An exclusive study by Marketing Week finds that while almost two-thirds of marketers are measuring the impact of creativity, they are still reliant on more “old-fashioned” research methods.
C-Sweet provides agency-style services to Hershey's brands, bridging its corporate marketing and individual brand departments.
Do you have a colleague who tries to sabotage you and your work? In addition to setting very clear boundaries, it is important to establish a game plan moving forward to secure your reputation and position.
Join Aprimo for a discussion with Laura Patterson, 3X Digital Asset Management architect, as she describes how she broke through barriers and became a change agent to help CVS Health evolve from using manual, disparate asset management processes to embracing a sophisticated, automated Azure cloud-based solution that enables increased creativity, streamlined visibility across its partner ecosystem, and integration with marketing operations. Learn how Laura persisted and gained leadership support throughout the 8-year transformation, which empowered the organization to be strategic and innovative with customizations—without needing to engage IT—so it could truly enhance its DAM experience.
Managing content has become increasingly essential as consumers place more importance on customer experiences than ever before.
But without maximizing the time you spend on each stage of the content lifecycle, your enterprise can’t be sure your content is going to produce the ROI you desire. So how do you focus only on the things that matter in your creative processes and stop wasting time?
Read this ebook to discover insights from 7 content experts, including:
- Specific strategies and solutions for optimizing the entire content lifecycle
- How to overcome enterprise challenges to creating impactful customer experiences
Creative operations leaders are used to making the impossible a reality (while also delivering it on-time, thank you very much) but where do you turn when you feel you’re up against a wall, needing extra motivation, or deciding how to address the challenges of tomorrow?
One of the most effective and engaging ways of providing your career and department a boost is by connecting with those that truly understand your on-the-job problems and can share how they’ve navigated them using the lessons they learned.
IEN’s Creative Operations Exchange – COEx | Seattle is your opportunity to join a like-minded community of creative problem-solving leaders where you’ll find practical solutions to your thorniest obstacles and form long-term connections with other creative ops peers that you’ll regularly be able to turn to for inspiration and ideas when you feel stuck. All in one of the country’s most picturesque and leading economic regions.
The rise of ecommerce has flipped traditional studio photography on its head with much faster production cycles, higher image volume, and shrinking budgets. Attend the only event focused on ecommerce photo studio operations to hear from veteran studio leaders as they discuss best practices and common pitfalls in developing and maturing a sophisticated, efficient, and competitive photo studio. They’ll share how they’ve learned to adapt and scale in lean and cost-conscious ways, all while maintaining profitability, quality, and boosting ROI.
Mindy has a lot of clients asking her about artificial intelligence. And a lot of programmer types telling her how librarians are going to be obsolete because "AI is coming." But she’s not worried. Yes, AI is smart. Yes, it can tag an image of a boat, or a tree, or a dog and that is very cool. But what the folks selling you on the promise of AI aren't exactly highlighting is the amount of data that you're going to need to feed into your artificial / augmented intelligence or machine learning (ML) system for it to be able to automatically and consistently identify and tag your products, logos, lesser-known models, etc. And as quickly as product design, branding, and marketing campaigns change these days, you'll be moving onto the next massive batch of data to educate your system by the time it learns enough about your last product to really be "smart."
For an in-house creative services team, random requests can come from anywhere in the company at any time—HR wants a new employee flyer, marketing needs a web banner designed, sales wants you to create some cool graphics for a presentation. And they come at you in every conceivable way: phone calls, emails, taps on the shoulder, or scribbled on a sticky note.
Henry Stewart DAM & Creative Operations Conference in New York confirmed that Marketing Operations is 'the new black'
DAM New York, and the co-located Creative Operations Conference, was another great opportunity to meet with industry peers, valued clients and other senior marketing leaders. There were more attendees than ever this year and a different kind of buzz.
Keeping tabs on project management metrics is crucial for optimizing your agency. This article looks at the 11 most important project management KPIs you need to track and why.
There are dozens of content marketing metrics you can track, but if your time and resources are limited, these 7 metrics should tell a pretty clear story on how your content initiatives are performing.
So you’ve finally decided on a creative idea that’s going to turn heads, win hearts, and showcase your brand in just the right light. That’s the hard part over, right?
Well, not exactly.
Widen is always proud to share the good news about their customers, especially when they’re doing great things with their technology!
Sargento recently won a 2019 MarTech Stackie Award for best marketing technology stack design. While MarTech Today spotlighted the story of how Sargento cooked up their stack, Widen had the chance to meet with Cami Schenck, the senior marketing manager of media and digital at Sargento Foods to learn more about the secret ingredients.
Digital Asset Management (DAM) has greatly advanced since its inception 20 years ago, its future is anyone’s guess. At least that’s how David Lipsey, founding partner of KlarisIPand one of the founders of Digital Asset Management, sees it. We had the opportunity to sit down with Lipsey to chat about how DAM came into being, the critical juncture it’s at now, and how it might evolve in the future.
The result is a two-part series including fascinating insights into the world of DAM from the man who first dreamed it into existence.
Welcome to part two of our interview around digital asset management (DAM) with David Lipsey, founding partner of KlarisIP and widely known as one of the founders of DAM. While the first part focused on where DAM has been, let’s take a look at what he envisions for the future..
A collection of recent DAM-related articles from around the web, sourced from DAM Federation member, Planet DAM.
Retail, Fashion, and Apparel (RFA) brands face a new and intimidating digital commerce landscape requiring rapid transformation to survive. One of the key strategic initiatives for RFA brands is building a modern and complete Marketing Technology (“Martech”) Stack. For those unfamiliar with the term, the Martech Stack is the collection of technology tools and platforms enabling Marketing effectiveness. Hot new trends such as data personalization, “big data” metrics, online assistants, “Shop The Look,” and related initiatives cannot be achieved without significant upgrades to the brand’s technology suite.
The way you manage projects is probably broken, though you may not know it. There’s a big lie embedded in our traditional view of project management, one that creates excessive optimism, followed by deep despair and then loads of pain as teams struggle to succeed.
The creative brief is the foundation of any successful creative campaign. It outlines the client’s vision and ensures that everyone is on the same page. So let's get started!
Communication - including the creative brief- is the cornerstone of success for any marketing campaign. And yes, it's more important than the creativity.
Britain is racing ahead as one of the world’s largest online advertising powerhouses behind only the US and China, with UK advertisers set to spend 62% of their budget online by 2020.
UK online advertising expenditure, relative to the size of the economy, is now the highest in the world at 0.63% of GDP. In 2018, online advertising contributed 57% (£13.4bn) of the UK’s total advertising spend of £23.6bn. Twenty years ago, online expenditure didn’t even register in published statistics.
When successful companies have culture problems, they make headlines: "Inside Uber’s Aggressive, Unrestrained Workplace Culture," "Amazon’s Allegedly Harsh Work Culture Has Made Headlines" and "What You Can Learn from the Facebook Culture Crisis" are just a few examples. These headlines serve as a reminder of how important company culture is to the success of your business.
