September 28, 2018
Project Management
From the Workamajig Blog: The Ultimate List of 41 Free Project Management Templates, by Esther Cohen

Want to save time and improve consistency across projects? Then you need project management templates. A good set of project management templates will make your work easier and more efficient. This article shares 41 such template.

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September 28, 2018
Digital Asset Management
From the Widen Blog: How to Manage Stock Photos in Your DAM System, by Serai Schueller

Want a surefire way to make your legal team love you? Learn how to properly manage stock photos and other licensed assets with your digital asset management (DAM) system.

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September 28, 2018
Event
2018 ANA Masters of Marketing Week, October 23-27, Orlando, FL

For five days, a who’s who of CMOs and other industry movers and shakers will share their remarkable stories of mastering brands and driving results in ways that didn’t even seem possible a few years ago. As one past attendee noted, “This is unquestionably the biggest and best gathering of senior marketers in the country, and it's a great opportunity to confirm and learn about the latest trends and recent best practices.” By any measure, the ANA Masters of Marketing Conference is the industry’s premier annual event, attracting more than 2,500 attendees.

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September 28, 2018
Event
IHAF Leadership Summit Announced, Thursday April 11, 2019, Chicago, IL

The 2019 IHAF Leadership Summit, hosted at McDonald's new corporate headquarters, focuses on what in-house agency leaders are doing to take their organizations to the next level—turning today’s challenges into tomorrow’s success stories.
Event details including the conference agenda, featured speakers and session descriptions will be available in the coming months.

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September 27, 2018
Marketing Technology
Informative Video of WebCenter QuickStart for Brands from ESKO

The Esko video shows how web center QuickStart for Brands can manage your packaging process.

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September 27, 2018
Interview
From the Creative Ops Pros Interview Series: "At the core of what we do" | Interview with Blum Consulting Partners

T. Alex Blum and Andrea B. Ruskin of Blum Consulting Partners are experts when it comes to optimizing creative operations processes. We caught up with them ahead of their session at Creative Ops San Diego to learn more about their experiences and advice.

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September 26, 2018
Change Management
From the User Adoption Podcast Series: Interview with Rachel Orston by Henrik de Gyor
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September 26, 2018
Digital Asset Management
It’s Gonna Be Messy: How Governance Can Keep You Sane - DAM Global Event Presentation by Rachel Edwards, Marketing Content Platforms Manager, Campbell Soup Company

In this presentation Rachel Edwards, Marketing Platforms Manager, Campbell Soup Company explain the importance of Governance in DAM.

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September 25, 2018
Product Information Management
From the Earley Blog: Product Information Management: 4 Key Principles of Good Product Data

In a slight departure from previous article on proactively (and tactically) preparing for a product data transformation, Earley reviews the foundational principles to consider when thinking about the evolution of your product data landscape.

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September 25, 2018
External Agency Management
Infographic: What Marketers Look for in an Agency - Premium Content

Analyzing the makeup of this essential relationship
Just like any relationship, marketers and agencies need to cultivate and maintain their union—and not just during the honeymoon phase. New research from Provoke Insights shows that while cost is the biggest factor driving account reviews, several potential problems can result in agency-marketer relationships being on the rocks, including agency responsiveness and access to research.
“The advertising pitch process is more competitive than ever, with more than two-thirds of companies conducting all or some of their marketing initiatives in-house,” said Carly Fink, principal and head of strategy and research at Provoke Insights. “The research results show where in-house marketers see agencies are succeeding or falling short and also highlight areas where agencies could improve throughout the pitch process.” 

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September 25, 2018
Event
CreativeOpsReview.com hits 150 (post in 2 months)

It’s official, CreativeOpsReview.com has just hit publication of 150 posts in just under 2 months. It’s been a bit of daily effort, some days we wonder if we'll find the time, but we put one foot in front of the other and delivering creative operations related content every business day. We hope you're finding it useful and an excellent resource of materials and insights which help you perform your job.

