Marketers taking work in-house isn’t a new phenomenon but it’s a growing trend — one that has pros and cons — that’s affecting agencies at a time when they’re feeling the pressure of more project work and fewer agency-of-record assignments. Marketers aren’t simply taking work in-house to stop working with agencies but to have a greater hand in how their marketing is handled and to be more nimble when that’s required.
The modern workplace has radically transformed. Where we work, how we work, and what we work on are no longer the same as they were ten, or even five years ago. Marketing, IT, and other enterprise leaders today have to ensure that their teams can succeed while dealing with massive change and limited resources. This shift requires new approaches to getting work done to enable teams to move at the speed and scale of digital.
Join us for a live workshop to learn how you can master modern work. Whether you’re a power user or a newbie, you’ll get the training you need to get things done and do them right. Get inspired and add rocket fuel to your career.
Media asset management (MAM) is sometimes used interchangeably with digital asset management (DAM). They both help manage assets, but are they really the same thing? Sort of…
What is media asset management?
Media asset management (MAM) is the process and software used to manage high-
volume video and multimedia files. It originated within the film and broadcast industry to accommodate the need to manage large rich media files. As a result, MAM became an essential part of the video production process as it allows you to store and manage your rich media library from a centralized, reliable source.
Screendragon is a leading project, resource and workflow management software solution designed for marketing, agency and professional services teams. Trusted and loved by global enterprises and agencies including Kellogg's, Virgin Atlantic, McCann World Group and TBWA.
The uncomfortable truth about DAM is it takes a lot of effort, it costs more money than anticipated, it needs more resources than planned, and needs more pre-DAM strategy and effort to make it all work.
But, it’s worth it.
John always remind people to not only be prepared, but be ready for the DAM journey because it will take time, and it will be worth your while.
It's a familiar story: trying to do too much with too little, sorting out the best tools for the job, losing sleep over all of the things thrown at you…and what's that, you'd like to have a rewarding career too?
Here's an idea: instead of trying to figure everything out by yourself, why not just connect with fellow DPM pros, and get a front row seat to all of the latest strategies, tools and resources? In just two months, we're bringing together DPMs from across the world to do exactly that at the Digital PM Summit. Read on for some of the agenda highlights, and what speakers pledge to teach you.
We all need to read and cherish the core texts from the brilliant marketing minds. Reading How Brands Grow, The Long and Short Of It or Ogilvy On Advertising should be part of any marketer’s training. But they should only be table stakes. If you’re looking for a fresh perspective, it can be useful to pull concepts from books and places your peers won’t think to explore.
To find an ‘edge’, it’s important to steal with zeal from other disciplines and find ways to apply your findings. We’re often told that marketers should be ‘T’ shaped (know one area really well and understand the broad strokes of others). This should also apply across disciplines – being a generalist in what you read and learn about, rather than specialising in just one area. Specialisation is for insects.
Advanced digital businesses are evolving their business models and embracing new technology. New ways of working require a focus on skills, not roles as more people are choosing to take the freelance career path. Over the last five years, the freelance market in the US has grown by $3.7 million to over $60 million. The Gig Economy is booming but there are many challenges associated with hiring freelancers. Join this webinar to find out how to overcome obstacles such as on-boarding, work management, resourcing, time management and off-boarding.
Content Marketing World is the one event where you can learn and network with the best and the brightest in the content marketing industry.
You will leave with all the materials you need to take a content marketing strategy back to your team – and – to implement a content marketing plan that will grow your business and inspire your audience.
Over 120 sessions and workshops presented by the leading brand marketers and experts from around the world covering strategy, storytelling, ROI, demand generation, AI, and more new ideas than you can shake an orange stick at.
In 2018, 3,700+ marketers from over 50 countries joined us – we expect even more in 2019! More brands, more breakouts, more hands-on forums, more networking (yes, it’s possible!) and more CONTENT!
"An essential gathering of professionals proving that no matter how sophisticated an online experience can be, it can't compete with the energy and electricity of face-to-face engagement."
These days we expect customer service to be quick, efficient, and effective. Business stakeholders want their work prioritized quickly, all while delivering a first-class service.
We know that’s a lot to ask in a service desk portal. Through Jira Service Desk in the Atlassian suite, Content Bloom has implemented several SD portals that enable IT professionals, content editors, business stakeholders, and product owners the visibility, quality, and measurement they are asking for.
In this article, Content Bloom
will uncover and touch on some of our favorite strategies and tactics, so you can immediately improve your Jira Service Desk.
- EMBRACING THE DARKNESS: SETH PIMENTEL’S JOURNEY TO ARTISTIC FREEDOM By Jamie Matroos
- AN ILLUSTRATED BOOK LOOKS AT DYSLEXIA IN A NEW LIGHT By Charles Purdy
- MOVING PICTURES: REBECCA MOCK HAS TURNED GIFS INTO AN ART FORM By Scott Kirkwood
- HOW TO MAKE A STRETCH EFFECT IN ADOBE PHOTOSHOP By Joe Cavazos
Nearly 70% of marketing operations professionals say they’re using so many tools it actually makes their jobs more complicated -- when the whole point of adding technology is to optimize and streamline marketing.
To be truly efficient, marketing operations teams need a solid strategy for crafting and connecting their ideal martech stack. At the same time, you have to consider the needs of your entire marketing department, including connecting teams, eliminating inefficiencies, automating workflows and providing a single source of truth. Easy, right?
Join Workfront for this live webinar as we share six, simple steps to build a martech stack that can help your marketing department work more effectively, amp up your efficiency and improve collaboration.
Attend this webinar and learn:
- The process for designing an enterprise-grade martech stack
- How to refine, optimize and evaluate your tech stack to support organizational goals
- How to map your current martech tools to your workflow to achieve your ideal state
- The secret to integrating key systems to form a single source for truth
It’s in our nature to try to control our surroundings. But Lee, a famous martial artist, film star and cultural icon, understood that there is power in mastering the art of detachment.
In many ways, Lee’s philosophy has less to do with “toughing” things out and more about balancing our energy — of becoming flexible instead of trying to exert our will. And this easily applies to our tendency to overwork ourselves.
While startup culture often glorifies the 24/7 hustle, one of the biggest misconceptions about building more resilience at work is that we have to gut things out, when in reality, it’s about taking the time to fully recharge.
You’ve been eyeing that upgrade to a new or a better DAM but now it’s time to find the budget to make it happen. Join MediaBeacon Solution Architect Chris Janczar as he explains how to make the argument for your next DAM initiative and learn:
- How to explain the value of your digital assets
- How to show your decision-makers the need to allocate budget to DAM
- Tools to present the case for your DAM initiative
A link to the recording will be shared post-webinar with all registrants.
As new technologies emerge and client demands increase, the need for improvement is ever-present, and with that comes change. Change is an essential element of doing business and the process for implementing and evaluating change is even more critical.
In this webinar, you’ll hear sage wisdom from two thought leaders who have been in the trenches, implementing software systems and streamlining workflows for some of the most lauded creative agencies in North America. They’re going to teach you how to take the sting out of change by managing fears and having a plan that mitigates risk and ensures success.
This insightful webinar will cover these topics and more:
- What to avoid when revealing impending changes to co-workers
- How to build and assess your internal change management team
- The importance of role mapping and definitive job descriptions
- Providing a tailored tech stack so your team can scale
- How to solicit and evaluate change ideas
Who should you pick to lead your company’s digital transformation? Imagine you have a choice of three candidates:
- William — an insider who has a proven track record but doesn’t know much about digital
- Sarah — a young digital guru who’s just led a new category expansion at Amazon
- Sophia — a sharp ex-McKinsey consultant with experience advising clients on digital
Which would you pick? Most of the executives we survey pick Sarah, the digital guru. But is that the right choice?
