Marketers taking work in-house isn’t a new phenomenon but it’s a growing trend — one that has pros and cons — that’s affecting agencies at a time when they’re feeling the pressure of more project work and fewer agency-of-record assignments. Marketers aren’t simply taking work in-house to stop working with agencies but to have a greater hand in how their marketing is handled and to be more nimble when that’s required.
The modern workplace has radically transformed. Where we work, how we work, and what we work on are no longer the same as they were ten, or even five years ago. Marketing, IT, and other enterprise leaders today have to ensure that their teams can succeed while dealing with massive change and limited resources. This shift requires new approaches to getting work done to enable teams to move at the speed and scale of digital.
Join us for a live workshop to learn how you can master modern work. Whether you’re a power user or a newbie, you’ll get the training you need to get things done and do them right. Get inspired and add rocket fuel to your career.
Media asset management (MAM) is sometimes used interchangeably with digital asset management (DAM). They both help manage assets, but are they really the same thing? Sort of…
What is media asset management?
Media asset management (MAM) is the process and software used to manage high-
volume video and multimedia files. It originated within the film and broadcast industry to accommodate the need to manage large rich media files. As a result, MAM became an essential part of the video production process as it allows you to store and manage your rich media library from a centralized, reliable source.
Screendragon is a leading project, resource and workflow management software solution designed for marketing, agency and professional services teams. Trusted and loved by global enterprises and agencies including Kellogg's, Virgin Atlantic, McCann World Group and TBWA.
The uncomfortable truth about DAM is it takes a lot of effort, it costs more money than anticipated, it needs more resources than planned, and needs more pre-DAM strategy and effort to make it all work.
But, it’s worth it.
John always remind people to not only be prepared, but be ready for the DAM journey because it will take time, and it will be worth your while.
It's a familiar story: trying to do too much with too little, sorting out the best tools for the job, losing sleep over all of the things thrown at you…and what's that, you'd like to have a rewarding career too?
Here's an idea: instead of trying to figure everything out by yourself, why not just connect with fellow DPM pros, and get a front row seat to all of the latest strategies, tools and resources? In just two months, we're bringing together DPMs from across the world to do exactly that at the Digital PM Summit. Read on for some of the agenda highlights, and what speakers pledge to teach you.
We all need to read and cherish the core texts from the brilliant marketing minds. Reading How Brands Grow, The Long and Short Of It or Ogilvy On Advertising should be part of any marketer’s training. But they should only be table stakes. If you’re looking for a fresh perspective, it can be useful to pull concepts from books and places your peers won’t think to explore.
To find an ‘edge’, it’s important to steal with zeal from other disciplines and find ways to apply your findings. We’re often told that marketers should be ‘T’ shaped (know one area really well and understand the broad strokes of others). This should also apply across disciplines – being a generalist in what you read and learn about, rather than specialising in just one area. Specialisation is for insects.
Advanced digital businesses are evolving their business models and embracing new technology. New ways of working require a focus on skills, not roles as more people are choosing to take the freelance career path. Over the last five years, the freelance market in the US has grown by $3.7 million to over $60 million. The Gig Economy is booming but there are many challenges associated with hiring freelancers. Join this webinar to find out how to overcome obstacles such as on-boarding, work management, resourcing, time management and off-boarding.
Content Marketing World is the one event where you can learn and network with the best and the brightest in the content marketing industry.
You will leave with all the materials you need to take a content marketing strategy back to your team – and – to implement a content marketing plan that will grow your business and inspire your audience.
Over 120 sessions and workshops presented by the leading brand marketers and experts from around the world covering strategy, storytelling, ROI, demand generation, AI, and more new ideas than you can shake an orange stick at.
In 2018, 3,700+ marketers from over 50 countries joined us – we expect even more in 2019! More brands, more breakouts, more hands-on forums, more networking (yes, it’s possible!) and more CONTENT!
"An essential gathering of professionals proving that no matter how sophisticated an online experience can be, it can't compete with the energy and electricity of face-to-face engagement."
These days we expect customer service to be quick, efficient, and effective. Business stakeholders want their work prioritized quickly, all while delivering a first-class service.
We know that’s a lot to ask in a service desk portal. Through Jira Service Desk in the Atlassian suite, Content Bloom has implemented several SD portals that enable IT professionals, content editors, business stakeholders, and product owners the visibility, quality, and measurement they are asking for.
