don't end there. You need an efficient way to create, manage, and deliver that content to all your relevant channels - guided by rich and granular insights about your customer and all their interactions. And to truly deliver the right experience at the right time, it takes an integrated set of systems and processes that work seamlessly together.

Hear how Silicon Labs built the digital foundation they needed to deliver superior customer experiences by:

Developing a content reuse strategy to accelerate time to market
- Using insights and data to optimize the creation and delivery of content
- Increasing web traffic and revenue after building an integrated digital foundation

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May 24, 2019
Digital Asset Management

From Widen: Gaining The Competitive Advantage With DAM: Elevate Your Brand Management To Win With Customer Experience

In the battle against your competition to win over consumers’ attention, business, and loyalty, there is one deciding factor that triumphs over all: customer experience.

Customer experience is the greatest driver of how your brand is perceived. Deliver a top-notch customer experience, and your brand perception is enhanced. In this guide we’ll discuss five brand management essentials needed to deliver a superb customer experience, along with examples of how leading organizations use digital asset management (DAM) solutions to position their brands ahead of the competition.

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May 24, 2019
Event

HS Chicago Super Plus Early Bird Registration Ends Next Friday, May 31. Save up to $300 Now.

Make sure you mark September 24 on your calendar to join Henry Stewart in Chicago for the Midwest's largest conference dedicated to Digital Asset Management.

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May 23, 2019
MarTech

From Martech Today: Here’s How You Build Creative Video Experiences for a Multi-Screen World

By Les Seifer

Companies scrambled to secure the platforms and support they needed to transact advertising programmatically, but without effective creative, those tools don’t mean much. Technology and creative must go hand in hand. It is time for brands to consider the nuances of each format at every stage of campaign production, allowing them to create an effective video for today’s multi-screen world.

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May 23, 2019
Digital Asset Management

From the MediaBeacon Blog: Creating a Thorough Guideline for Your Brand Standards (Why it Matters and Steps to Follow)

Imagine you’re preparing dinner for your friends. On the menu tonight: Consommé. This soup made with meat, tomato, egg whites, and stock is one of the most difficult dishes to make.

Because of this, you need to pay careful attention to the instructions. Using these instructions, you’re able to pull it off and the soup is a hit!

Without this cooking guide, your dish would likely be a disaster — not to mention your friends would be pretty disappointed.

The lesson here: instructions help facilitate consistency and quality.

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May 23, 2019
Creative Operations

From the Screendragon Blog: Creative and Operations: Getting the Balance Right

By Jan Quant

Legacy tools are still being used for creative operations project management. Output and employee welfare are suffering as a result. There are increased demands on creative resources yet deadlines seem to be getting shorter and more ambitious.

Creative teams are often overwhelmed with the volume and diversity of content that they are requested to produce by clients and stakeholders. How can we increase operational power without quenching creative spark?

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May 23, 2019
Web Content Management

From Contentstack: The Ultimate Guide to CMS Vol. 1: Comparing the Architectures and Differences Between Headless CMS vs. Decoupled CMS vs. Traditional CMS.

Surging demand for dynamic and personalized digital experiences has marketers and developers scrambling for a new kind of Content Management System, called a headless CMS, that can accommodate multiple-device delivery, but more importantly, one that can keep up with rapid change and please demanding audiences.

In this ebook series vol. 1 of 3, we will discuss the following topics:
• What is a headless CMS?
• What is a decoupled CMS?
• The architectural differences between a headless CMS and a traditional CMS

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May 23, 2019
Video Production

From the Studiobinder Blog: The Ultimate Guide to Auditions [FREE Casting Sheet Template]

By AJ Unitas

The project’s been green lit. The script’s been finalized. I’m going to hold an open casting call! Not so fast. If you’re not careful, your open casting call can be disorganized and rushed, netting you less than amazing actors.

Unlike finding your film crew, the casting process takes months of prepping and approvals to get your final cast list set. Luckily, we’re breaking down how to run open casting calls and walking you through a casting sheet template.

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May 23, 2019
Future of Work

From the Workfront Blog: Lessons About the Future of Work from Accenture

When we talk about the digital revolution and the future of work, we often focus on cutting-edge tech companies, software providers, and other organizations that are firmly situated in the realm of “knowledge work.” But as argued in a recent series of articles from global management consulting and professional services firm Accenture, the digital revolution is affecting every corner of the commercial and business landscape—from utility companies to manufacturing plants to long-distance transport firms.

