Data shows that creative design is reshaping products, portfolios, and industry standards at more than 70% of companies. If creative design is so important, doesn’t it also make sense to invest time and money on writing a good creative brief?
Before the actual work of designing an infographic, launching a PPC campaign, or even beginning to pull ideas together in the early stages, you need to be sure that you have a solid creative brief. The creative brief is the foundation upon which the work of any creative project will be done, but all too often projects fall short because of poorly written, bloated, non-actionable, ambiguous creative briefs.
In the beginning there was Donald A. Norman, and he created the idea of user experience design.
It’s time for another issue, packed with fresh fonts that you can start using in your projects today. Enjoy the issue!
Marketing organizations are facing more and more pressure to demonstrate their impact on the business – yet most lack the ability to quantify value.
Our webinar will feature special guest SiriusDecisions Senior Research Director, Ross Graber, Sam Melnick, VP, Marketing at Allocadia, and Percolate Co-Founder and CTO, Noah Brier. Join the event to learn:
• A core framework to help align marketing plans with an operational approach to demonstrating performance
• The process and technologies necessary to create measurements that are aligned with marketing’s goals
• The optimal role played by successful marketing operations leaders
Just like in our personal lives, difficult conversations will inevitably crop up at work. Yes, they can be uncomfortable, but they can also be great learning opportunities. The reward at the other side of a tough talk is much greater than opting out of the conversation and can allow us to work better together, understand different perspectives, practice empathy, and grow as individuals.
As the new year kicks off, digital leaders and teams are getting a head start on building healthy projects, and organizations. We’ve seen a flurry of conversations focused on accessibility testing, project tracking, sprint planning and more, as well as app and service recommendations to make your work life a little easier. Read on for new tools, processes and strategies to help grow and evolve your role and organization.
Companies that offer formal employee training earn 218% higher income per employee and realize a 24% higher profit margin than companies without formalized training.
There is a clear incentive to determine how to improve employee training. But what happens when an organization’s employees are unable to keep up with the speed of business?
If you’re looking to measure work performance across your company, don’t measure success by the number of tasks completed. After all, successful startups and failed startups both work on the same task (i.e., building a startup).
Measuring the number of tasks completed isn’t the point. The point is results. So, how do you best measure results across your company?
A collection of recent DAM-related articles from around the web, sourced from DAM Federation member, Planet DAM.
Electrolux is bringing all of its digital media buying in-house, beginning with North America and then expanding to different regions across Europe and Latin America.
Joel Stanley, senior director of digital marketing at Electrolux North America, said that the Sweden-based global company, known for its Frigidaire refrigerators and parent company to a variety of global home appliance brands like refrigerator and air conditioning brand Gibson and Electrolux Laundry Systems, is estimating that by this July, all of its digital media planning and buying in North America will be done internally through its headquarters in Charlotte, North Carolina.
Last year, Extensis announced its partnership with Esko, a global supplier of integrated solutions for the packaging, labels, sign and display industries. The two companies have teamed up to deliver a font management connector for Esko’s next generation packaging prepress editor, ArtPro+, guaranteeing font accuracy in package design workflows.
In this webinar, Chris Meyer, Extensis Sr. Product Manager, and Bill McCoy,
Esko Applications Sales Manager, will team up to show the crucial role proper font usage plays in ensuring brand consistency in the packaging process.
This webinar will also focus on the main pain points organisations working in the print/publishing industry face regularly, regarding fonts and font management and how to overcome these.
When you think SEO, naturally you think Google. Some of you might even think Bing, Yahoo, Yandex, or Baidu depending on your target location.
But the often-forgotten search engine when it comes to prioritizing your optimization efforts is YouTube.
According to Alexa’s global traffic rankings, YouTube is the second most visited website in the world.
Nearly a quarter of employees receive just one day of digital skills training in an entire year, according to our recent survey. How brands can change this.
Nearly a quarter of employees receive just one day of digital skills training in an entire year, according to our recent survey. How brands can change this.
There’s a famous business adage that says, “If you can’t measure it, it doesn’t exist.” But only slightly less well known is this: “If you can’t see it, you can’t measure it.” (Also “never go in against a Sicilian when death is on the line,” but that’s another story.)
In a perfect world, you’d be able to back up all of your assets, every day, instantaneously, whenever one of them changes. Unfortunately, due to tech and budget limitations, this is little more than a pipe dream for most organizations.
Clients moving services in-house isn't a new challenge, but the Martech Today survey found it tops the list of digital agency concerns.
OLIVER recently collaborated with ISBA and Future Thinking on Rise of the In-House Agency, the first ever quantitative study into the use of different agency models by UK brands.
Oliver takes a look back over the results and discussed the top takeaways, biggest surprises and most interesting emerging trends.
Royal Bank of Scotland's chief marketing officer David Wheldon is on a journey to bring more of the banking group’s media buying in-house. It’s set up in internal agency, with backing from WPP’s The&Partnership, and has been running a few campaigns to test the wheels
Wheldon is not the first, and won’t be the last, marketer to experiment with a model that’s of increasing concern to agencies, but he's clear there's still a space for them.
In an ideal world, enterprise technology procurement teams would take their time to bring new solutions into the enterprise, patiently gathering requirements, prioritizing needs, and testing solutions. In the real world, selection teams don’t always have the luxury of time.
Join Jarrod as he presents a faster, more agile approach to technology selection. Drawing on more than a decade of case studies, Jarrod will show you how to run a more efficient, iterative, and empirical selection process that will provide swift value for your business.
Whether you’re asking for a raise or trying to get some good ideas from a brainstorming session, these storytelling tactics from pros will keep your audience’s attention.
Before presenting a big idea, Amazon employees write a six page memo detailing the project, scope and approach. What can marketers learn from that strategy?
Do you remember the 5Ps of Marketing? Product, Place, People, Price and Promotion? For most of us in digital marketing, these may feel more than a little outdated. During this era of always-on, real-time marketing with a shifting regulatory landscape, there’s a new marketing mix that you need to be versed in.
Join Craig Schinn, VP of Strategic Services at Lytics, as he breaks down the new 5Ps that marketers need to know to succeed in today’s fast-paced environment. He’ll share his digital strategies and experiences from working with leading brands such as Verizon Wireless, Staples, General Mills, AT&T, The Economist and more.
