February 8, 2019
Creative

From Process.St: Writing a Creative Brief that Works for You and Your Team

Data shows that creative design is reshaping products, portfolios, and industry standards at more than 70% of companies. If creative design is so important, doesn’t it also make sense to invest time and money on writing a good creative brief?

Before the actual work of designing an infographic, launching a PPC campaign, or even beginning to pull ideas together in the early stages, you need to be sure that you have a solid creative brief. The creative brief is the foundation upon which the work of any creative project will be done, but all too often projects fall short because of poorly written, bloated, non-actionable, ambiguous creative briefs.

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February 8, 2019
UX Design

From UX Planet: The Evolution of UX Process Methodology

In the beginning there was Donald A. Norman, and he created the idea of user experience design.

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February 8, 2019
Fonts

From the Freshfonts Blog: A New Open Source Foundry

It’s time for another issue, packed with fresh fonts that you can start using in your projects today. Enjoy the issue! 

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February 8, 2019
Webinar

Webinar: Plan to Measure: Set Up Measurements Now to Execute Better Tomorrow | February 12 at 12 pm ET with SiriusDecisions, Allocadia, and Percolate

Marketing organizations are facing more and more pressure to demonstrate their impact on the business – yet most lack the ability to quantify value. 
Our webinar will feature special guest SiriusDecisions Senior Research Director, Ross Graber, Sam Melnick, VP, Marketing at Allocadia, and Percolate Co-Founder and CTO, Noah Brier. Join the event to learn:

• A core framework to help align marketing plans with an operational approach to demonstrating performance
• The process and technologies necessary to create measurements that are aligned with marketing’s goals
• The optimal role played by successful marketing operations leaders

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February 7, 2019
Leadership

From The Officevibe Blog: A 5-Step Framework for Mastering Difficult Conversations at Work

Just like in our personal lives, difficult conversations will inevitably crop up at work. Yes, they can be uncomfortable, but they can also be great learning opportunities. The reward at the other side of a tough talk is much greater than opting out of the conversation and can allow us to work better together, understand different perspectives, practice empathy, and grow as individuals.

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February 7, 2019
Agency Management

From The Bureau Of Digital Blog: January Resource Roundup

As the new year kicks off, digital leaders and teams are getting a head start on building healthy projects, and organizations. We’ve seen a flurry of conversations focused on accessibility testing, project tracking, sprint planning and more, as well as app and service recommendations to make your work life a little easier. Read on for new tools, processes and strategies to help grow and evolve your role and organization.

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February 7, 2019
Training

From The Walk Blog: How To Improve Employee Training and Boost Profits By 24%

Companies that offer formal employee training earn 218% higher income per employee and realize a 24% higher profit margin than companies without formalized training.

There is a clear incentive to determine how to improve employee training. But what happens when an organization’s employees are unable to keep up with the speed of business?

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February 7, 2019
KPI's

From The Workfront Blog: The Right Way to Measure Work Performance: Results, Not Tasks

If you’re looking to measure work performance across your company, don’t measure success by the number of tasks completed. After all, successful startups and failed startups both work on the same task (i.e., building a startup).

Measuring the number of tasks completed isn’t the point. The point is results. So, how do you best measure results across your company?

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February 6, 2019
Digital Asset Management

DAM Weekly Round-Up – 4th February 2019

A collection of recent DAM-related articles from around the web, sourced from DAM Federation member, Planet DAM.

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February 6, 2019
Media Buying

Electrolux Is Bringing Its Digital Media Buying and Planning In-House

Electrolux is bringing all of its digital media buying in-house, beginning with North America and then expanding to different regions across Europe and Latin America.

Joel Stanley, senior director of digital marketing at Electrolux North America, said that the Sweden-based global company, known for its Frigidaire refrigerators and parent company to a variety of global home appliance brands like refrigerator and air conditioning brand Gibson and Electrolux Laundry Systems, is estimating that by this July, all of its digital media planning and buying in North America will be done internally through its headquarters in Charlotte, North Carolina.

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Webinar

Webinar: Avoiding Font Related Prepress Errors | Thursday, February 13, 2019, 2 p.m. EST

Last year, Extensis announced its partnership with Esko, a global supplier of integrated solutions for the packaging, labels, sign and display industries. The two companies have teamed up to deliver a font management connector for Esko’s next generation packaging prepress editor, ArtPro+, guaranteeing font accuracy in package design workflows. 

In this webinar, Chris Meyer, Extensis Sr. Product Manager, and Bill McCoy,
Esko Applications Sales Manager, will team up to show the crucial role proper font usage plays in ensuring brand consistency in the packaging process.  


This webinar will also focus on the main pain points organisations working in the print/publishing industry face regularly, regarding fonts and font management and how to overcome these. 

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February 6, 2019
Search

From Search Engine Watch: YouTube Optimization: Complete Guide

When you think SEO, naturally you think Google. Some of you might even think Bing, Yahoo, Yandex, or Baidu depending on your target location.
But the often-forgotten search engine when it comes to prioritizing your optimization efforts is YouTube.

According to Alexa’s global traffic rankings, YouTube is the second most visited website in the world.

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February 6, 2019
Training

From ClickZ: Survey: What Digital Skills Training Do Brands Need For Employees

Nearly a quarter of employees receive just one day of digital skills training in an entire year, according to our recent survey. How brands can change this.

Nearly a quarter of employees receive just one day of digital skills training in an entire year, according to our recent survey. How brands can change this.