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May 23, 2019
Marketing

From the Drum: If Marketing Was A Company, It'd Be One Of The Most Dysfunctional Companies Out There

By Ruben Schreurs

Think of our industry as one company, and you'd find one of the most dysfunctional companies out there, writes Ruben Schreurs. Marketing Inc. is in trouble and needs fixing.

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May 22, 2019
Resources

New Book From InVision: Animation Handbook

By Ryan McLeod

When it comes to software design, animation is a limitless way to make digital products feel more real by replacing “telling” with “showing.” Learn how you can use animation to demonstrate abstract concepts, make products feel more life-like, and instill more emotion into digital experiences.
Featuring so much good stuff:

• Animations and illustrations by Pablo Stanley, Joshua Oluwagbemiga, and Ranganath Krishnamani
• A step-by-step guide to putting principles of motion into practic
• Case study interviews and insights from Google, Lyft, Headspace, and Zova Fitness

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May 22, 2019
MarTech

MarTech West 2019 Opening Keynote (Recreation)

Weren't able to make the MarTech conference in San Jose that we held in April? Scott thought you might enjoy hearing a version of their opening keynote, which he recreated in Loom, covering:

- The winners of The 2019 Stackies: Marketing Tech Stack Awards
- 3 trends of the Second Golden Age of Martech
- The release of the 2019 marketing technology landscape (and what we missed)
- Results of the 2019 marketing operations & technology salary survey, including an analysis of martech job responsibilities

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May 22, 2019
Resources

From Medium: How to Be Less Reactive and More Proactive

By Dave Bailey

If you’ve ever reached the end of the workday only to realise that you haven’t done anything on your original to-do list, here’s what you can do about it.

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May 22, 2019
Podcast

From theDivvyHQ Blog: Voice as a Delivery Channel: Your Voice Content Playbook

By Kayleigh Alexandra

If you want to get lasting ROI and have some extra revenue options, you should strongly consider paying attention to voice as a key delivery channel. It plays an increasingly prominent role in daily life, with voice assistants being popular for search, ecommerce, and admin tasks, and podcasts being consumed in astounding numbers (22% of the US population listen weekly).

But how do you introduce voice content to an established marketing strategy with optimal smoothness? In the run up to making voice a priority, you need to know the basics: how voice content has become prominent, what types you need to be thinking about, and how you can produce your first piece of content. 

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Digital Asset Management

From Henry Stewart DAM and the Real Story: DAM and the New Digital Stack

In this presentation Tony Byrne, Founder of Real Story Group, explores the topic of digital stacks. The benefits of looking at digital architecture and digital investment as a whole.

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May 22, 2019
Production Management

From the ARP: How To Create A Content Production Framework In The New World Of Advertising - The Importance of a Content Production Strategy

The world of advertising production, and the roles of the companies who inhabit it used to be clearly defined. There once was a tried-and-tested linear process of baton-passing from brands to agencies to production vendors. Agencies (as their name suggests) acted as agents and simplified the process of engaging and organizing multiple production vendors to carry out numerous specialist production and post-production tasks to achieve the finished product – the TV ad.

Now, the advertising production world is quite different but the process hasn’t changed much. And it is desperate to change – and change dramatically. Technology and other catalysts have influenced new ways for consumers to engage with brands and there is now an unprecedented demand for content in a host of forms. The quality, the cost and speed at which we create content are all being challenged.

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May 22, 2019
In-House Agency Management

From Adweek: AB InBev Follows the In-Housing Trend With Rollout of draftLine

From Adweek: AB InBev Follows the In-Housing Trend With Rollout of draftLine

The world’s largest brewer has gone all in on the in-house trend.

AB InBev, the megalith behind Bud Light, Corona, Beck’s, Stella Artois and many more, has built up its own in-house agency called draftLine, which the company says it developed to be closer to the creative process. Although draftLine is not a new operation, its official unveiling came this week.

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May 21, 2019
Process

From the Bureau of Digital: How to Optimize Your Agency’s Process

Need to Improve Your Process?

Are you experiencing missed expectations, poor communication, missed deliveries or worse yet, unhappy clients? If that’s the case, you’re probably losing profit and team morale is running low. But worry not, you can fix that!

