March 26, 2019
On-Boarding
5 Productivity-Boosting Tips For Onboarding New Employees

The importance of onboarding new employees cannot be overstated. Training and onboarding set the stage for an employee’s future performance, and the data shows it. New employees who participate in well-structured onboarding programs are 69% more likely to stay at a company up to 3 years.

Given the fact that organizational turnover costs can reach 300% of
that employee’s salary, it should be shocking that some companies spend zero dollars on onboarding. Read on and we’ll look at a few problems associated with poor onboarding, then explore 5 productivity-boosting tips to make your onboarding more effective.

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March 26, 2019
Desktop Publishing
QuarkXPress 2019 Sneak Peek: 9-Point Reference Grid

QuarkXPress 2019 is coming this summer! We are so excited about the new version that we want to start talking about it now! As you may know, we release a new version of QuarkXPress every year. For each release we develop new and innovative features that will benefit QuarkXPress users. Many of the new features we develop come directly from requests from customers.

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March 26, 2019
Omni Channel
From the Chili Blog: Design Automation Is About Creating New Jobs, Not Rendering Existing Ones Obsolete

If you’re a graphic designer, or someone who works in the digital design space, the idea of templatization and automated optimization can be a little unsettling. A process or platform that’s taking the human factor out of a brand’s creation cycle? I know it certainly sounds foreboding, but the reality, much like the industry itself, is far more dynamic and progressive than you might think.

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March 26, 2019
Freelance
From the Kalo Blog: Understanding the Creative Operations Toolkit

Working with outside talent, aka freelancers, is great for many reasons, but it can be time-consuming. Freelancers are more affordable and flexible than full-time employees, they allow employers to scale their workforce up and down as needed, and they provide unique access to highly skilled, unique talent pools. It’s no surprise that 60 percent of the content produced by Kalo clients is contributed to by freelancers: photographers, writers, illustrators, designers, animators, and more.

While freelancers can reduce overhead in some respects, most companies aren’t equipped to work smoothly with a freelance workforce. 89% of companies have no formal strategy or system of record for outside talent, and this causes bottlenecks. For example, few companies have defined freelancer onboarding processes in place or a streamlined system for payment. Processes end up being fragmented, cobbled together, and prone to error.

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March 25, 2019
Digital Asset Management
From the Widen Blog: Social Media and DAM: Tips for Managing Social Media Assets

Intentional or not, your social media presence impacts your brand perception. Wendy's uses witty, well-crafted Tweets to support their brand image. Their Twitter bio reads, "We like our tweets the same way we like to make hamburgers: better than anyone expects from a fast food joint." On the other hand... a Facebook page that hasn’t been updated or monitored in five years also says a lot about a brand.

You don’t have to be something you’re not on social media to be successful. But you should be intentional about the platforms you use, the way you communicate, and the content you share. If you’re ready to get the most out of your social media assets, read on!

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March 25, 2019
Digital Asset Management
The Evolution Of Digital Asset Management: From Disk To DAM (Part 2 of 2)

The idea of digital asset management (DAM) has come a long way since the early days of simple filesharing. We’ve moved on from the days of popping something onto a flash drive and passing it around the office.

Now, in the age of metadata and semantic databases, we’ve got a much more efficient and effective way of managing digital assets. But the thing with evolution is that it continues, especially when you’re looking at the advances in technology. 

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March 26, 2019
Webinar
RealStory Group Webinar: The New Omnichannel Stack | April 2, 2019

In recent years enterprises have worked hard to modernize and optimize their marketing and digital experience technology stacks.  In most cases, however, silos still persist, and many of you struggle to provide coherent customer experiences and campaigns across touchpoints.

Join RSG founder Tony Byrne for a tour of a new reference model for the omnichannel era. Tony will show you how to guide your future stack investments towards supporting omnichannel needs, and what this means for content, data, decisions, and operations. If you manage one of these tech stacks, this is a must-see educational session.

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March 25, 2019
In-House Agency Management
From the Workamajig Blog: 10 Traits of a Stellar In-House Creative Team (And How to Nurture Them)

What separates a great in-house creative team from a mediocre one? This articles shares some answers, including insight on nurturing an internal creative team.

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March 26, 2019
Hiring
From the Metti Blog: The Three Dimensions of Learning Agility

When looking for talent to hire, we tend to focus on things like behavioral fitment, job role related skill sets, aptitude etc. Assessing if the talent will be a good cultural fit, knows how to do the job and has the necessary acumen to perform the job is important. But if this is all that was needed to ensure that you are hiring the best possible talent, HRs all over the world wouldn't be constantly complaining about how the talent that they hire are not able to consistently perform on the job.

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March 25, 2019
People Management
From the Lattice Blog: 4 Management Principles A Manager Should Avoid

Conventional wisdom on a given subject tends to be widely accepted; after all, people wouldn't say it all the time if it weren't true. But sometimes conventional wisdom doesn't have the data to back it up. For example, despite the conventional wisdom that breakfast is the most important meal of the day, studies have shown that having or not having breakfast has no effect when it comes to weight loss or energy throughout the day.


Surprised? (Or, like my breakfast-skipping manager -- validated??) In the same vein, consider a new perspective regarding your managerial skills -- are they based on actual data and repeatable results, or something you’ve just heard so many times you figure it must be true? The answer, as they say, might surprise you.

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March 26, 2019
Digital Asset Management
The Evolution Of Digital Asset Management: From Disk To DAM (Part 1 of 2)

As consumers, we experience a non-stop barrage of messages; from watching television and surfing the web, to checking our smartphones. While many of these messages are from friends, colleagues and acquaintances, we’re also being marketed to; enticing ads popping up (a sunny beach when we’re trudging through the rain), designed to make us spend our hard-earned money.Ever thought about these messages? TV ads, flyers, radio spots, banner ads…probably not, because you may feel as I do (that they’re annoying) or you just ignore them completely.

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March 25, 2019
Resources
From the Bureau Digital: February Resource Roundup

If you’re a fan of the written word, you’re in luck, because this month’s resource roundup has enough books and articles to keep you busy for months—if not the entire year. Coming out of Design Leadership Camp Santa Fe, the Bureau of Digital has an impressive list of design leadership books. Plus a handful of business / business development reads recommended by Owner Summit alumni.

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March 21, 2019
Agency Management
From The InMotion Blog: When Do I Get To Be Creative? 4 Solutions To Get Your Creative Team More Time Back For Creativity!

If you are on an in-house creative team or work with one, I’m sure you’ve heard this before:

“How am I supposed to focus on being creative when I keep getting interrupted with administrative tasks?”

It’s hard to focus on being creative when you are spending so much time doing non-creative tasks. This isn’t a new problem, but it is a challenge that continues to worsen. According to the 2019 In-House Creative Management Report, conducted by InSource and inMotionNow, 48% of creatives say they spend about one day a week or more on non-creative work – that’s up 14% from the same survey last year. 72% report that “obtaining the necessary information to get started on a project” is the biggest administrative task that soaks up time they could otherwise spend being creative.

Read More
March 21, 2019
Digital Asset Management
Digital Asset Ingestion: Achieving the Right Blend of Technology, Structure & Process | Tuesday, March 26th 2019, 12:00-1:00pm EST

Digital Asset Management (DAM) administrators at large organizations face a daunting challenge: getting thousands of assets ingested into their DAM platform on a regular basis. At scale, this challenge can be overwhelming. Fortunately, sophisticated technology exists to tackle the problem. But technology alone won’t address the full challenge, because the issues involved begin long before the moment of ingestion, and end long after.

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March 21, 2019
Creative Operations
Technology…Friend Or Foe? Quantifying Results For The IHA

Sooner or later, every in-house agency is challenged to quantify results. This is a reality.

At the outset, it’s enough just to get up and running, satisfy your stakeholders that you can produce a comparable quality of work to outside agencies or vendors, and do it consistently in an aggressive timeframe at an advantageous price point.

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March 21, 2019
Agency Management
From Digiday: Confessions Of An Agency Thirtysomething: ‘We Act As Machines’

Long hours and unreasonable clients are facts of life inside agencies, but more attention is being paid to the issue of burnout and mental health. In this week’s edition of Confessions, in which Digiday exchange anonymity for honesty, they spoke to anCopy agency veteran in their mid-30s who suffered two burnouts of their own while working in the industry.

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March 21, 2019
Digital Asset Management
DAM Weekly Round-Up – 18th March 2019

A collection of recent DAM-related articles from around the web, sourced from DAM Federation member, Planet DAM

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March 21, 2019
Agency Management
From CMS Wire: 5 Trends That Will Shape The Future of Work

Digital natives are actively in the process of reshaping the workforce according to their needs, which are driven by the emergence of new technologies. Research last year from the Mckinsey Global Institute, for example, identified automation and artificial intelligence (AI) as key drivers in changing the nature of work. It also identified a number of trends that would be key in shaping the future digital workplace. 

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March 21, 2019
Digital Asset Management
New Whitepaper from Bynder: Digital Asset Management Comparison Guide

If you’re on the hunt for a Digital Asset Management (DAM) solution, you have probably already done your research on all the possible vendors. If so, you have probably realized that all DAM vendors offer different features geared towards meeting different requirements. This digital asset management software comparison guide aims to help you compare vendors and features so you can see which solution is perfect for you.

