Any company, no matter how big or small, will likely have a large amount of assets that are saved to various drives throughout every computer in every office. For employees, especially those in separate departments from one another, locating a specific file can be a real headache. Sorting through file after file on a never-ending search for the right document or asset is not only frustrating, it is also incredibly time consuming.
The IHAF Leadership Summit has been lauded as the premier networking and learning opportunity for in-house agency leaders. This executive-level event offers opportunities to network and learn from corporate and creative pace setters, sharing proven strategies for organizational and operational success.
1,000 years from now, when digital archaeologists look back on 21st century marketing, what will they conclude? Based on our “ancient” emails, notes, blogs, martech stacks, and content, what will they think that we believe about marketing?
A few months ago, an article on the issue of agency long-hours culture caught Toms eye and made him realize that it was a problem he had been addressing for years, just from a different angle.
Join Workfront for its premier modern work management event. Learn from the brightest minds in keynotes, interactive breakouts, and one-on-one consulting sessions. Get a sneak peek of the Workfront product roadmap and discover how companies like yours are leveraging Workfront as their operational system of record.
Dallas: May 6-9, 2019
London: June 3-5, 2019
Marie Kondo and her philosophy of removing clutter from one’s personal life and home is a phenomena to say the least. The premise is simple, but effective: our homes are full of clutter and the time has come to tidy, clean and remove the excess. Kondo is effective in her campaign against disorganization and her ability to find a “spark” of interest in this popular show reminds us we all have a lot of clutter in our lives that need organization. But can this be transformative? And can it translate to the modern office?
Made for YouTube: How Real-Time Analytics are Informing Video Production Workwith Josh Auffret, Head of Production & Creative Technology, Google/YouTube
What does the Ideal Creative Ops Team Look Like? Moderator: Kevin Brucato, VP, Creative Operations, Prudential
Panelists include: Lauren Stefaniak, Digital Operations Manager, Victoria's Secret , Christina Carr, Head of Profject Management, Global Business Marketing, Facebook
Perception is Sometimes Reality! Using Metrics to Change Behavior and Demonstrate Business Value with Tony Cambria, Director, Integrated Marketing, Stryker and Jeff Strumpf, Senior Manager, Integrated Marketing, Stryker
Is the Personal Touch Still Needed? Bridging Technology and People at Nickelodeon with Eric Squires, SVP, Creative Operations and Production, Nickelodeon Preschool and Global Experiences, Nickelodeon and Adam Weiner, VP, Project Management Marketing Creative, Nickelodeon
Interactive Workshop - Let’s talk about how to become an Internal Strategic Partner Session leaders: T. Alex Blum, Founding Partner, Blum Consulting Partners and Andrea B. Ruskin, Strategic Consultant & Partner, Blum Consulting Partners
This month articles include: Easy, Intuitive Gradations, Illustrations with an Attitude, imaginary Goddesses, Kid at Heart and Eye Candy Keeps Coming on Instagram
There is nothing that makes Jordan feel more satisfied in Product Design than a perfect balance of data-driven user experience (UX) and visually-stimulating user interface (UI) design. What a nerd, right?!
But if the two stepped into the ring, which they often do, who do you think would win the bout? While we hope for 18 rounds and a perfect blend of the two, at the end of the day, user experience outweighs visual design.
Your digital assets might just be the most valuable resource of your business—so why are so many organizations negligent in safeguarding them?
According to the U.S. Federal Emergency Management Agency, 40 to 60 percent of small businesses never reopen after suffering a disaster. This statistic is even more alarming when taken in context. 58 percent of small businesses say that they’re not prepared for a data loss event, putting their very livelihoods in danger.
Whether you’re a tiny startup or a massive multinational corporation, every business needs a robust disaster recovery plan for its digital assets. This article will give you a primer on how to recover from a digital disaster.
The 2019 Salary Guide for creative, digital, and marketing gives you the benchmarks you need to build cutting-edge teams, including today’s hottest emerging roles. In this year’s guide you’ll discover:
• Salaries for over 45 creative, digital, and marketing positions
• Emerging roles in AR, VR, and AI
• Location-based market adjustments
Artificial Intelligence (AI) and machine learning are positioned to remain a key area of investment focus for many organizations in 2019. A recent research survey sponsored by OpenText reports that 43% of organizations currently use or plan to build and buy AI and machine learning systems with a primarily goal of increasing operational efficiency and effectiveness.