Brett Harned will show you how, as he walks through project process from sales to delivery. Founder of the Digital PM Summit, Director of Education at TeamGantt and author of Project Management for Humans, Brett shares real-world advice gained from wrangling projects and working with many different organizations of all shapes and sizes. Read on for advice to optimize five critical process points.

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May 21, 2019
Podcast

From the Inside Jobs Podcast: Ep. 13 - In-House Agencies Today

In this episode of Inside Jobs, we explore the state of in-house agencies today as told through a series of field studies published by three industry leaders: IHAF, Forrester and ANA. Featured guests include Jay Pattisall, Principal Analyst at Forrester Research, Bill Duggan, Group EVP at ANA, and organizational strategist and in-house influencer, Marta Stiglin of Stiglin Consulting. Special thanks to Emily Foster, Director of IHAF, for joining me in the planning and preamble for this unique episode.

This podcast is supported by the In-House Agency Forum (www.ihaforum.org) and hosted by Robert Berkeley (www.linkedin.com/in/rberkeley/) from Express KCS (www.expresskcs.com).

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May 21, 2019
Creative Operations

From the IO Blog: Creative Operations: Involvement and Focus

By: Matthew Bagshaw

The importance of involvement and focus can’t be overstated when it comes to creative operations (not to mention the general morale and happiness of your team). Having clear, explicit guidelines and goals for every team member to follow is crucial to your success as a business.

Meanwhile, the lack of these qualities can spell disaster for your creative operations. For example, stretching yourself too thin between different tasks can reduce your productivity by 40 percent—an effect as severe as pulling an all-nighter.

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In-House Agency Management

13 Myths About In-House Agencies Dispelled

By Pamela Nochlin

While I spent the bulk of my career managing in-house creative teams, in the last couple of years I’ve primarily worked with external agencies. As there has been a significant increase in companies building out their internal teams,* I was curious to see if anything changed, so I attended the Creative Operations New York 2019 conference* to find out.

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PHOTO: JOSEPH GRUENTHAL
May 21, 2019
Agile

From CMS Wire: A Brief History of Agile Marketing

By Roland Smart

The term “agile marketing” has had an alluring mystique for some time now. Developers love it and more and more marketers are singing its praises. While entire books outline exactly what agile is, an important primer to understanding it is the knowledge of its fairly unseen history. 

Though it might be considered somewhat of an obscure marketing buzzword that most executives don't entirely understand, knowing the history of the approach can demystify its purpose and the thinking behind it.

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May 20, 2019
Digital Asset Management

DAM News Round-Up – 13th May 2019

By Charles Russell

A collection of recent DAM-related articles from around the web, sourced from DAM Federation member, Planet DAM.

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May 20, 2019
Agency Management

From Beet TV: Smart Agencies Embrace in-Housing: VMLY&R's Cook

The growing number of brands choosing to undertake the traditional functions of their ad agencies under their own roof may seem to pose a threat.

After all, the number of US brands which have launched in-house agencies has reached 78% – up from 58% in 2013, according to the ANA’s In-House Agency Report.

But traditional ad agencies can stay in business by embracing the in-housing trend.

That is according to one agency boss whose company has just merged with a sibling in order to respond to a changing industry.

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May 20, 2019
Resources

From Screendragon: ROI Guidebook: How to Prepare a Business Case for a Creative Operations Management System

This ROI Guidebook will help you to make a successful business case for the introduction of a creative operations management system at your organization or agency.
It provides a comprehensive checklist of the most common ROI factors to expect. Here are just some of the areas we cover in this guidebook:
• Direct cost-savings
• Content workflows and proofing
• Resource management and on-boarding
• Reporting and analytics
• Risk and compliance factors
• Customer service and satisfaction

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May 20, 2019
Podcast

Another DAM Podcast Interview With Stacey McKeever on Digital Asset Management

Digital Asset Management is a "mindset". Stacey McKeever refers to the "Googleisation" of search, where we have become accustomed to typing a search term into a box and expecting things to magically appear. In order to fully maximise search capability, deliver relevant search results, and monetise assets, organisations must first consider the social and cultural aspects of human search behaviour. We are individuals navigating a systemised landscape.

Stacey encapsulates this. "I have to be able to understand my user and be able to think like they think." #Keywording is not something that be "tacked on to the very end."