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March 21, 2019
Culture
From the Workfront Blog: Why Conflict Is Essential to Good Work (and How to Bring it into the Workplace)

Business consultant and author Patrick Lencioni once consulted a CEO who constantly discouraged conflict across his company. “As a result,” Lencioni writes in his book The Advantage, “his staff meetings were generally boring and not terribly useful.”

One day things shifted — just for moment. During a team meeting, a few members of the executive team got into an argument. “I remember it well,” Lencioni explains, “because people were finally digging into issues that needed to be discussed.”

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March 21, 2019
Event
Percolate Announces Session At March West: Five Tensions of Marketing Orchestration Session -Time: Friday, April 5

If you heading to MarTech West this April 3-5 stoping to see Percolate's Co-Founder & CTO, Noah Brier, who will be presenting his latest research on the challenges of modern marketing: The Five Tensions of Marketing Orchestration. Noah will explore five key business stresses that marketing teams face, how they contribute to overall orchestration difficulties, and most importantly, practical methods to address them. 

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March 21, 2019
Design
Weekly Design Inspiration #197 Via Muzli Design Inspiration

The Designers’ Secret Source. The best design inspiration — expertly curated for you.

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March 21, 2019
Marketing Technology
From Monday Software: Product Demo Video

See how teams manage work and processes using Monday. Whether you’re a startup, an agency, an event planner, or a team who manages projects, marketing campaigns, sales pipelines, or HR recruitment processes—this video will speak to you.

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March 21, 2019
Design
From the freeCodeCamp: Typography Can Make Or Break Your Design: A Process For Choosing Type

One of the most important skills you can learn as a designer is how to choose type. This is because text is one of the primary ways designers can communicate with users. Typography can make or break a design.


There’s a beauty and complexity to typography. Some people devote their entire careers to type. Thankfully, their work is well documented, so we have tons of online resources for typography.

This article is designed to serve as a starting point for helping you learn how to choose type for your designs. It will encourage you to explore fonts and font combinations beyond those you’re familiar with.

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March 21, 2019
3D
From Esko: Designing Packaging and Labels in 3D Guide

For quite some time Loacker was keen to implement a complete packaging lifecycle management process, from the art layout onwards. Up until four years ago, Loacker made its packaging renderings with Adobe® Photoshop® or outsourced them to multiple agencies.

Read More
March 21, 2019
Event
Watch The Adobe Summit Keynote Streamed Live

Sign Up To See The Latest Trends And Technologies For Creating Customer Experiences From Your Desktop.Catch the Adobe Summit Keynote and daily features.

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March 21, 2019
Podcast
Inside Jobs Episode 12 - The Audience is The Real King - Justin Bairamian, BBC

In this episode of Inside Jobs, Justin Bairamian, Director at BBC Creative, takes us along his creative journey including stints at Saatchi, WCRS, Leagas Delaney and ultimately BBC, where he has played assorted roles. From the beginning, Justin was interested in marketing and advertising. At BBC, he worked to set-up and develop their in-house creative agency after the broadcaster parted ways with its external agencies. He also talks about the audience-first approach that drives the world’s oldest national broadcasting organization.

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March 21, 2019
Event
Creative Operations London 2019 - Wrap Up

A Quick 1-minute wrap-up video of Henry Stewarts Creative Services London event last week! Check it out and see if you spot any familiar faces...

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March 21, 2019
Digital Asset Management
DAM News 2018 Vendor Pricing Survey Released

In 2016, DAM News published the DAM industry’s first ever vendor pricing survey and last year (in 2018) they repeated the exercise to get a more up-to-date picture of pricing trends.  Participants were sourced from the DAM Vendors Directory and invited to complete a questionnaire that covered numerous pricing scenarios.  DAM News is pleased to announce that the 2018 survey has now been published.

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March 21, 2019
News
WPP CEO: Clients Are Underestimating The Challenges Of In-Housing

WPP’s CEO Mark Read says in-housing is not as popular as the industry suggests, with more brands looking to bring agencies closer to them rather than in-housing aspects of advertising such as buying or planning.

Speaking on an investor call this morning (1 March), Read said that despite the industry chatter about in-housing, it is “still talking about the same 10 or less examples”. And that for brands that are considering it, many “underestimate” the challenges particularly in terms of people.

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March 21, 2019
News
Barclaycard’s Five Rules For Building An In-House Creative Agency

Barclaycard has created an in-house agency that now handles 85% of its creative, but Richard Atkinson, vice-president of its advertising and creative studio, believes there are certain rules brands must follow in order to ensure taking work in-house is successful.

The creation of the team, he says, has created an army of brand guardians who get work done about 60% faster than agencies, while saving the business money in the process. But it has also meant the marketing team has to take more responsibility for effectiveness.

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March 21, 2019
News
Toyota Gears Up To Bring Marketing Automation In-House In Efficiency Drive

Toyota is in the “very early stages” of creating the infrastructure to bring its marketing automation in-house in a move it hopes will help it both be more precise with its messaging and measure the performance of digital channels.

To ready the business for this shift, the Japanese car manufacturer has created a new division within its marketing team in Europe that is in charge of creating specific content by channel and “very personalized messages”, while the bigger brand campaigns are managed by another division.

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March 1, 2019
Digital Asset Management
What’s Your DAM Relationship Status?

Relationships take work and digital asset management (DAM) is no exception. The decision to implement a DAM system is a positive step in the right direction to gaining operational and intellectual control of your digital assets. 

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March 1, 2019
Implementation
New ebook From IO and Mediavalet: Thriving In Creative Chaos - How To Implement Technology Solutions Creative Loves

The new ebook from IO and Mediavalet reviews the creative mindset, what creative is looking for in technology and how to roll-out technology to a creative team.

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March 1, 2019
Digital Asset Management
What? How? And Why? The Importance Of Research For The Jewish Museum’s DAM Migration

The Jewish Museum recently went on a successful DAM migration journey whose framework was based on extensive internal research. The impetus to migrate systems was relatively straightforward: new staff and an updated organizational structure meant that the institution had outgrown the original scope of the legacy DAM. The research undertaken to find a new solution was vendor agnostic as to not focus on specific desired features, but to answer the following: If a digital asset management system is the answer at the Jewish Museum, what is the question?


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March 1, 2019
Event
Esko Has Announced the Events It Will Be Attending This Year In The US and EMEA.

North America
Pharma and Label Technologies: Chicago, IL
March 28-29

EskoWorld: Nashville, TN
June 24-26, 2019  *Esko User Conference

PLMA Show: Rosemont, IL
November 18-19, 2019

GroceryShop: Las Vegas, NV
September 15-18, 2019

PackExpo: Las Vegas, NV
September 23-25, 2019

EMEA
Packaging Innovation: Birmingham, UK
February 27-28, 2019  

PACE: Amsterdam, Netherlands
March 13-14, 2019

Packaging Premiere: Milano, Italy
May 28-30, 2019

IQPC Pharmaceutical Packaging & Labelling Summit:
Zurich, Switzerland | June 18-20, 2019

Packaged Summit: Amsterdam, Netherlands
June 24-25, 2019

Packinnove: Lille, France
June 25-26, 2019

Pharma Packaging & Labelling Europe: Munich, Germany
September 10-11, 2019
 

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March 1, 2019
MarTech
Marketing Technology Awards: Finalists Announced For 2019

Behold: The official list of finalists for the Marketing Technology Awards 2019. Winners will be announced at the event on March 21, in New York.

Here is the official list of finalists for the Marketing Technology Awards 2019. We’d like to give a huge congratulations to everyone here. We can’t wait to celebrate you and your great work at this event.
Winners will be announced on March 21 at the event in Tribeca, New York.
As a reminder, finalists were voted on by the marketing technology community, as well as by a panel of twelve expert judges.

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March 1, 2019
Event
Woodwing Announces Registration for Woodwing Experience 2019

Continuous Transformation is needed to stay ahead of a rapidly-evolving publishing landscape. In Woodwings signature two-day event on May 28-29 in Amsterdam, WoodWing brings together speakers and experts from brands and publishers around the world to share knowledge on this important subject. Attendees can look forward to:
- Cutting edge content on how to continually innovate content creation
- Both organized and informal networking opportunities
- Insipiration and learnings on how other organizations are using WoodWing, plus new and upcoming feature releases

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February 27, 2019
Digital Transformation
From ZeeJay Marketing: Marketing Operations State Of The Industry 2019: Present And Future State Of Marketing Transformation With Eric Rotkow

In this special episode, Zee Jay Digital’s Managing Director Eric Rotkow joins host Veronica Bright to discuss the difference between marketing and digital transformation, the number one reason why nearly 70% of transformations fail, and the unique opportunities presenting themselves to marketing operations leaders in 2019.

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February 27, 2019
Creative
Weekly Design Inspiration #194: via Muzli design inspiration

Designers’ Secret Source: The best design inspiration — expertly curated for you.

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February 27, 2019
MarTech
From Martech Today: Finding A Single Source Of Truth For Creative Intelligence

Marketers need to assess not only the reach and distribution of a campaign but also how creatives perform at the various stages of the customer journey.

Our industry has made impressive strides in the past few years when it comes to understanding audiences and finding individuals across their customer journeys. Unfortunately, in the process, marketers have an over-prioritized distribution over creative. As a result, the right audiences are being reached, but advertisers are doing so with the wrong creative.