In this article, Content Bloom
will uncover and touch on some of our favorite strategies and tactics, so you can immediately improve your Jira Service Desk.
- EMBRACING THE DARKNESS: SETH PIMENTEL’S JOURNEY TO ARTISTIC FREEDOM By Jamie Matroos
- AN ILLUSTRATED BOOK LOOKS AT DYSLEXIA IN A NEW LIGHT By Charles Purdy
- MOVING PICTURES: REBECCA MOCK HAS TURNED GIFS INTO AN ART FORM By Scott Kirkwood
- HOW TO MAKE A STRETCH EFFECT IN ADOBE PHOTOSHOP By Joe Cavazos
Nearly 70% of marketing operations professionals say they’re using so many tools it actually makes their jobs more complicated -- when the whole point of adding technology is to optimize and streamline marketing.
To be truly efficient, marketing operations teams need a solid strategy for crafting and connecting their ideal martech stack. At the same time, you have to consider the needs of your entire marketing department, including connecting teams, eliminating inefficiencies, automating workflows and providing a single source of truth. Easy, right?
Join Workfront for this live webinar as we share six, simple steps to build a martech stack that can help your marketing department work more effectively, amp up your efficiency and improve collaboration.
Attend this webinar and learn:
- The process for designing an enterprise-grade martech stack
- How to refine, optimize and evaluate your tech stack to support organizational goals
- How to map your current martech tools to your workflow to achieve your ideal state
- The secret to integrating key systems to form a single source for truth
It’s in our nature to try to control our surroundings. But Lee, a famous martial artist, film star and cultural icon, understood that there is power in mastering the art of detachment.
In many ways, Lee’s philosophy has less to do with “toughing” things out and more about balancing our energy — of becoming flexible instead of trying to exert our will. And this easily applies to our tendency to overwork ourselves.
While startup culture often glorifies the 24/7 hustle, one of the biggest misconceptions about building more resilience at work is that we have to gut things out, when in reality, it’s about taking the time to fully recharge.
You’ve been eyeing that upgrade to a new or a better DAM but now it’s time to find the budget to make it happen. Join MediaBeacon Solution Architect Chris Janczar as he explains how to make the argument for your next DAM initiative and learn:
- How to explain the value of your digital assets
- How to show your decision-makers the need to allocate budget to DAM
- Tools to present the case for your DAM initiative
A link to the recording will be shared post-webinar with all registrants.
As new technologies emerge and client demands increase, the need for improvement is ever-present, and with that comes change. Change is an essential element of doing business and the process for implementing and evaluating change is even more critical.
In this webinar, you’ll hear sage wisdom from two thought leaders who have been in the trenches, implementing software systems and streamlining workflows for some of the most lauded creative agencies in North America. They’re going to teach you how to take the sting out of change by managing fears and having a plan that mitigates risk and ensures success.
This insightful webinar will cover these topics and more:
- What to avoid when revealing impending changes to co-workers
- How to build and assess your internal change management team
- The importance of role mapping and definitive job descriptions
- Providing a tailored tech stack so your team can scale
- How to solicit and evaluate change ideas
Who should you pick to lead your company’s digital transformation? Imagine you have a choice of three candidates:
- William — an insider who has a proven track record but doesn’t know much about digital
- Sarah — a young digital guru who’s just led a new category expansion at Amazon
- Sophia — a sharp ex-McKinsey consultant with experience advising clients on digital
Which would you pick? Most of the executives we survey pick Sarah, the digital guru. But is that the right choice?
Want to save time and improve consistency across projects? Then you need project management templates. A good set of project management templates will make your work easier and more efficient. This article shares 41 such template.
Want a surefire way to make your legal team love you? Learn how to properly manage stock photos and other licensed assets with your digital asset management (DAM) system.
For five days, a who’s who of CMOs and other industry movers and shakers will share their remarkable stories of mastering brands and driving results in ways that didn’t even seem possible a few years ago. As one past attendee noted, “This is unquestionably the biggest and best gathering of senior marketers in the country, and it's a great opportunity to confirm and learn about the latest trends and recent best practices.” By any measure, the ANA Masters of Marketing Conference is the industry’s premier annual event, attracting more than 2,500 attendees.
The 2019 IHAF Leadership Summit, hosted at McDonald's new corporate headquarters, focuses on what in-house agency leaders are doing to take their organizations to the next level—turning today’s challenges into tomorrow’s success stories.