Poor company culture plays a large part in failed digital transformation initiatives. If you are planning to embark on a digital transformation journey, it’s important to examine the current state of your company’s culture to ensure it is strong enough to support digital initiatives.
Looking for insider intel on the latest and greatest tools, services and resources in the industry? Look no further, it’s the monthly resource roundup! Each month, we pull together top recommendations shared by the Bureau community. This edition, you’ll find project management books, invoicing tools, accessibility guides, productivity hacks and much, much more. Get in here, get up to speed and keep a good thing going by sharing favorites with your team and friends.
Measuring the performance of creative teams isn’t always easy. This article will look at the essential creative team metrics you can track to show your value.
Measuring creativity is hard. It doesn’t matter whether you’re running a digital agency or managing an INC 5000 company, you likely have a tough time mapping the impact of your creative teams.
A big part of the problem is the nature of creative work itself. You can’t always quantify “quality” in something inherently subjective as design. What might be peak performance for you can be barely mediocre for someone else.
Fortunately, there are some Key Performance Indicators (KPIs) you can use to measure the performance of your creative teams. And in this guide, I’ll show you exactly what these KPIs are, and how to measure them.
Exploration of the new functionalities for fast selection of digital assets
Are you curious to learn about the latest Elvis DAM features?
During the webinar, we will guide you through the latest in digital asset management as well as pique your interests in some of the must-have functionalities.
We will also cover 4 main areas to help you enhance your digital asset management skills by showing you the following:
- How to promptly select the right content from your digital asset library;
- Finetune your digital asset search;
- Connect your digital assets with your content creation workflow;
- Get a sneak peek of the latest and planned features of our digital asset management solution.
When it comes to sales enablement, the name of the game is getting marketing and sales to work together to help businesses meet their goals. This means that processes, content and technology need to be fine-tuned to deliver maximum bottom-line results. How can this be achieved, and what are some of the pain points of marketing and sales teams, who have yet to align?
Sales Alignment is a goal for many organizations, and for some it is luckily already a reality. According to MarketingProfs, organizations who are in alignment can experience increased quarter achievements by up to 10%, 36% higher customer attention, 38% higher win rates, and 25% faster growth. While these benefits are appealing, the most important factor overall is that sales alignment creates a scalable, repeat revenue generating machine.
The job of user research is to help us be more certain in our work. Being more certain keeps us from building the wrong thing, and allows us to design and strategize with more accuracy. But sometimes being more certain means being pragmatic, less precious, and more practical. Not every project affords enough time or budget for proper research, and that’s okay. In this webinar, Gregg Bernstein, Senior Director of User Research for Vox Media (Vox.com, The Verge, Polygon, and more), will share how he’s scaling research to meet the needs of his product, editorial, and sales colleagues. He’ll walk through some common user research scenarios and questions, like how to get started when you don’t know where to start. This talk will cover:
- Working closely with a support team
- Being ok with rapid turnarounds
- Embracing small samples
- Balancing evaluative and generative research efforts
Hands up if you are guilty of working too hard. We all know that a lack of work-life balance can make you tired. But what if your tiredness becomes something more?
New report reveals 97% of organizations are currently undertaking or planning to undertake digital transformation initiatives, but the vast majority say only a small proportion of their applications are integrated with each other.
When it comes to content that you actually want to consume, many times it’s just missing the right angle to make the abstract tangible. It’s missing the context. So as I start this mini-series now, I am proclaiming that if content was king in another time, context is queen.
If they hadn’t invented Agency Producers in the 60s, would they bother to invent them now?
The dour conclusion, based on current attitudes and economic imperatives, is no, of course they wouldn’t.
Account directors could talk direct to the production companies, creatives could call up the director for a chat about Storyboard Frames and Heights and Angles, cost controllers could make sure no-one is getting ripped off without getting involved with those pesky creatives, and let the finance folk do the adding up.
Implementing new processes can be difficult and it can be even tougher to make them last. Check out our five tips on how to smoothly implement process changes and help them survive long term.
Implementing change can be difficult. Many people are naturally skeptical and can be fearful about the prospect of a new environment or way of working. People can maintain both progressive and pessimistic attitudes towards change and it’s important that both viewpoints are respected.
Do you need to create digital projects such as eBooks, eMags, flip books, or even mobile apps and responsive web pages? If so, you might have tried InDesign, only to be disappointed. The good news? QuarkXPress offers a wide range of proven digital publishing capabilities.
As marketing complexity increases, the demands placed on marketing organizations to drive business impact rise. Forward-thinking enterprises are redefining the role of marketing operations to drive growth. Tune into this recorded session with Percolate, SiriusDecisions, and Avnet on the challenges, trends, and value of marketing operations in the modern marketing organization. Filled with best practices, industry insights, and examples from leading organizations, this session will enrich your understanding of how to build operational excellence on a global scale.
Digital Asset Management (DAM) is but one workstream among a myriad of other workstreams which pharmaceutical Commercial and Medical Leaders manage on a day-to-day basis. With more brands to be managed per head than a decade ago, this does not get any easier for them……
A strong marketing plan isn’t just about marketing. It needs to combine other planning processes from other departments that are involved with marketing in any shape, way, or form. And that’s a lot of departments, when leadership, sales, channel, product, and finance all play such an integral part in the role of marketing.
With massive amounts of technology available, the mystery around what technology can do is fading and is being replaced by a new question: How to strategically implement the right technology, with the right integrations, to achieve unification across the business.
In this podcast episode join Veronica Bright and Workfront’s API and Integration Product Manager Melinda Layten as we discuss the strategy of “hiring” technology for automated work processes.
The Chiefmartec.com 2019 Marketing Technology & Operations Salary Survey has been released.
A Marketing Operations Platform allows you to streamline processes in a single, auditable platform. It takes you out of spreadsheets, shared drives and emails and into a system that is scalable, and ensures your marketing budgets, teams and projects are delivered on time, on budget, on brand and in adherence to a regulatory framework.
In this episode of Inside Jobs, we meet Tara DeZao, Director of Content and Creative Services for Oracle Data Cloud at Oracle. A Jersey girl by birth, Tara’s move west put her in the path of the Silicon Valley boom where she ultimately found her place in the tech industry. When Tara’s talents were spotted by a savvy exec, she migrated from channel management to content management—contributing to the build of Oracle’s internal agency while bridging the gap between the business and creative.
Navigating the operational challenges inherent in running an internal agency can feel like an endless series of twists and turns. While there are ways to overlook certain obstacles for the sake of getting the job done, there are also ways to enhance your team’s problem-solving capabilities to successfully overcome the process concerns they encounter.
IHAF webinars are always free for our members to attend. Non-members can register for a modest fee.
Your company is only as good as the people who work there. That’s a cliché, of course, but it’s also 100% true. So, how do you go about recruiting the best people for your in-house agency? What follows are five things we do at Garmin to recruit top talent.