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September 25, 2018
Collaboration
From the Workfront Blog: Your Team Knows Best: How 4 Teams Gained Efficiency Via Better Collaboration

Are you the type of person who sees effective work practices and silently wonders how they’re done? Or do you proactively ask questions to get the information you need right now, so you can be more effective in your current tasks? Turns out many Workfront champions are the latter.

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September 24, 2018
Digital Asset Management
From the Real Story Group Blog: Updated DAM Evaluations: New Scenarios, Vendors, Ratings, Analysis

Having watched the DAM marketplace evolve for the last 10 years, we've been talking a lot about how DAM has reached a tipping point in 2018.
The massive (and widening) divide between simple image repositories and those vendors ready to serve as the prime content engine underneath your marketing technology stack is just part of the story. More than ever, products are becoming increasingly specialized to serve very specific use cases.
As a buyer, it's critical to choose a solution that effectively addresses your specific use cases.  We regularly speak with buyers frustrated by the limitations of an ill-fitting DAM platform. You don't have to join their ranks.

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September 24, 2018
Collaboration
Brands and Agencies Look to Closer Collaboration for Improving Marketing Success

New research reveals how brands and agencies are overcoming the collaboration roadblocks that get in the way of engaging customers and launching targeted marketing campaigns

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September 24, 2018
Creative
5 Steps to Keep Your Creative Approach On Track, by Jeff Thomas

For longer than I'd like to admit, I've been reviewing creative executions — from projects in progress to portfolios of people’s most brag-worthy samples.
Want to know what’s missing, more often than not? Context.
As one of my favorite directors likes to say, "Don't bury the lead." When someone provides a review of a creative execution, I'd propose that they're looking for a minimum of two things so they can give effective feedback: a clear explanation of the goal and what that individual brought to the table. (In the case of portfolio reviews, big extra credit points for results. We’ll cover that in an upcoming post.) 

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September 24, 2018
External Agency Choice
Guide: How To Choose A Digital Marketing Agency

As businesses’ digital marketing ad spend continues to skyrocket, we’ve seen an influx in agencies purporting to be experts in digital marketing. But how can you prove that a so-called digital marketing agency truly does have the experience and know-with-all to bring your company the results you expect? One way is to ensure that they are following that age old saying “practice what you preach.” These supposed digital marketing agencies may list trendy digital marketing services on their website or try to sell you digital services over the phone but are they just throwing out buzzwords hoping you bite? Are they truly proficient in what they do? We believe one of the best ways to judge a digital marketing agency is to see if they are actually implementing these same strategies for their own agency. In other words, are they practicing what they preach?

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September 21, 2018
Podcast
From the Inside job Podcast: Ep. 5 - Powering Up The In-House Agency - Wade Franks, Torque Creative | TTI Group Member

In this episode of Inside Jobs, Wade Franks (www.linkedin.com/in/wade-franks-198a405), Sr. Vice President Torque Creative and TTI Group Member talks about his journey starting from a farm in Texas. From his childhood, he was interested in painting. After graduation, he started working for local clients to create marketing collaterals. In this episode, he explains his journey from being an outdoor billboard painter to become a Creative Director, and then leading a huge in-house agency.
Wade currently oversees the large in-house agency of TTI Group which supports such iconic brands like RYOBI, RIDGID, Echo, AEG and Hoover.

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September 21, 2018
Marketing
From the Widen Blog: Omnichannel Marketing: What Does It Really Mean? by Serai Schueller

Marketers in this day and age can no longer win on price or quality of offering alone. There’s just too much competition. And with consumers making buying decisions based primarily on their experience with a company, it’s clear that brands must adopt a customer-first approach to marketing.
They must focus on delivering positive, consistent, and integrated experiences at each and every touchpoint along the customer’s journey. And to do this, they must become more sophisticated in the way they engage and serve their audiences. As a result, the savviest of the bunch are adopting strategies, tools, and approaches that support what’s known as omnichannel marketing.