Getting documents approved in a structured, timely fashion is one of the more understated challenges in project management. You might have everything lined up perfectly, but if a key stakeholder doesn’t give the ‘okay’ on schedule, things can go downhill quickly.
To add to your problems, “quality” is inherently subjective in nature. Designer A might approve a design in a heartbeat, but Designer B might dump it in the trash. The end result is wild inconsistencies in what gets approved and what gets rejected.
This is why developing a document approval process is crucial for every agency. Subjective quality criteria and ad-hoc approval can work fine for small agencies, but any business that wants to scale will want to standardize the how, when, who, and what of the approval process.
Sitecore has announced the release of 22 new eCourses and 4 redesigned, modernized instructor-led courses. The groundbreaking on-demand model lets learners customize their experience and learn by reading, watching, doing, or playing and is available 24/7 via laptop, tablet, and/or mobile device.
In today’s world no system can operate in a silo. Interconnectivity between systems is essential to enable users to achieve maximum efficiency and productivity. Screendragon provides deep integrations with almost every top enterprise system on the market today, and our road map is filled with more to come.
The ANA has teamed with the Boston Consulting Group and Reed Smith on an initiative to understand the top concerns in-house agencies have for both creative content development and legal issues. Importantly, our work also provides strategies to address those concerns.
In-house agency penetration is rising and workloads are increasing. According to the landmark 2018 ANA study, "The Rise of the In-House Agency," 78 percent of ANA members have an in-house agency and for 90 percent of those agencies, the workload has increased in the past year.
Our new study, "Managing In-House Agency Creative Content and Legal Concerns," identifies four primary issues in-house agencies have with creative content development:
- Attracting top-tier in-house agency talent
- Keeping in-house agency talent energized
- Applying key marketing processes
- Having healthy creative tension
Andrew Ofstad is the co-founder and Chief Product Officer of Airtable. Previously, he lead the redesign of Google’s flagship Maps product, and before that was a product manager for Android. Andrew studied Electrical Engineering and Economics at Duke after a childhood in rural Montana.
The information needed to support even the simplest ecommerce or retailer website, its output and input channels, its integrated systems and related platforms, is phenomenal. And of course, keeping it up to date and in order is a mammoth task. A single brand may have a variety of products range on sale across numerous retailers and countries, and undergoing endless iterations and innovations. Every change has to be fluidly and accurately logged, distributed, and published. And equally, every redundant asset has to be found, and either removed, archived, repurposed or even deleted for good. Just thinking about it all is enough to give you a migraine.
Everyone wants to jump on the DevOps bandwagon. This de facto standard for software development that has taken the IT world by storm ensures quicker results, an increase in agility and a reduction in manual errors. Companies like Amazon and Netflix have embraced DevOps principles, which has allowed their teams to produce thousands of builds a day and millions of production releases a year, leading to a truly agile business model.
You might have developed the best creative in the world as far as your central team is concerned, but the real test is when the time comes to implement the creative in local markets.
Carrying out thorough research is key to ensuring your global creative can be adapted for local markets — but if you rely on central assumptions, the road ahead will be rocky.
Read on to discover the common stumbling blocks businesses face when they haven’t taken local markets fully into consideration, ways to avoid them, and how a global toolkit can help.
In this video, Julia Arenson, Head of Creative Production at VCCP Blue discusses the key principles of candour, collaboration and ownership.
These days, it’s not uncommon for design teams to double in size in less than 12 month, and not just in tech startups. Insurance, banking, and many other industries with long histories are investing in design as they feel competitive pressure from younger companies using digital customer experience as a competitive advantage. Design is increasingly seen as a key component of any successful company — great news for those of us in the design field.
Picturepark is offering a webinar to introduce people to the Picturepark Content Platform. The webinar will provide you with:
- A general introduction to Picturepark.
- The Picturepark Content Platform in a nutshell.
- Headless publishing and master data capabilities.
- Semantic metadata & AI principles.
OK, first of all, nobody is going to teach you how to actually kill an intern. Instead, this is about how I almost killed our interns by unintentionally breaking their hearts.
Through exit interviews, I became newly empathetic to their struggles. Even when you’re young and talented, it’s not easy to break into our business without the resources and connections to get that coveted first job.
The Apollo 51 program is a network of creative shops committed to doing just that. It comprises 18 agencies, including Droga5, BBH, BBDO, Grey and Mekanism, the last of which is my workplace, with a goal of launching the careers of diverse future talent. We’ve been able to curate our internship programs into one that ensures there is more diversity at the ground level of our creative teams—at least 51 percent diverse talent, to be exact.
A digital transformation is a business transformation. It should be treated as a process - not a project.
It is easy to fall into the trap of treating a transformation like a technology project, but technology is the facilitator, not the end. At the outset, a clear idea of what you want to achieve and how your business will fundamentally change will require a more holistic approach.
Whether you are rolling out Analytics, IoT, Cloud, Social, AI, Mobile, Blockchain, Martech or Augmented Reality, digital transformation is all about being agile - move with speed, make adjustments and move forward.
Focusing on five essential elements will help to maximize the return on digital investments.
What are project management methodologies? A project management methodology is essentially a set of guiding principles and processes for managing a project. Your choice of methodology defines how you work and communicate.
So how do you choose a project management methodology?
The names of people, places, and things help us understand and navigate the world. The same holds true in digital environments, where descriptive names allow files to be easily understood, located, and retrieved.
Everything from file folder directories to collaborative work tools are more effective if their digital files have thoughtful and appropriate names. So it should come as no surprise that strong file naming conventions also help maximize the power and efficiency of a digital asset management (DAM) platform.
Neil often get asked where the idea for a Global Marketing Supply Chain came from and how it sustains the creative value chain. It’s an interesting evolution that comes primarily from the experiences I’ve gained in the field having been fortunate to work with many thought leaders and clients to understand how their businesses have evolved, and the role content has played as we move into this digital-first world.
“Culture eats strategy for breakfast,” said one of the most influential management consultants of all time, Peter Drucker. Or at least Mark Fields said he said it. This was 2006, before Fields went on to become chief executive of Ford motor company, and the quote has been circulating online ever since.
As popular as this aphorism is, most executive boards pay only lip service to the idea. Just 20% of respondents in one survey said they spent any time managing or improving culture, according to Andrew Cave in Forbes. In fact, 63% failed to routinely consider the impact of culture on business, and only a quarter said they perform an internal or external audit of their culture.
In this video, Kelly and I discuss how we approach this issue. We talk about how we deal with requests for extra work when our teams are already maxed out. Find answers to questions like:
- Who should I approach with the request first, and why?
- Is it okay to bribe my team? What can I bribe them with?
- When should I issue a change request for additional out of scope work?
Watch the video, and find some additional resources in the links below to help you motivate your overworked team.
Agencies are seeing an uptick in younger employees reporting burnout.
Some see it as a symptom of a buyer’s market, with agencies encountering a faster-paced work environment, longer hours, tighter budgets and harsher deadlines to keep clients happy. Others believe younger employees, specifically millennials, might not know how to unplug from work or set work-life boundaries. How burnout manifests and how employees report it varies by agency, and by employee.