Metadata – it is the lifeblood of your DAM. Taxonomy is critical, UI is a big deal, good processes are important, but without the right metadata, it’s just a big mass of pictures. Who, what, when, where, why, and how are good places to start – the basic building blocks for identifying images in ways that can assist in finding them later.
Bring your review & approval workflow into JIRA and deliver more approved marketing assets in less time and for less cost with this free add-on. https://www.conceptshare.com/jira
- Request feedback on marketing content & assets directly from JIRA. Set due dates, and include project members and external stakeholders.
- User interface designed for non-creatives to quickly and easily provide clear & actionable feedback on work in progress marketing assets.
- Get automated status updates of who has and hasn't provided feedback. Know at a glance which marketing assets are at risk because of delays in gathering approvals.
Once considered a passing fad, the in-house agency is an increasingly common component within many marketing organizations. At a recent ANA conference, marketers from multiple industries discussed the benefits of building an in-house agency; here are a few key points.
In August 2016, the request was made to be more confident in our messaging, to create more digitally discoverable comparative content, and to execute fact-based competitive campaigns for some of our products. Seven product lines were asked to identify a nemesis, a “Lord Vader,” in their category and to put forward more compelling, fact-based, and comparative information.
If your company regularly purchases creative content from stock sources, you should consider participating in this webinar. Our partner company Smint.io has many years of experience in the area of content acquisition. Smint.io provides software which allows marketers, art buyers, and editors to easily search, find and purchase creative content from all major content sources. License compliance and cost transparency included.
Learn how you can utilize Smint.io’s content buying platform with ImageVault DAM to optimize your content procurement processes, reduce your license infringement risk and boost efficient collaboration within your company as well as with your external agencies.
Topics we will cover in this webinar:
- The current state of content buying
- Smint.io product walkthrough
- Tips & Tricks on processes and compliance
Agencies are being pushed to their limits. Increased competition from in-house agencies and increasing demands from clients have forced agencies to re-think their business processes. If you are feeling the pressure then it could be time to invest in agency management software and let a project management system ease your pain.
“As PMs, we are downplaying our soft skills and stifling our personalities. It’s time to take up space.” Jenna Trunzo, Globant project manager and a speaker at this year’s Digital PM Summit, shares her story of becoming a project manager by accident, embracing personality over process and protocol and five BIG tricks to get better at your job without feeling like you’re two different people in and out of work.
There’s more to translation than you might think. It’s not a matter of simply replacing one set of words with another in your target language. Here’s how to get inside the mind of an expert translator to ensure you approach every campaign with an international focus…
More than ever, companies are challenged to produce high-quality creative assets in order to set themselves apart from their competitors and run better marketing campaigns. The pressures of the modern business landscape are placing more demand on marketing teams, as well as increasing the need for streamlined creative operations processes.
Do you already have what it takes to be DAM champion? The new DAM Salary Survey showed an increase in the number of respondents who hold an MLS or are planning to get an MLS. Panelists will share personal stories of their Digital Asset Management career path and how their library education supported them in their career development and success in DAM. This session is for anyone who is interested in becoming a Digital Asset Manager or who may already be in a DAM role and wants to understand the core skillset necessary to be successful. Whether or not you have your MLS, this session will show participants how traditional library skills transfer to the DAM world and how to market your library knowledge and experience to DAM hiring managers.
- Laura Fu, DAM Practice Lead, EMMSphere; Laura.email@example.com
- Jennifer Tyner; Digital Asset Manager, Progressive Insurance; firstname.lastname@example.org
- Cynthia Mathews; Digital Asset Manager, The Sherwin-Williams Company; email@example.com
- Jennifer Pflaumer; Principal, Paroo; firstname.lastname@example.org
- Moderator: James King; Information Architect, NIH Library; email@example.com
- Sponsor: IT Division, Digital Asset Management Section; Solo Librarians Division; Taxonomy Division
Resource Managers are the eyes and ears of an agency. They’ve got their finger on the pulse; they spot problems before they hurt the business; they ensure the right people perform the right tasks; they help you retain great talent; they know what’s happening today, tomorrow and next week. More importantly, they are planning and preparing for what’s happening in three months’ time.
How much time is wasted at work? According to workers, it’s a lot.
Recent research indicates that 89 percent of people waste time at work every day, with the top 10 percent wasting over three hours. Think of that lost productivity and potential.
Some of that time can definitely be attributed to checking social media, texting friends about plans, and the occasional daydream about a white sand beach in the Caribbean. After all, we’re not machines.
A recent article in the Atlantic, “There is Too Much Stuff” posits that, “when you type hangers into Amazon’s search box, the mega-retailer delivers over 200,000 options. On the first page of results, half are nearly identical velvet hangers, and the bulk of the rest are nearly identical plastic. Even if you have very specific hanger needs and preferences, there’s no obvious choice. There are just choices.”
Sounds like a typical search in DAM, no?
Designers are constantly sourcing new visual inspiration. Whether they use mood boards, an idea notebook, bookmarked tabs, or walls covered in magazine pages — they know that exploration is an essential part of the creative process. This is why Muzli is excited to introduce Muzli Search, the newest way to discover eye-catching imagery and ideas, all in one place.
Let’s face it — the debate between Sketch vs XD is one that could probably go on forever. In terms of “which is better”, there’s really no one right answer. There are far too many feature variations and differences in design philosophies to simply declare one the winner.
A collection of recent DAM-related articles from around the web, sourced from DAM Federation member, Planet DAM.
Companies want to know as much as possible about their customers across all of their touchpoints and channels so they can deliver personalized content experiences to the right customers at the right time, provided they have the right software and processes in place.
Getting to a unified CX through a connected enterprise is no small feat though. With the increasing number of channels in use today, how does your organization get the right data into one single customer data platform?
Figuring out the right balance between work to be done, when it should be prioritized and which limited resources to use, can be one of marketing’s biggest challenges. You’re being asked to get more done and to do it faster, when teams are operating in silos, processes are all over the place, requests are coming in fast and furious and you don’t know how much your team can do without burning people out.
Modern marketing work requires modern workflows, and operationalizing those workflows is critical to be effective and scale your resources with the amount of work you’re expected to do.
Join Mayer Becker, Principal Consultant at Zee Jay Digital, and Cameron Masters, Marketing Strategic Program Manager at Workfront, as they discuss proven methods and strategies to help your team manage digital work processes with greater speed and efficiency.
You'll learn how the right balance of process and workflows can:
• Increase on-time delivery
• Ensure consistent, high-quality work
• Reclaim time for innovation and creativity
• Put your own workflows into action, so the rest of the organization is effective and streamlined
Planning season is the most important activity for Marketing. Period. The Plan sets the stage for your global marketing team’s success (or lack thereof) each year.
But, typically, planning season has meant complex processes, bloated documents and long meetings that often result in a planning document that goes unused for the remainder of the year.
That’s why the best organizations take a strategic and thoughtful approach to marketing planning to make sure they drive maximum results. Marketing Operations professionals are often responsible for this critical role.
