Without processes, your business is a ticking time bomb, prone to error and impossible to scale. Companies that implement processes have a 280% higher success rate on their projects (95%) versus those that don’t (25%). Confused about what BPM is, or why you need it? Get the eBook.
Selecting a new content management system can be a lengthy, stressful process. That’s because the stakes are high. Choosing the wrong CMS for your organization’s needs will have long-lasting effects on time, money, and customer acquisition and engagement.
How do you find the best fit for your organization? The key is avoiding the mistakes and obstacles that lead many enterprises to choose content management solutions they regret down the line.
Join CMSWire, Magnolia and Priocept for a live, hour-long webinar as we explore the most common mistakes organizations make during the CMS selection process and, most importantly, how to avoid them.
Watch Dana Ucciferri, Head of Video Operations at Bloomberg, explore how they evolved their live streaming product for new platforms such as Apple TV and TicToc.
Many companies are investing a great deal of time and money in new technologies and processes to achieve their digital transformation goals.
Those investments are warranted at a time when so much emerging and potentially game-changing technology is available. But sometimes businesses focus so heavily on adopting new technologies that they disregard the need to invest in their employees to make sure they, and the company, get the most out of the new tools at their disposal.
Investing in people is the linchpin to making sure a digital transformation initiative succeeds. If you don’t, it’s like buying new tires for your car but failing to fill them with air.
Get ready for the year ahead with Shutterstocks guide to the latest styles — based on billions of image, video, and music searches and downloads from Shutterstock customers.
In RSG's quest to evaluate the strengths and weaknesses of Digital Asset Management technologies, we regularly debrief technology users, IT support teams, implementers, consultants, vendors, and others with hands-on experience working with DAMs.
According to Salesforce research, employees who feel their voice is heard are 4.6 times more likely to feel empowered to perform their best work, while another study indicates that organizations with high employee engagement outperform those with low employee engagement by 202%.
IDEAS is a two-day industry conference that you can attend virtually from the comfort of your own office. The conference includes five 60-minute concurrent sessions in two tracks, giving you a choice of 11 unique presentations. Participate live according to the published schedule or watch a recording of any session when it’s more convenient for you.
IDEAS Online Conferences are scheduled twice/year, providing focused and interactive online sessions led by recognized industry leaders and experienced peers. This unique conference offers information designed to appeal to information-development professionals at all skill levels.
Today’s landscape requires companies to find competitive advantages wherever possible. In a world of coupled processes, where are trying to deliver captive end-to-end tech-enabled solutions, more and more global brands are looking to leverage and integrate the “best of the best” agency collaboration model as their world-class answer to a rapidly evolving market.
Get ready for the year ahead with Shutterstocks guide to the latest styles — based on billions of image, video, and music searches and downloads from Shutterstock customers.
The unified customer experience (CX) is quickly becoming the Holy Grail for marketers and customer experience professionals all over the world. Companies want to know as much as possible about their customers across all of their touchpoints and channels they engage with them on. And with that customer data, organizations can deliver personalized content experiences to the right customers at the right time, provided they have the right software and processes in place.
Henry Stewart has announced the first 6 sessions for Creative Operations 2019 NY:
• Finding Opportunities for Automation in a Creative Workflow with Nike
• Made for YouTube: How Real-Time Analytics are Informing Video Production Workflows with Google/Youtube
• What does the Ideal Creative Ops Team Look Like? panelists include Victoria's Secret
• Perception is Sometimes Reality! Using Metrics to Change Behavior and Demonstrate Business Value with Stryker
• Is the Personal Touch Still Needed? Bridging Technology and People at Nickelodeon with Nickelodeon
• Interactive Workshop - Let’s talk about how to become an Internal Strategic Partner with Blum Consulting Partners
Vancouver, BC – December 13th, 2018 - MediaValet Inc. (TSX-V:MVP) (“MediaValet”, “the Company”), a leading provider of cloud-based enterprise digital asset management (DAM) software, is proud to announce that it was selected by one of the world’s largest telecommunication providers (“the Telco”) to provide a highly-customized AI-driven DAM solution valued at approximately US$150,000 in annual revenue. The Telco selected MediaValet based on the scalability and ease of use of the core DAM platform, and the advanced artificial intelligence and machine learning capabilities built into the Company’s recently released Advanced Search module.