The impact of micro moments can be hard to quantify in the workplace. Even the most avid follower of time and motion studies would be hard pressed to account for the cost of a single extra click or unspoken thought. But bring thousands, or perhaps millions, of those micro moments together and a company is suddenly faced with an enormous chunk of time and money that it can either win or lose.
A great example of this, point and case, is the effect that unique, joint venture agency, Spark44, and a digital asset management (DAM) platform has had on Jaguar Land Rover’s (JLR) business results.
Agile frameworks can be overwhelming to marketers encountering them for the first time, so it’s no wonder the simplest practices have the highest adoption rates.
Few things are simpler (at least on the surface) than the daily stand up, making it one of the first rituals to make it into a new Agile team’s day-to-day routine.
When done right, Requests for Proposals (RFPs) will lead to more relevant and revealing responses from vendors. Alas, most RFPs become overly vague and feature-driven, rather than outcome focused. We can do better.
The Designers’ Secret Source
The best design inspiration — expertly curated for you.
IntelligenceBank CEO Tessa Court explains five ways in which technology can prevent a marketing compliance breach
The FDA and Federal Trade Commission’s recent crackdown on social media influencers omitting health warnings about nicotine has once again put the topic of compliance in the spotlight among marketers. With so much more now at stake for brands, many C-suite executives are having to check that their marketing departments are dotting their ‘i's and crossing their ‘t’s as well as ensure measures (such as the right tech) are in place so the company doesn’t end up being slapped with a compliance breach.
The day-to-day life of remote work has its upsides. Your commute is the distance between your bed and your living room. You have privacy. You can wear what you want, eat when you want, and set up your desk how you want. In a way, it’s liberating.
But it’s also lonely. “I really love working remotely, but it seems like the relationships I have with my virtual peers are merely professional and nothing more,” says Déborah Andrade, the San Francisco-based vice president of communications for the Brazilian data warehouse SlicingDice. “I don’t feel my remote colleagues are as much a part of my life as they’d be if I worked with them in person.”
Summer is here and many within the Bureau community are taking the time to pick up a new book, plug into a fresh podcast or tidy up tools and operations. This month, we have recommendations on services, tools and reads to help improve the way you work and offer inspiration.
In a recent survey conducted by Nuxeo, the leading cloud-native Content Services Platform (CSP), two-thirds (67 percent) of respondents said sensitive content is accidentally leaked externally at least once a quarter, while one in five (20 percent) said this happens at least once a month.
The survey of 1,000 sales, marketing, and creative professionals in the US and UK also revealed that 74 percent of respondents have recreated content they know exists but cannot find.
A lack of the right tools to manage company content was a clear theme that emerged from the study. More than half of respondents (56 percent) admit to using systems or tools not provided by their company to store and share company content, a concept known as shadow IT.
A recent Gartner Report predicts that by 2021, only one-quarter of all midsize and large organizations will successfully target new ways of working in the majority of their initiatives. Which means most will fall behind when it comes to enabling distributed and multi-generational workforce via cloud-based tools, adopting IoT to transform the physical workplace, and leveraging new technologies to drive higher employee and customer engagement.
Yes, the new technologies might be installed. Some employees may even be trained to log in and use them. But a truly successful digital workplace goes further: it helps employees understand how to use these new tools to solve problems and create opportunities that provide unanticipated value to the organization. Over the next several years, this — the ability to creatively exploit emerging technologies, rather than simply knowing how to use them — will be the greatest source of competitive advantage for 30% of organizations.
Join Fellow Operators in San Francisco. It’s tough to gain traction and champion the good of the team when your view is narrowed to your own set of experiences or those of your company. Hearing from others who do the same thing you do every day helps you sort through your ideas and challenges, and avoid costly missteps. So let’s get together in San Francisco and fine-tune our operations together. Also come in early to join the Team Dynamics Workshop for some extra value!
Artificial intelligence brought the promise of automating one of the most time-consuming and manual processes in digital asset management – asset tagging. With artificial intelligence, thousands of existing and new assets can be processed in a matter of hours, rather than weeks.
But, while AI is able to suggest relevant metadata, human verification is still required to evaluate the levels of accuracy and relevance to the business. As we implement AI into a DAM, we need to be careful to do so in a way that makes asset metadata more meaningful, not less, so that DAM administrators can make assets more easily discoverable.
Here are 6 best practices to help you achieve this and ensure your team successfully implements artificial intelligence in your DAM.
Abigail Hart Gray, Director of UX at Google, is one of the most inspiring design leaders we know. A self-proclaimed analytics nerd, Abigail uses numbers to deftly communicate the value of design to her colleagues, giving her team the runway to do great work.
In this episode of the Design Better Podcast, Eli and Aarron get Abigail’s take on measuring design’s impact on business, how parenthood has changed her approach to problem solving, and more.
With DAM Europe just over, here is some great content that you may have missed in the run-up to Europe's largest conference dedicated to Digital Asset Management.
Whether you traveled to London for the event or your on the daily commute, enjoy something to make the journey go that little bit quicker.
As organizations grow and become more complex, it becomes necessary to implement a project management solution to effectively distribute resources and meet deadlines. But, while a project management solution can help to assign tasks and coordinate people, it doesn’t offer an effective way to manage work-in-progress and final files. This often results in files being stored on individual creatives’ desktops or unorganized in disparate storage solutions.
This is where digital asset management (DAM) comes in.
Digital asset management (DAM) offers organizations a single source of truth for all their customer experience assets: from images, photos and videos, to 3-D, audio and editorial content. But DAM is more than just a parking lot where those assets sit — it’s an interactive solution that enables organizations to create a true hub for customer experience content.
The key to that difference is its use of metadata and taxonomy. But what exactly are these functionalities?
As VP of Program Management at the real estate company JLL, Rose Hayes has worked all over the world. “I’ve taken conference calls from hot tubs on Greek island, and I dog-sat in Guam for a month,” she says. She also tells the story of sitting outside a dumpling shop in Hiroshima when she got a notification on her phone to approve a charter, which she was able to review and approve right on the spot.
Currently, she lives and works on the north shore of Kauai, Hawaii.
Register for Brandfolders webinar, Minimal Disruption Involved, with NEON Consulting, specialists in MarTech delivery. We’ll be discussing:
- Practical tips on how to gain widespread adoption and simplify workflows
- How to champion a tool intended to be used by hundreds or even thousands of users
- How to avoid common MarTech project roadblocks
- Real life examples of how organizations get it right
Join host Kristina Halvorson and guests for a show dedicated to the practice (and occasional art form) of content strategy. Listen in as they discuss hot topics in digital content and share their expert insight on making content work.
Why is Digital Asset Management (DAM) so hard to explain?
We all grasp content. We spend significant portions of our days consuming content - at work, on our mobile devices, at home. Content speaks to us. Digital assets are misunderstood. They are the pieces which, when combined to create content, become a story. Alone, they are someone else’s concern.
Digital assets sit on a file system or a web drive with very limited search capabilities and weak taxonomy. Housing and managing digital assets isn’t really the end use of those assets. The assets appear as content in presentations, articles, websites, catalogs and social media. This is where they are accessed and consumed. The fact that they are shared and accessed easier from a DAM is not relevant to many consumers. It is relevant to the creators.
According to Gartner research, marketing leaders report allocating 7.4% of the marketing budget to content creation in 2017. Furthermore, marketers named content creation and management as their top two digital priorities for 2018 in a Gartner survey of marketing decision makers conducted at the end of 2017.
Managing marketing assets and scaling content operations are top priorities for marketing leaders, which is driving increased investment in digital asset management platforms.