Event details including the conference agenda, featured speakers and session descriptions will be available in the coming months.
The Esko video shows how web center QuickStart for Brands can manage your packaging process.
T. Alex Blum and Andrea B. Ruskin of Blum Consulting Partners are experts when it comes to optimizing creative operations processes. We caught up with them ahead of their session at Creative Ops San Diego to learn more about their experiences and advice.
In this presentation Rachel Edwards, Marketing Platforms Manager, Campbell Soup Company explain the importance of Governance in DAM.
In a slight departure from previous article on proactively (and tactically) preparing for a product data transformation, Earley reviews the foundational principles to consider when thinking about the evolution of your product data landscape.
Analyzing the makeup of this essential relationship
Just like any relationship, marketers and agencies need to cultivate and maintain their union—and not just during the honeymoon phase. New research from Provoke Insights shows that while cost is the biggest factor driving account reviews, several potential problems can result in agency-marketer relationships being on the rocks, including agency responsiveness and access to research.
“The advertising pitch process is more competitive than ever, with more than two-thirds of companies conducting all or some of their marketing initiatives in-house,” said Carly Fink, principal and head of strategy and research at Provoke Insights. “The research results show where in-house marketers see agencies are succeeding or falling short and also highlight areas where agencies could improve throughout the pitch process.”
It’s official, CreativeOpsReview.com has just hit publication of 150 posts in just under 2 months. It’s been a bit of daily effort, some days we wonder if we'll find the time, but we put one foot in front of the other and delivering creative operations related content every business day. We hope you're finding it useful and an excellent resource of materials and insights which help you perform your job.
Are you the type of person who sees effective work practices and silently wonders how they’re done? Or do you proactively ask questions to get the information you need right now, so you can be more effective in your current tasks? Turns out many Workfront champions are the latter.
Having watched the DAM marketplace evolve for the last 10 years, we've been talking a lot about how DAM has reached a tipping point in 2018.
The massive (and widening) divide between simple image repositories and those vendors ready to serve as the prime content engine underneath your marketing technology stack is just part of the story. More than ever, products are becoming increasingly specialized to serve very specific use cases.
As a buyer, it's critical to choose a solution that effectively addresses your specific use cases. We regularly speak with buyers frustrated by the limitations of an ill-fitting DAM platform. You don't have to join their ranks.
New research reveals how brands and agencies are overcoming the collaboration roadblocks that get in the way of engaging customers and launching targeted marketing campaigns
For longer than I'd like to admit, I've been reviewing creative executions — from projects in progress to portfolios of people’s most brag-worthy samples.
Want to know what’s missing, more often than not? Context.
As one of my favorite directors likes to say, "Don't bury the lead." When someone provides a review of a creative execution, I'd propose that they're looking for a minimum of two things so they can give effective feedback: a clear explanation of the goal and what that individual brought to the table. (In the case of portfolio reviews, big extra credit points for results. We’ll cover that in an upcoming post.)
As businesses’ digital marketing ad spend continues to skyrocket, we’ve seen an influx in agencies purporting to be experts in digital marketing. But how can you prove that a so-called digital marketing agency truly does have the experience and know-with-all to bring your company the results you expect? One way is to ensure that they are following that age old saying “practice what you preach.” These supposed digital marketing agencies may list trendy digital marketing services on their website or try to sell you digital services over the phone but are they just throwing out buzzwords hoping you bite? Are they truly proficient in what they do? We believe one of the best ways to judge a digital marketing agency is to see if they are actually implementing these same strategies for their own agency. In other words, are they practicing what they preach?
In this episode of Inside Jobs, Wade Franks (www.linkedin.com/in/wade-franks-198a405), Sr. Vice President Torque Creative and TTI Group Member talks about his journey starting from a farm in Texas. From his childhood, he was interested in painting. After graduation, he started working for local clients to create marketing collaterals. In this episode, he explains his journey from being an outdoor billboard painter to become a Creative Director, and then leading a huge in-house agency.
Wade currently oversees the large in-house agency of TTI Group which supports such iconic brands like RYOBI, RIDGID, Echo, AEG and Hoover.
Marketers in this day and age can no longer win on price or quality of offering alone. There’s just too much competition. And with consumers making buying decisions based primarily on their experience with a company, it’s clear that brands must adopt a customer-first approach to marketing.