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September 21, 2018
Web Content Management
From the Core DNA Blog: What Is A Digital Experience Platform? CMS Vs DXP Explained, by Sam Saltis

The web content management space is no stranger to acronyms. In fact, whenever a new acronym emerges, there’s a temptation to label it as just another fading buzzword and ignore it completely.  
But the acronym ‘DXP’, which stands for digital experience platform, has survived that buzzword phase and is now considered a permanent part of the web content management landscape. 
In this article, we take a look at the roots of this acronym, how it compares with traditional CMSs, and how DXPs are now transforming customer experiences.

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September 20, 2018
Event
Creative Operations Exchange West 2018 Presentation Slides Are Now Available

Presentations are from:
Dickson Bueno - Keynote
Doug Kim - The Art of Saying No
Yasaman Golan - Defining your creative leadership philosophy
Jim Barnhart - Metric Primer
Kate Green - Org Structure
P. Egiziano - Chart your organization structure
Kate Green - Creative operations workflow
Yasaman Golban - Workflow: a quarterly plan
Elizabeth McNeese & Ana Pedros - Photo & Video Studio Workflow
Patti Fox & McKenzie Muscat - Creative Briefing
Soon Kim - Integrating your tech stack
Marta Stiglin - Where, Oh Where Did Excellence go?
Linda Wallace - Nordstrom Studio
Eve Maidenberg & Kim May - How Stich Fix Cleared the Runway to Operational Excellence
Wayne Barrington - Inside the Workings of an IHA Turnaround
Chris Duffy - AI-Enhanced Creativity

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September 20, 2018
Web Content Management
From the Core dna Blog: Headless CMS Vs Decoupled CMS: Explained In 5 Minutes

The headless CMS space has gained traction in recent years, leading to the renewed excitement around a content management model that can help brands handle the relentless number of emerging devices and channels.
Old debates about the relevance of headless content management have reignited, leading to the invention of new acronyms and spin-off buzzwords that attempt to explain the storm in the CMS-teacup.
But with new jargon, comes new levels of confusion. So, let me break it all down for you.

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September 20, 2018
Project Management
From the DPM Blog: 7 Essential Project Management Skills for 2018, by Ben Aston

If you’ve started the year and committed to upping your project management skills to be a better project manager, what project management skills are the ticket for success? We’ve written before about ‘What makes a great digital project manager?‘ where we talked about the need for ‘competence’ – a blend of experience and skills but in this article we explore more specifically, examples of project management skills you can develop to successfully lead teams and projects effectively and be an even more awesome project manager.

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September 20, 2018
Creative AI
From the Adobe Blog: Dear Creative Leaders: AI Is Your Ally - It’s time To Embrace An Easier Path Forward

These days we all have to do more with less. Adobe’s State of Business Creativity Survey found that creative teams have to churn out 65 percent more content than they did just five years ago. Creative workflows are much more complex. Attention spans are shorter. Content overload is the new normal.
How is it possible to work harder and smarter with less? Today’s knee-jerk reaction is automation. But what does that really mean? The term has become so shrouded by its own overload that it’s difficult to define.

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September 19, 2018
Interview
From the Creative Ops Pro Interview Series: “Lovers of Logistics Enabling Creatives To Do Their Best Work” | Q&A with Pandora

Kate Sullivan Green has over 15 years’ experience at a broad range of media companies, and is currently the Senior Creative Operations Director at Pandora. We sat down with her ahead of Creative Operations San Diego to talk about the importance of project management, maintaining clarity and her predictions for Creative Operations in the future.