This report will unpack five key findings—with some deeper dives—that provide invaluable insights on both the current and future states of branding. At a glance, Bynders results reveal the typical challenges and opportunities that marketers are now grappling with as they contend with the rapid changes to tech advancements and consumer behavior.
Swoop Analytics recently completed what they believe is the largest study of digital team collaboration performance ever undertaken. They analyzed 1,360 digital teams from nearly 70 organizations from a full breadth of industries and geographies. The digital interactions of over 400,000 team members and nearly 2 million interactions over an extended 6-month period were analyzed.
These days, in business settings, crossing a deadline is not quite so harrowing, but needless to say it’s still something we’d all like to avoid. Unfortunately, when you’re running a large content team with multiple complex campaigns and initiatives in play at the same time, letting the occasional due date slip by can feel inevitable.
If this happens too frequently, it’s not a good look for the responsible content manager. Consistently delivering on time is how we gain trust and confidence, with both bosses and our audiences. So how can we prevent lapses?
This is one of the prime advantages of using content calendar software.
During a recent interview with a member of a client’s executive team, a leader said to me, “Nothing I do is ever good enough for [the CEO]. We’re all starting to ask ourselves why we bother trying.” When I later debriefed the assessment findings with the CEO, she said, “People consistently disappoint me. It’s always been that way. I have high standards. That’s why I get the results that I do.”
ICP gets asked a lot by clients “where to begin with this Ecommerce content ecosystem journey”? Far too often we come across clients say “hey look, we know this new platform, let’s go with it first then we will figure things out later on”, “We have bought this platform a while back ago but never really used it, shall we look into it first?”.
Well, the answer is, if you have nothing in place, starts with people (then work on to process and technology). Otherwise, start with the things you have already known (be it people, process and technology) and map out a stair-step of how these things should come together. Wherever you start with, be assured you don’t have to build everything all at once.
More and more, part of our job as project managers is not just herding sheep, but herding sheep located on farms located across the globe.
The spreadsheet is truly a marvel of the computer age. Invented in the early 70s by a virtually unknown wizard named Dan Bricklin, the spreadsheet may be the most flexible, versatile, and ubiquitous technology tool in the business world. It’s been called one of the top “killer apps” of desktop computing, along with word processing, design/publishing, and database. The corporate world’s dirty little secret is that almost everything runs on spreadsheets.
A well-defined project management framework will bring much-needed order to your projects. Learn how to create your own PM framework in this guide.
Our days are filled with a constant stream of decisions. Most are mundane, but some are so important that they can haunt you for the rest of your life.
A recent study from Columbia University found that we’re bogged down by more than 70 decisions a day. The sheer number of decisions we have to make each day leads to a phenomenon called decision fatigue, whereby your brain actually tires like a muscle.
Over the last few decades, we’ve witnessed a total transformation of the challenges facing marketer organizations. These changes have resulted in Marketing Operations and the tech stacks and processes that they manage becoming increasingly critical to marketing impact. As marketing’s ability to drive results becomes more and more bottlenecked by the availability of well-coordinated, high-quality content, understanding how your marketing teams tools contribute to their business goals will be essential.
Be the first to learn about what's new in the world of in-house creatives
Over 500 creative and marketing professionals across industries participated in the survey which took a deep dive into the leadership, collaboration, and relationship between marketing and creative teams. The report combines key findings with best practices and take-away ideas from industry experts at VSP, Delta Vacations, Denver Broncos, and many more.
Be the first to receive a copy of the comprehensive report, plus take a sneak peak at some of the key metrics driving the report!
Bonjour! Noemi is writing from a cozy coffee shop downtown Lausanne, Switzerland, where she has spent the day sipping coffee and slowly, carefully finishing to put this issue together.
As a client, you have the ultimate power – and that power is information about your brand. It’s down to you to communicate it in the right way, so it’s important to give some serious thought about how you’re briefing your transcreation agency.
Thomas Jefferson imagined a nation of independent, self-reliant Americans who plowed their own fields and created their own destinies. And for a long time, that’s exactly what they did.