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May 20, 2019
Agile

From the Agile Sherpas Blog: Scaled Agile Marketing

By Andrea Fryrear 

Getting Agile to scale is tricky in any context, and scaled Agile marketing is no different.

Complex models like SAFe feel overwhelming and impossible to marketers who are still struggling to translate the core components of Agile practices to their unique environments. 

Recently, however, one of the co-creators of Scrum, Jeff Sutherland, has released a new meta-framework called Scrum@Scale.

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May 20, 2019
Digital Transformation

From the Workfront Blog: 4 Crucial Strategies for CIOs During a Digital Transformation

Workfront engages with chief information officers all the time, and see firsthand the exciting but challenging role CIOs occupy today as they work to change the world through strategic deployment of technology. As CIO Review has put it: “Information and the interactions around it have become key assets of most enterprises, and making correct decisions in shrinking cycle times is the defining operating characteristic of winning companies.”

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May 20, 2019
Design

From the Drum: Frog Celebrates 50 Years Of Innovative Design With Exhibition Of Iconic Products

By Kyle O'Brien

The design company Frog has had a huge global impact over the last five decades, but many consumers may be unaware of the iconic products the studio has helped design and put out in the world. A new exhibition by the company helps put those inventions in perspective.

From the first Apple desktops to the Sony Walkman, to the Sony Trinitron TV and the Fizzics beer spout, the innovations from Frog are astounding, and the design firm keeps pushing the boundaries while looking to its past to stay inspired.

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May 17, 2019
Production Management

From MarketingTechnology Insights: APR’s Annual Advertising Production Trends Highlight The Need To Have A Content Production Strategy

Advertising Production Resources [APR] has released its 18th annual advertising production trends. These trends are an amalgamation of APR insights and observations from around the world from their management of over $1 billion in annual marketing production spend by global brands. The trends reveal what APR has discovered from working with over 60 companies across many different industries and helps to provide insights for how to produce content efficiently and effectively in today’s modern marketing landscape.

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May 17, 2019
Resources

From the ANA In-House Agency Conference: New Balance's Ruhl Describes The Hybrid Approach To Advertising Resources

ORLANDO—The term “hybrid” doesn’t just apply to certain types of athletic shoes sold by New Balance. It’s also the international marketer’s approach to balancing an in-house agency and its global strategic agency of record, VMLY&R.

“I see the hybrid model as being a great way forward for New Balance. We’re a business with a load of complexity,” says Steven Ruhl, the company’s Head of Global Metropolitan Consumer Marketing.

Advantages of maintaining in-house resources include “a closer connection and understanding to the consumer. They understand more about new Balance, our overall strategy and the culture of the company and also they’re dedicated to what we’re doing,” Ruhl explains in this Beet.TV interview at the recent In-House Agency Conference of the Association of National Advertisers.

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May 16, 2019
User Adoption

The Percolate Adoption Framework: The Five Essential Elements of Software Adoption

Today marketers at enterprise brands are investing in more and more software solutions to solve their organizational and business challenges. But many companies are not adequately prepared to manage the process of adopting new technologies. Percolate’s VP of Global Services, Arjun Devgan, shares key learnings from his team’s experience work on hundreds of enterprise deployments of Percolate’s Content Marketing Platform. Consolidating a wealth of experience into five key elements that make up any successful software adoption plan, this guide provides inspiration and guidance for leaders looking to drive longterm change in their organizations through digital transformation.

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May 17, 2019
Digital Transformation

From the Sloan School of Management: 5 Reasons Companies Struggle With Digital Transformation

By Kara Baskin

Deployed well, digital technology boosts revenue and transforms customer experience, operations, and business processes. When mismanaged, companies risk becoming obsolete.

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May 17, 2019
UX Design

Building a House: UX and UI Explained

By Jenna Kuck-Chang

As a product designer at MediaValet, I’m in charge of the design process from beginning to the end. This is probably the case for many startups. If you dabble in both UX and UI, you might have heard this familiar question: “What’s the difference between UX and UI?”

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May 17, 2019
Agency Management

From MarketingTech: Why The Future Agency Model Needs To Be Fast and Fluid

By Carl Erik Kjærsgaard

Is there such a concept as ‘doing things the traditional way’ anymore? In everything from digital advertising to crowdsourcing and mobile marketing, the standard model doesn’t exist.