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September 19, 2018
UX Design
From Medium: 50 Things You [Probably] Forgot To Design, by Jon Moore

Look, we all forget to design something on occasion. That’s totally cool!
Well, it’s not cool…but like…it’s okay. It happens. This list will make you better. Or at least more aware. Or maybe you just give it a couple claps because you recognize someone spent time curating this list and move on with your life. Nbd. I’m all about those claps, and that bass. With a Meghan Trainor reference in the first paragraph, we’re off to a roaring start.
This is just a list of things that you might have forgotten to design. When you think about how simple an app like Instagram or Snapchat is, it’s easy to overlook just how many screens, states, and stuff goes in to making a really awesome user experience.
- Login & Signup stuff
- First Experience
- All the Little Things
- Launch Materials
- Profile Stuff
- Mad Flows
So read these, reflect, and…like…don’t upset your PM

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September 18, 2018
Creative Tools
From the Adobe Blog: Creative Editorial with Faster Workflows -What’s Next For Premiere Pro CC, by Patrick Palmer

Adobe Premiere Pro gives you a creative editing environment that lets you work fast and empowers you to deliver world-class content for film, TV, and video. Building on new hardware acceleration from the Premiere Pro 12.1.2 update, the next release will offer new performance improvements, streamlined workflows for motion graphics, selective color grading, intelligent audio cleanup tools, end-to-end 180 VR production, and more.
The next Premiere Pro release will be available this fall. Here’s what’s coming.

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September 18, 2018
Global Content Production
From the Freedman Blog: How To Run A Global Marketing Campaign That Meets Local Needs Without Damaging The Brand

The number of media channels available to take advertisers global campaigns to market has grown significantly in the last decade. Alongside this, the growth in advertisers’ spends on marketing implementation is beginning to catch up. Well at least that is an assumption which can be made by the number of large networks that are spinning off their production units into fully fledged implementation houses, Omnicom’s Eg+ Worldwide being the latest.

Whilst this makes sense for agency networks intent on protecting their margins, it is not clear whether advertisers and publishers will benefit.

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September 18, 2018
Sales Asset Management
From Showpad: Sirius Decisions Guide to Sales Asset Management

Sales asset management solutions (SAM) are becoming an increasingly important part of any successful sales enablement program. SAM technology empowers both sales and marketing teams to better distribute, control, and track content used by sales. With these tools, sales teams can access and deliver the right content in the right situations, and marketing can optimize their efforts by understanding what content is most effective.In this report SiriusDecisions explains Sales Asset Management Solutions (SAM), their benefits, evolution, and core capabilities. Download to learn:
- What is sales asset management?
- The internal and external uses of SAM
- How SAM supports sales enablement efforts
- Recommendations of useful applications

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September 17, 2018
Event
Henry Stewart Data-Driven Creative Confrence Speakers Announced

Henry Stewart has announced the initial list of speakers for the Data Driven Creative event in NY in on November 8, 2018

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September 17, 2018
Agile
From the Agile Sherpa Blog: The Problem with Projects (and the Agile Solution), by Andrea Fryrear

When we organize our departments and teams around projects, we create an army of demanding children stakeholders who don’t know (and/or don’t care) about the requests of their “siblings.” If I sit on three, four, or even ten different project teams, I’ll be subjected to a cacophony of demands from the project managers of all those teams. It’s like summer vacation, but on steroids. And it lasts way longer than three months. Unfortunately, the whiplash that comes from getting demands from multiple stakeholders, while awful, is just one issue that comes from organizing marketing departments around projects.

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September 14, 2018
In-House Agency Management
As In-House Agencies Become The Norm, The Opportunities For Outside Agencies Evolve, by Will Burns

According to the In-House Agency Forum (IHAF) and Forrester Research, who co-fielded the new study, "State of In-House Agencies," a whopping 64% of corporate America have in-house agencies today. Just ten years ago that number was 42%.

But according to the study the motivation behind bringing advertising work in-house has shifted from cost efficiencies and quicker turnarounds to brand and business acumen. I believe this shift indicates that the tipping point has been reached. The experiment is over. In-house agencies are not only the norm today, they are fast becoming the epicenter of all marketing.