In 1860, as much as 80% of the workforce was self-employed, according to historian Steven Gillon. From then on, things started changing, and quite dramatically. By 1900, the number of self-employed had fallen to 50%; by 1977, it fell to 7%.
HOW Design Live is the premier gathering of creative and marketing professionals, focused on inspiration, leadership, business productivity, and, most of all, creativity!
HOW Design Live is partnering with the American Marketing Association (AMA) to strengthen the collaboration between marketers and designers because the business challenges of today – and tomorrow – depend on it.
Introducing OpenText Enterprise World Toronto 2019 from July 9 -11, 2019. A three-day conference to help your business become an Intelligent and Connected Enterprise.
Hear from OpenText Vice Chair, CEO and CTO Mark J. Barrenechea; OpenText EVP, Engineering and Cloud, Muhi Majzoub and industry experts
200+ breakout sessions
Includes technical deep dives, roadmap and product updates and customer success stories
Technical demos, networking hubs and hands-on sessions
Showcasing the latest innovations from OpenText and its partners
Children's Hospital of Philadelphia is one of the premier pediatric healthcare facilities and primary care providers in the world, offering the best available care and support for its patients. HIPPA, GDPR, regulatory requirements galore — what do they mean for the management of digital assets?
Based on the most common questions Extensis has received from Suitcase Fusion users, we’ve chosen the best tips and techniques to help you successfully manage your fonts.
Efficiency is the key to solving common problems an organization faces like budget, headcount and scaling. Most companies have a good framework in place but time and resistance to change introduce wasteful steps in the process. Confronting the lowest hanging fruit yields the highest reward as they’re typically costly and time-consuming. But it’s often not as simple as reaching out and pulling it off a tree.
For marketing and creative teams, a robust creative workflow can make the difference between flying right out of the gate on new initiatives or stalling at the starting line.
Almost half of creatives (48%) spend a full day or more on admin tasks each week, according to the forthcoming 2019 In-House Creative Management Report.
Learn how much time you could get back for your team with the Creative Workflow Calculator.
A collection of recent DAM-related articles from around the web, sourced from DAM Federation member, Planet DAM.
Sharing data between agency partners is critical, though not as common as one would assume. But marketers need easy access to data for better creative, and data is easier to access when marketing is done in-house.
You’d think translation would be straightforward – just change one set of words for the corresponding ones in another language and you’re away. But translation is more than just the words. It’s as much about context, tone and aim.
There’s little doubt that technology exists to make our lives easier. But in today’s environment there is also a level of complexity that exists when multiple technologies are used within an organization.
A case in point is your marketing agency; you’ll most likely use a number of systems, anywhere from three to 10, to help your teams deliver on client campaigns. Everything from digital asset management and usage rights management, to distribution and campaign management and tracking
Content is the fuel your marketing, commerce and sales runs on. Without content, there is no storytelling, no product descriptions and no social media conversations. With growing expectations in speed, quality and volume, it becomes a necessary to be smart and agile in the way content is produced and more importantly reused or reassembled.
When we started, we wondered if we could make it a couple of weeks, we wondered if creativeopsreview.com was going to have any legs. Well, here we are almost six months later loading our 500th post. Thank you for being a part of our growth, we are thrilled to be a part of the creative operations community and are excited about the future.
Thomas Stilling, Digital Media and Transformation Advisor Discusses The Need For Hybrid Professionals and DAM Transformers In Today's Business Arena
In this episode of Inside Jobs, VP Global Creative Director at Intel, Teresa Herd takes us along her creative climb including stints at Sawtooth, Marco Polo Explorers, Staples and ultimately Intel. Starting out as a medical illustrator with no plans of being named one of AdAge’s top 50 most creative people, Teresa’s tale is as entertaining as it is educational. Tune in as she shares what it takes to become a skilled leader, foster a value-driven culture and inspire creatives to perform at peak.
Download Screendragons free handbook to find out how to:
- Effectively streamline your work intake process in 2019
- Better align your resources & increase employee engagement
- Efficiently produce a good scope of work budget estimate
- Avoid the trap of over-servicing your clients
- And, a lot more!
Another great week of UI inspiration. Some great eye candy.
Agile might be a much derided buzzword but when marketers take their queues from software developers and begin to work in an ‘agile’ way it can offer big benefits to ways of working.