In this webinar, Sam Melnick, VP of Marketing at Allocadia and Debbie Qaqish, Chief Strategy Officer at The Pedowitz Group, a recognized marketing thought leader, discuss:
▪ The benefits and differences when marketing operations leads the budget and planning process
▪ Tried and true global marketing planning strategies led by marketing operations that produce real results
▪ The most common planning pitfalls in global organizations and how to avoid them
▪ A no-nonsense step by step guide for marketing operations pros to turn the plan into actionable results
Accessing the latest industry information is essential for true innovation. We need your help identifying key performance trends impacting the global agency industry.
With growing budget pressures and performance-based KPIs, agencies have an additional layer of complexity added when managing the way they do business.
We’re diving into how internal processes, client demands and other external factors are reshaping the way your agency is run. How are you future-proofing your operations to ensure success? We want you to have your say.
This survey will take no more than five minutes to complete. As a thank you, you will receive an advanced copy of the detailed report of findings to benchmark your agency, plus you’ll be entered into a prize drawing to win a £250/$250 Amazon voucher.
Learn what makes an in-house agencies thrive with this complimentary webinar, What Transformational In-House Agencies Are Getting Right
Aquent Studios Corey O'Brien and Travis W. O'Neal-Holder will share observations & insights gained from guiding more than a dozen in-house agencies through similar change. They’ll take a high-level look at the 4 key imperatives - Identity, Structure, Process, and Culture have become critical components for successful transformation.
Dickson Bueno, Head of Creative Services at Neato Robotics, and John Barnhart, Director of Creative Services at the University of Idaho, recently shared their thoughts on how creative operations has progressed into such a vital role, and its growing importance as a strategic partner to other business units within a company.
The world’s biggest brewer has created its first in-house agency in Europe covering social listening, content creation and digital media buying as it looks to speed up production times and “inspire” its marketers to be more creative.
Deltek’s Agency Solutions combine to make a powerful tool for managing agency operations and delivering creative content on time and on budget. We’ll show you how to use WorkBook and ConceptShare to streamline and accelerate the creative production process from kick-off to delivery.
You’ll see how WorkBook and ConceptShare can help you:
• Stay on brief to help avoid over-servicing
• Manage your tasks with clear deadlines, reminders and notifications
• Centralize project documents and maintain version control
• Get clear actionable feedback on all kinds of assets
Reduce review cycle time and production costs
A great marketing plan is one that integrates Marketing with other departments such as Sales, Finance, and Product Development. Departmental collaboration is essential in order to create an in-depth and complete marketing plan. Unfortunately, it’s not as common as it should be. And if you can relate to this lack of collaboration, you’re not the only one, in fact, you’re in the majority.
Unless this is the first marketing technology piece you’ve ever read (Hi, Dad!), you’ve seen article after article on the insanity that is the martech landscape. Even worse — if you’ve walked into a marketing department that’s existed for more than a year, you may feel as though all 7,000 plus products in Scott Brinker's infamous landscape somehow crept onto your budget. And who knows how many of those are vital vs. likely to gather dust in a corner?
Watch James Naylor, Group Publishing Systems Manager, Slimming World, present Slimming World’s journey from a 'No DAM' to the initial DAM and beyond. In this interesting and informative presentation, James highlights the ongoing project of tying together the many systems and processes that have been built up by various teams over the past 50 years.
With the rise of multi-channel communication and the growing need for media, photos and videos, both for retailers and e-commerce, but also for brands, media, agencies and the press, organizations today feel more than ever the need to put in place tools to aggregate, manage and share all this multimedia content. Hence a growing need for Digital Asset Management (DAM) platforms.
DAM solutions now offer by default many features and cover a wide range of needs, from simple photo and video management (“media library”) to the creation of more complex approval cycles (e.g. for packaging product s), with different deployment options.
Located in the Warburg mansion on New York City’s Museum Mile, the Jewish Museum has a permanent collection of nearly 30,000 works of art, ceremonial objects, and media along with rotating exhibits.
The Museum’s collection of digital assets is available to a wide range of people, including the marketing and communications department, program department, and outside users like reporters. Using the NetX DAM has made managing the rights of temporary exhibitions easier and has helped make image access simpler.
RSG has always believed that scenario-based analysis represents the most efficient approach to understanding your needs when looking to determine the right vendor shortlist. Vendors will claim broad applicability for their platforms, but RSG find in in reality they tend to excel at a subset of business use cases.
This is especially true in the digital asset management (DAM) world, with a fragmented marketplace featuring a wide variety of suppliers. So a savvy customer will prioritize their needs.
Compelling images move people. Marketers and creatives have known this for a long time and rely on strong visuals as a foundational element of brand storytelling. They also rely on dependable, easy-to-access tools, so they can spend more time crafting the story itself and less on a cumbersome process.
If you’ve ever managed digital photos you already know many of the challenges. Like how organizing hundreds or thousands of photos can quickly get out of control. How time-consuming it is to search endlessly for the right photo. Or how risky it can be to use a photo that you may or may not still have permission to use. The bottom line is ⏤ if you want to make your brand story more effective, you can’t afford to compromise on managing your assets. You need a robust photo management software solution.
Mary Ann Erickson is the Workflow Systems Engineer for Allianz Partners, a global insurance company. She was originally hired to implement and manage new products in a technical capacity, but once Allianz Partners discovered and partnered with Workfront she was tasked with implementing the software for the creative services and compliance teams, training them on the software and work management best practices. Since then she has grown the internal user base from 5 to more than 500 and the application usage to 18 departments in 3 countries, including product management, business intelligence, regional market management, and regulatory and corporate compliance.
Deciding whether to outsource your creative work or perform it in-house is one of the biggest decisions that marketing departments face. After experimenting with outsourcing, a growing number of marketers find that they prefer to bring their creative operations in-house. In this article, we’ll discuss some of the most common problems that arise with outsourcing, as well as the benefits of having an in-house creative team.
Before attending Workfront’s Leap event, Zues had incorrectly lumped the company into the category of project or task management, along with vendors such as Wrike and Mavenlink. But now he has a much greater appreciation for what exactly “work management” is and why it’s important, particularly in today’s highly competitive digital era.
“More than two-thirds of employees around the world say they have to consult with more than one boss to get their jobs done,” The Wall Street Journal quoted a Gartner report in 2018. Nearly the same waste significant time waiting for guidance from senior leaders.
creativeopsreview.com is going to start adding notable podcast links to its site. The links will be found in the new PODCAST section on the right column under Events and Webinars. Enjoy!
A collection of recent DAM-related articles from around the web, sourced from DAM Federation member, Planet DAM.
There's more to digital asset management than just uploading an asset into a digital asset management (DAM) system, applying some metadata and letting users search and download the asset. When working with digital assets, it's essential to understand the milestones which make up the asset's lifecycle, what each milestone entails, and the best practices for its management during each milestone. In this piece, I will look at the milestones which make up the digital asset lifecycle.
