April 30, 2019
HR

From ClickZ: Survey: Gender Gap In Martech and Operations In 2019

By Luke Richards

Low wage martech positions are more likely to see women filling the role. But when wages surpass the $125k mark, these positions can see around twice the amount of men than women doing the work.

A new report published by chiefmartec.com and Martech Today has found that there is a gender gap in the marketing technology and operations sector.

The Marketing Technology and Operations Salary Survey 2019 analyzed incomes of marketing technologists and operations specialists from 365 businesses of varying sizes operating in the US and globally.

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April 30, 2019
Design Operations

Invision Presents: DesignOps Handbook

By Kate Battles, Meredith Black, Dave Malouf, Collin Whitehead, and Gregg Bernstein (editor)

DesignOps is the key to scaling digital product design teams with more efficiency. As companies mature and invest in design, they need to operationalize workflow, hiring, alignment between teams, and more so designers can focus on design work while someone else takes care of the rest. Learn how creating these centralized services and systems helps grow integrated, high-functioning teams at the best companies in the world.

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April 30, 2019
Leadership

From Frog Design: Becoming A Design Leader

How does a designer fit into an organization as a leader alongside their client service, project management, and financial management peers? Or, as happens in many cases, how does a solo designer, studio owner, or in-house group determines that fine balance between the health of the studio from an operational perspective and nurturing a strong creative vision that guides both the client work and the studio culture?

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April 30, 2019
Creative Operations

From the IO Blog: Creative Operations: How Transparency Creates Value

By Martyn Cook

Transparency in terms of information is an essential trait when it comes to collaboration between different teams and departments within an organization. Conversely, the lack of visibility impairs real-time decision-making, causing project delays and higher costs.

Read More
April 30, 2019
Digital Asset Management

From the Media Blog: 4 Steps to Kick Off Your DAM Project

By Sara Jabbari

You are dissatisfied with the way marketing resources are handled in your company. Tired of losing time and money searching for your digital assets. That’s why you decided to implement a DAM solution. Great news! The implementation of such a solution will allow you to securely manage and organize all your digital assets in one central platform. It will help you quickly find your assets and easily share them. The entire MarCom experience will be improved thanks to this Single Source of Truth. But wait, the solution is not implemented yet.

To help you successfully achieve your DAM project, Wedia has defined 4 steps to kick-off.

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April 29, 2019
Leadership

How to Hold Your Team Accountable

By Dave Bailey

Do you wish your team took more ownership? Here’s how to get your team to the point where you trust them to get the job done without you.

Read More
April 29, 2019
Digital Asset Management

From CMS WIRE: Is DAM Right for Me? 5 Questions to Ask

By Anjali Yakkundi 

Digital asset management (DAM) is increasingly becoming an essential part of the technology ecosystem for leading enterprise organizations. Once viewed as a supporting technology for industries that depended on large quantities of rich content assets, today, DAM has become central to enterprises due to the increased use of rich assets across all industries.

Read More
April 29, 2019
MarTech

From Chiefmartec.com: Not All Integrations Are Created Equal: 4 Layers Of App Integrations With SaaS Platforms

By Scott Brinker

But why?

After all, we live in the so-called API economy. Nearly every SaaS product has APIs, and nearly all the major marketing platforms have “app marketplaces” where customers can choose apps from a wide pool of certified technology partners.

There’s even an entire category of products — integration-platform-as-a-service (iPaaS) tools — that exist solely to connect disparate systems together. Some have made it so easy for non-technical people to do this that Gartner refers to their users as “citizen integrators.” One of the more popular ones, Zapier, integrates a whopping 1,300 different apps with each other.

For pretty much every pair of popular cloud-based products, there’s some off-the-shelf way to connect them. So why is integration a barrier at all? Haven’t we checked that box by now?

Read More
April 29, 2019
Inspiration

Weekly Design Inspiration #203

Via Muzli design inspiration

Designers’ Secret Source. The best design inspiration — expertly curated for you.

Read More
April 26, 2019
MarTech

The Real Story Group Releases 2019 Omnichannel Stack Vendor Map

Earlier this month, RSG released the latest version of their famous vendor map, but this year with a bit of a new twist...