You can’t earn €38.8 billion in annual revenue by stumbling through your processes. Specifically, the IKEA supply chain is the glue that holds the company together and allows them to flourish. From their suppliers through to the product in-store, the supply chain is set up and managed in a way that reduces costs at every stage, makes the products more appealing to customers, and makes the brand as a whole seem more appealing. It’s genius, really.
Do you remember the first zine someone put in your hands? If you lived through punk’s heydey, or any of the subcultures that reverberated down from its birth to echo into the mid-aughts, you probably came across more than a few of them. Variable in quality, self-printed, gratuitously niche, and often full of self-referential winks, zine culture existed at a precise moment when computers were becoming more common, but social networks hadn’t yet made the notion of communicating with your peers on paper irrelevant. They mixed DIY culture and nascent technology with music and art. You sent away for them, hoarded them, and published your own responses, even if you were a high schooler imagining a culture thousands of miles–and probably a decade or two–away from your own.
With the unveiling of the new Slack logo which has caught a lot of buzz, Jeff decided to expound on some of the qualities of a great logo that nobody talks about. Let Jeff preface this by saying this isn’t another article about logo design. While any of these ‘rules’ can potentially be broken, they do offer insight into what is a very important part of a business—the commissioning and selection of the visual stimuli that represent it. One of the reasons it is so important is because a logo or brand ‘pivot’ can cost a considerable amount of time and money, especially with companies who deal physical products. For these reasons, it’s best to try and get it right the first time. Once you commit to a logo and brand, you’ve committed to the business.
Custom typefaces often get a bad wrap as the fetishized, self-indulgent projects of “visual designers,” but platforms risk ignoring real metric-moving opportunities by failing to invest in typography.
Without processes, your business is a ticking time bomb, prone to error and impossible to scale. Companies that implement processes have a 280% higher success rate on their projects (95%) versus those that don’t (25%). Confused about what BPM is, or why you need it? Get the eBook.
Selecting a new content management system can be a lengthy, stressful process. That’s because the stakes are high. Choosing the wrong CMS for your organization’s needs will have long-lasting effects on time, money, and customer acquisition and engagement.
How do you find the best fit for your organization? The key is avoiding the mistakes and obstacles that lead many enterprises to choose content management solutions they regret down the line.
Join CMSWire, Magnolia and Priocept for a live, hour-long webinar as we explore the most common mistakes organizations make during the CMS selection process and, most importantly, how to avoid them.
Watch Dana Ucciferri, Head of Video Operations at Bloomberg, explore how they evolved their live streaming product for new platforms such as Apple TV and TicToc.
Many companies are investing a great deal of time and money in new technologies and processes to achieve their digital transformation goals.
Those investments are warranted at a time when so much emerging and potentially game-changing technology is available. But sometimes businesses focus so heavily on adopting new technologies that they disregard the need to invest in their employees to make sure they, and the company, get the most out of the new tools at their disposal.
Investing in people is the linchpin to making sure a digital transformation initiative succeeds. If you don’t, it’s like buying new tires for your car but failing to fill them with air.
Get ready for the year ahead with Shutterstocks guide to the latest styles — based on billions of image, video, and music searches and downloads from Shutterstock customers.
In RSG's quest to evaluate the strengths and weaknesses of Digital Asset Management technologies, we regularly debrief technology users, IT support teams, implementers, consultants, vendors, and others with hands-on experience working with DAMs.
According to Salesforce research, employees who feel their voice is heard are 4.6 times more likely to feel empowered to perform their best work, while another study indicates that organizations with high employee engagement outperform those with low employee engagement by 202%.
IDEAS is a two-day industry conference that you can attend virtually from the comfort of your own office. The conference includes five 60-minute concurrent sessions in two tracks, giving you a choice of 11 unique presentations. Participate live according to the published schedule or watch a recording of any session when it’s more convenient for you.
IDEAS Online Conferences are scheduled twice/year, providing focused and interactive online sessions led by recognized industry leaders and experienced peers. This unique conference offers information designed to appeal to information-development professionals at all skill levels.
Today’s landscape requires companies to find competitive advantages wherever possible. In a world of coupled processes, where are trying to deliver captive end-to-end tech-enabled solutions, more and more global brands are looking to leverage and integrate the “best of the best” agency collaboration model as their world-class answer to a rapidly evolving market.