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September 14, 2018
Event
DAM and Creative Operations San Diego 2018 - Agenda Announced

Case Study Highlights
• A Studio's Heartbeat: Efficiency Beyond Metrics with Cole Haan
• Making the DAM thing work for the Los Angeles Philharmonic
• Setting Course after the Launch: Meeting the top ten challenges most frequently encountered with 3M
• From LAN to DAM- How we Migrated 1 Million+ Photos with Salt River Project
• How eCommerce forced a Paradigm Shift for DAM at Wilson Sporting Goods
• Cultural Heritage Technology: Dispatches from the Trenches with Balboa Park Online Collaborative

Panel Highlights
• Increase Adoption! Ease of Use and Solving for Their Needs
• Master Data Management and What it Means for DAM
• The Great DAM Bake Off
• It's Dangerous To Go Alone: People on the DAM Journey
• DAM in the Bigger Picture
• Video Workflows: Why are they so hard to manage?
• Technical Experts Address your Really Tough Tech Questions
• Can you take a Departmental DAM and go Enterprise?

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September 14, 2018
Change Management
The User Adoption Blog Interview with Jessica Bell van der Wal

Subscribe to Henrik de Gyors new podcast series, a great new addition.

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September 14, 2018
Project Management
From the Oracle Blog: Why Your Next Project Manager May Be a Bot, by David Werner

In the past few years, project management has been in the throes of a revolution. Iteration cycles are shorter, project teams are more dispersed, and the pressure to deliver results is ever greater. At the same time, emerging technologies are creating new opportunities for project management organizations (PMOs) to manage this changing work, according to a recent study by ProjectManagement.com.

The automation and data visualization provided by state-of-the-art project management systems give managers the tools they need to make informed decisions. But what if many of those decisions could be made by the software itself?

That’s the promise of machine learning—a promise that will change the face of project teams, management, and projects themselves sooner than you may think.

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September 13, 2018
Digital Asset Management
From the Canto Blog: Document File Types – Important Updates and Differences, by Casey Schmidt

Recognize important distinctions between document file types to correctly distribute important files in the right format at all times. Learn nuances between document file types to streamline workflow and reduce inaccurate usage of formats.

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September 13, 2018
Creative
Call for Entries for the Communications Arts 2019 Interactive Competition. Deadline October 5th, 2018

Enter the most prestigious design competition for interactive media, the Communication Arts Interactive Competition. Any interactive project created for digital distribution on desktop, interactive installation, handheld device, online service or the World Wide Web is eligible. Selected by a nationally representative panel of distinguished developers, interface designers and creative directors, the winning entries will be distributed worldwide in the Communication Arts Interactive Annual, in print and digital editions, and on commarts.com, assuring important exposure to the creators of this outstanding work.

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September 13, 2018
Creative
Latest Issue of Adobe Create Magazine Just Released

This issue includes articles on: The Maker of Beautiful Things, Brit(ish): Visualizing the UK with Type, Free Photoshop Actions, Start Your First Stop Motion Project, Bust Magazine at 25, Taking Art to the max, 5 & 3/4 Questions: Skander Khlif and much more

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September 13, 2018
Publishing Systems
From the Woodwing Blog: Woodwing Aurora Digital Publishing Demo

Say hello to Enterprise Aurora. Streamline your processes of generating content and stories for your digital platforms. Eradicate annoying, mundane and time-consuming tasks such as manually adjusting images for each digital channel, or adding story components one-by-one in a WebCMS. Teams become fully focussed on generating great content, knowing that it’s always going to look amazing on any digital platform or device when published. How does that sound? One system with everything you need for fast, efficient and beautiful digital content creation!

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September 12, 2018
Project Management
DPM Podcast: The Art of Finishing Projects Well (with Patrice Embry)

We spend a lot of time talking about project initiation, about kicking our projects and how we can make them sing right from the start but, finishing projects can actually be just as much of a challenge because at the start of a project everyone’s interested in it, everyone’s excited about it, everyone’s buzzed, but by the end, actually everyone kind of tends to be a bit bored of it and isn’t really that positive about it anymore.

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September 12, 2018
Product Information Management
From The Stibo Blog: Start turning your data into an asset rather than a liability

Your organization, and organizations of any size, depends on the accuracy of its data to gain financial insights and improve marketing, sales and customer service. In fact, pretty much every department within your company will rely on data in some way. 
And if that data is inaccurate, hard to access or only tells part of the story, it can severely hamper operations across the business. Data errors can seriously impact relationships with customers, suppliers and business partners and result in significant financial loss.