Most large companies are undergoing a wave of digital transformation projects whose aim is to create operational efficiencies to reduce cost and risk.
Getting brand consistency and quality right across all media is crucial. Easily distributing brand guidelines, showcasing best practices and having a brand inbox for workflow approvals is essential to get right.
Check out DPM’s simple, easy comparison of the 10 best resource management tools on the market in 2019. In this complete resource management software review, you’ll discover the best resource management tool options along with a simple explanation of the criteria for choosing high-performing tools.
Increase your agility in production and reuse of content
From product descriptions to analogue advertisements to your website, content is a necessity to all aspects of your business. And managing it well is a necessity for delivering customer experiences that deliver in our consumer-driven age.
With the integration of Stylelabs, Sitecore is your end-to-end content management system. Learn more about our DAM in this on-demand webinar from Stylelabs’ co-founder and CSO Tim Pashuysen.
Everyday digital interfaces include a rich variety of images, visualizations, and other pictures. However, more than anything else, they are made of words. Oh so many words. As we equip teams to design and code usable, consistent, beautiful interfaces using systems, it’s essential that words depend on a strong foundation of typography.
In recent years enterprises have worked hard to modernize and optimize their marketing and digital experience technology stacks. Alas, silos still persist, and enterprises struggle to provide coherent customer experiences across touchpoints.
In this live briefing RSG founder Tony Byrne takes you on a tour of a new reference model for the omnichannel era. Learn how to guide your future stack investments toward supporting omnichannel needs, and what this means for content, data, decisions, and operations. If you manage a CX stack, this is a must-see educational session.
Just a few weeks after the 17th #DAMNYC2019 of Henry Stewart DAM New York was as usual the world’s largest conference dedicated to Digital Asset Management. Again this year one of the best gathering of customers (HBO, Hilton, Nestle, Amazon Studios, Dell, PVH, University of Central Arkansas, American Museum of Natural History, Condé Nast, The Met and more…) and #DAM #experts. It was a unique time for attendees to exchange knowledge, share experiences and build long lasting professional networks this year. Thanks to all the Henry Stewart Team with Dan Luper, Patricia Connelly, Jad Farhat..
Everybody loves brands. Advertising agencies, media companies, consulting firms, digital platforms, tech providers, and even consumers (sometimes) fawn over these folks. But amidst this sea of friends, brands are increasingly taking marketing matters into their own hands as they create their own “in-house” agencies, the focus of last week’s first ever In-House Agency Conference presented by the Association of National Advertisers. What do they know that we need to know?
In this episode of Inside Jobs, Brad Lund, Director of Marketing Operations at Campbell Soup Company, takes us inside the 150-year-old brand’s advertising creative and production agency. From Super 8 footage to supersized savings, Brad has been producing his whole career—offering a unique perspective on shared services, savings scorecards and agency decoupling. We’ll also hear how his internal production team earned its reputation as subject-matter experts and value-added partners with marketing clients and external AORs alike.
Gone are the days when animation was used to simply add flair to a design. Today, top companies like Waze and Headspace utilize animation to draw users in, help them learn the product, and increase engagement.
In this fireside chat, the authors of the new InVision Animation Handbook—Ryan McLeod, developer of indie puzzle game Blackbox; Pablo Stanley, Lead Designer, InVision Studio; and Aarron Walter, VP of InVision Design Education—sit down for an in-depth discussion about how to use animation to engage your users.
Tune in to discover:
- Standout examples of animated design from top companies and what you can learn from them
- Ways to convey emotion and meaning through animated designs
- Tips for partnering with engineering to bring your animated designs to life
We don't always make the best choice the first time around. In reality, it’s common to implement a solution and then realize it actually does not solve the problem we were hoping to solve. When attempting to do anything that has a variety of implications, such as font management across large teams, it can take multiple tries before finding a method that works.
You already know the importance of content, but most marketers still struggle to clearly determine the return that content delivers for the business. Overcoming this starts with identifying the most important KPI for each of your content marketing programs. Here's an approach to get you one step closer.
Great experiences start with great content, but they don't end there. You need an efficient way to create, manage, and deliver that content to all your relevant channels - guided by rich and granular insights about your customer and all their interactions. And to truly deliver the right experience at the right time, it takes an integrated set of systems and processes that work seamlessly together.
Hear how Silicon Labs built the digital foundation they needed to deliver superior customer experiences by:
Developing a content reuse strategy to accelerate time to market
- Using insights and data to optimize the creation and delivery of content
- Increasing web traffic and revenue after building an integrated digital foundation
In the battle against your competition to win over consumers’ attention, business, and loyalty, there is one deciding factor that triumphs over all: customer experience.
Customer experience is the greatest driver of how your brand is perceived. Deliver a top-notch customer experience, and your brand perception is enhanced. In this guide we’ll discuss five brand management essentials needed to deliver a superb customer experience, along with examples of how leading organizations use digital asset management (DAM) solutions to position their brands ahead of the competition.
Make sure you mark September 24 on your calendar to join Henry Stewart in Chicago for the Midwest's largest conference dedicated to Digital Asset Management.
Companies scrambled to secure the platforms and support they needed to transact advertising programmatically, but without effective creative, those tools don’t mean much. Technology and creative must go hand in hand. It is time for brands to consider the nuances of each format at every stage of campaign production, allowing them to create an effective video for today’s multi-screen world.
Imagine you’re preparing dinner for your friends. On the menu tonight: Consommé. This soup made with meat, tomato, egg whites, and stock is one of the most difficult dishes to make.
Because of this, you need to pay careful attention to the instructions. Using these instructions, you’re able to pull it off and the soup is a hit!
Without this cooking guide, your dish would likely be a disaster — not to mention your friends would be pretty disappointed.
The lesson here: instructions help facilitate consistency and quality.
Legacy tools are still being used for creative operations project management. Output and employee welfare are suffering as a result. There are increased demands on creative resources yet deadlines seem to be getting shorter and more ambitious.
Creative teams are often overwhelmed with the volume and diversity of content that they are requested to produce by clients and stakeholders. How can we increase operational power without quenching creative spark?
Surging demand for dynamic and personalized digital experiences has marketers and developers scrambling for a new kind of Content Management System, called a headless CMS, that can accommodate multiple-device delivery, but more importantly, one that can keep up with rapid change and please demanding audiences.
In this ebook series vol. 1 of 3, we will discuss the following topics:
• What is a headless CMS?
• What is a decoupled CMS?
• The architectural differences between a headless CMS and a traditional CMS
The project’s been green lit. The script’s been finalized. I’m going to hold an open casting call! Not so fast. If you’re not careful, your open casting call can be disorganized and rushed, netting you less than amazing actors.
Unlike finding your film crew, the casting process takes months of prepping and approvals to get your final cast list set. Luckily, we’re breaking down how to run open casting calls and walking you through a casting sheet template.