The return on investment (ROI) of master data management is a topic that keeps captivating people – in particular, those considering investing big in MDM. And with good reason. Because as is the case with all investments, people want to know: What’s the outcome? What will we get from the money we spend? It’s business logic. But nonetheless, the answer isn’t always straightforward as it isn’t necessarily easy to quantify the value of high quality data and smooth data processes.
How do you become a better leader to truly show up and be present for your team, family and friends? Dave Prior, Certified Scrum Trainer at LeadingAgile, and Mika Trottier, Partner Acceleration Lead at Shopify, have some tried-and-true recommendations. They took the stage at the 2018 Digital PM Summit to share lessons learned running Agile experiments on themselves, as they put Agile through its paces to better their personal and professional lives.
A collection of recent DAM-related articles from around the web, sourced from DAM Federation member, Planet DAM.
Globalization and e-commerce present huge opportunities for consumer packaged goods companies. Deloitte estimates online sales of consumer packaged products will increase by 350% to $36 billion in 2018 from $8 billion as recently as 2013.
Rapid growth creates its challenges. It forces companies to scale along every part of the value chain, and marketing is no exception. HARMAN International found their marketing communications tools and processes became a hindrance to delivering products to market, so they invested in a product information management (PIM) system and then a digital asset management (DAM) system.
The word “risk” has a complicated reputation. To some, it is a terrifying thing to be avoided. To others, it’s an exciting motivator. To project managers, it’s an inevitable part of the process that should be expected and planned for.
Any company, no matter how big or small, will likely have a large amount of assets that are saved to various drives throughout every computer in every office. For employees, especially those in separate departments from one another, locating a specific file can be a real headache. Sorting through file after file on a never-ending search for the right document or asset is not only frustrating, it is also incredibly time consuming.
The IHAF Leadership Summit has been lauded as the premier networking and learning opportunity for in-house agency leaders. This executive-level event offers opportunities to network and learn from corporate and creative pace setters, sharing proven strategies for organizational and operational success.
1,000 years from now, when digital archaeologists look back on 21st century marketing, what will they conclude? Based on our “ancient” emails, notes, blogs, martech stacks, and content, what will they think that we believe about marketing?
A few months ago, an article on the issue of agency long-hours culture caught Toms eye and made him realize that it was a problem he had been addressing for years, just from a different angle.
Join Workfront for its premier modern work management event. Learn from the brightest minds in keynotes, interactive breakouts, and one-on-one consulting sessions. Get a sneak peek of the Workfront product roadmap and discover how companies like yours are leveraging Workfront as their operational system of record.
Dallas: May 6-9, 2019
London: June 3-5, 2019
Marie Kondo and her philosophy of removing clutter from one’s personal life and home is a phenomena to say the least. The premise is simple, but effective: our homes are full of clutter and the time has come to tidy, clean and remove the excess. Kondo is effective in her campaign against disorganization and her ability to find a “spark” of interest in this popular show reminds us we all have a lot of clutter in our lives that need organization. But can this be transformative? And can it translate to the modern office?
Made for YouTube: How Real-Time Analytics are Informing Video Production Workwith Josh Auffret, Head of Production & Creative Technology, Google/YouTube
What does the Ideal Creative Ops Team Look Like? Moderator: Kevin Brucato, VP, Creative Operations, Prudential
Panelists include: Lauren Stefaniak, Digital Operations Manager, Victoria's Secret , Christina Carr, Head of Profject Management, Global Business Marketing, Facebook
Perception is Sometimes Reality! Using Metrics to Change Behavior and Demonstrate Business Value with Tony Cambria, Director, Integrated Marketing, Stryker and Jeff Strumpf, Senior Manager, Integrated Marketing, Stryker
Is the Personal Touch Still Needed? Bridging Technology and People at Nickelodeon with Eric Squires, SVP, Creative Operations and Production, Nickelodeon Preschool and Global Experiences, Nickelodeon and Adam Weiner, VP, Project Management Marketing Creative, Nickelodeon
Interactive Workshop - Let’s talk about how to become an Internal Strategic Partner Session leaders: T. Alex Blum, Founding Partner, Blum Consulting Partners and Andrea B. Ruskin, Strategic Consultant & Partner, Blum Consulting Partners
This month articles include: Easy, Intuitive Gradations, Illustrations with an Attitude, imaginary Goddesses, Kid at Heart and Eye Candy Keeps Coming on Instagram
There is nothing that makes Jordan feel more satisfied in Product Design than a perfect balance of data-driven user experience (UX) and visually-stimulating user interface (UI) design. What a nerd, right?!
But if the two stepped into the ring, which they often do, who do you think would win the bout? While we hope for 18 rounds and a perfect blend of the two, at the end of the day, user experience outweighs visual design.
Your digital assets might just be the most valuable resource of your business—so why are so many organizations negligent in safeguarding them?
According to the U.S. Federal Emergency Management Agency, 40 to 60 percent of small businesses never reopen after suffering a disaster. This statistic is even more alarming when taken in context. 58 percent of small businesses say that they’re not prepared for a data loss event, putting their very livelihoods in danger.
Whether you’re a tiny startup or a massive multinational corporation, every business needs a robust disaster recovery plan for its digital assets. This article will give you a primer on how to recover from a digital disaster.
The 2019 Salary Guide for creative, digital, and marketing gives you the benchmarks you need to build cutting-edge teams, including today’s hottest emerging roles. In this year’s guide you’ll discover:
• Salaries for over 45 creative, digital, and marketing positions
• Emerging roles in AR, VR, and AI
• Location-based market adjustments
Artificial Intelligence (AI) and machine learning are positioned to remain a key area of investment focus for many organizations in 2019. A recent research survey sponsored by OpenText reports that 43% of organizations currently use or plan to build and buy AI and machine learning systems with a primarily goal of increasing operational efficiency and effectiveness.
This report will unpack five key findings—with some deeper dives—that provide invaluable insights on both the current and future states of branding. At a glance, Bynders results reveal the typical challenges and opportunities that marketers are now grappling with as they contend with the rapid changes to tech advancements and consumer behavior.
Swoop Analytics recently completed what they believe is the largest study of digital team collaboration performance ever undertaken. They analyzed 1,360 digital teams from nearly 70 organizations from a full breadth of industries and geographies. The digital interactions of over 400,000 team members and nearly 2 million interactions over an extended 6-month period were analyzed.