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April 26, 2019
Digital Asset Management

From CMS Wire: The Newfound Power of DAM

By John Horodyski

We see change everywhere: in the people, the processes and the technology which underlies how our businesses operate. But have we become so involved in the details that we forgot to look up and see the bigger picture of what’s coming our way? Have we become too focused on discrete technology advances without considering the effects of that on operating models? Have our processes become so complicated that we can no longer nimbly respond? 

Read More
April 26, 2019
Content Marketing

How to Incentivize Your Staff to Create More Content

By Tony Stillwell

Meaty, high-quality content is a vital asset for your organization. Google is not going to find or rank you without it. And your audiences need compelling information to inform their decision regarding your product or service.

But where does that meaty content come from? It comes from the subject matter expertise of you and your staff. Here’s the problem though… In many cases, your subject matter experts (SMEs) have other responsibilities. How do you incentivize those folks to take time away from their normal role to create content?

Read More
April 25, 2019
Project Management

From the Workfront Blog: 9 Ways You Can Use Workflow Automation to Combat Human Error

“To err is human,” wrote 18th-century English poet Alexander Pope.

Nowhere is this truth more apparent than in the modern enterprise. Despite our capacity for altruism and creativity, we humans also tend to mess things up on a fairly regular basis.

We commit minor foibles like getting distracted by a cat GIF on Slack or forgetting multiple times to respond to a critical email.

Read More
April 25, 2019
Podcast

From Inside Jobs: Episode 15 - Lessons From The Leaders

This episode of Inside Jobs is a bit different—recorded live at the IHAF Leadership Summit, an executive-level event featuring corporate and creative pace setters sharing proven strategies for organizational and operational success. Tune-in for impromptu comments from keynote speakers as they step away from the podium including Shani Sandy of IBM, Deirdre Bigley and Michael Eisenreich of Bloomberg, Todd Miller of Experian, and Matt Croft of McDonald’s. Event attendees also offer soundbites recapping their favorite parts of the day. Enjoy!

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April 25, 2019
Webinar

Extensis Webinar: Font Management 101 - Presented By Amy Chan, Sr. Product Marketing Manager, Tuesday, May 7, 2019, 9:00 AM - 10:00 PM EST

Do you spend hours searching for the right font or missing fonts? Do you deal with font errors and inconsistencies? How are you currently managing your fonts?

In this webinar, Amy Chan, Sr. Product Marketing Manager, will help you understanding the challenges of font management and how to solve them with Suitcase Fusion.

Join us and learn how to:

• Get started with Suitcase Fusion
• Organize, activate, and use all of your fonts efficiently
• Back up your valuable font collection

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April 24, 2019
Collaboration

From InVision: Designing Distributed Collaboration On Doist’s Fully-Remote Design Team

By Ana Ferreira

At first glance, there’s nothing unusual about the Doist Design team. We’re composed of eight members, including one marketing designer, two illustrators, and five product designers. This isn’t atypical for a mid-sized team, except for one thing:


We’re based in six countries: Germany, Greece, Luxemburg, Portugal, Taiwan, and the United Kingdom. We’re a fully-remote team, and our company is composed of 63 team members across 23 countries.

Read More
April 24, 2019
Inspiration

Weekly Design Inspiration #202

Via Muzli design inspiration

Designers’ Secret Source. The best design inspiration — expertly curated for you.

Read More
April 24, 2019
In-House Agency Management

Downloading Your Copy Of The 2019 In-House Creative Industry Report

For nearly a decade, creative leaders have used our annual benchmarking report to help validate their strategies, shape their direction and manage in-house teams more effectively. This year you can rely on the insights of over 425 leaders, from companies of all sizes and a breadth of industries, to stay in step with current trends and issues.

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April 23, 2019
Metrics

Your Marketing Dashboard Is Too Full Of S**T

By Nick McLawhorn

Nick is an analyst, so he’s biased, but analysts are some of the smartest people in your company. Who else has so much access to what is happening among your customers and across the enterprise?

Read More
April 23, 2019
Master Data Management

From the Stibo Blog: Takeaways from ShopTalk 2019: Welcome to a New Era of Retail

By Auria Moore 

Recently, with the explosive growth of online shopping and ecommerce, you may have heard some say retail is dead or dying. You may have even read a blog predicting this. But if, like Auria, you attended ShopTalk in Las Vegas, you know those predictions were wrong.