Get ready for the year ahead with Shutterstocks guide to the latest styles — based on billions of image, video, and music searches and downloads from Shutterstock customers.
The unified customer experience (CX) is quickly becoming the Holy Grail for marketers and customer experience professionals all over the world. Companies want to know as much as possible about their customers across all of their touchpoints and channels they engage with them on. And with that customer data, organizations can deliver personalized content experiences to the right customers at the right time, provided they have the right software and processes in place.
Henry Stewart has announced the first 6 sessions for Creative Operations 2019 NY:
• Finding Opportunities for Automation in a Creative Workflow with Nike
• Made for YouTube: How Real-Time Analytics are Informing Video Production Workflows with Google/Youtube
• What does the Ideal Creative Ops Team Look Like? panelists include Victoria's Secret
• Perception is Sometimes Reality! Using Metrics to Change Behavior and Demonstrate Business Value with Stryker
• Is the Personal Touch Still Needed? Bridging Technology and People at Nickelodeon with Nickelodeon
• Interactive Workshop - Let’s talk about how to become an Internal Strategic Partner with Blum Consulting Partners
Vancouver, BC – December 13th, 2018 - MediaValet Inc. (TSX-V:MVP) (“MediaValet”, “the Company”), a leading provider of cloud-based enterprise digital asset management (DAM) software, is proud to announce that it was selected by one of the world’s largest telecommunication providers (“the Telco”) to provide a highly-customized AI-driven DAM solution valued at approximately US$150,000 in annual revenue. The Telco selected MediaValet based on the scalability and ease of use of the core DAM platform, and the advanced artificial intelligence and machine learning capabilities built into the Company’s recently released Advanced Search module.
The panel includes distinguished representatives from Philips Healthcare,
- Thermo Fisher and Waters Corporation.
- In this session, you will learn how organizations:
- Manage the volume and velocity of content.
- Deal with language and translation requirements.
- Incorporate technologies and processes to optimize the content supply chain.
- Innovate to improve the global content supply chain.
- Manage security and governance.
With Samsung unveiling plans to turn the humble fridge into an “intelligent home assistant,” voice taking center stage, and brands exploring how to build connected experiences for consumers, all eyes were firmly on the future at CES 2019 — making it the perfect place to consider the future of marketing itself.
While on the ground in Las Vegas with more than 180,000 delegates, The Drum spoke with top marketers from Mastercard, Accenture Interactive, and more to hear their take on where marketing is headed. From how the chief marketing officer role might change over the next few years to how relationships with agencies will evolve, here are their observations.
“This technology advancement is so important for designers to understand, because it means we can think about the right grid for the demands of our content.”
Today, 57% of B2B marketers run a B2B blog as part of their company’s content marketing strategy. It’s a quick, agile medium to get your brand’s most important messages out to your audience and generate engagement. But maintaining a successful B2B blog with a steady stream of high-performing content isn’t as simple as it sounds. You need to establish a content production workflow that ensures your team plans, pitches, writes, and edits effective and on-message posts at a regular cadence.
Today’s marketers are in the early stages of transforming how they identify, execute, and evaluate campaigns leveraging new and innovative technology: artificial intelligence (AI). As digital-savvy customers expect more sophisticated and personalized experiences, marketers can lean on AI advancements to seamlessly deliver what they crave.
The benefits of working with a technology partner are well-known and extensive: lowering costs, reducing risk, gaining outside expertise, spinning up new projects quickly, and more.
Whether you’re installing a system for DAM, ERP, or PIM, successful tech refresh projects require a great deal of communication, collaboration, and mutual understanding. Given those conditions, a successful implementation is much more likely when you’re already in a long-term creative operations partnership.
What will be the most important social media trends in 2019 for brands and businesses? Hootsuite’s annual report has the answers. It’s based on a survey of more than 3,000 Hootsuite customers—from large enterprises to small agencies—conducted in late 2018. We’ve also included insights from interviews with dozens of industry analysts, as well as reports and data from Edelman, Gartner, GlobalWebIndex, Forrester, Econsultancy, Kleiner Perkins, We Are Social, and others.