These days, in business settings, crossing a deadline is not quite so harrowing, but needless to say it’s still something we’d all like to avoid. Unfortunately, when you’re running a large content team with multiple complex campaigns and initiatives in play at the same time, letting the occasional due date slip by can feel inevitable.
If this happens too frequently, it’s not a good look for the responsible content manager. Consistently delivering on time is how we gain trust and confidence, with both bosses and our audiences. So how can we prevent lapses?
This is one of the prime advantages of using content calendar software.
During a recent interview with a member of a client’s executive team, a leader said to me, “Nothing I do is ever good enough for [the CEO]. We’re all starting to ask ourselves why we bother trying.” When I later debriefed the assessment findings with the CEO, she said, “People consistently disappoint me. It’s always been that way. I have high standards. That’s why I get the results that I do.”
ICP gets asked a lot by clients “where to begin with this Ecommerce content ecosystem journey”? Far too often we come across clients say “hey look, we know this new platform, let’s go with it first then we will figure things out later on”, “We have bought this platform a while back ago but never really used it, shall we look into it first?”.
Well, the answer is, if you have nothing in place, starts with people (then work on to process and technology). Otherwise, start with the things you have already known (be it people, process and technology) and map out a stair-step of how these things should come together. Wherever you start with, be assured you don’t have to build everything all at once.
More and more, part of our job as project managers is not just herding sheep, but herding sheep located on farms located across the globe.
The spreadsheet is truly a marvel of the computer age. Invented in the early 70s by a virtually unknown wizard named Dan Bricklin, the spreadsheet may be the most flexible, versatile, and ubiquitous technology tool in the business world. It’s been called one of the top “killer apps” of desktop computing, along with word processing, design/publishing, and database. The corporate world’s dirty little secret is that almost everything runs on spreadsheets.
A well-defined project management framework will bring much-needed order to your projects. Learn how to create your own PM framework in this guide.
Our days are filled with a constant stream of decisions. Most are mundane, but some are so important that they can haunt you for the rest of your life.
A recent study from Columbia University found that we’re bogged down by more than 70 decisions a day. The sheer number of decisions we have to make each day leads to a phenomenon called decision fatigue, whereby your brain actually tires like a muscle.
Over the last few decades, we’ve witnessed a total transformation of the challenges facing marketer organizations. These changes have resulted in Marketing Operations and the tech stacks and processes that they manage becoming increasingly critical to marketing impact. As marketing’s ability to drive results becomes more and more bottlenecked by the availability of well-coordinated, high-quality content, understanding how your marketing teams tools contribute to their business goals will be essential.
Be the first to learn about what's new in the world of in-house creatives
Over 500 creative and marketing professionals across industries participated in the survey which took a deep dive into the leadership, collaboration, and relationship between marketing and creative teams. The report combines key findings with best practices and take-away ideas from industry experts at VSP, Delta Vacations, Denver Broncos, and many more.
Be the first to receive a copy of the comprehensive report, plus take a sneak peak at some of the key metrics driving the report!
Bonjour! Noemi is writing from a cozy coffee shop downtown Lausanne, Switzerland, where she has spent the day sipping coffee and slowly, carefully finishing to put this issue together.
As a client, you have the ultimate power – and that power is information about your brand. It’s down to you to communicate it in the right way, so it’s important to give some serious thought about how you’re briefing your transcreation agency.
Thomas Jefferson imagined a nation of independent, self-reliant Americans who plowed their own fields and created their own destinies. And for a long time, that’s exactly what they did.
In 1860, as much as 80% of the workforce was self-employed, according to historian Steven Gillon. From then on, things started changing, and quite dramatically. By 1900, the number of self-employed had fallen to 50%; by 1977, it fell to 7%.
HOW Design Live is the premier gathering of creative and marketing professionals, focused on inspiration, leadership, business productivity, and, most of all, creativity!
HOW Design Live is partnering with the American Marketing Association (AMA) to strengthen the collaboration between marketers and designers because the business challenges of today – and tomorrow – depend on it.
Introducing OpenText Enterprise World Toronto 2019 from July 9 -11, 2019. A three-day conference to help your business become an Intelligent and Connected Enterprise.
Hear from OpenText Vice Chair, CEO and CTO Mark J. Barrenechea; OpenText EVP, Engineering and Cloud, Muhi Majzoub and industry experts
200+ breakout sessions
Includes technical deep dives, roadmap and product updates and customer success stories
Technical demos, networking hubs and hands-on sessions
Showcasing the latest innovations from OpenText and its partners
Children's Hospital of Philadelphia is one of the premier pediatric healthcare facilities and primary care providers in the world, offering the best available care and support for its patients. HIPPA, GDPR, regulatory requirements galore — what do they mean for the management of digital assets?
Based on the most common questions Extensis has received from Suitcase Fusion users, we’ve chosen the best tips and techniques to help you successfully manage your fonts.
Efficiency is the key to solving common problems an organization faces like budget, headcount and scaling. Most companies have a good framework in place but time and resistance to change introduce wasteful steps in the process. Confronting the lowest hanging fruit yields the highest reward as they’re typically costly and time-consuming. But it’s often not as simple as reaching out and pulling it off a tree.
For marketing and creative teams, a robust creative workflow can make the difference between flying right out of the gate on new initiatives or stalling at the starting line.
Almost half of creatives (48%) spend a full day or more on admin tasks each week, according to the forthcoming 2019 In-House Creative Management Report.
Learn how much time you could get back for your team with the Creative Workflow Calculator.
A collection of recent DAM-related articles from around the web, sourced from DAM Federation member, Planet DAM.
Sharing data between agency partners is critical, though not as common as one would assume. But marketers need easy access to data for better creative, and data is easier to access when marketing is done in-house.
You’d think translation would be straightforward – just change one set of words for the corresponding ones in another language and you’re away. But translation is more than just the words. It’s as much about context, tone and aim.
There’s little doubt that technology exists to make our lives easier. But in today’s environment there is also a level of complexity that exists when multiple technologies are used within an organization.
A case in point is your marketing agency; you’ll most likely use a number of systems, anywhere from three to 10, to help your teams deliver on client campaigns. Everything from digital asset management and usage rights management, to distribution and campaign management and tracking
Content is the fuel your marketing, commerce and sales runs on. Without content, there is no storytelling, no product descriptions and no social media conversations. With growing expectations in speed, quality and volume, it becomes a necessary to be smart and agile in the way content is produced and more importantly reused or reassembled.