Equally, the speed of evolution in marketing has meant that brands have had to take a great deal more control over their process. If you want to be agile, responsive, real-time – there’s no space for multiple layers of iteration and approval before you act. 

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May 16, 2019
In-House Agency Management

From the Drum: PepsiCo Is Building An In-House Media and Data Team To Shape Its Adtech Agenda

By Katie Deighton

PepsiCo is in the process of building out an in-house team dedicated to bridging data with media planning in anticipation of the company’s “data-driven future”, The Drum has learned.

The North American outfit will be known internally as the media and consumer data team. It comes with a remit of bringing together the “science of data with media insights and activation” and shaping the beverage company’s core digital media and adtech strategies, according to postings on its jobs site.

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May 16, 2019
UX Design

From InVision: Starting A UX Project? Use This Checklist

By Pat Harrington, Tomas Laurinavicius

More often than not, a website’s credibility is judged on aesthetics alone. Subject to both personal preferences and trends, the term aesthetics is painfully vague—which means the overall user experience is even more important.

The next time you start a UX project, keep this checklist in mind. It will help you stay aligned with your business goals, understand your user, and avoid costly mistakes.

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May 16, 2019
Content Marketing

From the DivvyHQ Blog: What Does a Content Marketing Manager Do Exactly?

While the practice of content marketing has been around for decades, it’s only started to come into its own as a recognized and respected form of marketing in the last decade. As the practice has proliferated globally, so has the introduction of dedicated, content-centric staff within corporate marketing organizations. Among the most common new titles we see these days is the Content Marketing Manager.

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May 16, 2019
Video

From the ANA: Taking In-House Virtual: Talent vs. Location

ORLANDO—Working remotely isn’t for everyone, but it’s working out pretty well for 150-year-old PwC’s in-house agency. “My agency is a virtual agency, meaning we all don’t report into one headquarters operation and work together,” says Managing Director and Creative Leader Jack Teuber.

“Rather, people are working sort of where they are,” Teuber adds. “We recruit for talent, not for location. So we’re looking for the best people.”

This arrangement gives the professional services provider flexibility even as its in-house people are “a reflection of the culture of the larger organization,” Teuber explains in this Beet.TV interview at the recent ANA In-House Agency Conference. “Once they get inside, what they’re looking for is a big-brand experience. Designers want to do new and playful things and make things really engaging for the people who participate in whatever experience we’re trying to deliver.” To help recruit talent, it’s not unusual for PwC to take over a theme park and hold a branded event. “That’s something you can’t really get everywhere else. It’s a really great opportunity,” says Teuber.

This video is part of Beet.TV’s coverage of the ANA In-House Agency Conference. This series is sponsored by Extreme Reach. For more videos, please visit this page.

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May 16, 2019
Podcast

From Adweek: On Episode 8 of ‘Ad Block,’ the chair of Goodby Silverstein & Partners talks about becoming his own client

By I-Hsien Sherwood and Alfred Maskeroni 

Jeff Goodby is one of the founders of his eponymous agency Goodby Silverstein & Partners. This summer, he and partner Rich Silverstein will receive the Lion of St. Marks award from Cannes Lions, for decades of memorable work including the “Got Milk?” campaign. The agency also recently brought artist Salvador Dali “back to life” with deepfake technology.

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May 15, 2019
Creative Operations

From Screendragon: The State of Creative Operations 2019

‘The State of Creative Operations in 2019’ covers the challenges and triumphs of Creative Operations, the day-to-day stuff – from managing creative briefs to tools and technologies to reporting on metrics, and the burning topics in the space for 2019. With insights from over 200 creative leaders, The State of Creative Operations in 2019 will likely be the most comprehensive report within the industry this year!

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May 15, 2019
Creative Operations

From “IO Integration: Welcome to the Age of Creative Operations - The Ultimate Guide to Understanding Your Creative Operations

By Damian Diaz

Today’s business landscape is more competitive than ever before, and companies have to work hard just to stand out from the pack. In these circumstances, creativity can become a key differentiator for your organization. 82 percent of executives agree that companies benefit from creativity (although 61 percent of them don’t see their own company as creative).

Creativity is especially important for activities such as branding, advertising, and marketing. Not only does your company have to get customers’ attention and show how you’re different from your competitors, you need to communicate an on-brand message that succinctly conveys the most important selling points of your products.