Accessing the latest industry information is essential for true innovation. We need your help identifying key performance trends impacting the global agency industry.
With growing budget pressures and performance-based KPIs, agencies have an additional layer of complexity added when managing the way they do business.
The survey is diving into how internal processes, client demands and other external factors are reshaping the way your agency is run. How are you future-proofing your operations to ensure success? We want you to have your say.
This survey will take no more than five minutes to complete. As a thank you, you will receive an advanced copy of the detailed report of findings to benchmark your agency, plus you’ll be entered into a prize drawing to win a £250/$250 Amazon voucher.
When getting ready to attend a digital asset management demo, preparation can allow you to lead the conversation and truly understand how each vendor can meet your needs.
As part of your preparation, it’s important to have a list of questions that you want answered over the course of the demo. These questions should reflect your must-haves and what you’re hoping to achieve with your new digital asset management system.
Aquent is surveying working professionals in North America and would really love to get their input if their actively employed.
The survey questions are focused around skill development, job role, and career development/progression.
Two good reasons to complete the survey:
• Aquent will donate $1 to Visible Alliance for every completed survey. They’re a non-profit dedicated to providing free creative services to organizations serving BIPOC, immigrants, refugees, LGBTQ+, and underrepresented communities and causes.
• You can request a copy of the report at the end of the survey if you're interested in seeing the results.
It’s not just you.
Although there’s been numerous reports about the buoyancy of the job market for creatives and designers, many veteran and mature aged professionals say they are struggling to gain traction when looking for new opportunities.
To an increasingly jaded group of creatives and designers, the interminable number of reports about a jobs bonanza in their industry seem almost surreal.
“In all other aspects, 40 is considered the new 30, but in the advertising world it might as well be 100 when it comes to recruiters,” one creative director told me last week.
Host Adam Fraser interviews marketing industry thought leaders from around the globe, including CMOs, academics, authors, consultants and speakers in this podcast about the strategic marketing landscape. By speaking to the brightest minds in the global industry with a wide ranging 'fire side chat' interview approach, this podcast will help you rise above the noise to join the dots and make sense of the fast moving and ever changing marketing sector.
With guests including Scott Brinker, Jay Baer, Jeremy Epstein and more, you’ve come to the right place to hear from the who's who of the global marketing sector.
Download FADELS whitepaper Content Usage in an Omnichannel Marketing World, featured in the Journal of Digital Media Management. Authors Melissa Pauna, Creative Content Steward for Banana Republic, and Devi Gupta, Marketing Head at FADEL, provide advice on centralizing content and content rights, process governance, automation and leveraging data insights, and drill into a real-world example to examine how omni-channel marketing affected the content strategy at Banana Republic/Gap, Inc.
There’s no sure-fire formula for the best marketing campaign, but unpick any memorable effort and you’re likely to find a brave brand, some brilliant creative, and a moment or two of inspiration. The right message at the right time can supercharge your brand in its home territory, or even help it conquer new markets.
Creating a global marketing campaign means more than translating ad copy into regional languages. Where cultures and sensibilities vary, global brands need to temper their global messages with local understanding. The best global marketing campaigns work because they appeal to what we all have in common while understanding and responding to what it is that we don’t.
Recently, MediaBeacon has been talking about the importance of creating a standard brand guideline for your company. In order to maintain consistency across all your marketing initiatives and customer touchpoints, a brand standard guideline is crucial.
However, there are more guidelines to consider.
For example, how do you ensure that your retail locations are consistent in terms of the customer experience they cultivate?
Think about Apple, Target, and Lululemon. Despite having thousands of different retail locations, you know exactly where you are when you step into any one of their store locations.
This can be attributed to a thorough visual merchandising guideline.
Merchandising guidelines can help create a consistent customer experience within retail stores, particularly with in-store displays.
How does an established, global brand transform itself into a digital powerhouse? Nearly ten years ago, Land O'Lakes, Inc embarked on a mission to do just that. Join us for a live webinar to understand the challenges the company faced at the beginning of their journey, and the key decisions around people, processes, and technology that enabled Land O'Lakes, Inc to evolve into the highly effective, highly integrated digital marketing organization it is today.
Hear from marketing operations and content leaders from Land O'Lakes on best practices for uniting your marketing tech stack and delivering alignment, efficiencies, and ROI on an enterprise scale.
In recent years enterprises have worked hard to modernize and optimize their marketing and digital experience technology stacks. In most cases, however, silos still persist, and enterprises struggle to provide coherent customer experiences and campaigns across touchpoints.
In this recorded briefing RSG founder Tony Byrne takes you on a tour of a new reference model for the omnichannel era. Tony shows you how to guide your future stack investments towards supporting omnichannel needs, and what this means for content, data, decisions, and operations. If you manage one of these tech stacks, this is a must-see educational session.
To help you better understand the opportunities and drawbacks of adopting a headless CMS approach, download SDLs whitepaper to learn:
- What is a headless CMS?
- What are the benefits?
- How to choose between a headless and traditional CMS?
There’s a shift underway in how enterprises operate.
Just look at four basic elements of operations:
• Work execution
In many organizations today, leadership functions hierarchically in command and control fashion, outcomes are mostly initiatives and projects, work execution happens by function (usually in siloes), and the cadence is relentlessly focused on the quarter.
But business leaders in cutting-edge enterprises are realizing the strategies of today won’t cut it tomorrow.
As the well-known adage goes, change is inevitable.
Some of us embrace it while others resist. Managed well, change can be incredibly impactful and transformative. It gives people the opportunity to find better ways to work or challenge the status quo.
For marketers, change is a fact of life. Campaigns can change on a dime. Deadlines and budgets can shift and some ideas never make it to market. For marketers who work in Opal, change is often met with optimism and order. But not all teams who work in Opal are similar and the path to becoming champions of change, vs. those who are more reactive or resistant to change, is not a straight line.
With the primary goal of making creative production as efficient, productive and compliant as possible, Creative Operations is responsible for formally defining and streamlining the creative process. They work to optimize workflows for producing, revising and approving creative assets to meet deadlines and stay on budget.
Creative Operations is responsible for optimizing people, technology and processes to deliver the maximum output of creative production. With an increasing need for personalization at scale, they identify tools to minimize gaps in asset production and work with technology vendors to implement new initiatives.
Automation technology intends to replace the repetitive, rules-based tasks that are required of your human employees. In so doing, it allows them to spend more time on higher-level assignments that play to their strengths, e.g. activities that require creativity and problem-solving skills.
A marketing plan with visibility (from multiple points of view) is one that’s designed to meet often complex corporate goals tied to specific strategies for growth. And while this might sound fairly obvious, a lot of companies aren’t hitting the mark when it comes to visibility in their marketing plans.
Visibility is a big deal and your marketing plan depends on it. A viable plan needs to include KPIs that can measure the effectiveness of its campaigns, programs and tactics. Without this, you're unable to track progress and use the findings to create a more viable and effective upcoming plan.
Do you know where all your marketing / campaign / packaging assets are? Have you ever used the wrong version of a file? Do you know where your library of packaging specificat ions is? Do you know which existing creative digital assets you could repurpose in your next ad campaign?
The workplace never stands still, but right now you can feel the ground shifting underneath your feet. Among the biggest changes, technology is reshaping how organizations collaborate and communicate with huge implications for how, and where, teams are built. Beyond that, companies are welcoming new generations and perspectives into the workforce (hi, Gen Z!) just as jobs and the skills required to do them are evolving in double time.