More than 8,000 attendees filled the Venetian Hotel and Convention Center to learn and talk about the state of retail – what’s working and what isn’t, as well as new trends, challenges and solutions. With recent news of some of the biggest brands in the world filing bankruptcy or shutting their doors, it wasn’t surprising to see so many top retailers collaborating to discuss ways to avoid meeting that same fate.

Read More
April 23, 2019
Rights Management

One Size Does Not Fit All: Selecting the Right DAM for Your Organization

By Marcus Madej

As we continue to move forward into the digital future a Digital Asset Management (DAM) system is becoming more and more important than ever before. There are many shapes and sizes of DAM platforms, but how do you know which DAM platform is best for your organization? Here are some areas you should consider when evaluating DAM platforms.

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April 23, 2019
Digital Asset Management

DAM NY 2019 Reading List

With DAM New York nearly upon us, here is some great content that you may have missed in the run-up to the world's largest conference dedicated to Digital Asset Management. Whether you’re traveling to New York for the event or on your daily commute, enjoy something to make the journey go that little bit quicker.

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April 23, 2019
Inspiration

From Adobe: The Latest Copy Of Create Magazine

This months issue includes:
-We All Have A Creative Type
- Make It, Sell It: Repeating Patterns in Illustration
- The Digital Spot Between Analog and Digital
- Instagram Sensation Lili Hayes is ‘Good at being bad’
- Creative House Calls With Victoria Siemer
- Five Trends in Package Design

Read More
April 22, 2019
Digital Asset Management

New Orange Paper From Optimity Advisors: Digital Asset Management (DAM): A Foundation for Digital Strategy

The benefits of DAM are within your reach. We can dedicate this investment—this effort—in our people, processes, and technology. Any successful DAM implementation requires more than just new technology; it requires a foundation for digital strategy. This White Paper will explore those foundations for DAM like “metadata” and “workflow” as well as the considerations and risks you need to know when starting your DAM journey from building the business case, to vendor selection.

Read More
April 22, 2019
Inspiration

From Muzli: Web Design History

Designers’ Secret Source. The best design inspiration — expertly curated for you.

Read More
April 22, 2019
Digital Asset Management

DAM News Round-Up – 22nd April 2019

By Charles Russell

A collection of recent DAM-related articles from around the web, sourced from DAM Federation member, Planet DAM.

Read More
April 22, 2019
Marketing Technology

From CMS Wire: CIOs Share 4 Tips to Secure Funding for Projects

By Dom Nicastro

Turns out, CIOs have a lot on their minds. They want to improve change leadership and management. They want to enable organization and strategy alignment, drive innovation/increase relevance of IT, enable digital inclusion/equity/accessibility, establish thought leadership to drive digital transformation. They also want to reduce tech debt, improve data analytics/data quality, kill the data center and change the supply chain digitization.

And those are just some of the priorities this year for information technology leaders, according to a report from CIO.com. Of course, these leaders need money to do this. Gartnerfound last fall that worldwide IT spending is projected to total $3.8 trillion this year, an increase of 3.2 percent from expected spending of $3.7 trillion in 2018. How can you convince your organization your IT teams deserve a chunk of that change? We caught up with three CIOs who shared ways and means for securing funds for important IT company projects. 

Read More
April 22, 2019
MarTech

From ClickZ: Video: Intro To Customer Data Platforms And When To Use Them

Customer data platforms (CDPs) aren’t nearly as complicated as they sound. In essence, they gather all your customer data in one place so you can then integrate it into your existing marketing practices.

Read More
Photo: Freshstep
April 22, 2019
Rights Management

Famed Photographer Sues McGarryBowen and Clorox For Copyright Infringement - Jill Greenberg's Photos For Fresh Step Wound Up On 'The Ellen Degeneres Show'

By Jack Neff

Renowned photographer Jill Greenberg is suing McGarryBowen and Clorox Co. for copyright infringement, She alleges that they went far beyond the contracted scope of use for “Cats on Glass” photos she shot for Fresh Step cat litter by featuring them in pop-up galleries, social videos and a segment on "The Ellen Degeneres Show."


The suit raises questions about how far brands can go reusing copyrighted work from ads, including for publicity purposes. According to the complaint, despite a contract that excluded video use, Dentsu's McGarryBowen or Clorox “controlled and arranged interviews and content” that used Greenberg's copyrighted work for local TV news broadcasts, the "Ellen" show, branded content and influencer posts.