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March 26, 2019
Digital Asset Management
From Optimity Advisors: DAM is the Cornerstone of Your Martech Ecosystem

Earlier this year, Steve Bevilacqua and a colleague evaluated over 30 vendors in the DAM space. They not only researched their online materials, but also sat down with each of them to demo their products and ask questions about the features. 

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February 25, 2019
In-House Agency Management
What Creatives Are Saying: The 2019 In-House Creative Management Report is here!

InSource and inMotionNow are excited to announce the 2019 In-House Creative Management Report! Over 500 creative and marketing professionals across industries participated in the survey which took a deep dive into the leadership, collaboration, and relationship between marketing and creative teams.

The report combines key findings with best practices and take-away ideas from industry experts at VSP, Delta Vacations, Denver Broncos, Adobe, and many more!

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February 25, 2019
Digital Asset Management
From Henry Stewart DAM NY 2018: DAM and The New Digital Stack

In this presentation Tony Byrne, Founder of Real Story Group, explores the topic of digital stacks. The benefits of looking at digital architecture and digital investment as a whole.

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February 25, 2019
Digital Asset Management
Are DAM And PIM Really That Different?

There's an old saying that goes, "The only constant in life is change." This is especially true in the world of technology. But are we really thinking radically enough about change in the world of MarTech?

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February 25, 2019
Social Platforms
From ClickZ: Facebook Marketing: What’s Working In 2019?

Based on data from >105 million posts, what can we learn about how Facebook posting strategies are changing? Here's what to expect for Facebook marketing in 2019.

Read More
February 25, 2019
Omni Channel
From Censhare: Omnichannel Marketing In Practice - A Three Part Guide Putting Omnichannel Marketing Into Practice

You’ve decided that omnichannel marketing is the right strategy for your needs – but what are the practical steps you need to take to make it succeed?

In the Omnichannel Marketing In Practice series, Censhare pulls together three high quality resources which guide you step by step through the stages of becoming an organization that routinely benefits from omnichannel customer engagement.

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February 24, 2019
Event
Creative Operations 2019 NY Agenda Announced

Henry Stewart is delighted to announce the Creative Operations NY 2019 agenda is now live!
    
This bespoke program is designed to help make your creative work better. Join us on May 2 to learn from industry leaders and network with some of the world's leading organizations.

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March 21, 2019
In-House Agency Management
From the Inside Jobs Podcast: Episode 13 - In-House Agencies today

In this episode of Inside Jobs, we explore the state of in-house agencies today as told through a series of field studies published by three industry leaders: IHAF, Forrester and ANA. Featured guests include Jay Pattisall, Principal Analyst at Forrester Research, Bill Duggan, Group EVP at ANA, and organizational strategist and in-house influencer, Marta Stiglin of Stiglin Consulting. Special thanks to Emily Foster, Director of IHAF, for joining me in the planning and preamble for this unique episode.

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February 24, 2019
Digital Asset Management
DAM Weekly Round-Up – 18th February 2019

A collection of recent DAM-related articles from around the web, sourced from DAM Federation member, Planet DAM.

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February 24, 2019
Creative Operations
From the Creative Ops Pros Blog: Why I love Creative Operations

In essence, every project, creative assignment or initiative we take on has the same goal: to solve a business problem or to correct an outstanding issue that has been deemed a priority. Because we treat all assignments as such, the pursuit of the solution for each project is the ultimate reward in this profession, and it is this pursuit which makes me love creative operations. 

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February 24, 2019
News
Aprimo and Episerver form Strategic Partnership to Create Industry’s first “Ideation to Experience” Solution

STOCKHOLM, SWEDEN, Feb. 6, 2019 – Aprimo, a provider of technology solutions for content, operations, and performance, today announced a strategic alliance with Episerver,the company transforming digital experiences, at the Episerver Partner Close-Up event in Stockholm. The partnership brings together Aprimo’s market-leading Digital Asset Management (DAM)and Marketing Resource Management (MRM) solutions to Episerver Digital Experience Cloud™, which puts commerce, content, and marketing on one screen.

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February 24, 2019
Digital Asset Management
From the IO Blog: Benefits of a Cloud Based DAM

Cloud-based solutions for digital asset management (DAM) are becoming increasingly common among companies of all sizes and industries. The main difference between a cloud-based DAM and an on-premise solution is the infrastructure: will you host the system on your own servers and hardware, or use someone else's? 

The implications of this simple question have many effects on the pros and cons of the type of DAM system you choose. In this article, we'll discuss both the benefits and the drawbacks of using a cloud-based DAM.

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February 25, 2019
Creative Brief
From Process.St: Writing a Creative Brief that Works for You and Your Team

Data shows that creative design is reshaping products, portfolios, and industry standards at more than 70% of companies. If creative design is so important, doesn’t it also make sense to invest time and money on writing a good creative brief?

Before the actual work of designing an infographic, launching a PPC campaign, or even beginning to pull ideas together in the early stages, you need to be sure that you have a solid creative brief. The creative brief is the foundation upon which the work of any creative project will be done, but all too often projects fall short because of poorly written, bloated, non-actionable, ambiguous creative briefs.

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February 7, 2019
UX Design
From UX Planet: The Evolution of UX Process Methodology

In the beginning there was Donald A. Norman, and he created the idea of user experience design.

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February 7, 2019
Fonts
From the Freshfonts Blog: A New Open Source Foundry

It’s time for another issue, packed with fresh fonts that you can start using in your projects today. Enjoy the issue! 

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February 7, 2019
Webinar
Webinar: Plan to Measure: Set Up Measurements Now to Execute Better Tomorrow | February 12 at 12 pm ET with SiriusDecisions, Allocadia, and Percolate

Marketing organizations are facing more and more pressure to demonstrate their impact on the business – yet most lack the ability to quantify value. 
Our webinar will feature special guest SiriusDecisions Senior Research Director, Ross Graber, Sam Melnick, VP, Marketing at Allocadia, and Percolate Co-Founder and CTO, Noah Brier. Join the event to learn:

• A core framework to help align marketing plans with an operational approach to demonstrating performance
• The process and technologies necessary to create measurements that are aligned with marketing’s goals
• The optimal role played by successful marketing operations leaders

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February 6, 2019
Leadership
From The Officevibe Blog: A 5-Step Framework for Mastering Difficult Conversations at Work

Just like in our personal lives, difficult conversations will inevitably crop up at work. Yes, they can be uncomfortable, but they can also be great learning opportunities. The reward at the other side of a tough talk is much greater than opting out of the conversation and can allow us to work better together, understand different perspectives, practice empathy, and grow as individuals.

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February 6, 2019
Agency Management
From The Bureau Of Digital Blog: January Resource Roundup

As the new year kicks off, digital leaders and teams are getting a head start on building healthy projects, and organizations. We’ve seen a flurry of conversations focused on accessibility testing, project tracking, sprint planning and more, as well as app and service recommendations to make your work life a little easier. Read on for new tools, processes and strategies to help grow and evolve your role and organization.

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February 6, 2019
Training
From The Walk Blog: How To Improve Employee Training and Boost Profits By 24%

Companies that offer formal employee training earn 218% higher income per employee and realize a 24% higher profit margin than companies without formalized training.

There is a clear incentive to determine how to improve employee training. But what happens when an organization’s employees are unable to keep up with the speed of business?

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February 6, 2019
KPI's
From The Workfront Blog: The Right Way to Measure Work Performance: Results, Not Tasks

If you’re looking to measure work performance across your company, don’t measure success by the number of tasks completed. After all, successful startups and failed startups both work on the same task (i.e., building a startup).

Measuring the number of tasks completed isn’t the point. The point is results. So, how do you best measure results across your company?

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February 5, 2019
Digital Asset Management
DAM Weekly Round-Up – 4th February 2019

A collection of recent DAM-related articles from around the web, sourced from DAM Federation member, Planet DAM.

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February 6, 2019
Media Buying
Electrolux Is Bringing Its Digital Media Buying and Planning In-House

Electrolux is bringing all of its digital media buying in-house, beginning with North America and then expanding to different regions across Europe and Latin America.

Joel Stanley, senior director of digital marketing at Electrolux North America, said that the Sweden-based global company, known for its Frigidaire refrigerators and parent company to a variety of global home appliance brands like refrigerator and air conditioning brand Gibson and Electrolux Laundry Systems, is estimating that by this July, all of its digital media planning and buying in North America will be done internally through its headquarters in Charlotte, North Carolina.

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February 5, 2019
Webinar
Webinar: Avoiding Font Related Prepress Errors | Thursday, February 13, 2019, 2 p.m. EST

Last year, Extensis announced its partnership with Esko, a global supplier of integrated solutions for the packaging, labels, sign and display industries. The two companies have teamed up to deliver a font management connector for Esko’s next generation packaging prepress editor, ArtPro+, guaranteeing font accuracy in package design workflows. 

In this webinar, Chris Meyer, Extensis Sr. Product Manager, and Bill McCoy,
Esko Applications Sales Manager, will team up to show the crucial role proper font usage plays in ensuring brand consistency in the packaging process.  


This webinar will also focus on the main pain points organisations working in the print/publishing industry face regularly, regarding fonts and font management and how to overcome these. 

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February 5, 2019
Search
From Search Engine Watch: YouTube Optimization: Complete Guide

When you think SEO, naturally you think Google. Some of you might even think Bing, Yahoo, Yandex, or Baidu depending on your target location.
But the often-forgotten search engine when it comes to prioritizing your optimization efforts is YouTube.