The panel includes distinguished representatives from Philips Healthcare,
- Thermo Fisher and Waters Corporation.
- In this session, you will learn how organizations:
- Manage the volume and velocity of content.
- Deal with language and translation requirements.
- Incorporate technologies and processes to optimize the content supply chain.
- Innovate to improve the global content supply chain.
- Manage security and governance.
With Samsung unveiling plans to turn the humble fridge into an “intelligent home assistant,” voice taking center stage, and brands exploring how to build connected experiences for consumers, all eyes were firmly on the future at CES 2019 — making it the perfect place to consider the future of marketing itself.
While on the ground in Las Vegas with more than 180,000 delegates, The Drum spoke with top marketers from Mastercard, Accenture Interactive, and more to hear their take on where marketing is headed. From how the chief marketing officer role might change over the next few years to how relationships with agencies will evolve, here are their observations.
“This technology advancement is so important for designers to understand, because it means we can think about the right grid for the demands of our content.”
Today, 57% of B2B marketers run a B2B blog as part of their company’s content marketing strategy. It’s a quick, agile medium to get your brand’s most important messages out to your audience and generate engagement. But maintaining a successful B2B blog with a steady stream of high-performing content isn’t as simple as it sounds. You need to establish a content production workflow that ensures your team plans, pitches, writes, and edits effective and on-message posts at a regular cadence.
Today’s marketers are in the early stages of transforming how they identify, execute, and evaluate campaigns leveraging new and innovative technology: artificial intelligence (AI). As digital-savvy customers expect more sophisticated and personalized experiences, marketers can lean on AI advancements to seamlessly deliver what they crave.
The benefits of working with a technology partner are well-known and extensive: lowering costs, reducing risk, gaining outside expertise, spinning up new projects quickly, and more.
Whether you’re installing a system for DAM, ERP, or PIM, successful tech refresh projects require a great deal of communication, collaboration, and mutual understanding. Given those conditions, a successful implementation is much more likely when you’re already in a long-term creative operations partnership.
What will be the most important social media trends in 2019 for brands and businesses? Hootsuite’s annual report has the answers. It’s based on a survey of more than 3,000 Hootsuite customers—from large enterprises to small agencies—conducted in late 2018. We’ve also included insights from interviews with dozens of industry analysts, as well as reports and data from Edelman, Gartner, GlobalWebIndex, Forrester, Econsultancy, Kleiner Perkins, We Are Social, and others.
As brands increasingly seek transparency in their advertising spend and more control over creative, many are beginning to take capabilities in-house. In fact, 91 percent of marketers have moved at least part of their digital marketing in-house, according to our survey of 200 senior decision-makers and experts at brands, in-housing agencies and consultancies based in Europe.
Gartner correctly predicted that by 2017, the CMO would spend more than the CIO on IT. In light of the impressive advances in technologies that enable marketing to simultaneously become more automated as well as more effective, over 7,000 technology companies powering the marketing organization through advancements in areas like programmatic, artificial intelligence and machine learning. As firms realize the value of these capabilities, we remain in a technology renaissance, with marketers continuing to own more power within their organizations.
Status reports are a critical part of project management. We all write them, but hardly anyone reads them. I don’t know how many times I’ve had a stakeholder claim to not know something that was in a status report…on the front page…in bold…with arrows pointing at it saying, “This is very important.”
The main objective of a Digital Asset Management (DAM) is to be the searchable repository for your digital assets. But DAM has evolved to support the functions of work-in-progress (WIP) assets through workflows, integrations, and connections to other marketing technology systems...