Of course, changes come with challenges, but there are also huge opportunities for the ways you and your team work and grow. Here’s a peek at what’s coming, plus thoughts on how you can take advantage of these changes to reshape the world of work in smart, inspiring ways.
Moda Operandi is a luxury online shopping experience for an affluent clientele who like to stay on the cutting edge of fashion. Moda Operandi is the only online retailer to invite clients to pre-order next season’s looks straight from the runway. They also have an expertly curated in-season boutique of fashions available for immediate purchase.
The concept of metadata has its roots in libraries and the practice of library science. The first known application of metadata comes from the Library of Alexandria. The librarians attached tags to the ends of scrolls that contained details of each one’s author, title and subject. This made it easy to return the scrolls to where they belonged after use, and saved patrons from having to unroll each scroll in order to learn the nature of its contents.
The term was coined centuries later and in the decades following, metadata has taken on a life of its own. metashop has researched and written a new paper on introducing the concept of metadata, what it does, how it works, and the many ways in which it benefits companies today by enabling them to protect their products, their content, their partners and their own good name. Download the paper today to read about how metadata benefits every business.
With 60% of marketers creating at least one piece of content every day, it's becoming increasingly challenging for organizations to effectively organize and manage their growing libraries. This detrimental problem has caused a variety of solutions to emerge, ranging from simple file repositories to enterprise-level digital libraries. But, with each vendor offering similar-sounding features, it can be difficult to nail-down which solution is right for you.
While we've already covered the major differences between DAM and CMS or a file-sharing platform, it's time to tackle another solution: media asset management.
Mauro Porcini shares how Pepsi embeds design into every aspect of their business, and how it drives the creation of new products and services.
Mauro Porcini, as PepsiCo’s first ever Chief Design Officer, is responsible for leading innovation by design across the company’s food and beverage portfolio, extending from physical to virtual expressions of the brands, including product, packaging, events, retail activation, architecture, and digital media.
Creatives can benefit from beginning with the end in mind and understanding who is the downstream consumer of the digital assets. Often there is a disconnect between upstream and downstream on the overall creative vision and perspective; a social media director may have an entirely different point of view than a photographer or retoucher. Thus, creatives must start with the consumer of the digital assets in mind and truly understand the consumer. A consumer-first approach will optimize the potential of the digital assets.
The Creative Operations Technology Reference Model (COTRM) is the body of software capability categories and tools used by creative professionals to store, manage, create, and deliver print, video, and digital experiences.
The COTRM is an amalgamation of all the Domains, Sub Domains, and Capabilities which make up the creative stack. The COTRM is made up of three core domains: Input, Execution, and Output, which follow the process all creative goes through. There are five sub domains areas: Data, Engagement and Operations management, Creation, Delivery, and Channels. Each capability area is broken into capability categories. The COTRM is a growing, developing entity and is creativeopsreviews.com current thinking. It is neither right nor wrong, but a best guess based on the knowledge and input from other creative technologists.
An exclusive study by Marketing Week finds that while almost two-thirds of marketers are measuring the impact of creativity, they are still reliant on more “old-fashioned” research methods.
C-Sweet provides agency-style services to Hershey's brands, bridging its corporate marketing and individual brand departments.
Do you have a colleague who tries to sabotage you and your work? In addition to setting very clear boundaries, it is important to establish a game plan moving forward to secure your reputation and position.
Join Aprimo for a discussion with Laura Patterson, 3X Digital Asset Management architect, as she describes how she broke through barriers and became a change agent to help CVS Health evolve from using manual, disparate asset management processes to embracing a sophisticated, automated Azure cloud-based solution that enables increased creativity, streamlined visibility across its partner ecosystem, and integration with marketing operations. Learn how Laura persisted and gained leadership support throughout the 8-year transformation, which empowered the organization to be strategic and innovative with customizations—without needing to engage IT—so it could truly enhance its DAM experience.
Managing content has become increasingly essential as consumers place more importance on customer experiences than ever before.
But without maximizing the time you spend on each stage of the content lifecycle, your enterprise can’t be sure your content is going to produce the ROI you desire. So how do you focus only on the things that matter in your creative processes and stop wasting time?
Read this ebook to discover insights from 7 content experts, including:
- Specific strategies and solutions for optimizing the entire content lifecycle
- How to overcome enterprise challenges to creating impactful customer experiences
Creative operations leaders are used to making the impossible a reality (while also delivering it on-time, thank you very much) but where do you turn when you feel you’re up against a wall, needing extra motivation, or deciding how to address the challenges of tomorrow?
One of the most effective and engaging ways of providing your career and department a boost is by connecting with those that truly understand your on-the-job problems and can share how they’ve navigated them using the lessons they learned.
IEN’s Creative Operations Exchange – COEx | Seattle is your opportunity to join a like-minded community of creative problem-solving leaders where you’ll find practical solutions to your thorniest obstacles and form long-term connections with other creative ops peers that you’ll regularly be able to turn to for inspiration and ideas when you feel stuck. All in one of the country’s most picturesque and leading economic regions.
The rise of ecommerce has flipped traditional studio photography on its head with much faster production cycles, higher image volume, and shrinking budgets. Attend the only event focused on ecommerce photo studio operations to hear from veteran studio leaders as they discuss best practices and common pitfalls in developing and maturing a sophisticated, efficient, and competitive photo studio. They’ll share how they’ve learned to adapt and scale in lean and cost-conscious ways, all while maintaining profitability, quality, and boosting ROI.
Mindy has a lot of clients asking her about artificial intelligence. And a lot of programmer types telling her how librarians are going to be obsolete because "AI is coming." But she’s not worried. Yes, AI is smart. Yes, it can tag an image of a boat, or a tree, or a dog and that is very cool. But what the folks selling you on the promise of AI aren't exactly highlighting is the amount of data that you're going to need to feed into your artificial / augmented intelligence or machine learning (ML) system for it to be able to automatically and consistently identify and tag your products, logos, lesser-known models, etc. And as quickly as product design, branding, and marketing campaigns change these days, you'll be moving onto the next massive batch of data to educate your system by the time it learns enough about your last product to really be "smart."
For an in-house creative services team, random requests can come from anywhere in the company at any time—HR wants a new employee flyer, marketing needs a web banner designed, sales wants you to create some cool graphics for a presentation. And they come at you in every conceivable way: phone calls, emails, taps on the shoulder, or scribbled on a sticky note.
Henry Stewart DAM & Creative Operations Conference in New York confirmed that Marketing Operations is 'the new black'
DAM New York, and the co-located Creative Operations Conference, was another great opportunity to meet with industry peers, valued clients and other senior marketing leaders. There were more attendees than ever this year and a different kind of buzz.
Keeping tabs on project management metrics is crucial for optimizing your agency. This article looks at the 11 most important project management KPIs you need to track and why.
There are dozens of content marketing metrics you can track, but if your time and resources are limited, these 7 metrics should tell a pretty clear story on how your content initiatives are performing.
So you’ve finally decided on a creative idea that’s going to turn heads, win hearts, and showcase your brand in just the right light. That’s the hard part over, right?
Well, not exactly.
Widen is always proud to share the good news about their customers, especially when they’re doing great things with their technology!
Sargento recently won a 2019 MarTech Stackie Award for best marketing technology stack design. While MarTech Today spotlighted the story of how Sargento cooked up their stack, Widen had the chance to meet with Cami Schenck, the senior marketing manager of media and digital at Sargento Foods to learn more about the secret ingredients.