According to Alexa’s global traffic rankings, YouTube is the second most visited website in the world.

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February 5, 2019
Training
From ClickZ: Survey: What Digital Skills Training Do Brands Need For Employees

Nearly a quarter of employees receive just one day of digital skills training in an entire year, according to our recent survey. How brands can change this.

Nearly a quarter of employees receive just one day of digital skills training in an entire year, according to our recent survey. How brands can change this.

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February 5, 2019
KPI's
From The Workfront Blog: Visibility Matters: 5 Work Performance Indicators that Will Make You a Better Leader

There’s a famous business adage that says, “If you can’t measure it, it doesn’t exist.” But only slightly less well known is this: “If you can’t see it, you can’t measure it.” (Also “never go in against a Sicilian when death is on the line,” but that’s another story.)

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February 4, 2019
Creative Technology
From The IO Blog: 4 Simple Steps for Planning a Backup Strategy for Marketing and Creative Assets

In a perfect world, you’d be able to back up all of your assets, every day, instantaneously, whenever one of them changes. Unfortunately, due to tech and budget limitations, this is little more than a pipe dream for most organizations.

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February 4, 2019
In-House Agency Management
From MarTech Today: Why Clients In-House and What Agencies Can (and Can’t) Do About It

Clients moving services in-house isn't a new challenge, but the Martech Today survey found it tops the list of digital agency concerns.

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February 4, 2019
In-House Agency Management
From Oliver: What’s Happening to Agency Models?

OLIVER recently collaborated with ISBA and Future Thinking on Rise of the In-House Agency, the first ever quantitative study into the use of different agency models by UK brands.

Oliver takes a look back over the results and discussed the top takeaways, biggest surprises and most interesting emerging trends.

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February 4, 2019
In-House Agency Management
From The Drum: RBS CMO David Wheldon: Creativity Is The One Thing Clients Can’t In-House

Royal Bank of Scotland's chief marketing officer David Wheldon is on a journey to bring more of the banking group’s media buying in-house. It’s set up in internal agency, with backing from WPP’s The&Partnership, and has been running a few campaigns to test the wheels

Wheldon is not the first, and won’t be the last, marketer to experiment with a model that’s of increasing concern to agencies, but he's clear there's still a space for them.

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February 4, 2019
Webinar
Webinar: How to Select Technology in a Hurry | Feb 20 2019 12:00 PM - 12:30 PM (EST)

In an ideal world, enterprise technology procurement teams would take their time to bring new solutions into the enterprise, patiently gathering requirements, prioritizing needs, and testing solutions. In the real world, selection teams don’t always have the luxury of time.

Join Jarrod as he presents a faster, more agile approach to technology selection. Drawing on more than a decade of case studies, Jarrod will show you how to run a more efficient, iterative, and empirical selection process that will provide swift value for your business.

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February 4, 2019
Creative
From Fast Company: These Techniques From Professional Speechwriters Will Help Get Your Point Across

Whether you’re asking for a raise or trying to get some good ideas from a brainstorming session, these storytelling tactics from pros will keep your audience’s attention.

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February 4, 2019
Culture
From ClickZ: What Marketers Can Learn From The Amazon Six Page Memo

Before presenting a big idea, Amazon employees write a six page memo detailing the project, scope and approach. What can marketers learn from that strategy?

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February 4, 2019
Marketing
The New 5Ps of Marketing - Live Webinar: Thursday, February 14, at 1:00 PM ET

Do you remember the 5Ps of Marketing? Product, Place, People, Price and Promotion? For most of us in digital marketing, these may feel more than a little outdated. During this era of always-on, real-time marketing with a shifting regulatory landscape, there’s a new marketing mix that you need to be versed in.

Join Craig Schinn, VP of Strategic Services at Lytics, as he breaks down the new 5Ps that marketers need to know to succeed in today’s fast-paced environment. He’ll share his digital strategies and experiences from working with leading brands such as Verizon Wireless, Staples, General Mills, AT&T, The Economist and more.

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February 4, 2019
Master Data Management
From The Stibo Blog: How To Measure The ROI Of Master Data Management

The return on investment (ROI) of master data management is a topic that keeps captivating people – in particular, those considering investing big in MDM. And with good reason. Because as is the case with all investments, people want to know: What’s the outcome? What will we get from the money we spend? It’s business logic. But nonetheless, the answer isn’t always straightforward as it isn’t necessarily easy to quantify the value of high quality data and smooth data processes.

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February 4, 2019
Leadership
The Agile Human: Learn to Lead Yourself First

How do you become a better leader to truly show up and be present for your team, family and friends? Dave Prior, Certified Scrum Trainer at LeadingAgile, and Mika Trottier, Partner Acceleration Lead at Shopify, have some tried-and-true recommendations. They took the stage at the 2018 Digital PM Summit to share lessons learned running Agile experiments on themselves, as they put Agile through its paces to better their personal and professional lives.

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February 4, 2019
Digital Asset Management
DAM Weekly Round-Up – 28th January 2019

A collection of recent DAM-related articles from around the web, sourced from DAM Federation member, Planet DAM.

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February 4, 2019
Digital Asset Management
From the Widen Blog: How DAM and PIM Streamline E-commerce

Globalization and e-commerce present huge opportunities for consumer packaged goods companies. Deloitte estimates online sales of consumer packaged products will increase by 350% to $36 billion in 2018 from $8 billion as recently as 2013.


Rapid growth creates its challenges. It forces companies to scale along every part of the value chain, and marketing is no exception. HARMAN International found their marketing communications tools and processes became a hindrance to delivering products to market, so they invested in a product information management (PIM) system and then a digital asset management (DAM) system.

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February 4, 2019
Project Management
From the Workfront Blog: How to Create a Project Risk Management Plan

The word “risk” has a complicated reputation. To some, it is a terrifying thing to be avoided. To others, it’s an exciting motivator. To project managers, it’s an inevitable part of the process that should be expected and planned for.

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January 30, 2019
Digital Asset Management
From MediaBeacon: File Naming Best Practices for Asset Management

Any company, no matter how big or small, will likely have a large amount of assets that are saved to various drives throughout every computer in every office. For employees, especially those in separate departments from one another, locating a specific file can be a real headache. Sorting through file after file on a never-ending search for the right document or asset is not only frustrating, it is also incredibly time consuming.

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January 30, 2019
Event
IHAF Leadership Summit 2019 Announced - April 11 | Chicago

The IHAF Leadership Summit has been lauded as the premier networking and learning opportunity for in-house agency leaders. This executive-level event offers opportunities to network and learn from corporate and creative pace setters, sharing proven strategies for organizational and operational success.

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January 30, 2019
Marketing Technology
From Content: A Digital Archaeology of 21st Century Marketing

1,000 years from now, when digital archaeologists look back on 21st century marketing, what will they conclude? Based on our “ancient” emails, notes, blogs, martech stacks, and content, what will they think that we believe about marketing?

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January 30, 2019
Agency Management
Solving the Agency Long-Hours Culture - Step #1

A few months ago, an article on the issue of agency long-hours culture caught Toms eye and made him realize that it was a problem he had been addressing for years, just from a different angle.
 

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January 30, 2019
Event
Workfront Announces Dates for Leap 2019 in London and Dallas

Join Workfront for its premier modern work management event. Learn from the brightest minds in keynotes, interactive breakouts, and one-on-one consulting sessions. Get a sneak peek of the Workfront product roadmap and discover how companies like yours are leveraging Workfront as their operational system of record.
Dallas: May 6-9, 2019
London: June 3-5, 2019

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January 30, 2019
Digital Asset Management
From CMS Wire: Digital Asset Management Sparks Joy

Marie Kondo and her philosophy of removing clutter from one’s personal life and home is a phenomena to say the least. The premise is simple, but effective: our homes are full of clutter and the time has come to tidy, clean and remove the excess. Kondo is effective in her campaign against disorganization and her ability to find a “spark” of interest in this popular show reminds us we all have a lot of clutter in our lives that need organization. But can this be transformative? And can it translate to the modern office? 

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January 30, 2019
Event
Henry Stewart Creative Operations NY Announces First Sessions

Made for YouTube: How Real-Time Analytics are Informing Video Production Workwith Josh Auffret, Head of Production & Creative Technology, Google/YouTube

What does the Ideal Creative Ops Team Look Like? Moderator: Kevin Brucato, VP, Creative Operations, Prudential
Panelists include: Lauren Stefaniak, Digital Operations Manager, Victoria's Secret , Christina Carr, Head of Profject Management, Global Business Marketing, Facebook

Perception is Sometimes Reality! Using Metrics to Change Behavior and Demonstrate Business Value with Tony Cambria, Director, Integrated Marketing, Stryker and Jeff Strumpf, Senior Manager, Integrated Marketing, Stryker

Is the Personal Touch Still Needed? Bridging Technology and People at Nickelodeon with Eric Squires, SVP, Creative Operations and Production, Nickelodeon Preschool and Global Experiences, Nickelodeon and Adam Weiner, VP, Project Management Marketing Creative, Nickelodeon

Interactive Workshop - Let’s talk about how to become an Internal Strategic Partner Session leaders: T. Alex Blum, Founding Partner, Blum Consulting Partners and Andrea B. Ruskin, Strategic Consultant & Partner, Blum Consulting Partners

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January 30, 2019
Creative
New Issue of Adobe Create has Hit the Stand

This month articles include: Easy, Intuitive Gradations, Illustrations with an Attitude, imaginary Goddesses, Kid at Heart and Eye Candy Keeps Coming on Instagram

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January 30, 2019
UX Design
From Medium: User Experience (UX) v. User Interface (UI) Design — Process & Trends

There is nothing that makes Jordan feel more satisfied in Product Design than a perfect balance of data-driven user experience (UX) and visually-stimulating user interface (UI) design. What a nerd, right?!