Read More
April 19, 2019
Marketing Operations

From the Drum: Netflix To Bolster Marketing Operations In New York City

By Katie Deighton

Netflix is to build out its marketing operations in New York City with the expansion of a Manhattan office staffed by marketers, content executives and production developers.


The Manhattan space will employ 127 executives in the Flatiron district within the next five years, increasing its current city-based staff by nearly 100. Primed to open on 888 Broadway, the 100,000 square foot office will house marketers alongside executives from the fields of publicity, content acquisition, development, production and legal.

Read More
April 19, 2019
Process

From Process Street: A Simple Guide to Process Modeling & Optimization with UML Diagrams

By Alex Gallia

Unified Modeling Language (UML) is a way of visualizing a software program using a collection of diagrams. That is one of the simplest ways to define it.

In equally simple terms, it is a modeling language used to analyze, design and implement software-based systems.


However, UML diagrams can be applied to more than just software engineering and development.

Read More
April 19, 2019
Event

Henry Stewart Announces Creative Ops San Diego 2019

Creative Operations – Now in Demand

The importance of ‘Creative Operations’ – the tools, systems and methods that maximize productivity in the creative process – is being increasingly recognized by leading organizations across all product and service sectors. What was considered a back office function is now credited as a key driver in producing great creative work.

Join Henry Stewart in San Diego on November 6

HS is delighted to be returning to San Diego this November for their fourth West Coast event. Book now to equip yourself with a Creative Ops Toolbox that will help you to:

- Keep up with the demand for real-time content production

- Identify and overcome pitfalls in your creative process

- Master the balance of business acumen, creativity and technology

- Wrangle the sea of data to create meaningful reports and dashboards

- Standardize your intake process to drive efficiencies in your workflow

- Create effective feedback cycles: annotation, content review and approval

- Lead Creative Operations change within your organization

Read More
April 19, 2019
DevOps

From CMS Wire: 12 DevOps Tools for 2019 Worth Checking Out

By Kaya Ismail

The merging of development and operations (DevOps) has introduced us to a whole new perspective regarding software development, from best practices such as continuous integration (CI) and continuous delivery (CD) to an entirely different cultural philosophy. As a result we've seen an array of DevOps tools come into the mix to help enterprises meet the needs of these new practices and cultural requirements.


Here are the top DevOps tools, in no particular order, sourced from G2 Crowd’s compiled list of “popular continuous delivery and source code management tools used by DevOps professionals”.

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April 18, 2019
Creative Operations

From the Screendragon Blog: Creative and Operations: Getting the Balance Right

By Jan Quant

At Henry Stewart’s Creative Operations London event in 2018, Justin Bairamian, Director of BBC Creative, told his story regarding the difficulties he faced with maximizing the performance of his newly formed in-house creative team. He felt that he had to hire an external perspective to optimize his team’s project management processes as his team “worked too hard and too long” for the level of work that they were producing. The three core objectives of their consultant's brief were to create a new process that “delivers on time, delivers on budget and delivers on brief”.

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April 18, 2019
Leadership

From HBR: 5 Ways to Get the Most Out of Your Design Team

By Leah Buley

According to the latest data from Nielsen, the average American spends more than 11 hours per day looking at a screen of some kind. This finding has vast implications for companies across the board. Today, whether you are a bank, a retailer, a hotel chain, or a car maker, you are also a technology company. The primary touchpoint between you and your clientele is often digital. In this context, design has become a key differentiator in the battle for customers’ hearts and minds.

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April 18, 2019
Event

Adobe MAX: The Creativity Conference Conference November 4–6, 2019 Preconference November 2–3, 2019
Los Angeles

Come to Adobe MAX 2019 to perfect your skills, learn from your design heroes, and explore what's next for creatives. MAX is the perfect place to find the inspiration you need to create your best work.

Sign up & save: Sign up to lock in your US$500 savings on a full conference pass.* There is no financial obligation at this time. Sign up to be notified when registration opens in the Spring. Don’t delay — offer ends April 30, 2019.

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April 16, 2019
Organization

From CMS Wire: Why You Need to Invest in Your Marketers

By Dom Nicastro

Marketers are at the mercy of their devices and their inboxes and have a tough time focusing. Half of them feel they are not worthy of their peers, and only half feel fulfilled as professionals. Those are some of the findings from a MarketingProfs report released in January (log-in required). 