Efficiently managing resources is one of the key challenges for service organizations. Not only are you trying to manage a range of projects of varying sizes and complexity, you’re trying to manage the pipeline of incoming work as well. Resource management is only one element of managing a successful service organization, but as resources are one of the largest expenses for companies operating in this space, resource management is crucial.
The best design inspiration — expertly curated for you by Muzli.
Ten years ago, cloud technology enabled the first DMSC platform-as-a-service to come to market. At that time, there were significant challenges for SaaS models in the enterprise for this type of cloud technology. However, the larger issue was coping with the explosion of marketing technologies and how to integrate them into the digital end-to-end. These technologies were swamped by the future as quickly as they were developed...
A Marketing Operations Platform allows you to streamline processes in a single, auditable platform. It takes you out of spreadsheets, shared drives and emails and into a system that is scalable, and ensures your marketing budgets, teams and projects are delivered on time, on budget, on brand and in adherence to a regulatory framework.
There are ten core functionalities that any DAM software must have if it is going to truly manage an organization’s digital assets. DAM software is used in every industry and every vertical for managing content, so it’s critical that such a foundational technology functions as it should.
Every single marketing technology ecosystem for every organization is different.
Trying to distill the content in terms of what the product content ecosystem should look like is a tricky task. But there are some great examples that we have seen and we can try to abstract this to bring the best practice of how people, process and technology should come together.
Risk assessment is an important part of every project plan and the quality of these assessments defines how well prepared your project is for the likely problems that can arise. Most PMs will have their own favorite risk assessment techniques that they use for every project or their organization might prefer certain formats over others. However, it can often be good to try out something new, not just because it might perform better in a particular situation but also as it will expand your knowledge of risk assessment techniques in general.
Content creation has become a high priority for brands seeking deeper customer engagement. But, it is also responsible for one of the biggest headaches marketers face. Managing assets across an ever growing range of platforms – both digital and analogue – can become a process nightmare and marketers increasingly looking beyond their own asset libraries to more sophisticated brand content management systems.
If your advertising failed to meet goals in 2018, if you’re re-evaluating your marketing stack, and if you’re considering how best to invest your budget, time, and resources in 2019, take a moment to ask yourself these questions:
How did or will the software help to enhance the effectiveness of my production, trafficking, or measurement workflows?
As we move into 2019, the demand for rapid and constantly improving digital experiences has never been higher. To match the market’s demands, brands are adopting a DevOps culture to streamline the development, deployment, management and maintenance of software at scale. Here’s everything you need to know about DevOps, and the DevOps principles necessary to be successful.
If I knew then what I know now is a series of bylines from small agency executives about the lessons they learned in building their shops.
Training hundreds of marketers, folding oceans of origami fish, and paving the way for a deeper understanding of what Agile marketing really is. 2018 was a pretty good year, and 2019 is shaping up to be even better.
If you’ve ever opened up a meeting invite and thought “Oh no… not one of those again”, this article is for you. And you’re not alone! While the types of meetings you’ll find at any given organization will vary, a few of the most common types are universally loathed. Others types of meetings, however, are genuinely useful and can even be a lot of fun (if you know how to do them right).
Cherry-picking metrics doesn’t do anything for us in the way of self-realization or improvement. Usually, unclear expectations are what allow marketers to cherry-pick in the first place. We can fix murky expectations by aligning on goals and KPIs at the outset of each decision. As in, these exact marketing metrics should play a starring role in any report regarding this decision. As for what those should be, here are four marketing metrics that have established a firm footing among results-driven content marketing managers.
magine you have just bought yourself a new bike for Christmas. Great way to get around, shop for groceries, and enjoy a sunny Sunday afternoon. But wait, what will you do when you need to carry stuff. I guess you’ll need a bag. Oh and how will you keep that bike safe when you leave …
It’s difficult to overstate the effects of the digital revolution. Technology continues to drastically transform the way we interact, communicate, shop, bank, consume entertainment, earn money, work, and experience life in general. And the more we live our lives online — or in a digitally connected way — the bigger the digital paper trail we leave behind.