As brands increasingly seek transparency in their advertising spend and more control over creative, many are beginning to take capabilities in-house. In fact, 91 percent of marketers have moved at least part of their digital marketing in-house, according to our survey of 200 senior decision-makers and experts at brands, in-housing agencies and consultancies based in Europe.
Gartner correctly predicted that by 2017, the CMO would spend more than the CIO on IT. In light of the impressive advances in technologies that enable marketing to simultaneously become more automated as well as more effective, over 7,000 technology companies powering the marketing organization through advancements in areas like programmatic, artificial intelligence and machine learning. As firms realize the value of these capabilities, we remain in a technology renaissance, with marketers continuing to own more power within their organizations.
Status reports are a critical part of project management. We all write them, but hardly anyone reads them. I don’t know how many times I’ve had a stakeholder claim to not know something that was in a status report…on the front page…in bold…with arrows pointing at it saying, “This is very important.”
The main objective of a Digital Asset Management (DAM) is to be the searchable repository for your digital assets. But DAM has evolved to support the functions of work-in-progress (WIP) assets through workflows, integrations, and connections to other marketing technology systems...
Efficiently managing resources is one of the key challenges for service organizations. Not only are you trying to manage a range of projects of varying sizes and complexity, you’re trying to manage the pipeline of incoming work as well. Resource management is only one element of managing a successful service organization, but as resources are one of the largest expenses for companies operating in this space, resource management is crucial.
The best design inspiration — expertly curated for you by Muzli.
Ten years ago, cloud technology enabled the first DMSC platform-as-a-service to come to market. At that time, there were significant challenges for SaaS models in the enterprise for this type of cloud technology. However, the larger issue was coping with the explosion of marketing technologies and how to integrate them into the digital end-to-end. These technologies were swamped by the future as quickly as they were developed...
A Marketing Operations Platform allows you to streamline processes in a single, auditable platform. It takes you out of spreadsheets, shared drives and emails and into a system that is scalable, and ensures your marketing budgets, teams and projects are delivered on time, on budget, on brand and in adherence to a regulatory framework.
There are ten core functionalities that any DAM software must have if it is going to truly manage an organization’s digital assets. DAM software is used in every industry and every vertical for managing content, so it’s critical that such a foundational technology functions as it should.
Every single marketing technology ecosystem for every organization is different.
Trying to distill the content in terms of what the product content ecosystem should look like is a tricky task. But there are some great examples that we have seen and we can try to abstract this to bring the best practice of how people, process and technology should come together.
Risk assessment is an important part of every project plan and the quality of these assessments defines how well prepared your project is for the likely problems that can arise. Most PMs will have their own favorite risk assessment techniques that they use for every project or their organization might prefer certain formats over others. However, it can often be good to try out something new, not just because it might perform better in a particular situation but also as it will expand your knowledge of risk assessment techniques in general.
Content creation has become a high priority for brands seeking deeper customer engagement. But, it is also responsible for one of the biggest headaches marketers face. Managing assets across an ever growing range of platforms – both digital and analogue – can become a process nightmare and marketers increasingly looking beyond their own asset libraries to more sophisticated brand content management systems.
If your advertising failed to meet goals in 2018, if you’re re-evaluating your marketing stack, and if you’re considering how best to invest your budget, time, and resources in 2019, take a moment to ask yourself these questions:
How did or will the software help to enhance the effectiveness of my production, trafficking, or measurement workflows?
As we move into 2019, the demand for rapid and constantly improving digital experiences has never been higher. To match the market’s demands, brands are adopting a DevOps culture to streamline the development, deployment, management and maintenance of software at scale. Here’s everything you need to know about DevOps, and the DevOps principles necessary to be successful.
If I knew then what I know now is a series of bylines from small agency executives about the lessons they learned in building their shops.
Training hundreds of marketers, folding oceans of origami fish, and paving the way for a deeper understanding of what Agile marketing really is. 2018 was a pretty good year, and 2019 is shaping up to be even better.
If you’ve ever opened up a meeting invite and thought “Oh no… not one of those again”, this article is for you. And you’re not alone! While the types of meetings you’ll find at any given organization will vary, a few of the most common types are universally loathed. Others types of meetings, however, are genuinely useful and can even be a lot of fun (if you know how to do them right).