Digital Asset Management (DAM) has greatly advanced since its inception 20 years ago, its future is anyone’s guess. At least that’s how David Lipsey, founding partner of KlarisIPand one of the founders of Digital Asset Management, sees it. We had the opportunity to sit down with Lipsey to chat about how DAM came into being, the critical juncture it’s at now, and how it might evolve in the future.
The result is a two-part series including fascinating insights into the world of DAM from the man who first dreamed it into existence.
Welcome to part two of our interview around digital asset management (DAM) with David Lipsey, founding partner of KlarisIP and widely known as one of the founders of DAM. While the first part focused on where DAM has been, let’s take a look at what he envisions for the future..
A collection of recent DAM-related articles from around the web, sourced from DAM Federation member, Planet DAM.
Retail, Fashion, and Apparel (RFA) brands face a new and intimidating digital commerce landscape requiring rapid transformation to survive. One of the key strategic initiatives for RFA brands is building a modern and complete Marketing Technology (“Martech”) Stack. For those unfamiliar with the term, the Martech Stack is the collection of technology tools and platforms enabling Marketing effectiveness. Hot new trends such as data personalization, “big data” metrics, online assistants, “Shop The Look,” and related initiatives cannot be achieved without significant upgrades to the brand’s technology suite.
The way you manage projects is probably broken, though you may not know it. There’s a big lie embedded in our traditional view of project management, one that creates excessive optimism, followed by deep despair and then loads of pain as teams struggle to succeed.
The creative brief is the foundation of any successful creative campaign. It outlines the client’s vision and ensures that everyone is on the same page. So let's get started!
Communication - including the creative brief- is the cornerstone of success for any marketing campaign. And yes, it's more important than the creativity.
With the holiday season is upon us, we find ourselves reflecting on the past year and those who have helped to start creativeopsreview.com. It’s been quite a year for us! We hope that 2018 has been just as memorable for you, your colleagues and your loved ones. We look forward to moving into the New Year together.
As designers move up the UX decision-making chain, the old planning approaches don’t work (and neither does Agile).
Aprimo Sync! 2019 will deliver an elevated, immersive experience that stands out from other top-level industry events. Building on the success of our past conferences, it will have an eye on the future of our industry with a focus on content, operations, and performance.
The Real Story Group looks back at key trends in Web Content & Experience Management (WCM) technology for 2018. On the surface, nothing really big happened...no big acquisitions or flameouts. But underneath, some important themes persisted.
Shoppers can’t buy what they can’t find. They predominantly buy products that are displayed on the first page of search results. If your product is not on page one, you are invisible online. Stats show that 84% of “Add to Cart” comes from the first three search positions. Items after #20 are neither seen nor purchased.
In this episode of Inside Jobs, Todd Miller, Chief Creative Director with the internal agency at Experian, talks about his migration from janitor to juggernaut—including stints at DDB, J. Walter Thompson, M&C Saatchi and others. Tune in as he shares his passion for ideas, his pursuit of work/life balance, the importance of keeping his team happy, what awards mean to the industry, and why working for “an agency that just happens to be inside Experian” is different from working for an in-house agency.
The 7 (Surprising) Design Trends on the Way for 2019
In this video, DAM industry expert and Partner at Optimity Advisors, John Horodyski caught up with Maria Efstathiou to discuss a day in her life as a DAM manager.
Let’s pretend that your 2019 Near Year’s Resolution is to become a minimalist, but not the Instagram kind. You don’t plan to move your family into a tiny home or trade your minivan for a quad tandem bike. However, you have an unkempt, overloaded tool chest where useful things disappear, and useless things reappear. One might say that that tool chest is “usefuless.”
The 2018 ad industry story of the year, in Bill’s opinion, has been the explosion of in-house agencies.
RSG will outline ten key predictions for 2019, touching on topics ranging from MarTech stack to DAM bubbles to CDP. No hype: just real advice you can use to prepare yourself — and your team — for 2019.
In light of the recent HCL announcement, the IBM Unica marketing suite will see new ownership as soon as mid-2019. While the lab and dev teams come as part of the acquisition package, it’s unclear what the impact will be on the Unica Marketing Operations (UMO) module. If you’re an existing UMO customer, you are probably asking yourself the following questions:
• Should I switch from IBM Unica Marketing Operations?
• What information do I need to decide whether to stay with IBM Unica Marketing Operations?
• Is IBM Unica at risk now?
This will be the 8th edition of our highly appreciated Xperience event, which is the perfect place to get new inspiration from renowned industry speakers and WoodWing global clients. You'll also be able to network with peers, partners and WoodWing people, and learn how to maximize the ROI from WoodWing solutions.
“Within the space of three to five minutes, I had given a user of our system better content and a better option than I ever would have been able to do in the one or two hours of manual work we were doing previously.” – Scott Sharpe, WestJet
In this keynote presentation DAM Industry Strategist, Author, and Storyteller, Theresa Regli explains the critical importance of planning, time, effort and disciplines required for asset migration into a DAM system.
Ten years ago, IHAF was tapped by the Association of National Advertisers (ANA) to help develop a survey and interpret results about the rise of the internal agency. The study revealed the incidence of in-house agencies among major corporations, the services those teams provide, their financials and operating practices, and the advantages and disadvantages of the model.
Fast forward to today and a lot has changed.
This DAM News webinar is aimed at those who are tasked with selecting a DAM vendor partner to implement a Digital Asset Management solution for their organisation's DAM initiative. The objective is to provide a framework that attendees can use to structure and organise their own vendor selection process.
Digital Asset Management Scenario #8 in RSG's newly-updated roster of DAM vendor evaluation criteria takes a closer look at the requirement to handle knowledge objects and manage media-based, data-rich assets.
Shopping has changed a lot since the rise of the web. Although the vast majority of purchases remain offline and in-store and will continue to do so for years, digitizing “the shelf” will soon be the standard for bricks and mortar stores, as consumer shopping behavior is evolving.
- Elevating Modern Marketing: Making Assets Dynamic, Wednesday January 23
- Rules for the Road to One Source of Truth, Wednesday February 6
- Finding a DAM to love - for the long term, Tuesday February 12
This article assess some underlying trends in the Digital Asset Management software market that have been prevalent during 2018, and sees if they can be used to predict what may happen in 2019. There have been some subtle, but significant shifts in emphasis by several DAM vendors and these offer clues about where the sector will progress next year.
With many folks out for the week and business running a bit slower, it’s the perfect time to respond to our 2019 In-House Creative Benchmarking Survey.
At its core, strategy is about making better, more thoughtful, deliberate decisions.In business and in life, we face an overwhelming number of options. Strategy helps us sort through them, decide what to do now, what to do later, what to cross off the list.
The Martech Awards 2019 will take place in Tribeca, New York on March 21. Hosted by Scott Brinker, presented by ClickZ. Categories include best technology, best use of technology, and top people and teams in the industry.
Marketing Week predicts the key issues and challenges that will reshape marketers’ working world in the year ahead.
Digital Asset Management business scenario #7 in RSG's newly-updated roster of DAM vendor evaluation criteria is one of the oldest use cases for this marketplace, and still an important one...
Deloitte is redesigning their performance management system. This may not surprise you. Like many other companies, Deloitte realize that their current process for evaluating the work of our people—and then training them, promoting them, and paying them accordingly—is increasingly out of step with their objectives.
Yet, managing disagreements at work is tricky — made only trickier if the person you disagree with is your boss. Of all people, you don’t want that person to get defensive or misinterpret your disagreement as an attack. You want whatever thing you’re arguing for to be considered, and hopefully enacted.