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February 6, 2019
KPI's

From The Workfront Blog: Visibility Matters: 5 Work Performance Indicators that Will Make You a Better Leader

There’s a famous business adage that says, “If you can’t measure it, it doesn’t exist.” But only slightly less well known is this: “If you can’t see it, you can’t measure it.” (Also “never go in against a Sicilian when death is on the line,” but that’s another story.)

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February 5, 2019
Creative Technology

From The IO Blog: 4 Simple Steps for Planning a Backup Strategy for Marketing and Creative Assets

In a perfect world, you’d be able to back up all of your assets, every day, instantaneously, whenever one of them changes. Unfortunately, due to tech and budget limitations, this is little more than a pipe dream for most organizations.

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February 5, 2019
In-House Agency Management

From MarTech Today: Why Clients In-House and What Agencies Can (and Can’t) Do About It

Clients moving services in-house isn't a new challenge, but the Martech Today survey found it tops the list of digital agency concerns.

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February 5, 2019
In-House Agency Management

From Oliver: What’s Happening to Agency Models?

OLIVER recently collaborated with ISBA and Future Thinking on Rise of the In-House Agency, the first ever quantitative study into the use of different agency models by UK brands.

Oliver takes a look back over the results and discussed the top takeaways, biggest surprises and most interesting emerging trends.

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February 5, 2019
In-House Agency Management

From The Drum: RBS CMO David Wheldon: Creativity Is The One Thing Clients Can’t In-House

Royal Bank of Scotland's chief marketing officer David Wheldon is on a journey to bring more of the banking group’s media buying in-house. It’s set up in internal agency, with backing from WPP’s The&Partnership, and has been running a few campaigns to test the wheels

Wheldon is not the first, and won’t be the last, marketer to experiment with a model that’s of increasing concern to agencies, but he's clear there's still a space for them.

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February 4, 2019
Webinar

Webinar: How to Select Technology in a Hurry | Feb 20 2019 12:00 PM - 12:30 PM (EST)

In an ideal world, enterprise technology procurement teams would take their time to bring new solutions into the enterprise, patiently gathering requirements, prioritizing needs, and testing solutions. In the real world, selection teams don’t always have the luxury of time.

Join Jarrod as he presents a faster, more agile approach to technology selection. Drawing on more than a decade of case studies, Jarrod will show you how to run a more efficient, iterative, and empirical selection process that will provide swift value for your business.

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Creative

From Fast Company: These Techniques From Professional Speechwriters Will Help Get Your Point Across

Whether you’re asking for a raise or trying to get some good ideas from a brainstorming session, these storytelling tactics from pros will keep your audience’s attention.

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February 4, 2019
Culture

From ClickZ: What Marketers Can Learn From The Amazon Six Page Memo

Before presenting a big idea, Amazon employees write a six page memo detailing the project, scope and approach. What can marketers learn from that strategy?

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February 1, 2019
Marketing

The New 5Ps of Marketing - Live Webinar: Thursday, February 14, at 1:00 PM ET

Do you remember the 5Ps of Marketing? Product, Place, People, Price and Promotion? For most of us in digital marketing, these may feel more than a little outdated. During this era of always-on, real-time marketing with a shifting regulatory landscape, there’s a new marketing mix that you need to be versed in.

Join Craig Schinn, VP of Strategic Services at Lytics, as he breaks down the new 5Ps that marketers need to know to succeed in today’s fast-paced environment. He’ll share his digital strategies and experiences from working with leading brands such as Verizon Wireless, Staples, General Mills, AT&T, The Economist and more.

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February 1, 2019
Master Data Management

From The Stibo Blog: How To Measure The ROI Of Master Data Management

The return on investment (ROI) of master data management is a topic that keeps captivating people – in particular, those considering investing big in MDM. And with good reason. Because as is the case with all investments, people want to know: What’s the outcome? What will we get from the money we spend? It’s business logic. But nonetheless, the answer isn’t always straightforward as it isn’t necessarily easy to quantify the value of high quality data and smooth data processes.

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February 1, 2019
Leadership

The Agile Human: Learn to Lead Yourself First

How do you become a better leader to truly show up and be present for your team, family and friends? Dave Prior, Certified Scrum Trainer at LeadingAgile, and Mika Trottier, Partner Acceleration Lead at Shopify, have some tried-and-true recommendations. They took the stage at the 2018 Digital PM Summit to share lessons learned running Agile experiments on themselves, as they put Agile through its paces to better their personal and professional lives.

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February 1, 2019
Digital Asset Management

DAM Weekly Round-Up – 28th January 2019

A collection of recent DAM-related articles from around the web, sourced from DAM Federation member, Planet DAM.

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February 1, 2019
Digital Asset Management

From the Widen Blog: How DAM and PIM Streamline E-commerce

Globalization and e-commerce present huge opportunities for consumer packaged goods companies. Deloitte estimates online sales of consumer packaged products will increase by 350% to $36 billion in 2018 from $8 billion as recently as 2013.


Rapid growth creates its challenges. It forces companies to scale along every part of the value chain, and marketing is no exception. HARMAN International found their marketing communications tools and processes became a hindrance to delivering products to market, so they invested in a product information management (PIM) system and then a digital asset management (DAM) system.

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February 1, 2019
Project Management

From the Workfront Blog: How to Create a Project Risk Management Plan

The word “risk” has a complicated reputation. To some, it is a terrifying thing to be avoided. To others, it’s an exciting motivator. To project managers, it’s an inevitable part of the process that should be expected and planned for.

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