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September 12, 2018
Project Management
From the Digital Project Manager Blog: Agency Agile: 10 Agile Methods For Agencies

Every digital agency you come across seems to claim they’re they’re doing agency agile in some shape or form. The challenge today is what does agile agency mean? The term agency agile has been used in so many contexts it is now largely meaningless.

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September 12, 2018
Digital Resources
From the ClickZ Blog: How the new 4Ps of digital will transform your marketing

The new 4Ps of digital—process, people, platform, and performance—offer new ways to meet consumers’ needs and customize messaging for audiences that expect personalization.

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September 12, 2018
Change Management
Henrik De Gyor Announces New User Adoption Blo

What is this all about? Listen to the Introduction to the User Adoption Podcast and find out.

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September 11, 2018
Project Management
From the Digital PM Summit 2017 Panel: The PM Career Path

A panel of former and current PMs will share their unique career paths in a panel discussion moderated by Meghan McInerny. Brief lightning presentations will be followed by questions and discussion.

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September 11, 2018
Agency Management
From the Bureau of Digital Blog: August Resource Roundup

As summer slips away, digital shops and in-house teams are ramping up to make the most of the remaining months of the year. The Bureau of Digital is hearing great conversations on topics ranging from process to teams, business growth, finance and more. Here are the top tool and resource picks, recommended by the community.

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September 11, 2018
Event
18 Speakers Announced for the Henry Stewart Creative Operations 2018 Speakers

Yesterday, Henry Stewart announced the list of speakers for the San Diego Creative Operations 2018 event this November 15th and 16th. Follow the link to the full list of speakers.

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September 10, 2018
Content Planning
From The Divvy Blog: What to Look for in a Content Planning Tool, by Tony Stillwell

What should you be looking for in a content planning tool? Here are the must-have features, functionalities and considerations for various content team sizes and makeups.

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Web Content Management
An Introduction to Headless Content Management Systems

To help you better understand the opportunities and drawbacks of adopting a headless CMS approach, download our whitepaper to learn: 
- What is a headless CMS? 
- What are the benefits? 
- How to choose between a headless and traditional CMS? 
- How does SDL Tridion DX address headless and traditional CMS scenarios? 
SDL and Content Bloom are pleased to offer you a free copy of this paper. It ensures you’re well informed by the time you face a CMS upgrade project to start delivering next generation digital experiences.

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September 10, 2018
eCommerce
From ClickZ; How to make your eCommerce website more mobile friendly and drive conversions, by Alpi Mantry

For today’s buyer, it is essential to create a great mobile experience. In this article, ClickZ cover six techniques ecommerce brands use to optimize their websites for mobile to improve conversions.

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September 10, 2018
Project Management
PM Burnout: The Struggle is Real - Conversation with Lynn Winter, Founder of Manage Digital

Project management is a unique role, and it takes a unique sort of person to fill it, and do it well. In the digital world, project management is still being defined. Some organizations have a good understanding of what a PM is, and isn't, and others are still figuring it out.

Lynn Winter, a digital strategist, Digital PM Summit speaker and founder of the Manage Digital conference, started her career doing the work that people hated most. Her coworkers sat down and wrote a list of things they didn't want to do anymore, and that became her job description.

After stints at different organizations, Lynn went freelance. She lost 20 pounds, started sleeping better, switched to a healthier diet and saw her marriage improve. Lynn joins us to talk about what it takes to be a project manager, perfectionism and the tendency to put everyone else first—sometimes at the expense of your own health, happiness and relationships.

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September 10, 2018
Web Content Management
From the Content Bloom Blog: Top Digital Marketing Capabilities of Sitecore 9

Sitecore 9 is already out. Linked are the top Digital Marketing Capabilities os Sitecore 9, which make it a great CXM product for the Marketers.