When we started, we wondered if we could make it a couple of weeks, we wondered if creativeopsreview.com was going to have any legs. Well, here we are almost six months later loading our 500th post. Thank you for being a part of our growth, we are thrilled to be a part of the creative operations community and are excited about the future.
Thomas Stilling, Digital Media and Transformation Advisor Discusses The Need For Hybrid Professionals and DAM Transformers In Today's Business Arena
In this episode of Inside Jobs, VP Global Creative Director at Intel, Teresa Herd takes us along her creative climb including stints at Sawtooth, Marco Polo Explorers, Staples and ultimately Intel. Starting out as a medical illustrator with no plans of being named one of AdAge’s top 50 most creative people, Teresa’s tale is as entertaining as it is educational. Tune in as she shares what it takes to become a skilled leader, foster a value-driven culture and inspire creatives to perform at peak.
Download Screendragons free handbook to find out how to:
- Effectively streamline your work intake process in 2019
- Better align your resources & increase employee engagement
- Efficiently produce a good scope of work budget estimate
- Avoid the trap of over-servicing your clients
- And, a lot more!
Another great week of UI inspiration. Some great eye candy.
Agile might be a much derided buzzword but when marketers take their queues from software developers and begin to work in an ‘agile’ way it can offer big benefits to ways of working.
You can’t earn €38.8 billion in annual revenue by stumbling through your processes. Specifically, the IKEA supply chain is the glue that holds the company together and allows them to flourish. From their suppliers through to the product in-store, the supply chain is set up and managed in a way that reduces costs at every stage, makes the products more appealing to customers, and makes the brand as a whole seem more appealing. It’s genius, really.
Do you remember the first zine someone put in your hands? If you lived through punk’s heydey, or any of the subcultures that reverberated down from its birth to echo into the mid-aughts, you probably came across more than a few of them. Variable in quality, self-printed, gratuitously niche, and often full of self-referential winks, zine culture existed at a precise moment when computers were becoming more common, but social networks hadn’t yet made the notion of communicating with your peers on paper irrelevant. They mixed DIY culture and nascent technology with music and art. You sent away for them, hoarded them, and published your own responses, even if you were a high schooler imagining a culture thousands of miles–and probably a decade or two–away from your own.
With the unveiling of the new Slack logo which has caught a lot of buzz, Jeff decided to expound on some of the qualities of a great logo that nobody talks about. Let Jeff preface this by saying this isn’t another article about logo design. While any of these ‘rules’ can potentially be broken, they do offer insight into what is a very important part of a business—the commissioning and selection of the visual stimuli that represent it. One of the reasons it is so important is because a logo or brand ‘pivot’ can cost a considerable amount of time and money, especially with companies who deal physical products. For these reasons, it’s best to try and get it right the first time. Once you commit to a logo and brand, you’ve committed to the business.
Custom typefaces often get a bad wrap as the fetishized, self-indulgent projects of “visual designers,” but platforms risk ignoring real metric-moving opportunities by failing to invest in typography.
Without processes, your business is a ticking time bomb, prone to error and impossible to scale. Companies that implement processes have a 280% higher success rate on their projects (95%) versus those that don’t (25%). Confused about what BPM is, or why you need it? Get the eBook.
Selecting a new content management system can be a lengthy, stressful process. That’s because the stakes are high. Choosing the wrong CMS for your organization’s needs will have long-lasting effects on time, money, and customer acquisition and engagement.
How do you find the best fit for your organization? The key is avoiding the mistakes and obstacles that lead many enterprises to choose content management solutions they regret down the line.
Join CMSWire, Magnolia and Priocept for a live, hour-long webinar as we explore the most common mistakes organizations make during the CMS selection process and, most importantly, how to avoid them.
Watch Dana Ucciferri, Head of Video Operations at Bloomberg, explore how they evolved their live streaming product for new platforms such as Apple TV and TicToc.
Many companies are investing a great deal of time and money in new technologies and processes to achieve their digital transformation goals.
Those investments are warranted at a time when so much emerging and potentially game-changing technology is available. But sometimes businesses focus so heavily on adopting new technologies that they disregard the need to invest in their employees to make sure they, and the company, get the most out of the new tools at their disposal.
Investing in people is the linchpin to making sure a digital transformation initiative succeeds. If you don’t, it’s like buying new tires for your car but failing to fill them with air.
Get ready for the year ahead with Shutterstocks guide to the latest styles — based on billions of image, video, and music searches and downloads from Shutterstock customers.
In RSG's quest to evaluate the strengths and weaknesses of Digital Asset Management technologies, we regularly debrief technology users, IT support teams, implementers, consultants, vendors, and others with hands-on experience working with DAMs.
According to Salesforce research, employees who feel their voice is heard are 4.6 times more likely to feel empowered to perform their best work, while another study indicates that organizations with high employee engagement outperform those with low employee engagement by 202%.
IDEAS is a two-day industry conference that you can attend virtually from the comfort of your own office. The conference includes five 60-minute concurrent sessions in two tracks, giving you a choice of 11 unique presentations. Participate live according to the published schedule or watch a recording of any session when it’s more convenient for you.
IDEAS Online Conferences are scheduled twice/year, providing focused and interactive online sessions led by recognized industry leaders and experienced peers. This unique conference offers information designed to appeal to information-development professionals at all skill levels.
Today’s landscape requires companies to find competitive advantages wherever possible. In a world of coupled processes, where are trying to deliver captive end-to-end tech-enabled solutions, more and more global brands are looking to leverage and integrate the “best of the best” agency collaboration model as their world-class answer to a rapidly evolving market.
Get ready for the year ahead with Shutterstocks guide to the latest styles — based on billions of image, video, and music searches and downloads from Shutterstock customers.
The unified customer experience (CX) is quickly becoming the Holy Grail for marketers and customer experience professionals all over the world. Companies want to know as much as possible about their customers across all of their touchpoints and channels they engage with them on. And with that customer data, organizations can deliver personalized content experiences to the right customers at the right time, provided they have the right software and processes in place.