They must focus on delivering positive, consistent, and integrated experiences at each and every touchpoint along the customer’s journey. And to do this, they must become more sophisticated in the way they engage and serve their audiences. As a result, the savviest of the bunch are adopting strategies, tools, and approaches that support what’s known as omnichannel marketing.
The web content management space is no stranger to acronyms. In fact, whenever a new acronym emerges, there’s a temptation to label it as just another fading buzzword and ignore it completely.
But the acronym ‘DXP’, which stands for digital experience platform, has survived that buzzword phase and is now considered a permanent part of the web content management landscape.
In this article, we take a look at the roots of this acronym, how it compares with traditional CMSs, and how DXPs are now transforming customer experiences.
Presentations are from:
Dickson Bueno - Keynote
Doug Kim - The Art of Saying No
Yasaman Golan - Defining your creative leadership philosophy
Jim Barnhart - Metric Primer
Kate Green - Org Structure
P. Egiziano - Chart your organization structure
Kate Green - Creative operations workflow
Yasaman Golban - Workflow: a quarterly plan
Elizabeth McNeese & Ana Pedros - Photo & Video Studio Workflow
Patti Fox & McKenzie Muscat - Creative Briefing
Soon Kim - Integrating your tech stack
Marta Stiglin - Where, Oh Where Did Excellence go?
Linda Wallace - Nordstrom Studio
Eve Maidenberg & Kim May - How Stich Fix Cleared the Runway to Operational Excellence
Wayne Barrington - Inside the Workings of an IHA Turnaround
Chris Duffy - AI-Enhanced Creativity
The headless CMS space has gained traction in recent years, leading to the renewed excitement around a content management model that can help brands handle the relentless number of emerging devices and channels.
Old debates about the relevance of headless content management have reignited, leading to the invention of new acronyms and spin-off buzzwords that attempt to explain the storm in the CMS-teacup.
But with new jargon, comes new levels of confusion. So, let me break it all down for you.
If you’ve started the year and committed to upping your project management skills to be a better project manager, what project management skills are the ticket for success? We’ve written before about ‘What makes a great digital project manager?‘ where we talked about the need for ‘competence’ – a blend of experience and skills but in this article we explore more specifically, examples of project management skills you can develop to successfully lead teams and projects effectively and be an even more awesome project manager.
These days we all have to do more with less. Adobe’s State of Business Creativity Survey found that creative teams have to churn out 65 percent more content than they did just five years ago. Creative workflows are much more complex. Attention spans are shorter. Content overload is the new normal.
How is it possible to work harder and smarter with less? Today’s knee-jerk reaction is automation. But what does that really mean? The term has become so shrouded by its own overload that it’s difficult to define.
Kate Sullivan Green has over 15 years’ experience at a broad range of media companies, and is currently the Senior Creative Operations Director at Pandora. We sat down with her ahead of Creative Operations San Diego to talk about the importance of project management, maintaining clarity and her predictions for Creative Operations in the future.
Look, we all forget to design something on occasion. That’s totally cool!
Well, it’s not cool…but like…it’s okay. It happens. This list will make you better. Or at least more aware. Or maybe you just give it a couple claps because you recognize someone spent time curating this list and move on with your life. Nbd. I’m all about those claps, and that bass. With a Meghan Trainor reference in the first paragraph, we’re off to a roaring start.
This is just a list of things that you might have forgotten to design. When you think about how simple an app like Instagram or Snapchat is, it’s easy to overlook just how many screens, states, and stuff goes in to making a really awesome user experience.
- Login & Signup stuff
- First Experience
- All the Little Things
- Launch Materials
- Profile Stuff
- Mad Flows
So read these, reflect, and…like…don’t upset your PM
Adobe Premiere Pro gives you a creative editing environment that lets you work fast and empowers you to deliver world-class content for film, TV, and video. Building on new hardware acceleration from the Premiere Pro 12.1.2 update, the next release will offer new performance improvements, streamlined workflows for motion graphics, selective color grading, intelligent audio cleanup tools, end-to-end 180 VR production, and more.
The next Premiere Pro release will be available this fall. Here’s what’s coming.
The number of media channels available to take advertisers global campaigns to market has grown significantly in the last decade. Alongside this, the growth in advertisers’ spends on marketing implementation is beginning to catch up. Well at least that is an assumption which can be made by the number of large networks that are spinning off their production units into fully fledged implementation houses, Omnicom’s Eg+ Worldwide being the latest.