Unfortunately, putting this concept into practice isn’t always easy for many organizations. Far too often, creative projects have missed deadlines, blown budgets, bottlenecks during review and approval, and miscommunications between different teams and managers.

In recognition of these problems—and in search of a way to resolve them—a growing number of companies are investing in creative operations. This article will go over everything you need to know about creative operations: what it is, why so many businesses are interested in it, and how you can start implementing it within your own organization.

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May 14, 2019
Interview

Henry Stewart Creative Ops Interview | Emotional Intelligence is the Key to Success

Why is emotional intelligence the key to success? Metzti Bryan of BBC Creative discusses with creative ops expert Clair Carter-Ginn.

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May 14, 2019
In-House Agency Management

From the Workamajig Blog: The Complete Guide to Building an In-House Agency

By Esther Cohen

How do you build an in-house agency?

An in-house agency might not be for every business, but for some, it can result in better results, more control, and lower costs. Plenty of businesses also share the load, spreading work across several agencies and their own in-house teams.

Building this in-house team isn’t an overnight process. You will have to invest substantially in finding, nurturing, and retaining talent. The best in-house agencies operate just as their external counterparts - fully independent and with substantial creative control.

In this detailed guide, Workamajig will walk you through the process of building an in-house agency. They’ll share tips to help you hire, manage, and operate an internal agency that brings in stellar results, time after time.

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Creative Operations

From the IO Blog: Creative Operations - Predictability And Speed

By Martyn Cook

The idea of “predictable creative operations” might at first glance seem like an oxymoron. After all, creativity is inherently unpredictable, requiring you to come up with fresh new ideas and approaches all the time.

However, while the output of your creative operations might be novel and unexpected, the process itself needs to be as stable and predictable as possible. Your creative team is at its best when it’s free to work quickly and efficiently, not held back by miles of red tape.

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Image: SHUTTERSTOCK
May 14, 2019
Agile

From CMS Wire: How Kanban Boards Work

By Kaya Ismail

We are seeing more and more brands adopting agile approaches in their software development practices. According to a study conducted by the Project Management Institute, 71% of organizations are using agile principles sometimes, often or always.


One of these agile approaches is making use of a Kanban board. But what exactly is a Kanban board, and how do they work?

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May 14, 2019
Resources

From the Bureau of Digital: April Resource Roundup

Spring has sprung and things are busy, busy in the Bureau community. This past month, there were plenty of conversations focused on operations, new business development, pricing, negotiations and teams. We also saw a flurry of recommended tool and resource trading. Check out all of the hand-picked favorites at the Bureau.

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May 13, 2019
Digital Asset Management

From the Amplifi.io Blog: DAM Dies, DAL is Born

By Eric Fulmer

As a DAM technologist for nearly two decades, I have continued to marvel at the disparity between the concept of digital asset management (hereafter: dam), as articulated by brands, and the realities of Digital Asset Management (hereafter: DAM), as defined by the technology vendors in the space.

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Image: Shutterstock
May 13, 2019
Agile

From the Cella Blog: A New Vision of Agile for marketing and Creative Teams

By Dan Mucha

Adopting Agile methods within in-house agencies is a priority for many marketing and creative teams, given its promise to improve productivity, boost innovation, support changing priorities, better align deliverables with business objectives, and speed products to market. An Agile approach can also deliver projects that better address the customer’s needs and interests – customer centricity. 

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May 10, 2019
Project Management

From Workfront: The State of Work Report 2019

WHAT IS THE STATE OF ENTERPRISE WORK? WHAT IS ITS FUTURE? WHY DOES IT MATTER? These are just some of the questions Workfront explored in their fifth annual State of Work Report, now half a decade in the making. This year, as Workfront surveyed more than 2,000 enterprise workers across the United States, they asked favorite questions from previous years and added new ones as well — all with the intent to understand and navigate the modern workforce.

The survey was conducted online by Regina Corso Consulting between June 14-28, 2018, among 2,010 U.S. respondents, all of whom are employed by a company with at least 500 employees, work on a computer, and collaborate with other people on projects.

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May 10, 2019
In-House Agency Management

From the IHAF Blog: They Did What?