But if the two stepped into the ring, which they often do, who do you think would win the bout? While we hope for 18 rounds and a perfect blend of the two, at the end of the day, user experience outweighs visual design.

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January 28, 2019
Digital Asset Management
From the IO Blog: How To Plan For Disaster Recovery For Your Digital Assets

Your digital assets might just be the most valuable resource of your business—so why are so many organizations negligent in safeguarding them?

According to the U.S. Federal Emergency Management Agency, 40 to 60 percent of small businesses never reopen after suffering a disaster. This statistic is even more alarming when taken in context. 58 percent of small businesses say that they’re not prepared for a data loss event, putting their very livelihoods in danger.

Whether you’re a tiny startup or a massive multinational corporation, every business needs a robust disaster recovery plan for its digital assets. This article will give you a primer on how to recover from a digital disaster.

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January 28, 2019
HR
Aquent 2019 Salary Guide is Now Available

The 2019 Salary Guide for creative, digital, and marketing gives you the benchmarks you need to build cutting-edge teams, including today’s hottest emerging roles. In this year’s guide you’ll discover:

• Salaries for over 45 creative, digital, and marketing positions
• Emerging roles in AR, VR, and AI
• Location-based market adjustments

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January 28, 2019
Digital Asset Management
How AI and Automation Can Supercharge Your DAM

Artificial Intelligence (AI) and machine learning are positioned to remain a key area of investment focus for many organizations in 2019. A recent research survey sponsored by OpenText reports that 43% of organizations currently use or plan to build and buy AI and machine learning systems with a primarily goal of increasing operational efficiency and effectiveness. 

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January 28, 2019
Brand Management
From Bynder: 2019 State of Branding Report

This report will unpack five key findings—with some deeper dives—that provide invaluable insights on both the current and future states of branding. At a glance, Bynders results reveal the typical challenges and opportunities that marketers are now grappling with as they contend with the rapid changes to tech advancements and consumer behavior.

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January 28, 2019
Organization
From CMS Wire: What Does it Take to Build an Effective Digital Team?

Swoop Analytics recently completed what they believe is the largest study of digital team collaboration performance ever undertaken. They analyzed 1,360 digital teams from nearly 70 organizations from a full breadth of industries and geographies. The digital interactions of over 400,000 team members and nearly 2 million interactions over an extended 6-month period were analyzed. 

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January 28, 2019
Content Planning
From the DivvyHQ Blog: How to Eliminate Missed Deadlines with Your Content Calendar

These days, in business settings, crossing a deadline is not quite so harrowing, but needless to say it’s still something we’d all like to avoid. Unfortunately, when you’re running a large content team with multiple complex campaigns and initiatives in play at the same time, letting the occasional due date slip by can feel inevitable.

If this happens too frequently, it’s not a good look for the responsible content manager. Consistently delivering on time is how we gain trust and confidence, with both bosses and our audiences. So how can we prevent lapses?

This is one of the prime advantages of using content calendar software.

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January 27, 2019
Leadership
From HBR: Are Your High Expectations Hurting Your Team?

During a recent interview with a member of a client’s executive team, a leader said to me, “Nothing I do is ever good enough for [the CEO]. We’re all starting to ask ourselves why we bother trying.” When I later debriefed the assessment findings with the CEO, she said, “People consistently disappoint me. It’s always been that way. I have high standards. That’s why I get the results that I do.”

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January 27, 2019
eCommerce
From the ICP Blog: Ecommerce: [Part 5 of 5] Where to Begin with Ecommerce in the Product Content Ecosystem: Top Tips

ICP gets asked a lot by clients “where to begin with this Ecommerce content ecosystem journey”? Far too often we come across clients say “hey look, we know this new platform, let’s go with it first then we will figure things out later on”, “We have bought this platform a while back ago but never really used it, shall we look into it first?”.

Well, the answer is, if you have nothing in place, starts with people (then work on to process and technology). Otherwise, start with the things you have already known (be it people, process and technology) and map out a stair-step of how these things should come together. Wherever you start with, be assured you don’t have to build everything all at once.

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January 27, 2019
Project Management
From the Liquid Planner Blog: 4 Guiding Principles for Leading Remote Project Teams

More and more, part of our job as project managers is not just herding sheep, but herding sheep located on farms located across the globe.

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January 27, 2019
Project Management
Spreadsheets - The “Killer App” that is Killing Creative Ops Efficiency

The spreadsheet is truly a marvel of the computer age. Invented in the early 70s by a virtually unknown wizard named Dan Bricklin, the spreadsheet may be the most flexible, versatile, and ubiquitous technology tool in the business world. It’s been called one of the top “killer apps” of desktop computing, along with word processing, design/publishing, and database. The corporate world’s dirty little secret is that almost everything runs on spreadsheets.

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January 27, 2019
Project Management
From the Workamajig Blog: How to Create a Proven Project Management Framework

A well-defined project management framework will bring much-needed order to your projects. Learn how to create your own PM framework in this guide.

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December 24, 2018
Event

Happy Holidays from the Team at creativeopsreview.com

With the holiday season is upon us, we find ourselves reflecting on the past year and those who have helped to start creativeopsreview.com. It’s been quite a year for us! We hope that 2018 has been just as memorable for you, your colleagues and your loved ones. We look forward to moving into the New Year together.

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December 21, 2018
Creative

From Medium: When Creative Briefs Die, What Takes Their Place? by Victoria Kirk-Owal

As designers move up the UX decision-making chain, the old planning approaches don’t work (and neither does Agile).

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December 21, 2018
Event

Aprimo Announces Sync! 2019, Nashville - May 15-16, Barcelona - June 4-5

Aprimo Sync! 2019 will deliver an elevated, immersive experience that stands out from other top-level industry events. Building on the success of our past conferences, it will have an eye on the future of our industry with a focus on content, operations, and performance.

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December 21, 2018
Web Content Management

From the Real Story Blog: 2018 WCM Year in Review

The Real Story Group looks back at key trends in Web Content & Experience Management (WCM) technology for 2018. On the surface, nothing really big happened...no big acquisitions or flameouts.  But underneath, some important themes persisted.

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December 21, 2018
eCommerce

From the ICP Blog: Ecommerce: [Part 2 of 5] Crafting Compelling Product Names to Maximise Product Search Visibility, by Jing Wang

Shoppers can’t buy what they can’t find. They predominantly buy products that are displayed on the first page of search results. If your product is not on page one, you are invisible online. Stats show that 84% of “Add to Cart” comes from the first three search positions. Items after #20 are neither seen nor purchased.

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December 20, 2018
Podcast

From the Inside Jobs Podcast Series: Ep. 10 - Absolut Idea Guy - Todd Miller, The Cooler @ Experian

In this episode of Inside Jobs, Todd Miller, Chief Creative Director with the internal agency at Experian, talks about his migration from janitor to juggernaut—including stints at DDB, J. Walter Thompson, M&C Saatchi and others. Tune in as he shares his passion for ideas, his pursuit of work/life balance, the importance of keeping his team happy, what awards mean to the industry, and why working for “an agency that just happens to be inside Experian” is different from working for an in-house agency.

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December 20, 2018
Trends

From Medium: Predicting the Graphic Design Trends of 2019, Haley Salyer

The 7 (Surprising) Design Trends on the Way for 2019

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December 20, 2018
Digital Asset Management

From Henry Stewart: A Day in The Life of a DAM Manager with John Horodyski

In this video, DAM industry expert and Partner at Optimity Advisors, John Horodyski caught up with Maria Efstathiou to discuss a day in her life as a DAM manager.

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December 20, 2018
MarTech

From March Advisors: Has Your Martech Stack Become “Usefuless”? by Jake Athey

Let’s pretend that your 2019 Near Year’s Resolution is to become a minimalist, but not the Instagram kind. You don’t plan to move your family into a tiny home or trade your minivan for a quad tandem bike. However, you have an unkempt, overloaded tool chest where useful things disappear, and useless things reappear. One might say that that tool chest is “usefuless.”  

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December 20, 2018
In-House Agency Management

From the ANA Blog: 2018 Ad Industry Story of the Year: In-Housing, by Bill Duggan

The 2018 ad industry story of the year, in Bill’s opinion, has been the explosion of in-house agencies.

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December 20, 2018
Webinar

Real Story Webinar: Digital Technology Predictions for 2019 | Thursday January 10, 2019

RSG will outline ten key predictions for 2019, touching on topics ranging from MarTech stack to DAM bubbles to CDP. No hype: just real advice you can use to prepare yourself — and your team — for 2019.

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December 19, 2018
Marketing Technology

From the Zee Jay Blog: Is It Time To Re-Evaluate Unica Marketing Ops? by Veronica Bright

In light of the recent HCL announcement, the IBM Unica marketing suite will see new ownership as soon as mid-2019. While the lab and dev teams come as part of the acquisition package, it’s unclear what the impact will be on the Unica Marketing Operations (UMO) module. If you’re an existing UMO customer, you are probably asking yourself the following questions:
• Should I switch from IBM Unica Marketing Operations?
• What information do I need to decide whether to stay with IBM Unica Marketing Operations?
• Is IBM Unica at risk now?