Theresa Regli has spent many years meticulously avoiding offering any form of advice to technology vendors — even though they got plenty of her advice indirectly. They bought her research reports, they got feedback from her clients at the end of the procurement process, they heard her talk about the mistakes they make when she spoke at conferences and taught seminars. But lately, over the last dozen or so procurements she has worked on during the last year, Theresa started making a list. It’s time she wrote it all down in one place. Tech salespeople, here’s all the ways you mess it up.
Remote teams can be a nightmare to manage. The distance (and potential time zones) between each team member mean that everyone has to be trusted to work on their own without constant supervision. To successfully do that, they need to have as few roadblocks as possible. To remotely manage a team effectively you need to overcome the communication and availability issues that regular offices don’t have.
Since its publication in 1946, Donald Gardner’s “All I Want For Christmas Is My Two Front Teeth” has remained a favorite song for the holidays. Its lyrics are festive, frivolous and frisky, evoking a sense of silliness over what might rather be identified as a significant loss … two teeth.
With Calendar-12.com interactive working time calendar you can easily find the number of working (business) days in 2019 along with the respective number of working hours. For every month and quarter, the number of business (working) days and the working time (in hours) is shown on the right. The calendar is color-coded, i.e. each date is marked with a color that corresponds to the respective number of working hours, as shown below the table. The calendar shows by default a "standard" full-time employee work week, i.e. Monday-Friday, with 40 hours per week but you can easily customize it by clicking on any date(s) to mark it as working or non-working. All the calculations are done on the fly.
A great team is hard to find and expensive to replace. Money aside, losing key players affects morale and, worst-case scenario, can prompt a mass exodus, leaving whole departments devoid of senior leadership and perspective.
That’s why it’s so important to engage employees in ways that are meaningful and desirable. But what does “meaningful and desirable” mean? And what kind of impact is doing this likely to have on your bottom line?
Every industry faces digital asset challenges, including creation, storage, retrieval, search, re-usability, untenable taxonomies, version control and streamlining processes. Throw in the added issue of compliance! The word in itself causes people to sit up and cringe in most situations. This article focuses on a specific example from within the regulated pharmaceutical (pharma) industry. The ideas and processes are a result of significant experience and strategic work around marketing systems, CRM, campaign management, CMS and DAM solutions.
This past month was all about the turkey talk, as the community traded ideas, solutions and recommendations. Novembers post has got an extra helping of business, leadership and culture reads, as well as podcasts and resources to spur diversity, equity and inclusion (DE&I) in your workplace.
A collection of recent DAM-related articles from around the web, sourced from DAM Federation member, Planet DAM.
Let’s start with the word “royalty.” When you use a copy of someone else’s art in your own work, you typically pay the artist a usage fee. That fee is called a royalty.
Royalties are common across many industries, with the music industry being a good example. Say an artist records a song and a company decides to use that song in television commercial. Each time the commercial airs, the artist receives a royalty fee.
Companies, eager for cost-savings, control and speedy turnarounds, have either gone all in and have built out internal agencies with multiple functions or have moved parts of their marketing previously reserved for outside partners internally. But many are finding the road to be less smooth than hoped for, and are encountering recruiting struggles, a lack of internal support or the realization that it’s simply too difficult to manage it all.
February 26-27, 2019
The Radisson Martinique Hotel | New York, NY
If you run a mid-sized public sector website then you could be spending $400,000 each year in hidden content costs.
We're big advocates for DAM administrators. After all, admins play an essential role in the success of any digital asset management (DAM) system. They lead technical system maintenance; marketing global processes and procedures; metadata creation and consistency; training; and user support.
Being a DAM admin is no small task. So when hiring a full-time DAM admin isn’t an option, managing it as a team is a good alternative. It even has its benefits. ASQ, a global membership organization of quality professionals and practitioners, is one company that’s found success managing a DAM system as a team.
Publishers are shaping their operations for a future increasingly based on digital content but many, particularly smaller, independent publishers, have questions about how to adopt the systems and technology to support that goal. At a breakfast briefing at the Professional Publishers Association in London on November 27, WoodWing and Evolved Media looked to find some answers.
From embracing risk to admitting your imperfections and taking a stand...
Fame and glory await you! Or at least recognition from your peers, appreciation from the global marketing operations community, and good karma from a terrific charity that we’ll support on your behalf.
Yes, The Stackies 2019: Marketing Tech Stack Awards are now open for entries through March 15, 2019, and we’d love to have you participate.
How do you overcome the enemy of your company’s digital transformation? You prepare for organizational battle — consider change management models your top line of defense against internal resistance.
Digital Asset Management Scenario #6 in RSG's newly-updated roster of DAM vendor evaluation criteria is an increasingly important use case as creative and marketing teams become more integrated. But why does it fall under DAM?
It’s a common misconception that communication is easy for in-house creative teams. In truth, even when decision-makers and team members are under the same roof, launching campaigns in house and coordinating across multiple departments can be complex and costly without the right tools in place.
The London 2019 agenda has gone live with a great range of panel sessions, presentations and workshops from some of the best known brands in Europe.
Slick creative operations should be at the forefront of any media or publishing organization today.
Optimizing time, capacity and costs by bringing structure to the creative process is paramount for running a successful magazine, news or book publication. And to ensure survival in a highly competitive environment.
One of the dangers in the exponential growth of In-House Agencies is that they could end up replicating the very thing they are replacing … the 20th Century model of teams and specialists all over the world – so duplicating effort, adding layers of politics and increasing the costs they’ve taken out of their processes!
US advertisers are fundamentally reshaping their relationship with agencies and taking more control, even if some agency people aren’t convinced that in-housing is here to stay.
That was the key message that came out of Campaign US’ debut breakfast briefing, "When brands take advertising in-house," in association with Wunderman at the offices of Vox Media in New York.
The latest updates in MediaBeacon digital asset management (DAM) release version 2018.1!
Let’s not beat around the bush: writing great CSS code can be painful. A lot of developers don’t want to do CSS development. I can do everything you want, but nah! No CSS.
From generating interest among your stakeholders to securing buy-in from your leadership team, our ‘How to Build Your DAM Dream Team’ white paper will provide you with the tactics and people skills you need to get your business partners on board with your DAM initiative.
Listen to the user adoption podcast interview with Jing Cao and Yoko Gibo
As the IBM Hybrid Cloud Design team recently opened a new studio in the Bay Area, CA, Arin wanted to reflect on the beginning of the studio story at IBM and take a look at how design studios are exciting places to craft unique, user-focused products.
NEW DELHI: The country’s third largest software services firm HCL TechnologiesNSE -4.99 % has announced that it is acquiring select IBM software products for $1.8 billion. The acquisition which is the largest in the history of HCL, is expected to close by mid-2019. Among the products sold is Unica
Marketing organizations need to be data-savvy out of one obvious reason: because consumers are savvy and impatient – and not very loyal.
To get on par with your customers, it sometimes takes a great deal of change management. Based on experience, I have compiled the following list of how to create a data-savvy marketing organization.
Digital Asset Management Scenario #5 in RSG's newly-updated roster of DAM vendor evaluation criteria is an essential use case for more sophisticated enterprises looking to support multi-channel marketing asset management.
Our voices are diverse, complex, and variable. Voice commands are even more daunting to process — even between people, let alone computers. The way we frame our thoughts, the way we culturally communicate, the way we use slang and infer meaning… all of these nuances influence the interpretation and comprehensibility of our words.