Are your marketers struggling with these issues? They may be. The good news is you can help them, there are ways you can invest in your marketers. Because while leaders may mostly focus on marketing itself and customer experience, they shouldn't forget about their actual marketers.

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April 15, 2019
In-House Agency Management

In-House Roundtables: Coming Your Way

It’s that time of year again—time to embark on a six-city tour for our annual In-House Agency Roundtables. IHAF’s roundtable sessions are informal-yet-intimate discussion groups of 15 to 50 people, hosted by member companies throughout the US.

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April 15, 2019
Digital Asset Management

DAM Weekly Round-Up – 15th April 2019

By Charles Russell

A collection of recent DAM-related articles from around the web, sourced from DAM Federation member, Planet DAM.

Read More
April 12, 2019
Creative Operations

From the Creative Ops Pros Blog: Our Journey From Spreadsheets To Kanban With Lauren Luscombe Of Netspend

To be honest, it was really a journey from job jackets to kanban. Think going from the era of ‘Mad Men’ to modern times. That’s where Netspend’s internal agency started in 2012 when I was brought in to design systems and processes to get the team operational. We had four designers, a UX researcher, and a pile of job jackets. Over the next few years we moved through several system iterations which lead to our current kanban solution and solved our biggest needs: resourcing and project prioritization.

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April 12, 2019
In-House Agency Management

A View From Christine Downton: When in-housing Goes Wrong

In-housing is hot. So hot that it’s likely to encourage marketing organizations to action plans that haven’t always been fully thought through. Not for nothing does the marketing business have a reputation for chasing the shiniest of shiny objects.


Conferences are being organized and case studies are being prepared, but in-housing is not a decision to be taken lightly. While there are good reasons to take some work in-house, there are also circumstances when it can go horribly wrong (or, at the very least, be very expensive).

Read More
April 11, 2019
Creative Operations

From HS Creative Ops San Diego 2018, Building Your Tribe - Motivating Creative Teams in an Efficiency-Driven Workplace

In this video, Marcus Pape (previously Head of Global Design Brand Systems & Creative Optimization, Amazon), discusses the importance of the human element behind creative operations. He shares lessons learned from plenty of wins, and even more mistakes, and offers practical insights for winning over your teams and mobilizing them into action.

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April 10, 2019
Creative Technology

From the Prototype Blog: Goodbye, Adobe. Hello, Figma!

By Signe Roswall

Signe’s relationship with Adobe began ten years ago when as an insecure, spotty teenager she discovered Photoshop and the magical wonders of the Clone Tool.


Later on, Photoshop became where she created my very first website design before, painstakingly, moving on to Illustrator. Sign even had a brief romance with Dreamweaver in which she wrote some of her very first code. Though a decade may not seem a lot compared to an entire lifetime it’s been a period of massive change — also within the design field. So with Adobes release of Experience Design, also known as “XD” she was very excited and happy to continue on in the Adobe Suite.

But then the day came, a week or so ago, when she opened up Figma.

Read More
April 10, 2019
Brand Management

From Marketing Week: Heinz at 150: How The Brand Is Looking Back To Build Its Future

By Molly Fleming

Kraft Heinz’s vice-president of marketing for EMEA, Vicki Sjardin, is marking the Heinz brand’s 150th birthday with personal enthusiasm and a desire to keep innovating, as the wider company recovers from its biggest quarterly loss.

Read More
April 10, 2019
Inspiration

Design Inspiration #200

Via Muzli design inspiration

Designers’ Secret Source. The best design inspiration — expertly curated for you.

Read More
April 9, 2019
Digital Asset Management

From CMS Wire: Metadata Makes the DAM

By John Horodyski

Metadata matters, because when it comes to content, it’s everything you have. Metadata is the descriptive, administrative and structural (technical) depiction of an intellectual or creative asset. Metadata is a strategic imperative when endeavoring to effectively manage a company’s knowledge. The success of any content-related strategy relies on the implementation of a holistic metadata schema that is supported by technology, people and process. Metadata increases the return on investment of a content system by unlocking the potential to ingest, discover, share and distribute assets. Metadata is the foundation of a profitable digital strategy to deliver an optimized and fully engaging consumer experience. 

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April 9, 2019
MarTech

From ClickZ: Martech Budgets Grow More Than 30% In 2019

By Luke Richards

On average, marketing technology now accounts for almost one-third of marketing budgets. This proportion has grown more than 30% in the past year.
Research from Gartner shows that businesses are apportioning an increasing amount of their marketing budgets to martech.