Henry Stewart has announced the first 6 sessions for Creative Operations 2019 NY:
• Finding Opportunities for Automation in a Creative Workflow with Nike
• Made for YouTube: How Real-Time Analytics are Informing Video Production Workflows with Google/Youtube
• What does the Ideal Creative Ops Team Look Like? panelists include Victoria's Secret
• Perception is Sometimes Reality! Using Metrics to Change Behavior and Demonstrate Business Value with Stryker
• Is the Personal Touch Still Needed? Bridging Technology and People at Nickelodeon with Nickelodeon
• Interactive Workshop - Let’s talk about how to become an Internal Strategic Partner with Blum Consulting Partners
Vancouver, BC – December 13th, 2018 - MediaValet Inc. (TSX-V:MVP) (“MediaValet”, “the Company”), a leading provider of cloud-based enterprise digital asset management (DAM) software, is proud to announce that it was selected by one of the world’s largest telecommunication providers (“the Telco”) to provide a highly-customized AI-driven DAM solution valued at approximately US$150,000 in annual revenue. The Telco selected MediaValet based on the scalability and ease of use of the core DAM platform, and the advanced artificial intelligence and machine learning capabilities built into the Company’s recently released Advanced Search module.
The panel includes distinguished representatives from Philips Healthcare,
- Thermo Fisher and Waters Corporation.
- In this session, you will learn how organizations:
- Manage the volume and velocity of content.
- Deal with language and translation requirements.
- Incorporate technologies and processes to optimize the content supply chain.
- Innovate to improve the global content supply chain.
- Manage security and governance.
With Samsung unveiling plans to turn the humble fridge into an “intelligent home assistant,” voice taking center stage, and brands exploring how to build connected experiences for consumers, all eyes were firmly on the future at CES 2019 — making it the perfect place to consider the future of marketing itself.
While on the ground in Las Vegas with more than 180,000 delegates, The Drum spoke with top marketers from Mastercard, Accenture Interactive, and more to hear their take on where marketing is headed. From how the chief marketing officer role might change over the next few years to how relationships with agencies will evolve, here are their observations.
“This technology advancement is so important for designers to understand, because it means we can think about the right grid for the demands of our content.”
Today, 57% of B2B marketers run a B2B blog as part of their company’s content marketing strategy. It’s a quick, agile medium to get your brand’s most important messages out to your audience and generate engagement. But maintaining a successful B2B blog with a steady stream of high-performing content isn’t as simple as it sounds. You need to establish a content production workflow that ensures your team plans, pitches, writes, and edits effective and on-message posts at a regular cadence.
Today’s marketers are in the early stages of transforming how they identify, execute, and evaluate campaigns leveraging new and innovative technology: artificial intelligence (AI). As digital-savvy customers expect more sophisticated and personalized experiences, marketers can lean on AI advancements to seamlessly deliver what they crave.
The benefits of working with a technology partner are well-known and extensive: lowering costs, reducing risk, gaining outside expertise, spinning up new projects quickly, and more.
Whether you’re installing a system for DAM, ERP, or PIM, successful tech refresh projects require a great deal of communication, collaboration, and mutual understanding. Given those conditions, a successful implementation is much more likely when you’re already in a long-term creative operations partnership.
What will be the most important social media trends in 2019 for brands and businesses? Hootsuite’s annual report has the answers. It’s based on a survey of more than 3,000 Hootsuite customers—from large enterprises to small agencies—conducted in late 2018. We’ve also included insights from interviews with dozens of industry analysts, as well as reports and data from Edelman, Gartner, GlobalWebIndex, Forrester, Econsultancy, Kleiner Perkins, We Are Social, and others.
As brands increasingly seek transparency in their advertising spend and more control over creative, many are beginning to take capabilities in-house. In fact, 91 percent of marketers have moved at least part of their digital marketing in-house, according to our survey of 200 senior decision-makers and experts at brands, in-housing agencies and consultancies based in Europe.
Gartner correctly predicted that by 2017, the CMO would spend more than the CIO on IT. In light of the impressive advances in technologies that enable marketing to simultaneously become more automated as well as more effective, over 7,000 technology companies powering the marketing organization through advancements in areas like programmatic, artificial intelligence and machine learning. As firms realize the value of these capabilities, we remain in a technology renaissance, with marketers continuing to own more power within their organizations.
Status reports are a critical part of project management. We all write them, but hardly anyone reads them. I don’t know how many times I’ve had a stakeholder claim to not know something that was in a status report…on the front page…in bold…with arrows pointing at it saying, “This is very important.”
The main objective of a Digital Asset Management (DAM) is to be the searchable repository for your digital assets. But DAM has evolved to support the functions of work-in-progress (WIP) assets through workflows, integrations, and connections to other marketing technology systems...
Efficiently managing resources is one of the key challenges for service organizations. Not only are you trying to manage a range of projects of varying sizes and complexity, you’re trying to manage the pipeline of incoming work as well. Resource management is only one element of managing a successful service organization, but as resources are one of the largest expenses for companies operating in this space, resource management is crucial.
With the holiday season is upon us, we find ourselves reflecting on the past year and those who have helped to start creativeopsreview.com. It’s been quite a year for us! We hope that 2018 has been just as memorable for you, your colleagues and your loved ones. We look forward to moving into the New Year together.
As designers move up the UX decision-making chain, the old planning approaches don’t work (and neither does Agile).
Aprimo Sync! 2019 will deliver an elevated, immersive experience that stands out from other top-level industry events. Building on the success of our past conferences, it will have an eye on the future of our industry with a focus on content, operations, and performance.
The Real Story Group looks back at key trends in Web Content & Experience Management (WCM) technology for 2018. On the surface, nothing really big happened...no big acquisitions or flameouts. But underneath, some important themes persisted.
Shoppers can’t buy what they can’t find. They predominantly buy products that are displayed on the first page of search results. If your product is not on page one, you are invisible online. Stats show that 84% of “Add to Cart” comes from the first three search positions. Items after #20 are neither seen nor purchased.
In this episode of Inside Jobs, Todd Miller, Chief Creative Director with the internal agency at Experian, talks about his migration from janitor to juggernaut—including stints at DDB, J. Walter Thompson, M&C Saatchi and others. Tune in as he shares his passion for ideas, his pursuit of work/life balance, the importance of keeping his team happy, what awards mean to the industry, and why working for “an agency that just happens to be inside Experian” is different from working for an in-house agency.
The 7 (Surprising) Design Trends on the Way for 2019
In this video, DAM industry expert and Partner at Optimity Advisors, John Horodyski caught up with Maria Efstathiou to discuss a day in her life as a DAM manager.