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December 19, 2018
Event

Woodwing Announces Xperience 2019, May 28-29, 2019 | Amsterdam

This will be the 8th edition of our highly appreciated Xperience event, which is the perfect place to get new inspiration from renowned industry speakers and WoodWing global clients. You'll also be able to network with peers, partners and WoodWing people, and learn how to maximize the ROI from WoodWing solutions.

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December 19, 2018
Podcast

From the Widen Blog: Lessons From a Heroic Implementation – Scott Sharp, by Serai Schueller

“Within the space of three to five minutes, I had given a user of our system better content and a better option than I ever would have been able to do in the one or two hours of manual work we were doing previously.” – Scott Sharpe, WestJet

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December 19, 2018
Digital Asset Management

DAM in 2018: The Great Migration, With Theresa Regli

In this keynote presentation DAM Industry Strategist, Author, and Storyteller, Theresa Regli explains the critical importance of planning, time, effort and disciplines required for asset migration into a DAM system.

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December 19, 2018
In-House Agency Management

In-House Agencies Today

Ten years ago, IHAF was tapped by the Association of National Advertisers (ANA) to help develop a survey and interpret results about the rise of the internal agency. The study revealed the incidence of in-house agencies among major corporations, the services those teams provide, their financials and operating practices, and the advantages and disadvantages of the model.

Fast forward to today and a lot has changed.

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December 19, 2018
Event

Webinar: Selecting DAM Vendor Partners For Digital Asset Management Initiatives | January 15, 2019

This DAM News webinar is aimed at those who are tasked with selecting a DAM vendor partner to implement a Digital Asset Management solution for their organisation's DAM initiative. The objective is to provide a framework that attendees can use to structure and organise their own vendor selection process. 

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December 18, 2018
Digital Asset Management

From the Real Story Blog: DAM Scenario 8: Media-Based Knowledge Management

Digital Asset Management Scenario #8 in RSG's newly-updated roster of DAM vendor evaluation criteria takes a closer look at the requirement to handle knowledge objects and manage media-based, data-rich assets. 

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December 18, 2018
eCommerce

From the ICP Blog: Ecommerce: [Part 1 of 5] Understanding Consumer Shopping Behaviour & Why Brands Should Invest in Digital Shelf, by Jing Wang

Shopping has changed a lot since the rise of the web. Although the vast majority of purchases remain offline and in-store and will continue to do so for years, digitizing “the shelf” will soon be the standard for bricks and mortar stores, as consumer shopping behavior is evolving.

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December 18, 2018
Event

Henry Stewart Announces Three DAM Webinars for January and February 2019

- Elevating Modern Marketing: Making Assets Dynamic, Wednesday January 23
- Rules for the Road to One Source of Truth, Wednesday February 6
- Finding a DAM to love - for the long term, Tuesday February 12

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December 18, 2018
Digital Asset Management

From DAM News: Trends in the Current DAM Market and the Implications For 2019, Ralph Windsor

This article assess some underlying trends in the Digital Asset Management software market that have been prevalent during 2018, and sees if they can be used to predict what may happen in 2019.  There have been some subtle, but significant shifts in emphasis by several DAM vendors and these offer clues about where the sector will progress next year. 

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December 18, 2018
Survey

2019 In-House Creative Industry Benchmarking Survey

With many folks out for the week and business running a bit slower, it’s the perfect time to respond to our 2019 In-House Creative Benchmarking Survey.

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December 17, 2018
Strategy

From the Part and Sum Blog: What is Strategy?

At its core, strategy is about making better, more thoughtful, deliberate decisions.In business and in life, we face an overwhelming number of options. Strategy helps us sort through them, decide what to do now, what to do later, what to cross off the list.

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December 17, 2018
MarTech

ClickZ and Martech Announce March Awards

The Martech Awards 2019 will take place in Tribeca, New York on March 21. Hosted by Scott Brinker, presented by ClickZ. Categories include best technology, best use of technology, and top people and teams in the industry.

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December 17, 2018
Predictions

From Marketing World: The Key Trends That Will Impact Marketers’ Jobs In 2019

Marketing Week predicts the key issues and challenges that will reshape marketers’ working world in the year ahead.

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December 17, 2018
Digital Asset Management

From the Real Story Blog: DAM Scenario 7: Photo and Asset Library

Digital Asset Management business scenario #7 in RSG's newly-updated roster of DAM vendor evaluation criteria is one of the oldest use cases for this marketplace, and still an important one...

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December 17, 2018
Performance Management

From the HBR: Reinventing Performance Management, by Marcus Buckingham and Ashley Goodall

Deloitte is redesigning their performance management system. This may not surprise you. Like many other companies, Deloitte realize that their current process for evaluating the work of our people—and then training them, promoting them, and paying them accordingly—is increasingly out of step with their objectives.

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December 14, 2018
Agency Management

From the Know Your Team Blog: Managing Disagreements: How To Handle Diverging Points-Of-View With Your Boss, by Claire Lew

Yet, managing disagreements at work is tricky — made only trickier if the person you disagree with is your boss. Of all people, you don’t want that person to get defensive or misinterpret your disagreement as an attack. You want whatever thing you’re arguing for to be considered, and hopefully enacted.

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December 14, 2018

From the Vox Veritas Digital Blog: Ten Ways Technology Salespeople Fail, by Theresa Regli

Theresa Regli has spent many years meticulously avoiding offering any form of advice to technology vendors — even though they got plenty of her advice indirectly. They bought her research reports, they got feedback from her clients at the end of the procurement process, they heard her talk about the mistakes they make when she spoke at conferences and taught seminars. But lately, over the last dozen or so procurements she has worked on during the last year, Theresa started making a list. It’s time she wrote it all down in one place. Tech salespeople, here’s all the ways you mess it up.

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December 14, 2018
Agency Management

From the Process Street Blog: 6 Tips to Remotely Manage a Team Better than Most Offices, by Ben Mulholland

Remote teams can be a nightmare to manage. The distance (and potential time zones) between each team member mean that everyone has to be trusted to work on their own without constant supervision. To successfully do that, they need to have as few roadblocks as possible. To remotely manage a team effectively you need to overcome the communication and availability issues that regular offices don’t have.

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December 14, 2018
Digital Asset Management

From CMS: A DAM Holiday Wish, by John Horodyski

Since its publication in 1946, Donald Gardner’s “All I Want For Christmas Is My Two Front Teeth” has remained a favorite song for the holidays. Its lyrics are festive, frivolous and frisky, evoking a sense of silliness over what might rather be identified as a significant loss … two teeth. 

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December 14, 2018
Agency Management

Great Calendar Resource: Calendar-12.com

With Calendar-12.com interactive working time calendar you can easily find the number of working (business) days in 2019 along with the respective number of working hours. For every month and quarter, the number of business (working) days and the working time (in hours) is shown on the right. The calendar is color-coded, i.e. each date is marked with a color that corresponds to the respective number of working hours, as shown below the table. The calendar shows by default a "standard" full-time employee work week, i.e. Monday-Friday, with 40 hours per week but you can easily customize it by clicking on any date(s) to mark it as working or non-working. All the calculations are done on the fly.

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December 14, 2018
Agency Management

From the Bonusly Blog: The Dos and Don'ts of a Flexible Work Schedule, by Danielle Higley

A great team is hard to find and expensive to replace. Money aside, losing key players affects morale and, worst-case scenario, can prompt a mass exodus, leaving whole departments devoid of senior leadership and perspective.

That’s why it’s so important to engage employees in ways that are meaningful and desirable. But what does “meaningful and desirable” mean? And what kind of impact is doing this likely to have on your bottom line?

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December 13, 2018
Digital Asset Management

Managing Digital Assets in Regulated Industries, by Qusai Mahesri

Every industry faces digital asset challenges, including creation, storage, retrieval, search, re-usability, untenable taxonomies, version control and streamlining processes. Throw in the added issue of compliance! The word in itself causes people to sit up and cringe in most situations. This article focuses on a specific example from within the regulated pharmaceutical (pharma) industry. The ideas and processes are a result of significant experience and strategic work around marketing systems, CRM, campaign management, CMS and DAM solutions.

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December 13, 2018
Agency Management

Bureau of Digital November Round-Up

This past month was all about the turkey talk, as the community traded ideas, solutions and recommendations. Novembers post has got an extra helping of business, leadership and culture reads, as well as podcasts and resources to spur diversity, equity and inclusion (DE&I) in your workplace.

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December 13, 2018
Digital Asset Management

DAM Weekly Round-Up – 10th December 2018

A collection of recent DAM-related articles from around the web, sourced from DAM Federation member, Planet DAM.

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December 13, 2018
Art Buying

From the Adobe Blog: What Does Royalty-Free Mean — And What Are The Benefits

Let’s start with the word “royalty.” When you use a copy of someone else’s art in your own work, you typically pay the artist a usage fee. That fee is called a royalty.
Royalties are common across many industries, with the music industry being a good example. Say an artist records a song and a company decides to use that song in television commercial. Each time the commercial airs, the artist receives a royalty fee.