Data published in The CMO Spend Survey 2018-2019 shows that, on average, marketing technology now accounts for almost one-third of marketing budgets. This proportion has grown more than 30% in the past year.

Read More
April 9, 2019
Process

How to Optimize Your Agency's Process 

Are you experiencing missed expectations, poor communication, missed deliveries or worse yet, unhappy clients? If that’s the case, you’re probably losing profit and team morale is running low. But worry not, you can fix that! Brett Harned will show you how, as he walks through project process from sales to delivery. Founder of the Digital PM Summit, Director of Education at TeamGantt and author of Project Management for Humans, Brett shares real-world advice gained from wrangling projects and working with many different organizations of all shapes and sizes.

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April 9, 2019
Digital Asset Management

From the IO Blog: Benefits of an On-Premise DAM Solution

By Martyn Cook

“On-premises” technology is software and hardware that is located on the physical premises of the organization that uses it.

Traditionally the favored model for digital asset management (DAM) systems and other software, on-premises tech has lost ground in recent years as cloud-based DAM solutions soar in popularity. In cloud computing, data, applications, and hardware are located remotely and provisioned to clients over the Internet.

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Caricatures illustrated by Angela Ma
April 8, 2019
Culture

From The Drum: The Eight Essential Circus Characters In A Modern Marketing Agency

By Lynette Wong

bored easily and love to torture themselves constantly with something challenging, seemingly random and shockingly new – basically, the raw ingredients of creativity and innovation.

In the agency world, every meeting is a Broadway show, every character has a part to play and the circus performance is always-on (long even after the curtains have fallen). This is true around the world from Singapore to Amsterdam, but especially in New York.

Read More
April 8, 2019
Creative

UI Interactions of the week #154

Via Muzli design inspiration

Designers’ Secret Source. The best design inspiration — expertly curated for you.

Read More
April 8, 2019
Digital Asset Management

DAM Weekly Round-Up – 8th April 2019

By Charles Russell

A collection of recent DAM-related articles from around the web, sourced from DAM Federation member, Planet DAM.

Read More
April 8, 2019
Project Management

From CMS Wire: 13 Kanban Project Management Tools That Make the Short List

By Kaya Ismail 

Kanban (Japanese for "Billboard") is a project management methodology loved by startups and enterprises. Pioneered by the car manufacturer Toyota back in the 1940s, Kanban-style project management works by using sticky-notes or cards (whether digital or physical) on a board. Traditionally, the cards are moved between three lists; to-do, in progress and complete. More lists can be thrown into the fray to manage projects on a granular level, essentially, the board gives all stakeholders a simple, visual overview of all relevant projects or tasks.

Read More
April 5, 2019
Interview

How To Lead During The Shift From Project Management To Work Management: A Conversation with Greg Stine

What soft skills do leaders need to manage teams?

How do you manage a team when things aren’t going according to plan?

What advice would you give people who are interested in the new world of work management?

These are just some of the questions we explored with work management veteran Greg Stine, whose career has taken him to companies such as NASA, Comcast, and Equifax.

Read More
April 5, 2019
MarTech

What's New in Adobe's Data Management Offerings?

By Apoorv Durga

technologies and marketplaces. Coming amid the vendor's annual summit featuring the usual spate of sports-and-entertainment dignitaries, it's always a challenge to figure out what's substance from what's splash.

Read More
April 4, 2019
Omni Channel

Woodwing Webinar - How To Produce Next Level Digital Content

Create content once and publish to your app, (static) website, and any other digital channel!

There are many digital content creation tools on the market today. And as digital channels proliferate, managing your content production becomes more and more complex. But what if you could future proof your digital content production with a solution that enables you to create content once and publish to all your online channels?

Read More
April 4, 2019
Master Data Management

From the Stibo Blog: Match Supply And Demand Data To Create Insights For Driving Product Development - Part One

by Maja Milutinovic

For retailers around the world, the data economy has put a premium on leveraging information as a strategic asset that directly impacts revenue and growth. This is a growing trend that isn’t surprising given today’s ubiquitous use of mobile devices and the digital consumer. 

If you rely on CRM, ERP, ecommerce, data warehouses and related systems, you’ve likely experienced challenges associated with costly manual entries, siloed systems and inefficient processes. These challenges often result in the creation of duplicate records that contain mismatched pieces of information – or worse – inaccurate or conflicting data. 