So, how are designers and engineers tackling this challenge? How can we cultivate trust between user and AI? This is where VUIs come into play.
Digital asset management software is rapidly growing in popularity, but what exactly is it and how can it benefit your organization? In this article, we’ll go over everything you need to know to get started using DAM software.
Digital Asset Management Scenario #4 in RSG's newly-updated roster of DAM vendor evaluation criteria is an essential use case for enterprises whose assets are directly related to products they sell.
Which trends are marketing-driven organizations focused on? Inquiring minds want to know! If you said artificial intelligence, actionable data, customer experience, and building the right technology mix, you’re spot on. Connecting digital asset management (DAM) to these trends needs to be a priority for all marketing teams who want to maximize content value, create deeper emotional connections with their audiences, and improve the overall customer experience.
If you're a project manager, developing and adopting project management best practices is likely one of your top priorities. This article will share a comprehensive list of best practices for project management every organization needs.
From Campaign: Thomson Reuters Disbands In-House Creative Agency GCS, by Oliver McAteer
Thomson Reuters’ in-house creative agency has been disbanded as the company undergoes a mammoth internal overhaul.
GCS was torn down recently as part of a move to wipe out 3,200 employees and close dozens of offices around the world over the next two years.
Between 100 to 150 people have been axed, according to people with knowledge of the matter. Thomson Reuters did not confirm the number of jobs lost from GCS.
From a finger-licking good apology and a laundry ad with a difference, to brands joining forces to stamp out online abuse, we look at some of 2018’s most memorable and thought-provoking campaigns. In no particular order they are…
Henrik de Gyro interviews Alles Hauschild of Google.
Cole Haan Brand Creative is an in-house, full service agency. The Creative Operations team manages all aspects of the Cole Haan brand design workflow from request to delivery; Airtable is the primary tool. It is the central hub with which has been integrated with adjacent applications like Slack, Asana, and G Suite.
For one week every summer, folks are encouraged to step away from their regular work (as much as humanly possible at a newspaper) and experiment with new projects. They start on Monday, and on Friday they share prototypes with the company.
Whether you're looking for a DAM system to function as a single source of marketing assets or you're ready to position DAM as the prime content engine underneath your marketing technology stack, you may need an unusually wide range of capabilities to address these challenges.
Recently, Lance was pulled into a UI/UX meeting with a big regional bank’s internal team and IT vendor. The bank had hired a whole army of UI/UX designers to revamp both internal and client-facing systems. The senior team members were paid five-figure salaries a month and given senior vice president titles. It was bizarre and almost illogical how they went about their UI/UX design process. Out of that meeting came a few revelations Lance just has to share.
The role of B2B marketing has changed so quickly and so radically thanks to our technology enriched world, many marketing organizations are just now beginning to understand the broader ramifications. Just look at the history of marketing operations. As more technology options became available, marketers often purchased a technology to meet a specific need for a particular part of the marketing organization. The requirements for the purchase, the purchase process, the implementation, and use occurred in a silo. This approach resulted in a mishmash of technology, with no holistic view or understanding of what they had, who used it and with what result.
Our increasingly content-driven world has both highlighted the necessity for and elevated the importance of an effective digital asset management strategy within the organization. IEN’s 2nd Annual Digital Asset Management Summit will focus on providing the solutions you need to stay ahead of the growing challenges you face through peer-led sessions with expert thought leaders from a range of industries.
From a divisive stand against racism and the fight against plastic to brands leveling the playing field for women, we highlight some of this year’s most hard-hitting and memorable campaigns. In no particular order they are…
A new year is a time for building and growing, which is probably why so many companies wait until January to roll out new products and campaigns. And new beginnings also bring the opportunity for experimentation. However, if your current CMS is making experimenting feel a bit tedious, it could be time to create a microsite for a fresh start.
Yesterday, Henry Stewart announced its first list of speakers for DAM NY 2019. Included in the list are DAM practitioners from Nike, Tiffany & Co, GAP, Hilton, Conde Nast, Amazon Studios, Bank of America, Procter & Gamble, Victoria’s Secret, The Jewish Museum, and The American Museum of Natural History. For a full list, follow the link.
The digital maturity model is a powerful tool to benchmark your current marketing capabilities. Download it to better see where your organization is currently positioned and how it can continue to grow in its pursuit of improvement. The model consists of 5 phases of digital maturity: Reactive, Organized, Digitized, Connected, and Intelligent.
The second use case in RSG's newly-updated roster of vendor evaluation criteria is "Multilingual Brand Management," a more advanced brand management scenario.
Businesses rely on knowing their data to survive and grow. Metadata Management and Master Data Management (MDM) provide essential processes for organizations to gain this knowledge and to succeed. As a result, both need to be managed well.
Hearst Magazines UK, a subsidiary of the Hearst Corporation headquartered in London, ranks among the market leaders in the UK magazine and periodical sector with its extensive portfolio of print magazines. In connection with the digital versions of such prestigious brands as Harper's Bazaar, Country Living, Esquire, ELLE, Cosmopolitan and Good Housekeeping, Hearst is the largest publisher active in the online market, and is meanwhile reaching every third woman and every fourth adult in the UK – which currently translates as 44 million users per month.
With half of all marketing budgets expected to be allocated to online channels by 2020, we have more data at our fingertips to power decision-making than ever before.
Every company has a brand to manage, and Digital Asset Management technology can help significantly here. "Basic Brand Management" is the first — and perhaps most foundational — use case in RSG's newly-updated roster of vendor evaluation criteria.
When a t-shirt is no longer wearable, is your instinct to throw it away or to turn it into a dust cloth? When you cook bacon, do you toss the grease or save it for your favorite chili recipe? Repurposing is a smart and effective way to get more use out of your resources while preventing waste.
Advertisers have to produce more content, faster, better and with same or less budget. They also have to choose between a wide range of different types of resources to develop many forms of content.
In the Workfront 2018–2019 State of Work survey, U.S. workers said they only spend 40 percent of the workday on their primary tasks. Emails and pointless meetings topped the list of things that keep knowledge workers from getting work done. So we asked, “what is the biggest thing that would help you do more with less?” One-third of workers answered, “instituting better processes.” Here are suggestions to do that within your business.
A collection of recent DAM-related articles from around the web, sourced from DAM Federation member, Planet DAM.
If you’ve ever built a team of creatives from the ground up, you know there’s artistry involved in hiring the right people. In some ways, the recruitment process is similar to sculpting a statue or painting a portrait. Each decision you make hiring a creative team shapes the final product.
The results are in, the 2018 Clio winners. Lots of great eye candy here. Enjoy!
Intel—which has become an industry poster child for running a successful in-house agency—is gutting its internal creative group, Agency Inside, amid an executive shuffle and change in strategy.
Letterform lovers, rejoice! It’s only November, and this year has already seen the apparition of several new foundries created by incredibly talented type designers from all around the world.
A recent Forrester report pointed to the currently deteriorating CMO/agency relationships: Brands are turning to in-house agencies; the growth agenda bring in CIOs and other stakeholders; ad budgets and fees face constant pressure; and consultancies are swooping in to take high-margin experience technology services. To return to full partnership, agencies need a new business model that puts the client at the center.
If you’re on the hunt for a Digital Asset Management (DAM) solution, you have probably already done your research on all the possible vendors. If so, you have probably realized that all DAM vendors offer different features geared towards meeting different requirements. This digital asset management software comparison guide aims to help you compare vendors and features so you can see which solution is perfect for you.