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December 13, 2018
In-House Agency Management

‘You Have To Have Support From The C-Suite’: Brands Struggle With Moving Marketing In-House, by Ilyse Liffreing

Companies, eager for cost-savings, control and speedy turnarounds, have either gone all in and have built out internal agencies with multiple functions or have moved parts of their marketing previously reserved for outside partners internally. But many are finding the road to be less smooth than hoped for, and are encountering recruiting struggles, a lack of internal support or the realization that it’s simply too difficult to manage it all.

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December 13, 2018
Event

Creative Operations Exchange: Photo Studios Conference

February 26-27, 2019
The Radisson Martinique Hotel | New York, NY

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December 13, 2018
Content Planning

From the Medium Blog: A Formula For The Cost Of Web Content, by Paul Bellows

If you run a mid-sized public sector website then you could be spending $400,000 each year in hidden content costs.

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December 13, 2018
Digital Asset Management

From the Widen Blog: Managing a DAM System as a Team: An Interview with ASQ, by Nate Holmes

We're big advocates for DAM administrators. After all, admins play an essential role in the success of any digital asset management (DAM) system. They lead technical system maintenance; marketing global processes and procedures; metadata creation and consistency; training; and user support.

Being a DAM admin is no small task. So when hiring a full-time DAM admin isn’t an option, managing it as a team is a good alternative. It even has its benefits. ASQ, a global membership organization of quality professionals and practitioners, is one company that’s found success managing a DAM system as a team.

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December 13, 2018
Digital Asset Management

From the Woodwing Blog: Navigating the 7 Cs: How Publishers Can Gain Advantage From Digital Workflow Tools

Publishers are shaping their operations for a future increasingly based on digital content but many, particularly smaller, independent publishers, have questions about how to adopt the systems and technology to support that goal. At a breakfast briefing at the Professional Publishers Association in London on November 27, WoodWing and Evolved Media looked to find some answers.

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December 12, 2018
Creative

From the Wfanet Blog: 5 of the Most Contagious ideas of 2018

From embracing risk to admitting your imperfections and taking a stand...

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December 12, 2018
Marketing Technology

From Chiefmartec.com: Enter your marketing stack in the 2019 Stackies Awards

Fame and glory await you! Or at least recognition from your peers, appreciation from the global marketing operations community, and good karma from a terrific charity that we’ll support on your behalf.

Yes, The Stackies 2019: Marketing Tech Stack Awards are now open for entries through March 15, 2019, and we’d love to have you participate.

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December 12, 2018
Change Management

From the WalkMe Blog: 3 Change Management Models To Lead A Fast-Evolving Digital Workplace

How do you overcome the enemy of your company’s digital transformation? You prepare for organizational battle — consider change management models your top line of defense against internal resistance.

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December 12, 2018
Digital Asset Management

From the Real Story Blog: DAM Scenario 6: Work-in-Progress Creative Management

Digital Asset Management Scenario #6 in RSG's newly-updated roster of DAM vendor evaluation criteria is an increasingly important use case as creative and marketing teams become more integrated.  But why does it fall under DAM?

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December 12, 2018
Content Production

From the IHAF Blog: Why Software (Not Your Staff) Should Be Managing Content Distribution, by Bob Kahn

It’s a common misconception that communication is easy for in-house creative teams. In truth, even when decision-makers and team members are under the same roof, launching campaigns in house and coordinating across multiple departments can be complex and costly without the right tools in place.

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December 11, 2018
Event

Henry Stewart Announces London 2019 Creative Operations Agenda

The London 2019 agenda has gone live with a great range of panel sessions, presentations and workshops from some of the best known brands in Europe.

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December 11, 2018
Digital Asset Management

From Woodwing: Your Survival Guide To Creative Operations

Slick creative operations should be at the forefront of any media or publishing organization today.

Optimizing time, capacity and costs by bringing structure to the creative process is paramount for running a successful magazine, news or book publication. And to ensure survival in a highly competitive environment.

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December 11, 2018
In-House Agency Management

From the Freedman Blog: The Growth Of In-House Agencies Needs Collaboration With A New Set Of Specialist Partners

One of the dangers in the exponential growth of In-House Agencies is that they could end up replicating the very thing they are replacing … the 20th Century model of teams and specialists all over the world – so duplicating effort, adding layers of politics and increasing the costs they’ve taken out of their processes!

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December 11, 2018
In-House Agency Management

From CampaignUS: 6 Key In-Housing Lessons Brands And Agencies Have Learned, by Gideon Spanier

US advertisers are fundamentally reshaping their relationship with agencies and taking more control, even if some agency people aren’t convinced that in-housing is here to stay.

That was the key message that came out of Campaign US’ debut breakfast briefing, "When brands take advertising in-house," in association with Wunderman at the offices of Vox Media in New York.

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December 11, 2018
Digital Asset Management

MediaBeacon DAM Version Release Announcement: 2018.1

The latest updates in MediaBeacon digital asset management (DAM) release version 2018.1!

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December 11, 2018
Digital Resources

From the Medium Blog: How To Get Better At Writing CSS, by Thomas Lombart

Let’s not beat around the bush: writing great CSS code can be painful. A lot of developers don’t want to do CSS development. I can do everything you want, but nah! No CSS.

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December 11, 2018
Digital Asset Management

Northplains White Paper: The Team Behind Your DAM Is Often One Of The Most Important Factors That Can Make (Or Break) The Success Of Your Project.

From generating interest among your stakeholders to securing buy-in from your leadership team, our ‘How to Build Your DAM Dream Team’ white paper will provide you with the tactics and people skills you need to get your business partners on board with your DAM initiative. 

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December 11, 2018
Interview

From the User Adoption Podcast: Interview with Jing Cao and Yoko Gibo

Listen to the user adoption podcast interview with Jing Cao and Yoko Gibo

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December 10, 2018
In-House Agency Management

From the UXDesign Blog: Designing A Place For Designers, by Arin Bhowmick

As the IBM Hybrid Cloud Design team recently opened a new studio in the Bay Area, CA, Arin wanted to reflect on the beginning of the studio story at IBM and take a look at how design studios are exciting places to craft unique, user-focused products.

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December 10, 2018
MRM

HCL to acquire select IBM products for $1.8 billion 

NEW DELHI: The country’s third largest software services firm HCL TechnologiesNSE -4.99 % has announced that it is acquiring select IBM software products for $1.8 billion. The acquisition which is the largest in the history of HCL, is expected to close by mid-2019. Among the products sold is Unica

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December 10, 2018
Master Data Management

From the Stibo Blog: How to Create a Data-Savvy Marketing Organization, by Sherry Grote

Marketing organizations need to be data-savvy out of one obvious reason: because consumers are savvy and impatient – and not very loyal.

To get on par with your customers, it sometimes takes a great deal of change management. Based on experience, I have compiled the following list of how to create a data-savvy marketing organization.

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Digital Asset Management

From the Real Story Blog: DAM Scenario 5: Integrated Marketing Content Hub

Digital Asset Management Scenario #5 in RSG's newly-updated roster of DAM vendor evaluation criteria is an essential use case for more sophisticated enterprises looking to support multi-channel marketing asset management.

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December 10, 2018
UX Design

From the Medium Blog: Voice User Interfaces (VUI) — The Ultimate Designer’s Guide, by Justin Baker

Our voices are diverse, complex, and variable. Voice commands are even more daunting to process — even between people, let alone computers. The way we frame our thoughts, the way we culturally communicate, the way we use slang and infer meaning… all of these nuances influence the interpretation and comprehensibility of our words.

So, how are designers and engineers tackling this challenge? How can we cultivate trust between user and AI? This is where VUIs come into play.

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December 10, 2018
Digital Asset Management

From the IO Blog: What Is Digital Asset Management Software? by Martyn Cook

Digital asset management software is rapidly growing in popularity, but what exactly is it and how can it benefit your organization? In this article, we’ll go over everything you need to know to get started using DAM software.

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December 7, 2018
Digital Asset Management

From the Real Story Blog: DAM Scenario 4: Product Asset Management

Digital Asset Management Scenario #4 in RSG's newly-updated roster of DAM vendor evaluation criteria is an essential use case for enterprises whose assets are directly related to products they sell.

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December 7, 2018
Digital Asset Management

From the Widen Blog: 4 Marketing Trends to Master With Digital Asset Management, by Nina Brakel-Schutt

Which trends are marketing-driven organizations focused on? Inquiring minds want to know! If you said artificial intelligence, actionable data, customer experience, and building the right technology mix, you’re spot on. Connecting digital asset management (DAM) to these trends needs to be a priority for all marketing teams who want to maximize content value, create deeper emotional connections with their audiences, and improve the overall customer experience.

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December 7, 2018
Project Management

From the Workamajig Blog: 15 Killer Project Management Best Practices to Make You a Better Manager, by Sylvia Moses

If you're a project manager, developing and adopting project management best practices is likely one of your top priorities. This article will share a comprehensive list of best practices for project management every organization needs.

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December 7, 2018
News

From Campaign: Thomson Reuters Disbands In-House Creative Agency GCS, by Oliver McAteer

From Campaign: Thomson Reuters Disbands In-House Creative Agency GCS, by Oliver McAteer

Thomson Reuters’ in-house creative agency has been disbanded as the company undergoes a mammoth internal overhaul.

GCS was torn down recently as part of a move to wipe out 3,200 employees and close dozens of offices around the world over the next two years.