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September 10, 2018
Project Management
From the Bureau of Digital Blog: Top Challenges Digital Project Managers Face & How to Overcome Them

So what are the biggest challenges facing digital project managers today? And how can we overcome them? The Bureau of Digital asked this year's Digital PM Summit speakers to weigh in, and offer advice on how DPMs can work through common struggles.

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September 7, 2018
HR
The Vitamin T 2018 DIGITAL CREATIVE & MARKETING SALARY GUIDE Is Available for Download

Having awesome creative and marketing tools is one thing. Getting highly qualified talent with the skills, drive, and expertise to make all that technology rock your customers’ worlds is something else entirely.
The Vitamin T 2018 United States and Canada Salary Guide will show you salaries, reveal industry trends, and even give you a step-by-step strategy planner, so you can secure the experts to move your business forward.

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September 7, 2018
Global Content Production
Decoupling 4.0 – A Rallying Call To Marketing Procurement – Carpe Diem - Seize The Day!, By Simon Moore

The need to create increasing volumes of high quality hyper-personalised content keeps growing. And growing. The bad news is that this will not get any better. It will not only get worse, it will get worse faster. The international creative and content production industry’s traditional structures and operating models simply aren’t keeping up. Nor are the budgets. The good news is that the answers are out there. And there are lessons from past transformations in the marketing content supply chain, driven by marketing procurement, to help guide you. 

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September 7, 2018
In-House Agency Management
From Marketing Week: How Spotify Built Its In-House Creative Team, by Sarah Vizard

When Spotify’s brand chief joined five years ago the plan wasn’t to build an in-house creative function; she now manages a team of 90 but still believes external perspectives are crucial.

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September 7, 2018
In-House Agency Management
From Digiday: Verizon’s Andrew McKechnie: ‘The agency model is pretty flawed’

In the Spring of 2017, Verizon brought on Andrew McKechnie to run its new, in-house creative agency after a long career at Apple and a handful of other agencies. One of the first things he learned in his new position is that there is no real model for what an in-house agency should look like.

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September 7, 2018
Digital Asset Management
Another DAM Podcast interview with Alex Cabal on Digital Asset Management
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September 7, 2018
Content
From DivvyHQ: Introducing the 2018 Content Planning Report

DivvyHQ is proud to unveil the 2018 Content Planning Report. In partnership with TopRank Marketing, they polled nearly 400 of your peers (maybe you were even one of them!) and tapped into the minds of prominent thought leaders such as Carla Johnson, Michael Brenner,
By reading this report, you’ll be able to benchmark and contextually analyze your own content planning efforts across various dimensions (strategy, workflow, collaboration, tools, metrics, etc.). With a better understanding of where the industry stands at a high level, your team will be equipped to climb the maturity scale and elevate your operation.

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September 6, 2018
Interview
From Creative Ops Pros: "Evolve and get Better" | In Conversation with Shani Sandy

Aleesha Naga, Content & Marketing Executive at Henry Stewart Events interviews Shani Sandy, the Executive Creative Director at S&P Global in advance of her presentation at Creative Operations San Diego this November.

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September 6, 2018
Event
Bynder is Passing On A 20% Discount For On Brand ’18, October 11th in Amsterdam

OnBrand is the most on-trend gathering of Europe’s brightest minds in marketing, tech, and design. Every year, the major players in the industry—CMOs, brand directors, and creative leaders—come together in Amsterdam, Europe’s international creative hub, to discuss the intersection between marketing and technology, and the trends set to shake up the future of marketing as we know it.

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September 6, 2018
Event
Reminder: September 21st Deadline For The MYWW UK In-House Design Awards.

Now in its sixth year, the MYWW Awards have established themselves as a key feature in the calendar of many in-house design teams across the country. Deadline for entries: Friday 21st September 2018

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September 5, 2018
News
From Woodwing: Tamedia to Talk About Making Their Digital Future a Reality at the IFRA World Publishing Expo and DX in Berlin

Three of Tamedia’s key players, Franz Bürgi, CIO, Marco Di Bernardo, Digital Publishing & Development, and Patrick Stalder, Head of Project & Application Management, will discuss how they see digitization as the foremost opportunity to reach new customers and markets.

