Humans. We’re such shallow creatures.
When we find someone attractive, we automatically attribute other positive qualities to them: “She’s beautiful, so she must be funny and smart too!” We know this isn’t necessarily true—but we can’t help ourselves.
This kind of cognitive bias has a name in social psychology: the “halo effect.” Fueled by aesthetics, our minds project a golden orb onto the person in front of us.
IntelligenceBank updated Databases area offers a new design, updated user experience and a significant improvement in search and speed. It also comes with the launch of our Advanced Calendars module, providing more ways to view your records. Here is a list of the changes and new features.
Designing a good system isn’t that hard, at least on paper. You work with the people who need to get a job done and you make sure they have the information needed to do their job. You focus on making sure they can do that in a manner that is simple and intuitive, and you’re done. And then comes reality. A lot of the necessary information is spread across different systems.
LAS VEGAS — Adobe spent $6.43 billion in software acquisitions last year to boost its digital experience suite. What now?
Many of the 17,000 attendees at the San Jose, Calif.-based company's annual Adobe Summit conference came to learn about the tangible outcomes of these acquisitions: Adobe acquired commerce software provider Magento for $1.68 billion in May and then four months later spent another $4.75 billion on B2B marketing automation provider Marketo. These represent two of the largest marketing technology acquisitions.
Only 17 percent of marketing leaders are pushing for transformational change at high levels within their companies, according to new research from Accenture. The report, "Way Beyond Marketing – The Rise of The Hyper-Relevant CMO," includes insights from nearly 1,000 CMOs and more than 500 CEOS.
The Drum speaks exclusively with the World Federation of Advertisers' new president Raja Rajamannar in the latest issue of the magazine. The Mastercard marketer discusses how brands can balance the local with the international, attune themselves with different cultures and nurture marketing talent.
Many people are currently looking for alternatives to WordPress. This article compares WordPress and October CMS by exposing the important concerns that need to be kept in mind when looking for a suitable CMS for your projects.
Gartner predicts that by 2020, voice search will account for 30% of all web-browsing. Preparing your brand for this unprecedented rise in voice search.
The importance of onboarding new employees cannot be overstated. Training and onboarding set the stage for an employee’s future performance, and the data shows it. New employees who participate in well-structured onboarding programs are 69% more likely to stay at a company up to 3 years.
Given the fact that organizational turnover costs can reach 300% of
that employee’s salary, it should be shocking that some companies spend zero dollars on onboarding. Read on and we’ll look at a few problems associated with poor onboarding, then explore 5 productivity-boosting tips to make your onboarding more effective.
QuarkXPress 2019 is coming this summer! We are so excited about the new version that we want to start talking about it now! As you may know, we release a new version of QuarkXPress every year. For each release we develop new and innovative features that will benefit QuarkXPress users. Many of the new features we develop come directly from requests from customers.
If you’re a graphic designer, or someone who works in the digital design space, the idea of templatization and automated optimization can be a little unsettling. A process or platform that’s taking the human factor out of a brand’s creation cycle? I know it certainly sounds foreboding, but the reality, much like the industry itself, is far more dynamic and progressive than you might think.
Intentional or not, your social media presence impacts your brand perception. Wendy's uses witty, well-crafted Tweets to support their brand image. Their Twitter bio reads, "We like our tweets the same way we like to make hamburgers: better than anyone expects from a fast food joint." On the other hand... a Facebook page that hasn’t been updated or monitored in five years also says a lot about a brand.
You don’t have to be something you’re not on social media to be successful. But you should be intentional about the platforms you use, the way you communicate, and the content you share. If you’re ready to get the most out of your social media assets, read on!
The idea of digital asset management (DAM) has come a long way since the early days of simple filesharing. We’ve moved on from the days of popping something onto a flash drive and passing it around the office.
Now, in the age of metadata and semantic databases, we’ve got a much more efficient and effective way of managing digital assets. But the thing with evolution is that it continues, especially when you’re looking at the advances in technology.
In recent years enterprises have worked hard to modernize and optimize their marketing and digital experience technology stacks. In most cases, however, silos still persist, and many of you struggle to provide coherent customer experiences and campaigns across touchpoints.
Join RSG founder Tony Byrne for a tour of a new reference model for the omnichannel era. Tony will show you how to guide your future stack investments towards supporting omnichannel needs, and what this means for content, data, decisions, and operations. If you manage one of these tech stacks, this is a must-see educational session.
What separates a great in-house creative team from a mediocre one? This articles shares some answers, including insight on nurturing an internal creative team.
When looking for talent to hire, we tend to focus on things like behavioral fitment, job role related skill sets, aptitude etc. Assessing if the talent will be a good cultural fit, knows how to do the job and has the necessary acumen to perform the job is important. But if this is all that was needed to ensure that you are hiring the best possible talent, HRs all over the world wouldn't be constantly complaining about how the talent that they hire are not able to consistently perform on the job.