When we talk about the digital revolution and the future of work, we often focus on cutting-edge tech companies, software providers, and other organizations that are firmly situated in the realm of “knowledge work.” But as argued in a recent series of articles from global management consulting and professional services firm Accenture, the digital revolution is affecting every corner of the commercial and business landscape—from utility companies to manufacturing plants to long-distance transport firms.
With the holiday season is upon us, we find ourselves reflecting on the past year and those who have helped to start creativeopsreview.com. It’s been quite a year for us! We hope that 2018 has been just as memorable for you, your colleagues and your loved ones. We look forward to moving into the New Year together.
As designers move up the UX decision-making chain, the old planning approaches don’t work (and neither does Agile).
Aprimo Sync! 2019 will deliver an elevated, immersive experience that stands out from other top-level industry events. Building on the success of our past conferences, it will have an eye on the future of our industry with a focus on content, operations, and performance.
The Real Story Group looks back at key trends in Web Content & Experience Management (WCM) technology for 2018. On the surface, nothing really big happened...no big acquisitions or flameouts. But underneath, some important themes persisted.
Shoppers can’t buy what they can’t find. They predominantly buy products that are displayed on the first page of search results. If your product is not on page one, you are invisible online. Stats show that 84% of “Add to Cart” comes from the first three search positions. Items after #20 are neither seen nor purchased.
In this episode of Inside Jobs, Todd Miller, Chief Creative Director with the internal agency at Experian, talks about his migration from janitor to juggernaut—including stints at DDB, J. Walter Thompson, M&C Saatchi and others. Tune in as he shares his passion for ideas, his pursuit of work/life balance, the importance of keeping his team happy, what awards mean to the industry, and why working for “an agency that just happens to be inside Experian” is different from working for an in-house agency.
The 7 (Surprising) Design Trends on the Way for 2019
In this video, DAM industry expert and Partner at Optimity Advisors, John Horodyski caught up with Maria Efstathiou to discuss a day in her life as a DAM manager.
Let’s pretend that your 2019 Near Year’s Resolution is to become a minimalist, but not the Instagram kind. You don’t plan to move your family into a tiny home or trade your minivan for a quad tandem bike. However, you have an unkempt, overloaded tool chest where useful things disappear, and useless things reappear. One might say that that tool chest is “usefuless.”
The 2018 ad industry story of the year, in Bill’s opinion, has been the explosion of in-house agencies.
RSG will outline ten key predictions for 2019, touching on topics ranging from MarTech stack to DAM bubbles to CDP. No hype: just real advice you can use to prepare yourself — and your team — for 2019.
In light of the recent HCL announcement, the IBM Unica marketing suite will see new ownership as soon as mid-2019. While the lab and dev teams come as part of the acquisition package, it’s unclear what the impact will be on the Unica Marketing Operations (UMO) module. If you’re an existing UMO customer, you are probably asking yourself the following questions:
• Should I switch from IBM Unica Marketing Operations?
• What information do I need to decide whether to stay with IBM Unica Marketing Operations?
• Is IBM Unica at risk now?
This will be the 8th edition of our highly appreciated Xperience event, which is the perfect place to get new inspiration from renowned industry speakers and WoodWing global clients. You'll also be able to network with peers, partners and WoodWing people, and learn how to maximize the ROI from WoodWing solutions.
“Within the space of three to five minutes, I had given a user of our system better content and a better option than I ever would have been able to do in the one or two hours of manual work we were doing previously.” – Scott Sharpe, WestJet
In this keynote presentation DAM Industry Strategist, Author, and Storyteller, Theresa Regli explains the critical importance of planning, time, effort and disciplines required for asset migration into a DAM system.
Ten years ago, IHAF was tapped by the Association of National Advertisers (ANA) to help develop a survey and interpret results about the rise of the internal agency. The study revealed the incidence of in-house agencies among major corporations, the services those teams provide, their financials and operating practices, and the advantages and disadvantages of the model.
Fast forward to today and a lot has changed.
This DAM News webinar is aimed at those who are tasked with selecting a DAM vendor partner to implement a Digital Asset Management solution for their organisation's DAM initiative. The objective is to provide a framework that attendees can use to structure and organise their own vendor selection process.
Digital Asset Management Scenario #8 in RSG's newly-updated roster of DAM vendor evaluation criteria takes a closer look at the requirement to handle knowledge objects and manage media-based, data-rich assets.
Shopping has changed a lot since the rise of the web. Although the vast majority of purchases remain offline and in-store and will continue to do so for years, digitizing “the shelf” will soon be the standard for bricks and mortar stores, as consumer shopping behavior is evolving.
- Elevating Modern Marketing: Making Assets Dynamic, Wednesday January 23
- Rules for the Road to One Source of Truth, Wednesday February 6
- Finding a DAM to love - for the long term, Tuesday February 12
This article assess some underlying trends in the Digital Asset Management software market that have been prevalent during 2018, and sees if they can be used to predict what may happen in 2019. There have been some subtle, but significant shifts in emphasis by several DAM vendors and these offer clues about where the sector will progress next year.
With many folks out for the week and business running a bit slower, it’s the perfect time to respond to our 2019 In-House Creative Benchmarking Survey.
At its core, strategy is about making better, more thoughtful, deliberate decisions.In business and in life, we face an overwhelming number of options. Strategy helps us sort through them, decide what to do now, what to do later, what to cross off the list.
The Martech Awards 2019 will take place in Tribeca, New York on March 21. Hosted by Scott Brinker, presented by ClickZ. Categories include best technology, best use of technology, and top people and teams in the industry.
Marketing Week predicts the key issues and challenges that will reshape marketers’ working world in the year ahead.
Digital Asset Management business scenario #7 in RSG's newly-updated roster of DAM vendor evaluation criteria is one of the oldest use cases for this marketplace, and still an important one...
Deloitte is redesigning their performance management system. This may not surprise you. Like many other companies, Deloitte realize that their current process for evaluating the work of our people—and then training them, promoting them, and paying them accordingly—is increasingly out of step with their objectives.
Yet, managing disagreements at work is tricky — made only trickier if the person you disagree with is your boss. Of all people, you don’t want that person to get defensive or misinterpret your disagreement as an attack. You want whatever thing you’re arguing for to be considered, and hopefully enacted.
Theresa Regli has spent many years meticulously avoiding offering any form of advice to technology vendors — even though they got plenty of her advice indirectly. They bought her research reports, they got feedback from her clients at the end of the procurement process, they heard her talk about the mistakes they make when she spoke at conferences and taught seminars. But lately, over the last dozen or so procurements she has worked on during the last year, Theresa started making a list. It’s time she wrote it all down in one place. Tech salespeople, here’s all the ways you mess it up.
Remote teams can be a nightmare to manage. The distance (and potential time zones) between each team member mean that everyone has to be trusted to work on their own without constant supervision. To successfully do that, they need to have as few roadblocks as possible. To remotely manage a team effectively you need to overcome the communication and availability issues that regular offices don’t have.