Cherry-picking metrics doesn’t do anything for us in the way of self-realization or improvement. Usually, unclear expectations are what allow marketers to cherry-pick in the first place. We can fix murky expectations by aligning on goals and KPIs at the outset of each decision. As in, these exact marketing metrics should play a starring role in any report regarding this decision. As for what those should be, here are four marketing metrics that have established a firm footing among results-driven content marketing managers.
magine you have just bought yourself a new bike for Christmas. Great way to get around, shop for groceries, and enjoy a sunny Sunday afternoon. But wait, what will you do when you need to carry stuff. I guess you’ll need a bag. Oh and how will you keep that bike safe when you leave …
It’s difficult to overstate the effects of the digital revolution. Technology continues to drastically transform the way we interact, communicate, shop, bank, consume entertainment, earn money, work, and experience life in general. And the more we live our lives online — or in a digitally connected way — the bigger the digital paper trail we leave behind.
The New Age Creative Brief – finding inspired simplicity to manage complexity, Wednesday January 30. Hosted by Yvonne Powles, Head of Production at ICP
Masterclass – Integrating the 3 pillars of Creative Ops excellence: Briefs, Budgets & Resourcing, Thursday February 14, with Fergus Ashe, Chief Commercial Officer and Sean O'Connell, Director Business Consulting at Screendragon
Are you Agile with a capital A? Or even with a lowercase “a”? As technology advances and operating models become outdated, many teams turn to agile as a method for managing marketing in a digital world. While agile got its start in the software development world, many marketing leaders see the value in adapting the principles and mindset of agile methodology to meet the needs of modern marketers.
In this episode, we will explore some of marketing leaderships’ unspoken questions, and many of the misconceptions that marketers face as they strive to become more agile with guest Andrea Fryrear
In this post, Patrice turns a few standout experiences from 2018 into PM teachable moments—as you read, use these lessons learned to inform your approach for the year ahead.
A picture is worth a thousand words, especially when it comes to browsing products online. When shoppers can’t pick up the product and read the details as they do in a physical store, what content can quickly draw their attention to make a purchase?
In this blog, we will talk about types of product images and enhanced content created to visually convey the product available for purchase, as well as how to leverage DAM solution to optimise content re-usability across channels.
When implementing a digital asset management (DAM) system, you begin by adding the typical mix of marketing assets, such as images, logos, pdfs, documents, etc. Most of these file types are familiar to the average marketer, until you get to video. Because video files are much larger and more complex than other media files, we are frequently asked, “What’s the best video format to upload into my DAM?”
Brad Frost is the co-creator of Pattern Lab, a powerful piece of software that enables user interface (UI) designers and developers to skip out on the tedious tasks of building websites and focus their energies on more experimental and creative parts of the job.
Effective marketing project management can transform your agency’s productivity and effectiveness. This article shares 7 tips to better management for your marketing projects.
"Time is money" wrote Benjamin Franklin in his 1748 essay, Advice To a Young Tradesman; an idea that has permeated commerce since before Franklin was born. Many manufacturers across the globe use digital asset management systems to ensure that their distributors (a key marketing channel used by many of them) can access the most up to date product shots, marketing campaign assets and any other digital assets they require, securely and quickly. This not only saves time and money for the distributor, but also for the manufacturer.
New York Festivals 2019 Advertising Awards is Open for Entries.
Philip Spiegels career managing media archives has given him the chance to create and evolve systems—for both clients and employers—that manage assets and ultimately transform how these assets are searched, accessed and repurposed throughout an organization.
At National Geographic, Philip led an effort to digitize the video library assets and make it accessible via a new, web-based digital asset management toolset. This made the video archive transparent to the user community and provided users with desktop access to thousands of hours of video holdings.
Whether your organisation is a tiny startup or a massive multinational, you need to decide whether your next tech buy will have multiple integrated applications or be a single all-in-one solution. Although a single piece of software is usually easier to set up, it may not be able to fit your business as well as a system built with multiple applications.
In order to understand what would be best for your organisation, you first need to understand how your current operations are running. When doing so, hiccups and opportunities for improvement are equally important guides.
What is the best marketing project management software to keep your agency running smoothly? Creative agencies, in-house digital teams and studios all have one thing in common – pumping out the best creative work. But how do you manage the workflow efficiently? What tools can you use to help the process and produce better work, and stop people getting all tied up with painful project administration?