Let’s pretend that your 2019 Near Year’s Resolution is to become a minimalist, but not the Instagram kind. You don’t plan to move your family into a tiny home or trade your minivan for a quad tandem bike. However, you have an unkempt, overloaded tool chest where useful things disappear, and useless things reappear. One might say that that tool chest is “usefuless.”
The 2018 ad industry story of the year, in Bill’s opinion, has been the explosion of in-house agencies.
RSG will outline ten key predictions for 2019, touching on topics ranging from MarTech stack to DAM bubbles to CDP. No hype: just real advice you can use to prepare yourself — and your team — for 2019.
In light of the recent HCL announcement, the IBM Unica marketing suite will see new ownership as soon as mid-2019. While the lab and dev teams come as part of the acquisition package, it’s unclear what the impact will be on the Unica Marketing Operations (UMO) module. If you’re an existing UMO customer, you are probably asking yourself the following questions:
• Should I switch from IBM Unica Marketing Operations?
• What information do I need to decide whether to stay with IBM Unica Marketing Operations?
• Is IBM Unica at risk now?
This will be the 8th edition of our highly appreciated Xperience event, which is the perfect place to get new inspiration from renowned industry speakers and WoodWing global clients. You'll also be able to network with peers, partners and WoodWing people, and learn how to maximize the ROI from WoodWing solutions.
“Within the space of three to five minutes, I had given a user of our system better content and a better option than I ever would have been able to do in the one or two hours of manual work we were doing previously.” – Scott Sharpe, WestJet
In this keynote presentation DAM Industry Strategist, Author, and Storyteller, Theresa Regli explains the critical importance of planning, time, effort and disciplines required for asset migration into a DAM system.
Ten years ago, IHAF was tapped by the Association of National Advertisers (ANA) to help develop a survey and interpret results about the rise of the internal agency. The study revealed the incidence of in-house agencies among major corporations, the services those teams provide, their financials and operating practices, and the advantages and disadvantages of the model.
Fast forward to today and a lot has changed.
This DAM News webinar is aimed at those who are tasked with selecting a DAM vendor partner to implement a Digital Asset Management solution for their organisation's DAM initiative. The objective is to provide a framework that attendees can use to structure and organise their own vendor selection process.
Digital Asset Management Scenario #8 in RSG's newly-updated roster of DAM vendor evaluation criteria takes a closer look at the requirement to handle knowledge objects and manage media-based, data-rich assets.
Shopping has changed a lot since the rise of the web. Although the vast majority of purchases remain offline and in-store and will continue to do so for years, digitizing “the shelf” will soon be the standard for bricks and mortar stores, as consumer shopping behavior is evolving.
- Elevating Modern Marketing: Making Assets Dynamic, Wednesday January 23
- Rules for the Road to One Source of Truth, Wednesday February 6
- Finding a DAM to love - for the long term, Tuesday February 12
This article assess some underlying trends in the Digital Asset Management software market that have been prevalent during 2018, and sees if they can be used to predict what may happen in 2019. There have been some subtle, but significant shifts in emphasis by several DAM vendors and these offer clues about where the sector will progress next year.
With many folks out for the week and business running a bit slower, it’s the perfect time to respond to our 2019 In-House Creative Benchmarking Survey.
At its core, strategy is about making better, more thoughtful, deliberate decisions.In business and in life, we face an overwhelming number of options. Strategy helps us sort through them, decide what to do now, what to do later, what to cross off the list.
The Martech Awards 2019 will take place in Tribeca, New York on March 21. Hosted by Scott Brinker, presented by ClickZ. Categories include best technology, best use of technology, and top people and teams in the industry.
Marketing Week predicts the key issues and challenges that will reshape marketers’ working world in the year ahead.
Digital Asset Management business scenario #7 in RSG's newly-updated roster of DAM vendor evaluation criteria is one of the oldest use cases for this marketplace, and still an important one...
Deloitte is redesigning their performance management system. This may not surprise you. Like many other companies, Deloitte realize that their current process for evaluating the work of our people—and then training them, promoting them, and paying them accordingly—is increasingly out of step with their objectives.
Yet, managing disagreements at work is tricky — made only trickier if the person you disagree with is your boss. Of all people, you don’t want that person to get defensive or misinterpret your disagreement as an attack. You want whatever thing you’re arguing for to be considered, and hopefully enacted.
Theresa Regli has spent many years meticulously avoiding offering any form of advice to technology vendors — even though they got plenty of her advice indirectly. They bought her research reports, they got feedback from her clients at the end of the procurement process, they heard her talk about the mistakes they make when she spoke at conferences and taught seminars. But lately, over the last dozen or so procurements she has worked on during the last year, Theresa started making a list. It’s time she wrote it all down in one place. Tech salespeople, here’s all the ways you mess it up.
Remote teams can be a nightmare to manage. The distance (and potential time zones) between each team member mean that everyone has to be trusted to work on their own without constant supervision. To successfully do that, they need to have as few roadblocks as possible. To remotely manage a team effectively you need to overcome the communication and availability issues that regular offices don’t have.
Since its publication in 1946, Donald Gardner’s “All I Want For Christmas Is My Two Front Teeth” has remained a favorite song for the holidays. Its lyrics are festive, frivolous and frisky, evoking a sense of silliness over what might rather be identified as a significant loss … two teeth.
With Calendar-12.com interactive working time calendar you can easily find the number of working (business) days in 2019 along with the respective number of working hours. For every month and quarter, the number of business (working) days and the working time (in hours) is shown on the right. The calendar is color-coded, i.e. each date is marked with a color that corresponds to the respective number of working hours, as shown below the table. The calendar shows by default a "standard" full-time employee work week, i.e. Monday-Friday, with 40 hours per week but you can easily customize it by clicking on any date(s) to mark it as working or non-working. All the calculations are done on the fly.
A great team is hard to find and expensive to replace. Money aside, losing key players affects morale and, worst-case scenario, can prompt a mass exodus, leaving whole departments devoid of senior leadership and perspective.
That’s why it’s so important to engage employees in ways that are meaningful and desirable. But what does “meaningful and desirable” mean? And what kind of impact is doing this likely to have on your bottom line?
Every industry faces digital asset challenges, including creation, storage, retrieval, search, re-usability, untenable taxonomies, version control and streamlining processes. Throw in the added issue of compliance! The word in itself causes people to sit up and cringe in most situations. This article focuses on a specific example from within the regulated pharmaceutical (pharma) industry. The ideas and processes are a result of significant experience and strategic work around marketing systems, CRM, campaign management, CMS and DAM solutions.