Since its publication in 1946, Donald Gardner’s “All I Want For Christmas Is My Two Front Teeth” has remained a favorite song for the holidays. Its lyrics are festive, frivolous and frisky, evoking a sense of silliness over what might rather be identified as a significant loss … two teeth.
With Calendar-12.com interactive working time calendar you can easily find the number of working (business) days in 2019 along with the respective number of working hours. For every month and quarter, the number of business (working) days and the working time (in hours) is shown on the right. The calendar is color-coded, i.e. each date is marked with a color that corresponds to the respective number of working hours, as shown below the table. The calendar shows by default a "standard" full-time employee work week, i.e. Monday-Friday, with 40 hours per week but you can easily customize it by clicking on any date(s) to mark it as working or non-working. All the calculations are done on the fly.
A great team is hard to find and expensive to replace. Money aside, losing key players affects morale and, worst-case scenario, can prompt a mass exodus, leaving whole departments devoid of senior leadership and perspective.
That’s why it’s so important to engage employees in ways that are meaningful and desirable. But what does “meaningful and desirable” mean? And what kind of impact is doing this likely to have on your bottom line?
Every industry faces digital asset challenges, including creation, storage, retrieval, search, re-usability, untenable taxonomies, version control and streamlining processes. Throw in the added issue of compliance! The word in itself causes people to sit up and cringe in most situations. This article focuses on a specific example from within the regulated pharmaceutical (pharma) industry. The ideas and processes are a result of significant experience and strategic work around marketing systems, CRM, campaign management, CMS and DAM solutions.
This past month was all about the turkey talk, as the community traded ideas, solutions and recommendations. Novembers post has got an extra helping of business, leadership and culture reads, as well as podcasts and resources to spur diversity, equity and inclusion (DE&I) in your workplace.
Let’s start with the word “royalty.” When you use a copy of someone else’s art in your own work, you typically pay the artist a usage fee. That fee is called a royalty.
Royalties are common across many industries, with the music industry being a good example. Say an artist records a song and a company decides to use that song in television commercial. Each time the commercial airs, the artist receives a royalty fee.
Companies, eager for cost-savings, control and speedy turnarounds, have either gone all in and have built out internal agencies with multiple functions or have moved parts of their marketing previously reserved for outside partners internally. But many are finding the road to be less smooth than hoped for, and are encountering recruiting struggles, a lack of internal support or the realization that it’s simply too difficult to manage it all.
February 26-27, 2019
The Radisson Martinique Hotel | New York, NY
If you run a mid-sized public sector website then you could be spending $400,000 each year in hidden content costs.
We're big advocates for DAM administrators. After all, admins play an essential role in the success of any digital asset management (DAM) system. They lead technical system maintenance; marketing global processes and procedures; metadata creation and consistency; training; and user support.
Being a DAM admin is no small task. So when hiring a full-time DAM admin isn’t an option, managing it as a team is a good alternative. It even has its benefits. ASQ, a global membership organization of quality professionals and practitioners, is one company that’s found success managing a DAM system as a team.
Publishers are shaping their operations for a future increasingly based on digital content but many, particularly smaller, independent publishers, have questions about how to adopt the systems and technology to support that goal. At a breakfast briefing at the Professional Publishers Association in London on November 27, WoodWing and Evolved Media looked to find some answers.
From embracing risk to admitting your imperfections and taking a stand...
Fame and glory await you! Or at least recognition from your peers, appreciation from the global marketing operations community, and good karma from a terrific charity that we’ll support on your behalf.
Yes, The Stackies 2019: Marketing Tech Stack Awards are now open for entries through March 15, 2019, and we’d love to have you participate.
How do you overcome the enemy of your company’s digital transformation? You prepare for organizational battle — consider change management models your top line of defense against internal resistance.
Digital Asset Management Scenario #6 in RSG's newly-updated roster of DAM vendor evaluation criteria is an increasingly important use case as creative and marketing teams become more integrated. But why does it fall under DAM?
It’s a common misconception that communication is easy for in-house creative teams. In truth, even when decision-makers and team members are under the same roof, launching campaigns in house and coordinating across multiple departments can be complex and costly without the right tools in place.
The London 2019 agenda has gone live with a great range of panel sessions, presentations and workshops from some of the best known brands in Europe.
Slick creative operations should be at the forefront of any media or publishing organization today.
Optimizing time, capacity and costs by bringing structure to the creative process is paramount for running a successful magazine, news or book publication. And to ensure survival in a highly competitive environment.
One of the dangers in the exponential growth of In-House Agencies is that they could end up replicating the very thing they are replacing … the 20th Century model of teams and specialists all over the world – so duplicating effort, adding layers of politics and increasing the costs they’ve taken out of their processes!
US advertisers are fundamentally reshaping their relationship with agencies and taking more control, even if some agency people aren’t convinced that in-housing is here to stay.
That was the key message that came out of Campaign US’ debut breakfast briefing, "When brands take advertising in-house," in association with Wunderman at the offices of Vox Media in New York.
The latest updates in MediaBeacon digital asset management (DAM) release version 2018.1!
Let’s not beat around the bush: writing great CSS code can be painful. A lot of developers don’t want to do CSS development. I can do everything you want, but nah! No CSS.
From generating interest among your stakeholders to securing buy-in from your leadership team, our ‘How to Build Your DAM Dream Team’ white paper will provide you with the tactics and people skills you need to get your business partners on board with your DAM initiative.
Listen to the user adoption podcast interview with Jing Cao and Yoko Gibo
As the IBM Hybrid Cloud Design team recently opened a new studio in the Bay Area, CA, Arin wanted to reflect on the beginning of the studio story at IBM and take a look at how design studios are exciting places to craft unique, user-focused products.
NEW DELHI: The country’s third largest software services firm HCL TechnologiesNSE -4.99 % has announced that it is acquiring select IBM software products for $1.8 billion. The acquisition which is the largest in the history of HCL, is expected to close by mid-2019. Among the products sold is Unica
Marketing organizations need to be data-savvy out of one obvious reason: because consumers are savvy and impatient – and not very loyal.
To get on par with your customers, it sometimes takes a great deal of change management. Based on experience, I have compiled the following list of how to create a data-savvy marketing organization.
Digital Asset Management Scenario #5 in RSG's newly-updated roster of DAM vendor evaluation criteria is an essential use case for more sophisticated enterprises looking to support multi-channel marketing asset management.
Our voices are diverse, complex, and variable. Voice commands are even more daunting to process — even between people, let alone computers. The way we frame our thoughts, the way we culturally communicate, the way we use slang and infer meaning… all of these nuances influence the interpretation and comprehensibility of our words.
So, how are designers and engineers tackling this challenge? How can we cultivate trust between user and AI? This is where VUIs come into play.
Digital asset management software is rapidly growing in popularity, but what exactly is it and how can it benefit your organization? In this article, we’ll go over everything you need to know to get started using DAM software.
Digital Asset Management Scenario #4 in RSG's newly-updated roster of DAM vendor evaluation criteria is an essential use case for enterprises whose assets are directly related to products they sell.