Whilst this makes sense for agency networks intent on protecting their margins, it is not clear whether advertisers and publishers will benefit.
Sales asset management solutions (SAM) are becoming an increasingly important part of any successful sales enablement program. SAM technology empowers both sales and marketing teams to better distribute, control, and track content used by sales. With these tools, sales teams can access and deliver the right content in the right situations, and marketing can optimize their efforts by understanding what content is most effective.In this report SiriusDecisions explains Sales Asset Management Solutions (SAM), their benefits, evolution, and core capabilities. Download to learn:
- What is sales asset management?
- The internal and external uses of SAM
- How SAM supports sales enablement efforts
- Recommendations of useful applications
Henry Stewart has announced the initial list of speakers for the Data Driven Creative event in NY in on November 8, 2018
When we organize our departments and teams around projects, we create an army of demanding children stakeholders who don’t know (and/or don’t care) about the requests of their “siblings.” If I sit on three, four, or even ten different project teams, I’ll be subjected to a cacophony of demands from the project managers of all those teams. It’s like summer vacation, but on steroids. And it lasts way longer than three months. Unfortunately, the whiplash that comes from getting demands from multiple stakeholders, while awful, is just one issue that comes from organizing marketing departments around projects.
According to the In-House Agency Forum (IHAF) and Forrester Research, who co-fielded the new study, "State of In-House Agencies," a whopping 64% of corporate America have in-house agencies today. Just ten years ago that number was 42%.
But according to the study the motivation behind bringing advertising work in-house has shifted from cost efficiencies and quicker turnarounds to brand and business acumen. I believe this shift indicates that the tipping point has been reached. The experiment is over. In-house agencies are not only the norm today, they are fast becoming the epicenter of all marketing.
Case Study Highlights
• A Studio's Heartbeat: Efficiency Beyond Metrics with Cole Haan
• Making the DAM thing work for the Los Angeles Philharmonic
• Setting Course after the Launch: Meeting the top ten challenges most frequently encountered with 3M
• From LAN to DAM- How we Migrated 1 Million+ Photos with Salt River Project
• How eCommerce forced a Paradigm Shift for DAM at Wilson Sporting Goods
• Cultural Heritage Technology: Dispatches from the Trenches with Balboa Park Online Collaborative
• Increase Adoption! Ease of Use and Solving for Their Needs
• Master Data Management and What it Means for DAM
• The Great DAM Bake Off
• It's Dangerous To Go Alone: People on the DAM Journey
• DAM in the Bigger Picture
• Video Workflows: Why are they so hard to manage?
• Technical Experts Address your Really Tough Tech Questions
• Can you take a Departmental DAM and go Enterprise?
Subscribe to Henrik de Gyors new podcast series, a great new addition.
In the past few years, project management has been in the throes of a revolution. Iteration cycles are shorter, project teams are more dispersed, and the pressure to deliver results is ever greater. At the same time, emerging technologies are creating new opportunities for project management organizations (PMOs) to manage this changing work, according to a recent study by ProjectManagement.com.
The automation and data visualization provided by state-of-the-art project management systems give managers the tools they need to make informed decisions. But what if many of those decisions could be made by the software itself?
That’s the promise of machine learning—a promise that will change the face of project teams, management, and projects themselves sooner than you may think.
Recognize important distinctions between document file types to correctly distribute important files in the right format at all times. Learn nuances between document file types to streamline workflow and reduce inaccurate usage of formats.
Enter the most prestigious design competition for interactive media, the Communication Arts Interactive Competition. Any interactive project created for digital distribution on desktop, interactive installation, handheld device, online service or the World Wide Web is eligible. Selected by a nationally representative panel of distinguished developers, interface designers and creative directors, the winning entries will be distributed worldwide in the Communication Arts Interactive Annual, in print and digital editions, and on commarts.com, assuring important exposure to the creators of this outstanding work.
This issue includes articles on: The Maker of Beautiful Things, Brit(ish): Visualizing the UK with Type, Free Photoshop Actions, Start Your First Stop Motion Project, Bust Magazine at 25, Taking Art to the max, 5 & 3/4 Questions: Skander Khlif and much more
Say hello to Enterprise Aurora. Streamline your processes of generating content and stories for your digital platforms. Eradicate annoying, mundane and time-consuming tasks such as manually adjusting images for each digital channel, or adding story components one-by-one in a WebCMS. Teams become fully focussed on generating great content, knowing that it’s always going to look amazing on any digital platform or device when published. How does that sound? One system with everything you need for fast, efficient and beautiful digital content creation!