This past month was all about the turkey talk, as the community traded ideas, solutions and recommendations. Novembers post has got an extra helping of business, leadership and culture reads, as well as podcasts and resources to spur diversity, equity and inclusion (DE&I) in your workplace.
Let’s start with the word “royalty.” When you use a copy of someone else’s art in your own work, you typically pay the artist a usage fee. That fee is called a royalty.
Royalties are common across many industries, with the music industry being a good example. Say an artist records a song and a company decides to use that song in television commercial. Each time the commercial airs, the artist receives a royalty fee.
Companies, eager for cost-savings, control and speedy turnarounds, have either gone all in and have built out internal agencies with multiple functions or have moved parts of their marketing previously reserved for outside partners internally. But many are finding the road to be less smooth than hoped for, and are encountering recruiting struggles, a lack of internal support or the realization that it’s simply too difficult to manage it all.
February 26-27, 2019
The Radisson Martinique Hotel | New York, NY
If you run a mid-sized public sector website then you could be spending $400,000 each year in hidden content costs.
We're big advocates for DAM administrators. After all, admins play an essential role in the success of any digital asset management (DAM) system. They lead technical system maintenance; marketing global processes and procedures; metadata creation and consistency; training; and user support.
Being a DAM admin is no small task. So when hiring a full-time DAM admin isn’t an option, managing it as a team is a good alternative. It even has its benefits. ASQ, a global membership organization of quality professionals and practitioners, is one company that’s found success managing a DAM system as a team.
Publishers are shaping their operations for a future increasingly based on digital content but many, particularly smaller, independent publishers, have questions about how to adopt the systems and technology to support that goal. At a breakfast briefing at the Professional Publishers Association in London on November 27, WoodWing and Evolved Media looked to find some answers.
From embracing risk to admitting your imperfections and taking a stand...
Fame and glory await you! Or at least recognition from your peers, appreciation from the global marketing operations community, and good karma from a terrific charity that we’ll support on your behalf.
Yes, The Stackies 2019: Marketing Tech Stack Awards are now open for entries through March 15, 2019, and we’d love to have you participate.
How do you overcome the enemy of your company’s digital transformation? You prepare for organizational battle — consider change management models your top line of defense against internal resistance.
Digital Asset Management Scenario #6 in RSG's newly-updated roster of DAM vendor evaluation criteria is an increasingly important use case as creative and marketing teams become more integrated. But why does it fall under DAM?
It’s a common misconception that communication is easy for in-house creative teams. In truth, even when decision-makers and team members are under the same roof, launching campaigns in house and coordinating across multiple departments can be complex and costly without the right tools in place.
The London 2019 agenda has gone live with a great range of panel sessions, presentations and workshops from some of the best known brands in Europe.
Slick creative operations should be at the forefront of any media or publishing organization today.
Optimizing time, capacity and costs by bringing structure to the creative process is paramount for running a successful magazine, news or book publication. And to ensure survival in a highly competitive environment.
One of the dangers in the exponential growth of In-House Agencies is that they could end up replicating the very thing they are replacing … the 20th Century model of teams and specialists all over the world – so duplicating effort, adding layers of politics and increasing the costs they’ve taken out of their processes!
US advertisers are fundamentally reshaping their relationship with agencies and taking more control, even if some agency people aren’t convinced that in-housing is here to stay.
That was the key message that came out of Campaign US’ debut breakfast briefing, "When brands take advertising in-house," in association with Wunderman at the offices of Vox Media in New York.
The latest updates in MediaBeacon digital asset management (DAM) release version 2018.1!
Let’s not beat around the bush: writing great CSS code can be painful. A lot of developers don’t want to do CSS development. I can do everything you want, but nah! No CSS.
From generating interest among your stakeholders to securing buy-in from your leadership team, our ‘How to Build Your DAM Dream Team’ white paper will provide you with the tactics and people skills you need to get your business partners on board with your DAM initiative.
Listen to the user adoption podcast interview with Jing Cao and Yoko Gibo
As the IBM Hybrid Cloud Design team recently opened a new studio in the Bay Area, CA, Arin wanted to reflect on the beginning of the studio story at IBM and take a look at how design studios are exciting places to craft unique, user-focused products.
NEW DELHI: The country’s third largest software services firm HCL TechnologiesNSE -4.99 % has announced that it is acquiring select IBM software products for $1.8 billion. The acquisition which is the largest in the history of HCL, is expected to close by mid-2019. Among the products sold is Unica
Marketing organizations need to be data-savvy out of one obvious reason: because consumers are savvy and impatient – and not very loyal.
To get on par with your customers, it sometimes takes a great deal of change management. Based on experience, I have compiled the following list of how to create a data-savvy marketing organization.
Digital Asset Management Scenario #5 in RSG's newly-updated roster of DAM vendor evaluation criteria is an essential use case for more sophisticated enterprises looking to support multi-channel marketing asset management.
Our voices are diverse, complex, and variable. Voice commands are even more daunting to process — even between people, let alone computers. The way we frame our thoughts, the way we culturally communicate, the way we use slang and infer meaning… all of these nuances influence the interpretation and comprehensibility of our words.
So, how are designers and engineers tackling this challenge? How can we cultivate trust between user and AI? This is where VUIs come into play.
Digital asset management software is rapidly growing in popularity, but what exactly is it and how can it benefit your organization? In this article, we’ll go over everything you need to know to get started using DAM software.
Digital Asset Management Scenario #4 in RSG's newly-updated roster of DAM vendor evaluation criteria is an essential use case for enterprises whose assets are directly related to products they sell.
Which trends are marketing-driven organizations focused on? Inquiring minds want to know! If you said artificial intelligence, actionable data, customer experience, and building the right technology mix, you’re spot on. Connecting digital asset management (DAM) to these trends needs to be a priority for all marketing teams who want to maximize content value, create deeper emotional connections with their audiences, and improve the overall customer experience.
If you're a project manager, developing and adopting project management best practices is likely one of your top priorities. This article will share a comprehensive list of best practices for project management every organization needs.
From Campaign: Thomson Reuters Disbands In-House Creative Agency GCS, by Oliver McAteer
Thomson Reuters’ in-house creative agency has been disbanded as the company undergoes a mammoth internal overhaul.