Which trends are marketing-driven organizations focused on? Inquiring minds want to know! If you said artificial intelligence, actionable data, customer experience, and building the right technology mix, you’re spot on. Connecting digital asset management (DAM) to these trends needs to be a priority for all marketing teams who want to maximize content value, create deeper emotional connections with their audiences, and improve the overall customer experience.
If you're a project manager, developing and adopting project management best practices is likely one of your top priorities. This article will share a comprehensive list of best practices for project management every organization needs.
From Campaign: Thomson Reuters Disbands In-House Creative Agency GCS, by Oliver McAteer
Thomson Reuters’ in-house creative agency has been disbanded as the company undergoes a mammoth internal overhaul.
GCS was torn down recently as part of a move to wipe out 3,200 employees and close dozens of offices around the world over the next two years.
Between 100 to 150 people have been axed, according to people with knowledge of the matter. Thomson Reuters did not confirm the number of jobs lost from GCS.
From a finger-licking good apology and a laundry ad with a difference, to brands joining forces to stamp out online abuse, we look at some of 2018’s most memorable and thought-provoking campaigns. In no particular order they are…
Henrik de Gyro interviews Alles Hauschild of Google.
Cole Haan Brand Creative is an in-house, full service agency. The Creative Operations team manages all aspects of the Cole Haan brand design workflow from request to delivery; Airtable is the primary tool. It is the central hub with which has been integrated with adjacent applications like Slack, Asana, and G Suite.
For one week every summer, folks are encouraged to step away from their regular work (as much as humanly possible at a newspaper) and experiment with new projects. They start on Monday, and on Friday they share prototypes with the company.
Whether you're looking for a DAM system to function as a single source of marketing assets or you're ready to position DAM as the prime content engine underneath your marketing technology stack, you may need an unusually wide range of capabilities to address these challenges.
Recently, Lance was pulled into a UI/UX meeting with a big regional bank’s internal team and IT vendor. The bank had hired a whole army of UI/UX designers to revamp both internal and client-facing systems. The senior team members were paid five-figure salaries a month and given senior vice president titles. It was bizarre and almost illogical how they went about their UI/UX design process. Out of that meeting came a few revelations Lance just has to share.
The role of B2B marketing has changed so quickly and so radically thanks to our technology enriched world, many marketing organizations are just now beginning to understand the broader ramifications. Just look at the history of marketing operations. As more technology options became available, marketers often purchased a technology to meet a specific need for a particular part of the marketing organization. The requirements for the purchase, the purchase process, the implementation, and use occurred in a silo. This approach resulted in a mishmash of technology, with no holistic view or understanding of what they had, who used it and with what result.
Our increasingly content-driven world has both highlighted the necessity for and elevated the importance of an effective digital asset management strategy within the organization. IEN’s 2nd Annual Digital Asset Management Summit will focus on providing the solutions you need to stay ahead of the growing challenges you face through peer-led sessions with expert thought leaders from a range of industries.
From a divisive stand against racism and the fight against plastic to brands leveling the playing field for women, we highlight some of this year’s most hard-hitting and memorable campaigns. In no particular order they are…
A new year is a time for building and growing, which is probably why so many companies wait until January to roll out new products and campaigns. And new beginnings also bring the opportunity for experimentation. However, if your current CMS is making experimenting feel a bit tedious, it could be time to create a microsite for a fresh start.
Yesterday, Henry Stewart announced its first list of speakers for DAM NY 2019. Included in the list are DAM practitioners from Nike, Tiffany & Co, GAP, Hilton, Conde Nast, Amazon Studios, Bank of America, Procter & Gamble, Victoria’s Secret, The Jewish Museum, and The American Museum of Natural History. For a full list, follow the link.
The digital maturity model is a powerful tool to benchmark your current marketing capabilities. Download it to better see where your organization is currently positioned and how it can continue to grow in its pursuit of improvement. The model consists of 5 phases of digital maturity: Reactive, Organized, Digitized, Connected, and Intelligent.
The second use case in RSG's newly-updated roster of vendor evaluation criteria is "Multilingual Brand Management," a more advanced brand management scenario.
Businesses rely on knowing their data to survive and grow. Metadata Management and Master Data Management (MDM) provide essential processes for organizations to gain this knowledge and to succeed. As a result, both need to be managed well.
Hearst Magazines UK, a subsidiary of the Hearst Corporation headquartered in London, ranks among the market leaders in the UK magazine and periodical sector with its extensive portfolio of print magazines. In connection with the digital versions of such prestigious brands as Harper's Bazaar, Country Living, Esquire, ELLE, Cosmopolitan and Good Housekeeping, Hearst is the largest publisher active in the online market, and is meanwhile reaching every third woman and every fourth adult in the UK – which currently translates as 44 million users per month.
With half of all marketing budgets expected to be allocated to online channels by 2020, we have more data at our fingertips to power decision-making than ever before.
Every company has a brand to manage, and Digital Asset Management technology can help significantly here. "Basic Brand Management" is the first — and perhaps most foundational — use case in RSG's newly-updated roster of vendor evaluation criteria.
When a t-shirt is no longer wearable, is your instinct to throw it away or to turn it into a dust cloth? When you cook bacon, do you toss the grease or save it for your favorite chili recipe? Repurposing is a smart and effective way to get more use out of your resources while preventing waste.
Advertisers have to produce more content, faster, better and with same or less budget. They also have to choose between a wide range of different types of resources to develop many forms of content.
In the Workfront 2018–2019 State of Work survey, U.S. workers said they only spend 40 percent of the workday on their primary tasks. Emails and pointless meetings topped the list of things that keep knowledge workers from getting work done. So we asked, “what is the biggest thing that would help you do more with less?” One-third of workers answered, “instituting better processes.” Here are suggestions to do that within your business.
If you’ve ever built a team of creatives from the ground up, you know there’s artistry involved in hiring the right people. In some ways, the recruitment process is similar to sculpting a statue or painting a portrait. Each decision you make hiring a creative team shapes the final product.
The results are in, the 2018 Clio winners. Lots of great eye candy here. Enjoy!
Intel—which has become an industry poster child for running a successful in-house agency—is gutting its internal creative group, Agency Inside, amid an executive shuffle and change in strategy.
Letterform lovers, rejoice! It’s only November, and this year has already seen the apparition of several new foundries created by incredibly talented type designers from all around the world.
A recent Forrester report pointed to the currently deteriorating CMO/agency relationships: Brands are turning to in-house agencies; the growth agenda bring in CIOs and other stakeholders; ad budgets and fees face constant pressure; and consultancies are swooping in to take high-margin experience technology services. To return to full partnership, agencies need a new business model that puts the client at the center.
If you’re on the hunt for a Digital Asset Management (DAM) solution, you have probably already done your research on all the possible vendors. If so, you have probably realized that all DAM vendors offer different features geared towards meeting different requirements. This digital asset management software comparison guide aims to help you compare vendors and features so you can see which solution is perfect for you.