We spend a lot of time talking about project initiation, about kicking our projects and how we can make them sing right from the start but, finishing projects can actually be just as much of a challenge because at the start of a project everyone’s interested in it, everyone’s excited about it, everyone’s buzzed, but by the end, actually everyone kind of tends to be a bit bored of it and isn’t really that positive about it anymore.
Your organization, and organizations of any size, depends on the accuracy of its data to gain financial insights and improve marketing, sales and customer service. In fact, pretty much every department within your company will rely on data in some way.
And if that data is inaccurate, hard to access or only tells part of the story, it can severely hamper operations across the business. Data errors can seriously impact relationships with customers, suppliers and business partners and result in significant financial loss.
Every digital agency you come across seems to claim they’re they’re doing agency agile in some shape or form. The challenge today is what does agile agency mean? The term agency agile has been used in so many contexts it is now largely meaningless.
The new 4Ps of digital—process, people, platform, and performance—offer new ways to meet consumers’ needs and customize messaging for audiences that expect personalization.
What is this all about? Listen to the Introduction to the User Adoption Podcast and find out.
A panel of former and current PMs will share their unique career paths in a panel discussion moderated by Meghan McInerny. Brief lightning presentations will be followed by questions and discussion.
As summer slips away, digital shops and in-house teams are ramping up to make the most of the remaining months of the year. The Bureau of Digital is hearing great conversations on topics ranging from process to teams, business growth, finance and more. Here are the top tool and resource picks, recommended by the community.
Yesterday, Henry Stewart announced the list of speakers for the San Diego Creative Operations 2018 event this November 15th and 16th. Follow the link to the full list of speakers.
What should you be looking for in a content planning tool? Here are the must-have features, functionalities and considerations for various content team sizes and makeups.
To help you better understand the opportunities and drawbacks of adopting a headless CMS approach, download our whitepaper to learn:
- What is a headless CMS?
- What are the benefits?
- How to choose between a headless and traditional CMS?
- How does SDL Tridion DX address headless and traditional CMS scenarios?
SDL and Content Bloom are pleased to offer you a free copy of this paper. It ensures you’re well informed by the time you face a CMS upgrade project to start delivering next generation digital experiences.
For today’s buyer, it is essential to create a great mobile experience. In this article, ClickZ cover six techniques ecommerce brands use to optimize their websites for mobile to improve conversions.
Project management is a unique role, and it takes a unique sort of person to fill it, and do it well. In the digital world, project management is still being defined. Some organizations have a good understanding of what a PM is, and isn't, and others are still figuring it out.
Lynn Winter, a digital strategist, Digital PM Summit speaker and founder of the Manage Digital conference, started her career doing the work that people hated most. Her coworkers sat down and wrote a list of things they didn't want to do anymore, and that became her job description.
After stints at different organizations, Lynn went freelance. She lost 20 pounds, started sleeping better, switched to a healthier diet and saw her marriage improve. Lynn joins us to talk about what it takes to be a project manager, perfectionism and the tendency to put everyone else first—sometimes at the expense of your own health, happiness and relationships.
Sitecore 9 is already out. Linked are the top Digital Marketing Capabilities os Sitecore 9, which make it a great CXM product for the Marketers.
So what are the biggest challenges facing digital project managers today? And how can we overcome them? The Bureau of Digital asked this year's Digital PM Summit speakers to weigh in, and offer advice on how DPMs can work through common struggles.
Having awesome creative and marketing tools is one thing. Getting highly qualified talent with the skills, drive, and expertise to make all that technology rock your customers’ worlds is something else entirely.
The Vitamin T 2018 United States and Canada Salary Guide will show you salaries, reveal industry trends, and even give you a step-by-step strategy planner, so you can secure the experts to move your business forward.
The need to create increasing volumes of high quality hyper-personalised content keeps growing. And growing. The bad news is that this will not get any better. It will not only get worse, it will get worse faster. The international creative and content production industry’s traditional structures and operating models simply aren’t keeping up. Nor are the budgets. The good news is that the answers are out there. And there are lessons from past transformations in the marketing content supply chain, driven by marketing procurement, to help guide you.
When Spotify’s brand chief joined five years ago the plan wasn’t to build an in-house creative function; she now manages a team of 90 but still believes external perspectives are crucial.