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September 5, 2018
In-House Agency Management
From Marketing Week: Why Lego Is ‘Upping The Ante’ On Its In-House Creative Agency, by Sarah Vizard

Lego is “upping the ante” on the level of creativity and innovation it can drive as it ups its focus on its in-house creative agency and takes a more global approach to media. Since global CMO Julia Goldin joined from Revlon almost four years ago, Lego has been building new in-house capabilities particularly in creative, media and data analytics. It now produces the vast majority of its creative internally, meaning Lego is “ahead of a lot of other players in the industry”.particularly in creative, media and data analytics. It now produces the vast majority of its creative internally, meaning Lego is “ahead of a lot of other players in the industry”.

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September 5, 2018
Content
From Digiday: How The Guardian overhauled its content studio to make it more efficient, by Jessica Davis

Last spring, the Guardian remodeled its content studio Labs to align more closely with the rest of the newsroom, in order to make its campaign output more efficient. The goal: to remain competitive in a consistently cluttered paid content market and increase its financial contribution to the publisher on its road back into the black.

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September 5, 2018
News
From Clickz: Q&A with Phrasee CEO Parry Malm: $4m funding to bring AI-powered copywriting to US

AI company Phrasee recently announced funding to expand into the US market. We sit down with CEO Parry Malm to discuss their product, company, upcoming growth, ethics policy, and how they've gotten where they are today. 

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September 5, 2018
Creative
New Issue of Adobe Create Magazine

Some of this issues articles: Creative House Calls with Luke Choice, 5 3/4 Questions, Filmaker Madeleine Olnek Gives Voice to Women's Stories, An Interview with Sagi Haviv, Bubble Gum and Sadness: The Art of Diana Novich, The Makers of Beautiful Things...and much more.

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September 4, 2018
Process
From the workamajig Blog: A Complete Guide to Standardizing Your Agency Processes, by Hannah Ouzer

Standardizing your agency's processes can make you more productive and remove inefficiencies. This guide will show you how you can standardize your agency's processes, regardless of your current size.

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September 4, 2018
Digital Asset Management
From the Widen Blog: Exchanging Assets Between Departments – Quinn Larson | Widen Podcast

Before implementing a digital asset management (DAM) system, images were scattered throughout the Behr organization. Some lived with outside vendors and some were with different departments in different buildings.
Quinn Larson, project manager of Color Marketing at Behr Process Corporation, remembers having to go through one of her co-worker's desks. “I sat at her desk at her computer, going through about five external drives trying to find an asset that we had,” Quinn says. “It was a lot of running around. It was a lot of time invested in trying to track them [images] down.”
It’s been five years since Behr implemented their DAM system, the Widen Collective®. In this episode of the Widen Podcast, Quinn shares many of the lessons learned while implementing and using their DAM system.

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September 4, 2018
Event
Canto Announces DAM Summit Europe and Call for Speakers, February 18-19, 2019, in Berlin

The next Canto DAM Summit will take place Feb 18-19th 2019 in Berlin. This two-day conference brings all professionals interested in digital asset management (DAM), Canto customers and business partners together with DAM experts. These specialists hold insightful DAM best practices presentations and workshops in a lively conference atmosphere. If you are interested in speaking at our conference or sponsoring the event feel free to contact us right away.

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September 4, 2018
Taxonomy
From the Accidental Taxonomist Blog: Taxonomy Hierarchical Relationship Issues

A common feature of taxonomies is the hierarchical relationship between terms. Terms are linked to each other in a relationship that indicates that one is the broader term (BT) of the other, and in the other direction, one is the narrower term (NT) of the other. You don’t need to be a taxonomist to understand this basic principle. However, even taxonomists can be challenged sometimes in determining whether it’s correct two put two terms in a hierarchical relationship

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