The New Age Creative Brief – finding inspired simplicity to manage complexity, Wednesday January 30. Hosted by Yvonne Powles, Head of Production at ICP
Masterclass – Integrating the 3 pillars of Creative Ops excellence: Briefs, Budgets & Resourcing, Thursday February 14, with Fergus Ashe, Chief Commercial Officer and Sean O'Connell, Director Business Consulting at Screendragon
Are you Agile with a capital A? Or even with a lowercase “a”? As technology advances and operating models become outdated, many teams turn to agile as a method for managing marketing in a digital world. While agile got its start in the software development world, many marketing leaders see the value in adapting the principles and mindset of agile methodology to meet the needs of modern marketers.
In this episode, we will explore some of marketing leaderships’ unspoken questions, and many of the misconceptions that marketers face as they strive to become more agile with guest Andrea Fryrear
In this post, Patrice turns a few standout experiences from 2018 into PM teachable moments—as you read, use these lessons learned to inform your approach for the year ahead.
A picture is worth a thousand words, especially when it comes to browsing products online. When shoppers can’t pick up the product and read the details as they do in a physical store, what content can quickly draw their attention to make a purchase?
In this blog, we will talk about types of product images and enhanced content created to visually convey the product available for purchase, as well as how to leverage DAM solution to optimise content re-usability across channels.
When implementing a digital asset management (DAM) system, you begin by adding the typical mix of marketing assets, such as images, logos, pdfs, documents, etc. Most of these file types are familiar to the average marketer, until you get to video. Because video files are much larger and more complex than other media files, we are frequently asked, “What’s the best video format to upload into my DAM?”
Brad Frost is the co-creator of Pattern Lab, a powerful piece of software that enables user interface (UI) designers and developers to skip out on the tedious tasks of building websites and focus their energies on more experimental and creative parts of the job.
Effective marketing project management can transform your agency’s productivity and effectiveness. This article shares 7 tips to better management for your marketing projects.
"Time is money" wrote Benjamin Franklin in his 1748 essay, Advice To a Young Tradesman; an idea that has permeated commerce since before Franklin was born. Many manufacturers across the globe use digital asset management systems to ensure that their distributors (a key marketing channel used by many of them) can access the most up to date product shots, marketing campaign assets and any other digital assets they require, securely and quickly. This not only saves time and money for the distributor, but also for the manufacturer.
New York Festivals 2019 Advertising Awards is Open for Entries.
Philip Spiegels career managing media archives has given him the chance to create and evolve systems—for both clients and employers—that manage assets and ultimately transform how these assets are searched, accessed and repurposed throughout an organization.
At National Geographic, Philip led an effort to digitize the video library assets and make it accessible via a new, web-based digital asset management toolset. This made the video archive transparent to the user community and provided users with desktop access to thousands of hours of video holdings.
Whether your organisation is a tiny startup or a massive multinational, you need to decide whether your next tech buy will have multiple integrated applications or be a single all-in-one solution. Although a single piece of software is usually easier to set up, it may not be able to fit your business as well as a system built with multiple applications.
In order to understand what would be best for your organisation, you first need to understand how your current operations are running. When doing so, hiccups and opportunities for improvement are equally important guides.
What is the best marketing project management software to keep your agency running smoothly? Creative agencies, in-house digital teams and studios all have one thing in common – pumping out the best creative work. But how do you manage the workflow efficiently? What tools can you use to help the process and produce better work, and stop people getting all tied up with painful project administration?
Great design inspiration from Muzli, well worth spending a few minutes with.
Employee retention is a challenge for nearly every organization. Even the best leaders have a hard time keeping top talent. Although it may seem impossible to perfect a retention strategy in the face of these odds, you can often make a dramatic improvement with a few simple steps.
The first step toward achieving better retention is understanding the scope and the core issues that drive turnover. Here are 20 surprising and illuminating employee retention statistics you may not have heard, and some simple strategies to help you keep your team together for the long term:
Over 28 new in-depth video classes from the Asena project management content team.