Conventional wisdom on a given subject tends to be widely accepted; after all, people wouldn't say it all the time if it weren't true. But sometimes conventional wisdom doesn't have the data to back it up. For example, despite the conventional wisdom that breakfast is the most important meal of the day, studies have shown that having or not having breakfast has no effect when it comes to weight loss or energy throughout the day.
Surprised? (Or, like my breakfast-skipping manager -- validated??) In the same vein, consider a new perspective regarding your managerial skills -- are they based on actual data and repeatable results, or something you’ve just heard so many times you figure it must be true? The answer, as they say, might surprise you.
As consumers, we experience a non-stop barrage of messages; from watching television and surfing the web, to checking our smartphones. While many of these messages are from friends, colleagues and acquaintances, we’re also being marketed to; enticing ads popping up (a sunny beach when we’re trudging through the rain), designed to make us spend our hard-earned money.Ever thought about these messages? TV ads, flyers, radio spots, banner ads…probably not, because you may feel as I do (that they’re annoying) or you just ignore them completely.
If you’re a fan of the written word, you’re in luck, because this month’s resource roundup has enough books and articles to keep you busy for months—if not the entire year. Coming out of Design Leadership Camp Santa Fe, the Bureau of Digital has an impressive list of design leadership books. Plus a handful of business / business development reads recommended by Owner Summit alumni.
If you are on an in-house creative team or work with one, I’m sure you’ve heard this before:
“How am I supposed to focus on being creative when I keep getting interrupted with administrative tasks?”
It’s hard to focus on being creative when you are spending so much time doing non-creative tasks. This isn’t a new problem, but it is a challenge that continues to worsen. According to the 2019 In-House Creative Management Report, conducted by InSource and inMotionNow, 48% of creatives say they spend about one day a week or more on non-creative work – that’s up 14% from the same survey last year. 72% report that “obtaining the necessary information to get started on a project” is the biggest administrative task that soaks up time they could otherwise spend being creative.
Digital Asset Management (DAM) administrators at large organizations face a daunting challenge: getting thousands of assets ingested into their DAM platform on a regular basis. At scale, this challenge can be overwhelming. Fortunately, sophisticated technology exists to tackle the problem. But technology alone won’t address the full challenge, because the issues involved begin long before the moment of ingestion, and end long after.
Sooner or later, every in-house agency is challenged to quantify results. This is a reality.
At the outset, it’s enough just to get up and running, satisfy your stakeholders that you can produce a comparable quality of work to outside agencies or vendors, and do it consistently in an aggressive timeframe at an advantageous price point.
Long hours and unreasonable clients are facts of life inside agencies, but more attention is being paid to the issue of burnout and mental health. In this week’s edition of Confessions, in which Digiday exchange anonymity for honesty, they spoke to anCopy agency veteran in their mid-30s who suffered two burnouts of their own while working in the industry.
A collection of recent DAM-related articles from around the web, sourced from DAM Federation member, Planet DAM
Digital natives are actively in the process of reshaping the workforce according to their needs, which are driven by the emergence of new technologies. Research last year from the Mckinsey Global Institute, for example, identified automation and artificial intelligence (AI) as key drivers in changing the nature of work. It also identified a number of trends that would be key in shaping the future digital workplace.
If you’re on the hunt for a Digital Asset Management (DAM) solution, you have probably already done your research on all the possible vendors. If so, you have probably realized that all DAM vendors offer different features geared towards meeting different requirements. This digital asset management software comparison guide aims to help you compare vendors and features so you can see which solution is perfect for you.
Business consultant and author Patrick Lencioni once consulted a CEO who constantly discouraged conflict across his company. “As a result,” Lencioni writes in his book The Advantage, “his staff meetings were generally boring and not terribly useful.”
One day things shifted — just for moment. During a team meeting, a few members of the executive team got into an argument. “I remember it well,” Lencioni explains, “because people were finally digging into issues that needed to be discussed.”
If you heading to MarTech West this April 3-5 stoping to see Percolate's Co-Founder & CTO, Noah Brier, who will be presenting his latest research on the challenges of modern marketing: The Five Tensions of Marketing Orchestration. Noah will explore five key business stresses that marketing teams face, how they contribute to overall orchestration difficulties, and most importantly, practical methods to address them.
The Designers’ Secret Source. The best design inspiration — expertly curated for you.
See how teams manage work and processes using Monday. Whether you’re a startup, an agency, an event planner, or a team who manages projects, marketing campaigns, sales pipelines, or HR recruitment processes—this video will speak to you.
One of the most important skills you can learn as a designer is how to choose type. This is because text is one of the primary ways designers can communicate with users. Typography can make or break a design.
There’s a beauty and complexity to typography. Some people devote their entire careers to type. Thankfully, their work is well documented, so we have tons of online resources for typography.
This article is designed to serve as a starting point for helping you learn how to choose type for your designs. It will encourage you to explore fonts and font combinations beyond those you’re familiar with.