In the Spring of 2017, Verizon brought on Andrew McKechnie to run its new, in-house creative agency after a long career at Apple and a handful of other agencies. One of the first things he learned in his new position is that there is no real model for what an in-house agency should look like.
DivvyHQ is proud to unveil the 2018 Content Planning Report. In partnership with TopRank Marketing, they polled nearly 400 of your peers (maybe you were even one of them!) and tapped into the minds of prominent thought leaders such as Carla Johnson, Michael Brenner,
By reading this report, you’ll be able to benchmark and contextually analyze your own content planning efforts across various dimensions (strategy, workflow, collaboration, tools, metrics, etc.). With a better understanding of where the industry stands at a high level, your team will be equipped to climb the maturity scale and elevate your operation.
Aleesha Naga, Content & Marketing Executive at Henry Stewart Events interviews Shani Sandy, the Executive Creative Director at S&P Global in advance of her presentation at Creative Operations San Diego this November.
OnBrand is the most on-trend gathering of Europe’s brightest minds in marketing, tech, and design. Every year, the major players in the industry—CMOs, brand directors, and creative leaders—come together in Amsterdam, Europe’s international creative hub, to discuss the intersection between marketing and technology, and the trends set to shake up the future of marketing as we know it.
Now in its sixth year, the MYWW Awards have established themselves as a key feature in the calendar of many in-house design teams across the country. Deadline for entries: Friday 21st September 2018
Three of Tamedia’s key players, Franz Bürgi, CIO, Marco Di Bernardo, Digital Publishing & Development, and Patrick Stalder, Head of Project & Application Management, will discuss how they see digitization as the foremost opportunity to reach new customers and markets.
Lego is “upping the ante” on the level of creativity and innovation it can drive as it ups its focus on its in-house creative agency and takes a more global approach to media. Since global CMO Julia Goldin joined from Revlon almost four years ago, Lego has been building new in-house capabilities particularly in creative, media and data analytics. It now produces the vast majority of its creative internally, meaning Lego is “ahead of a lot of other players in the industry”.particularly in creative, media and data analytics. It now produces the vast majority of its creative internally, meaning Lego is “ahead of a lot of other players in the industry”.
Last spring, the Guardian remodeled its content studio Labs to align more closely with the rest of the newsroom, in order to make its campaign output more efficient. The goal: to remain competitive in a consistently cluttered paid content market and increase its financial contribution to the publisher on its road back into the black.
AI company Phrasee recently announced funding to expand into the US market. We sit down with CEO Parry Malm to discuss their product, company, upcoming growth, ethics policy, and how they've gotten where they are today.
Some of this issues articles: Creative House Calls with Luke Choice, 5 3/4 Questions, Filmaker Madeleine Olnek Gives Voice to Women's Stories, An Interview with Sagi Haviv, Bubble Gum and Sadness: The Art of Diana Novich, The Makers of Beautiful Things...and much more.
Standardizing your agency's processes can make you more productive and remove inefficiencies. This guide will show you how you can standardize your agency's processes, regardless of your current size.
Before implementing a digital asset management (DAM) system, images were scattered throughout the Behr organization. Some lived with outside vendors and some were with different departments in different buildings.
Quinn Larson, project manager of Color Marketing at Behr Process Corporation, remembers having to go through one of her co-worker's desks. “I sat at her desk at her computer, going through about five external drives trying to find an asset that we had,” Quinn says. “It was a lot of running around. It was a lot of time invested in trying to track them [images] down.”
It’s been five years since Behr implemented their DAM system, the Widen Collective®. In this episode of the Widen Podcast, Quinn shares many of the lessons learned while implementing and using their DAM system.
The next Canto DAM Summit will take place Feb 18-19th 2019 in Berlin. This two-day conference brings all professionals interested in digital asset management (DAM), Canto customers and business partners together with DAM experts. These specialists hold insightful DAM best practices presentations and workshops in a lively conference atmosphere. If you are interested in speaking at our conference or sponsoring the event feel free to contact us right away.
A common feature of taxonomies is the hierarchical relationship between terms. Terms are linked to each other in a relationship that indicates that one is the broader term (BT) of the other, and in the other direction, one is the narrower term (NT) of the other. You don’t need to be a taxonomist to understand this basic principle. However, even taxonomists can be challenged sometimes in determining whether it’s correct two put two terms in a hierarchical relationship