December was short and sweet as many in the community broke away to enjoy the holidays and spend some well-deserved time with family and friends. If your New Year’s resolutions include getting a handle on resource management, creating a company wiki, reaching Inbox Zero or calming your monkey-mind with meditation, there are lots of great recommendations.
To kick off the New Year, Campaign US caught up with 4A’s CEO Marla Kaplowitz to hear her thoughts on the industry overall and what to expect in 2019.
Kaplowitz, who is one of Campaign US’ Power of Purpose judges, shares what she thinks marketers should keep in mind this year, what area in which agencies should invest and more.
Marketers have always relied on collaboration, but now that nearly every company competes for attention on the web, content collaboration (or lack thereof) has quickly become a prime differentiator in the marketing kingdom.
Muzli asked the Smashing community what podcasts they enjoy listening to and which ones they’d recommend. A shortlist of current podcasts for web designers and developers that are bound to inspire you.
At work, we often enjoy one another’s friendship, but not a lot of attention is paid to the art of becoming a great team or a great leader. Traci Barrett, Co-Founder of Navigate the Journey, has some recommendations to remedy that. Working as a leadership and strategic consultant, she has helped leaders and teams to improve, and has proven recommendations to help others who would like to do the same.
13 Stats On How Today’s Creative Teams Are Driving More Revenue With Content
This article assess some underlying trends in the Digital Asset Management software market that have been prevalent during 2018 and sees if they can be used to predict what may happen in 2019. There have been some subtle, but significant shifts in emphasis by several DAM vendors and these offer clues about where the sector will progress next year.
This month articles include: Behind the Scenes of the Spider-Verse, Minimal Lines - Maximum Impact, Nothing Good Comes of Easy: Documenting 'Project Antartica', Blazing Trails in Augmented Reality's Wild West
Any digital asset management (DAM) system requires taxonomy management; but, how to create an effective taxonomy, implement it, and use it properly is not a simple task.
We all know Google Analytics is a powerful tool for serving up actionable data. And one of the quickest ways to get that data is to be clear about what all those terms mean.
As far as martech predictions for 2019 go, there are some no-brainers: brands and advertisers will continue to increase their digital spend and increasingly rely on programmatic ad platforms, and there will be more growth in voice tech and the Internet of Things (IoT). But for intrepid marketers, there’s more to think about before the calendar turns. Here’s what we’re watching out for in 2019.
Winners include Google, Uber, and the Alexandria Ocasio-Cortez campaign. Losers? Blands everywhere.
It’s that time of the year again: reflecting on the year that’s past as we prepare for 2019 ahead. In this article, Click Z has a roundup of some of their fan favorite pieces from 2018 on marketing technology.
Forbes has dangled various carrots in front of its contributors to get them to post more. Its latest? An artificial intelligence tool that writes a rough draft for them.
As 2019 kicks off, I see three core challenges that are common to many digital workplaces. These are:
2.True enterprise findability.
3.Engaging frontline workers.
Does your IT architecture partly consist of legacy systems, citizen apps, shadow IT or deprecated systems? Here are some of the pros and cons that you should consider before retiring an IT system.
To retire or not to retire IT systems. The answer is not always obvious. Every system or application has its reason for being, and it seems almost impossible to dismiss a system totally, at least without a replacement.
Going digital is all about improving efficiency and making things easier. So, what happens when there’s a disconnect when implementing a digital experience platform (DXP)? Many businesses are finding out the hard way, it would seem.
According Digital Clarity Group (DCG) in Digital Experience Platforms: Buyer Trends, Preferences, and Strategies , C level executives and IT are making most of the decisions surrounding which digital experience (DX) technologies they invest in while marketing is in charge of the implementation and execution of these technologies.
In fact, according to the DCG report, only 10% of the report’s survey respondents cited marketing as being their primary group responsible for DX technology.