By Harriet Tolputt, International Monetary Fund

Two years ago, the creative team at the International Monetary Fund (IMF) embarked on there own journey to put users first. As part of the in-house agency, they launched the Creative Lab—strategists working alongside designers, videographers, audio-visual specialists and photographers. Staff were trained in design thinking methods and user experience, as they began to reposition ourselves from a production house to a trusted advisor.

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May 10, 2019
Content Planning

From the DivvyHQ Blog: Marketing Insider Group: This is How We Divvy

By Michael Brenner

In the fall of 2018, the Marketing Insider Group started the soft rollout of their blog writing subscription service. After working with nearly 100 brands on developing their content marketing strategy, they learned that the companies that execute a publishing frequency of 2-4 articles per week saw the best (and even predictable) increase in traffic and leads.

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PHOTO: SHUTTERSTOCK
May 10, 2019
Web Content Management

From CMS wire: 5 Tips for Testing Microservices

By Kaya Ismail

Out of 353 “senior development stakeholders” surveyed by Dimensional Research Inc., 86%said microservices will become the default architecture within five years.

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May 10, 2019
Webinar

Webinar: Creating Culture: How to Develop an Intentional Company Culture | 5/22 at 11 am PT

Company culture is a lot more than just a buzzword. Your organization’s culture is both the values you set for your organization and how those values actually play out in employees’ interactions with each other.

The best cultures create happy, engaged employees, and according to a study from the Social Market Foundation, those happy, engaged employees boost productivity by 20 percent. But with the ever-changing workforce, how to create a company culture that fosters growth and loyalty in your employees doesn’t always have a simple answer.

Join Bamboo HR as they discuss how they’ve created intentional company cultures that bring out the best in their employees.

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May 9, 2019
HR

From the Process Street Blog: Offboarding: How to Make the Most of Letting Employees Go

Offboarding a team member is never easy.

Relationships aside, the logistics of making sure that the ex-employee isn’t a security risk, their old tasks are accounted for and covered, and that there will be someone to take their place (with the appropriate training) is a tall order to meet.

That’s why this post will show you everything you need to know about offboarding an employee, including:

• Why offboarding is important
• How to effectively (and safely) offboard an employee
• How to make opportunities out of them leaving

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May 9, 2019
Inspiration

Weekly Design Inspiration #204

Via Muzli design inspiration

Designers’ Secret Source. The best design inspiration — expertly curated for you.

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May 9, 2019
Content Marketing

From Percolate: The Marketer’s Content Strategy Manual

Content is the atomic unit of marketing execution – but without a systematic approach to producing content, you risk losing brand consistency and scalability. Our handbook gives you an 11-step process for developing a successful content strategy. You’ll also get best practices for building processes that work for your brand.
Learn how to:

• Create brand guidelines
• Define your customer personas
• Map your customer’s journey
• Refine your internal communications plan

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May 9, 2019
Event

Workfront Leap 2019 First Half Highlights

More than 2,000 work management leaders are attending the Workfront Leap 2019 Conference this week in Dallas, TX. The conference celebrates leaders who are transforming their teams, their companies, and even whole industries. Leap 2019 features nearly 200 sessions led by more than 150 presenters, along with networking events and workshops. See highlights from the first half of the conference here.

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May 8, 2019
Creative Operations

Internal or External Creative Agency? How About the Best of Both?

By Pamela Nochlin

PART THREE IN A THREE PART SERIES

While I spent the bulk of my career managing in-house creative teams, the last couple of years I primarily worked with external agencies. Given that 78% of companies now have an in-house agency, up from 58% in 2013, according to ANA’s research report, “The Continued Rise of the In-House Agency, (1)” I was curious to see if anything has changed and any challenges the industry is facing as a result.

To find out, I spoke with three industry insiders for their perspective as well as their advice on starting an internal agency or expanding an existing one. For my third and final interview, I spoke with Michael Eisenreich, Global Head of the award-winning Bloomberg Studio, at Bloomberg LP. Michael’s team of 100(!) is comprised of Brand Strategy, Digital, Creative & Content Marketing.

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May 8, 2019
News

Workfront Unveils New User Experience for Modern Work Management

DALLAS, TX —May 7, 2019 —Workfront ®, the first work management application platform for the enterprise, today unveiled the new Workfront user experience at its annual Workfront Leap 2019 User Conference.  The new user experience will help people deliver their best work by providing a single destination for strategy, planning, content, collaboration, and work process.