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April 3, 2019
Digital Asset Management

Celum Announces InDesign Link

Now available - CELUM InDesign Link: Search, position and clearly link
images and graphics.

Thanks to InDesign’s native integration to CELUM Content Hub, creatives can quickly and easily work on projects using linked media locally and make available on Content Hub. Search for images and graphics directly from Adobe InDesign in CELUM Content Hub, position and clearly link them.

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April 2, 2019
Resources

From the Bureau of Digital: March Resource Roundup

On the heels of Design Leadership Camp Santa Fe and Biz Dev Camp at Viget, this month’s resource roundup is full of recommended resources for design, leadership, business development and sales. The Bureau of Digital also has a long list of articles and podcasts to work through as you find a few minutes here or there, or to while on your commute.

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April 2, 2019
Rights Management

From the Aprimo Blog: Rights Management As A Component Of Your Governance Strategy

By Devi Gupta

Corporate governance is a substantial and strategic topic for large organizations that cuts across many functions to ensure proper oversight and accountability. One key factor in any governance strategy is risk management. We normally think of this as financial, operational, or legal risks, but have you considered the risk associated with your premium content and contracted talent? Without a well-designed content rights management strategy, brands face tremendous exposure in terms of brand equity damage and huge litigation and settlement costs from potential content misuse.

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April 2, 2019
Organization

The Spectrum Of Design Roles In 2018 - Single Focus, Cross-Discipline, Or Full Spectrum?

By Jasper Stephenson

Recently, a colleague of Jaspers needed to hire a designer for a website she was creating. She’s an urbanist, and not particularly involved in the digital design field, so she asked the closest designer who happened to be on hand (me), “what kind of designers should I be looking for?”

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Photo by Chris Benson on Unsplash
April 2, 2019
Copywriting

From Medium: How to Make Your Writing Captivating with One Simple Technique - A Secret Strategy of Pro Copywriters

Have you ever become so engrossed in a TV show that you spend hours binge-watching the episodes?

Maybe your friends told you it was an amazing show that you absolutely had to see. So when you finally have free time on a Saturday evening, you decide to put on the first episode.

At first, you’re leaning back in your chair and enjoying the show, but you have one eye on your phone as you scroll through social media.

And then: Bam! The unexpected happens.

Read More
April 2, 2019
Digital Asset Management

DAM Weekly Round-Up – 1st April 2019

By Charles Russell

A collection of recent DAM-related articles from around the web, sourced from DAM Federation member, Planet DAM.

Read More
April 1, 2019
Master Data Management

From the Stibo Blog: How To Understand Master Data Management From A Consumer Perspective

By Nils Pedersen

Master data management is the discipline of mastering the most essential business data, such as data about products, customers, suppliers or locations. “Mastering” it means collecting the data, storing it centrally, keeping it accurate and updated and sharing it in the right format with the systems and people who need to use it. It’s actually quite simple: to run a business efficiently, the master data needs to be managed efficiently.

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April 1, 2019
Fonts

FreshFonts Newsletter #35

In issue #35, Noemi has selected three new typefaces that make different use of ink traps in their designs, exploring the possibilities of this feature in fonts for print and screen.

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April 1, 2019
Agency Management

From the Financial Times: How the Modern Office Is Killing Our Creativity - New Ideas Often Spring To Mind In Places Of Solitude, Which Are Rare In The Workplace

By Pilita Clark

On a wintry afternoon in February, a veteran British adman named Roger Mavity walked into a drab meeting room at the Financial Times to tell a bunch of journalists how to do their jobs better.

He and Stephen Bayley, the design guru, were about to publish , yet another book on one of the most eagerly sought qualities in the business world: creativity.

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April 1, 2019
Interview

From Beet.TV: In-House Agencies No Longer A Destination For Out-To-Pasture Creatives: Verizon’s Chase

Not that long ago, in-house agencies were where “old creatives went to die because they were done with the advertising industry. That has definitely shifted,” says the VP and COO of 140, Verizon’s in-house agency.

Now, because in-house talent at companies like Verizon are in close in proximity to corporate leadership, among other factors, “that is attracting creatives because they get to see more of their work actually go on air than when you work at an external agency,” Warren Chase explains in this Beet.TV interview at the recent Association of National Advertisers’ In-House Agency Conference.

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