For quite some time Loacker was keen to implement a complete packaging lifecycle management process, from the art layout onwards. Up until four years ago, Loacker made its packaging renderings with Adobe® Photoshop® or outsourced them to multiple agencies.
Sign Up To See The Latest Trends And Technologies For Creating Customer Experiences From Your Desktop.Catch the Adobe Summit Keynote and daily features.
In this episode of Inside Jobs, Justin Bairamian, Director at BBC Creative, takes us along his creative journey including stints at Saatchi, WCRS, Leagas Delaney and ultimately BBC, where he has played assorted roles. From the beginning, Justin was interested in marketing and advertising. At BBC, he worked to set-up and develop their in-house creative agency after the broadcaster parted ways with its external agencies. He also talks about the audience-first approach that drives the world’s oldest national broadcasting organization.
A Quick 1-minute wrap-up video of Henry Stewarts Creative Services London event last week! Check it out and see if you spot any familiar faces...
In 2016, DAM News published the DAM industry’s first ever vendor pricing survey and last year (in 2018) they repeated the exercise to get a more up-to-date picture of pricing trends. Participants were sourced from the DAM Vendors Directory and invited to complete a questionnaire that covered numerous pricing scenarios. DAM News is pleased to announce that the 2018 survey has now been published.
WPP’s CEO Mark Read says in-housing is not as popular as the industry suggests, with more brands looking to bring agencies closer to them rather than in-housing aspects of advertising such as buying or planning.
Speaking on an investor call this morning (1 March), Read said that despite the industry chatter about in-housing, it is “still talking about the same 10 or less examples”. And that for brands that are considering it, many “underestimate” the challenges particularly in terms of people.
Barclaycard has created an in-house agency that now handles 85% of its creative, but Richard Atkinson, vice-president of its advertising and creative studio, believes there are certain rules brands must follow in order to ensure taking work in-house is successful.
The creation of the team, he says, has created an army of brand guardians who get work done about 60% faster than agencies, while saving the business money in the process. But it has also meant the marketing team has to take more responsibility for effectiveness.
Toyota is in the “very early stages” of creating the infrastructure to bring its marketing automation in-house in a move it hopes will help it both be more precise with its messaging and measure the performance of digital channels.
To ready the business for this shift, the Japanese car manufacturer has created a new division within its marketing team in Europe that is in charge of creating specific content by channel and “very personalized messages”, while the bigger brand campaigns are managed by another division.
Relationships take work and digital asset management (DAM) is no exception. The decision to implement a DAM system is a positive step in the right direction to gaining operational and intellectual control of your digital assets.
The new ebook from IO and Mediavalet reviews the creative mindset, what creative is looking for in technology and how to roll-out technology to a creative team.
The Jewish Museum recently went on a successful DAM migration journey whose framework was based on extensive internal research. The impetus to migrate systems was relatively straightforward: new staff and an updated organizational structure meant that the institution had outgrown the original scope of the legacy DAM. The research undertaken to find a new solution was vendor agnostic as to not focus on specific desired features, but to answer the following: If a digital asset management system is the answer at the Jewish Museum, what is the question?
Pharma and Label Technologies: Chicago, IL
EskoWorld: Nashville, TN
June 24-26, 2019 *Esko User Conference
PLMA Show: Rosemont, IL
November 18-19, 2019
GroceryShop: Las Vegas, NV
September 15-18, 2019
PackExpo: Las Vegas, NV
September 23-25, 2019
Packaging Innovation: Birmingham, UK
February 27-28, 2019
PACE: Amsterdam, Netherlands
March 13-14, 2019
Packaging Premiere: Milano, Italy
May 28-30, 2019
IQPC Pharmaceutical Packaging & Labelling Summit:
Zurich, Switzerland | June 18-20, 2019
Packaged Summit: Amsterdam, Netherlands
June 24-25, 2019
Packinnove: Lille, France
June 25-26, 2019
Pharma Packaging & Labelling Europe: Munich, Germany
September 10-11, 2019
Behold: The official list of finalists for the Marketing Technology Awards 2019. Winners will be announced at the event on March 21, in New York.
Here is the official list of finalists for the Marketing Technology Awards 2019. We’d like to give a huge congratulations to everyone here. We can’t wait to celebrate you and your great work at this event.
Winners will be announced on March 21 at the event in Tribeca, New York.
As a reminder, finalists were voted on by the marketing technology community, as well as by a panel of twelve expert judges.
Continuous Transformation is needed to stay ahead of a rapidly-evolving publishing landscape. In Woodwings signature two-day event on May 28-29 in Amsterdam, WoodWing brings together speakers and experts from brands and publishers around the world to share knowledge on this important subject. Attendees can look forward to:
- Cutting edge content on how to continually innovate content creation
- Both organized and informal networking opportunities
- Insipiration and learnings on how other organizations are using WoodWing, plus new and upcoming feature releases