The Workfront team spent over 1,000 hours sitting side-by-side with workers and leaders from across the company’s more than 3,000 customers to observe, track, and understand the ways work gets done. That learning, along with insights built from more than 1.7 billion hours of work managed within Workfront, have been built into the new Workfront experience.

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May 8, 2019
News

Workfront Announces Collaboration with Adobe to Deliver Modern Work Management for Marketing

DALLAS, TX —May 07, 2019 —Workfront®, the first work management application platform for the enterprise, today announced a collaboration with Adobe, the leader in Customer Experience Management (CXM), to provide a modern work management backbone for marketing organizations, providing connectors for both Adobe Experience Cloud and Adobe Creative Cloud. Workfront also announced it has become a partner in the Adobe Exchange Program.

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May 8, 2019
Creative Operations

From the IO Blog: Creative Operations: Accountability Improves Quality

By: Matthew Bagshaw

Missed deadlines, lack of visibility, errors in output, and lost files are all signs that you’ve lost sight of who should be actioning each stage of your process. And without a clear chain of responsibility, quality suffers.

In this blog post, IO will discuss how a creative operations solution can improve your organization’s accountability and quality.

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May 8, 2019
Digital Asset Management

From the Widen Blog: Delivering Content With DAM Technology – David Anthony

By Molly Hamm

Family Talk’s digital asset management (DAM) platform effectively stored and organized their digital assets. However, it didn’t have the functionality to help them deliver their content via the web and other digital channels. That’s when David Anthony got involved. David is an independent technology consultant that helped Family Talk select and implement the Widen Collective®, and then integrate it with other martech platforms to achieve their content distribution goals. Learn about his DAM journey with Family Talk in this podcast.

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May 7, 2019
Project Management

Who Did What? By Cyrus Solomon

For most project management professionals working in advertising and marketing Industry agency culture can be radically different from one agency to another, even if the clients are similar.

As agencies continued to evolve in their attempt to define roles customized according to their unique offerings and client needs one thing remains, the need for strong PM’s and role clarification where success is a natural consequence.

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May 7, 2019
Digital Asset Management

[New Video Released] Getting a DAM - So Now What?

In this case study Jessica Burton, Senior Manager, Marketing Project Operations, ARC’TERYX talks about ARC’TERYX’s DAM journey with John Horodyski, Partner, Optimity Advisors.

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May 7, 2019
Creative Operations

Internal or External Creative Agency? How About the Best of Both?

By Pamela Nochlin

PART TWO IN A THREE PART SERIES

While I spent the bulk of my career managing in-house creative teams, the last couple of years I primarily worked with external agencies. Given that 78% of companies now have an in-house agency, up from 58% in 2013, according to ANA’s research report, “The Continued Rise of the In-House Agency, (1)” I was curious to see if anything has changed and any challenges the industry is facing as a result.

To find out, I spoke with three industry insiders for their perspective as well as their advice on starting an internal agency or expanding an existing one. For Part Two in this three-part series, (see Part One below), I spoke with Adam Greiss, VP, Global Head of Creative for Morgan Stanley, where he’s responsible for a team of 41 in NY with oversight for London, Tokyo and Hong Kong.

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May 6, 2019
Agency Management

From Percent Grey.com: The Future of the Agency Model

By Lauren Espiritu-Philson

Ever feel like we’re living in chaos? Wading around in this information-rich world with our eyes simultaneously wide open and blindfolded? Nielsen reports that American adults now spend over 11 hours each day interacting with various media. As creative professionals, clearly the most immersed demographic, we’re eager to conquer every emerging platform, channel, and device - though this often comes at the risk of exceeding our bandwidth, as well as diminished quality of message.

Adweek has declared that the traditional agency model is no longer sustainable due to antiquated operating models coupled with a perceived inability to produce authentic content, both the cause and effect of an inherent disconnect that many agencies currently have with their client brands. Content is in higher demand than ever, resulting in decreased creative capacity as resources wear thin. Managing complex multi-channel workflows means that teams are inherently limited to strike a healthy balance between getting the work done and producing top-quality assets that cut through the digital noise and deliver on converting customers.

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May 6, 2019
Digital Asset Management

DAM News Round-Up – 29th April 2019

By Charles Russell

A collection of recent DAM-related articles from around the web, sourced from DAM Federation member, Planet DAM.

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