Between 100 to 150 people have been axed, according to people with knowledge of the matter. Thomson Reuters did not confirm the number of jobs lost from GCS.

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December 7, 2018
Creative

From Marketing Week: The best marketing campaigns of 2018: Part 2

From a finger-licking good apology and a laundry ad with a difference, to brands joining forces to stamp out online abuse, we look at some of 2018’s most memorable and thought-provoking campaigns. In no particular order they are…

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December 7, 2018
Digital Asset Management

Another DAM Podcast Interview With Alex Hauschild on Digital Asset Management

Henrik de Gyro interviews Alles Hauschild of Google.

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December 7, 2018
Marketing Technology

From the Airtable Blog: Cole Haan Creative Operations, by Andrew Coulter Enright

Cole Haan Brand Creative is an in-house, full service agency. The Creative Operations team manages all aspects of the Cole Haan brand design workflow from request to delivery; Airtable is the primary tool. It is the central hub with which has been integrated with adjacent applications like Slack, Asana, and G Suite.

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December 6, 2018
Project Management

From the NYT: How to Run 13 Design Sprints at Once: Inside Maker Week at The New York Times, by Jake Knap

For one week every summer, folks are encouraged to step away from their regular work (as much as humanly possible at a newspaper) and experiment with new projects. They start on Monday, and on Friday they share prototypes with the company.

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December 6, 2018
Digital Asset Management

From the Real Story Blog: DAM Scenario 3: Advertising and Marketing Asset Management

Whether you're looking for a DAM system to function as a single source of marketing assets or you're ready to position DAM as the prime content engine underneath your marketing technology stack, you may need an unusually wide range of capabilities to address these challenges.

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December 6, 2018
UX Design

From Medium: Bad Habits of UI/UX Designers, by Lance Ng

Recently, Lance was pulled into a UI/UX meeting with a big regional bank’s internal team and IT vendor. The bank had hired a whole army of UI/UX designers to revamp both internal and client-facing systems. The senior team members were paid five-figure salaries a month and given senior vice president titles. It was bizarre and almost illogical how they went about their UI/UX design process. Out of that meeting came a few revelations Lance just has to share.

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December 6, 2018
Marketing Operations

From MartechToday: How To Build A Marketing Operations Organization Out of Chaos, by Debbie Qaqish

The role of B2B marketing has changed so quickly and so radically thanks to our technology enriched world, many marketing organizations are just now beginning to understand the broader ramifications. Just look at the history of marketing operations. As more technology options became available, marketers often purchased a technology to meet a specific need for a particular part of the marketing organization. The requirements for the purchase, the purchase process, the implementation, and use occurred in a silo. This approach resulted in a mishmash of technology, with no holistic view or understanding of what they had, who used it and with what result.

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December 6, 2018
Event

2nd Annual Digital Asset Management Summit 2019 - January 24-25, 2019 | AMA Conference Center | New York, NY

Our increasingly content-driven world has both highlighted the necessity for and elevated the importance of an effective digital asset management strategy within the organization. IEN’s 2nd Annual Digital Asset Management Summit will focus on providing the solutions you need to stay ahead of the growing challenges you face through peer-led sessions with expert thought leaders from a range of industries.

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December 6, 2018
Creative

From Marketing Week: The Best Campaigns of 2018: Part 1

From a divisive stand against racism and the fight against plastic to brands leveling the playing field for women, we highlight some of this year’s most hard-hitting and memorable campaigns. In no particular order they are…

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December 6, 2018
Digital Marketing

From ClickZ: Three reasons you should launch a microsite in 2019, by Emily Alford

A new year is a time for building and growing, which is probably why so many companies wait until January to roll out new products and campaigns. And new beginnings also bring the opportunity for experimentation. However, if your current CMS is making experimenting feel a bit tedious, it could be time to create a microsite for a fresh start.  

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December 5, 2018
Event

First Speakers Announced for Henry Stewart DAM NY 2019

Yesterday, Henry Stewart announced its first list of speakers for DAM NY 2019. Included in the list are  DAM practitioners from Nike, Tiffany & Co, GAP, Hilton, Conde Nast, Amazon Studios, Bank of America, Procter & Gamble, Victoria’s Secret, The Jewish Museum, and The American Museum of Natural History. For a full list, follow the link.

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December 5, 2018
Digital Asset Management

From MediaBeacon Resources: The Digital Marketing Maturity Model

The digital maturity model is a powerful tool to benchmark your current marketing capabilities. Download it to better see where your organization is currently positioned and how it can continue to grow in its pursuit of improvement. The model consists of 5 phases of digital maturity: Reactive, Organized, Digitized, Connected, and Intelligent.

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December 5, 2018
Digital Asset Management

From the Real Story Blog: DAM Scenario 2: Multilingual Brand Management

The second use case in RSG's newly-updated roster of vendor evaluation criteria is "Multilingual Brand Management," a more advanced brand management scenario.

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December 5, 2018
Master Data Management

From Dataversity: Metadata Management vs. Master Data Management, by Michael Knight

Businesses rely on knowing their data to survive and grow. Metadata Management and Master Data Management (MDM) provide essential processes for organizations to gain this knowledge and to succeed. As a result, both need to be managed well.

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December 5, 2018
Content Production

From Censhare: Hearst Case Study

Hearst Magazines UK, a subsidiary of the Hearst Corporation headquartered in London, ranks among the market leaders in the UK magazine and periodical sector with its extensive portfolio of print magazines. In connection with the digital versions of such prestigious brands as Harper's Bazaar, Country Living, Esquire, ELLE, Cosmopolitan and Good Housekeeping, Hearst is the largest publisher active in the online market, and is meanwhile reaching every third woman and every fourth adult in the UK – which currently translates as 44 million users per month.

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December 4, 2018
Artificial Intelligence

From the Drum: How AI Is Bridging The Gap Between Creativity and Data

With half of all marketing budgets expected to be allocated to online channels by 2020, we have more data at our fingertips to power decision-making than ever before. 

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December 4, 2018
Digital Asset Management

From the Real Story Blog: DAM Scenario 1: Basic Brand Management

Every company has a brand to manage, and Digital Asset Management technology can help significantly here. "Basic Brand Management" is the first — and perhaps most foundational — use case in RSG's newly-updated roster of vendor evaluation criteria.

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December 4, 2018
Content Production

From the Widen Blog: The Guide to Repurposing Content with Digital Asset Management, by Nate Holmes

When a t-shirt is no longer wearable, is your instinct to throw it away or to turn it into a dust cloth? When you cook bacon, do you toss the grease or save it for your favorite chili recipe? Repurposing is a smart and effective way to get more use out of your resources while preventing waste.

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December 4, 2018
Content Production

8 Insights For Global Marketers On Sourcing Content Production, by Laura Forcetti

Advertisers have to produce more content, faster, better and with same or less budget. They also have to choose between a wide range of different types of resources to develop many forms of content.

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December 4, 2018
Project Management

From the Workfront Blog: Your Guide to Creating a Successful Resource Management Plan

In the Workfront 2018–2019 State of Work survey, U.S. workers said they only spend 40 percent of the workday on their primary tasks. Emails and pointless meetings topped the list of things that keep knowledge workers from getting work done. So we asked, “what is the biggest thing that would help you do more with less?” One-third of workers answered, “instituting better processes.” Here are suggestions to do that within your business.

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December 4, 2018
Digital Asset Management

DAM Weekly Round-Up – 3rd December 2018

A collection of recent DAM-related articles from around the web, sourced from DAM Federation member, Planet DAM.

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December 4, 2018
Hiring

From the Paladin Blog: How Hiring a Prime Creative Team is Like Creating a Work of Art

If you’ve ever built a team of creatives from the ground up, you know there’s artistry involved in hiring the right people. In some ways, the recruitment process is similar to sculpting a statue or painting a portrait. Each decision you make hiring a creative team shapes the final product.

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December 3, 2018
Creative

2018 Clio Awards Winners

The results are in, the 2018 Clio winners. Lots of great eye candy here. Enjoy!

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December 3, 2018
News

From AdAge: Intel Guts Its High-Profile Internal Agency, by E.J. Schultz and Adrianne Pasquarelli

Intel—which has become an industry poster child for running a successful in-house agency—is gutting its internal creative group, Agency Inside, amid an executive shuffle and change in strategy.

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December 3, 2018
Fonts

From the Medium Blog: The Best New Type Foundries of 2018, by nNoemi Stauffer

Letterform lovers, rejoice! It’s only November, and this year has already seen the apparition of several new foundries created by incredibly talented type designers from all around the world.

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December 3, 2018
Opinion

From Forbes: The State Of Advertising Has Never Been Worse, by Avi Dan

A recent Forrester report pointed to the currently deteriorating CMO/agency relationships: Brands are turning to in-house agencies; the growth agenda bring in CIOs and other stakeholders; ad budgets and fees face constant pressure; and consultancies are swooping in to take high-margin experience technology services. To return to full partnership, agencies need a new business model that puts the client at the center.

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December 3, 2018
Digital Asset Management

From Bynder: Digital Asset Management Comparison Guide

If you’re on the hunt for a Digital Asset Management (DAM) solution, you have probably already done your research on all the possible vendors. If so, you have probably realized that all DAM vendors offer different features geared towards meeting different requirements. This digital asset management software comparison guide aims to help you compare vendors and features so you can see which solution is perfect for you.

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