GCS was torn down recently as part of a move to wipe out 3,200 employees and close dozens of offices around the world over the next two years.
Between 100 to 150 people have been axed, according to people with knowledge of the matter. Thomson Reuters did not confirm the number of jobs lost from GCS.
From a finger-licking good apology and a laundry ad with a difference, to brands joining forces to stamp out online abuse, we look at some of 2018’s most memorable and thought-provoking campaigns. In no particular order they are…
Henrik de Gyro interviews Alles Hauschild of Google.
Cole Haan Brand Creative is an in-house, full service agency. The Creative Operations team manages all aspects of the Cole Haan brand design workflow from request to delivery; Airtable is the primary tool. It is the central hub with which has been integrated with adjacent applications like Slack, Asana, and G Suite.
For one week every summer, folks are encouraged to step away from their regular work (as much as humanly possible at a newspaper) and experiment with new projects. They start on Monday, and on Friday they share prototypes with the company.
Whether you're looking for a DAM system to function as a single source of marketing assets or you're ready to position DAM as the prime content engine underneath your marketing technology stack, you may need an unusually wide range of capabilities to address these challenges.
Recently, Lance was pulled into a UI/UX meeting with a big regional bank’s internal team and IT vendor. The bank had hired a whole army of UI/UX designers to revamp both internal and client-facing systems. The senior team members were paid five-figure salaries a month and given senior vice president titles. It was bizarre and almost illogical how they went about their UI/UX design process. Out of that meeting came a few revelations Lance just has to share.
The role of B2B marketing has changed so quickly and so radically thanks to our technology enriched world, many marketing organizations are just now beginning to understand the broader ramifications. Just look at the history of marketing operations. As more technology options became available, marketers often purchased a technology to meet a specific need for a particular part of the marketing organization. The requirements for the purchase, the purchase process, the implementation, and use occurred in a silo. This approach resulted in a mishmash of technology, with no holistic view or understanding of what they had, who used it and with what result.
Our increasingly content-driven world has both highlighted the necessity for and elevated the importance of an effective digital asset management strategy within the organization. IEN’s 2nd Annual Digital Asset Management Summit will focus on providing the solutions you need to stay ahead of the growing challenges you face through peer-led sessions with expert thought leaders from a range of industries.
From a divisive stand against racism and the fight against plastic to brands leveling the playing field for women, we highlight some of this year’s most hard-hitting and memorable campaigns. In no particular order they are…
A new year is a time for building and growing, which is probably why so many companies wait until January to roll out new products and campaigns. And new beginnings also bring the opportunity for experimentation. However, if your current CMS is making experimenting feel a bit tedious, it could be time to create a microsite for a fresh start.
Yesterday, Henry Stewart announced its first list of speakers for DAM NY 2019. Included in the list are DAM practitioners from Nike, Tiffany & Co, GAP, Hilton, Conde Nast, Amazon Studios, Bank of America, Procter & Gamble, Victoria’s Secret, The Jewish Museum, and The American Museum of Natural History. For a full list, follow the link.
The digital maturity model is a powerful tool to benchmark your current marketing capabilities. Download it to better see where your organization is currently positioned and how it can continue to grow in its pursuit of improvement. The model consists of 5 phases of digital maturity: Reactive, Organized, Digitized, Connected, and Intelligent.
The second use case in RSG's newly-updated roster of vendor evaluation criteria is "Multilingual Brand Management," a more advanced brand management scenario.
Businesses rely on knowing their data to survive and grow. Metadata Management and Master Data Management (MDM) provide essential processes for organizations to gain this knowledge and to succeed. As a result, both need to be managed well.
Hearst Magazines UK, a subsidiary of the Hearst Corporation headquartered in London, ranks among the market leaders in the UK magazine and periodical sector with its extensive portfolio of print magazines. In connection with the digital versions of such prestigious brands as Harper's Bazaar, Country Living, Esquire, ELLE, Cosmopolitan and Good Housekeeping, Hearst is the largest publisher active in the online market, and is meanwhile reaching every third woman and every fourth adult in the UK – which currently translates as 44 million users per month.
With half of all marketing budgets expected to be allocated to online channels by 2020, we have more data at our fingertips to power decision-making than ever before.
Every company has a brand to manage, and Digital Asset Management technology can help significantly here. "Basic Brand Management" is the first — and perhaps most foundational — use case in RSG's newly-updated roster of vendor evaluation criteria.
When a t-shirt is no longer wearable, is your instinct to throw it away or to turn it into a dust cloth? When you cook bacon, do you toss the grease or save it for your favorite chili recipe? Repurposing is a smart and effective way to get more use out of your resources while preventing waste.
Advertisers have to produce more content, faster, better and with same or less budget. They also have to choose between a wide range of different types of resources to develop many forms of content.
In the Workfront 2018–2019 State of Work survey, U.S. workers said they only spend 40 percent of the workday on their primary tasks. Emails and pointless meetings topped the list of things that keep knowledge workers from getting work done. So we asked, “what is the biggest thing that would help you do more with less?” One-third of workers answered, “instituting better processes.” Here are suggestions to do that within your business.
If you’ve ever built a team of creatives from the ground up, you know there’s artistry involved in hiring the right people. In some ways, the recruitment process is similar to sculpting a statue or painting a portrait. Each decision you make hiring a creative team shapes the final product.
The results are in, the 2018 Clio winners. Lots of great eye candy here. Enjoy!
Intel—which has become an industry poster child for running a successful in-house agency—is gutting its internal creative group, Agency Inside, amid an executive shuffle and change in strategy.
Letterform lovers, rejoice! It’s only November, and this year has already seen the apparition of several new foundries created by incredibly talented type designers from all around the world.
A recent Forrester report pointed to the currently deteriorating CMO/agency relationships: Brands are turning to in-house agencies; the growth agenda bring in CIOs and other stakeholders; ad budgets and fees face constant pressure; and consultancies are swooping in to take high-margin experience technology services. To return to full partnership, agencies need a new business model that puts the client at the center.
If you’re on the hunt for a Digital Asset Management (DAM) solution, you have probably already done your research on all the possible vendors. If so, you have probably realized that all DAM vendors offer different features geared towards meeting different requirements. This digital asset management software comparison guide aims to help you compare vendors and features so you can see which solution is perfect for you.