The ANA has teamed with the Boston Consulting Group and Reed Smith on an initiative to understand the top concerns in-house agencies have for both creative content development and legal issues. Importantly, our work also provides strategies to address those concerns.
In-house agency penetration is rising and workloads are increasing. According to the landmark 2018 ANA study, "The Rise of the In-House Agency," 78 percent of ANA members have an in-house agency and for 90 percent of those agencies, the workload has increased in the past year.
Our new study, "Managing In-House Agency Creative Content and Legal Concerns," identifies four primary issues in-house agencies have with creative content development:
- Attracting top-tier in-house agency talent
- Keeping in-house agency talent energized
- Applying key marketing processes
- Having healthy creative tension
Andrew Ofstad is the co-founder and Chief Product Officer of Airtable. Previously, he lead the redesign of Google’s flagship Maps product, and before that was a product manager for Android. Andrew studied Electrical Engineering and Economics at Duke after a childhood in rural Montana.
The information needed to support even the simplest ecommerce or retailer website, its output and input channels, its integrated systems and related platforms, is phenomenal. And of course, keeping it up to date and in order is a mammoth task. A single brand may have a variety of products range on sale across numerous retailers and countries, and undergoing endless iterations and innovations. Every change has to be fluidly and accurately logged, distributed, and published. And equally, every redundant asset has to be found, and either removed, archived, repurposed or even deleted for good. Just thinking about it all is enough to give you a migraine.
Everyone wants to jump on the DevOps bandwagon. This de facto standard for software development that has taken the IT world by storm ensures quicker results, an increase in agility and a reduction in manual errors. Companies like Amazon and Netflix have embraced DevOps principles, which has allowed their teams to produce thousands of builds a day and millions of production releases a year, leading to a truly agile business model.
You might have developed the best creative in the world as far as your central team is concerned, but the real test is when the time comes to implement the creative in local markets.
Carrying out thorough research is key to ensuring your global creative can be adapted for local markets — but if you rely on central assumptions, the road ahead will be rocky.
Read on to discover the common stumbling blocks businesses face when they haven’t taken local markets fully into consideration, ways to avoid them, and how a global toolkit can help.
In this video, Julia Arenson, Head of Creative Production at VCCP Blue discusses the key principles of candour, collaboration and ownership.
These days, it’s not uncommon for design teams to double in size in less than 12 month, and not just in tech startups. Insurance, banking, and many other industries with long histories are investing in design as they feel competitive pressure from younger companies using digital customer experience as a competitive advantage. Design is increasingly seen as a key component of any successful company — great news for those of us in the design field.
Picturepark is offering a webinar to introduce people to the Picturepark Content Platform. The webinar will provide you with:
- A general introduction to Picturepark.
- The Picturepark Content Platform in a nutshell.
- Headless publishing and master data capabilities.
- Semantic metadata & AI principles.
OK, first of all, nobody is going to teach you how to actually kill an intern. Instead, this is about how I almost killed our interns by unintentionally breaking their hearts.
Through exit interviews, I became newly empathetic to their struggles. Even when you’re young and talented, it’s not easy to break into our business without the resources and connections to get that coveted first job.
The Apollo 51 program is a network of creative shops committed to doing just that. It comprises 18 agencies, including Droga5, BBH, BBDO, Grey and Mekanism, the last of which is my workplace, with a goal of launching the careers of diverse future talent. We’ve been able to curate our internship programs into one that ensures there is more diversity at the ground level of our creative teams—at least 51 percent diverse talent, to be exact.
A digital transformation is a business transformation. It should be treated as a process - not a project.
It is easy to fall into the trap of treating a transformation like a technology project, but technology is the facilitator, not the end. At the outset, a clear idea of what you want to achieve and how your business will fundamentally change will require a more holistic approach.
Whether you are rolling out Analytics, IoT, Cloud, Social, AI, Mobile, Blockchain, Martech or Augmented Reality, digital transformation is all about being agile - move with speed, make adjustments and move forward.
Focusing on five essential elements will help to maximize the return on digital investments.
What are project management methodologies? A project management methodology is essentially a set of guiding principles and processes for managing a project. Your choice of methodology defines how you work and communicate.
So how do you choose a project management methodology?
The names of people, places, and things help us understand and navigate the world. The same holds true in digital environments, where descriptive names allow files to be easily understood, located, and retrieved.
Everything from file folder directories to collaborative work tools are more effective if their digital files have thoughtful and appropriate names. So it should come as no surprise that strong file naming conventions also help maximize the power and efficiency of a digital asset management (DAM) platform.
Neil often get asked where the idea for a Global Marketing Supply Chain came from and how it sustains the creative value chain. It’s an interesting evolution that comes primarily from the experiences I’ve gained in the field having been fortunate to work with many thought leaders and clients to understand how their businesses have evolved, and the role content has played as we move into this digital-first world.
“Culture eats strategy for breakfast,” said one of the most influential management consultants of all time, Peter Drucker. Or at least Mark Fields said he said it. This was 2006, before Fields went on to become chief executive of Ford motor company, and the quote has been circulating online ever since.
As popular as this aphorism is, most executive boards pay only lip service to the idea. Just 20% of respondents in one survey said they spent any time managing or improving culture, according to Andrew Cave in Forbes. In fact, 63% failed to routinely consider the impact of culture on business, and only a quarter said they perform an internal or external audit of their culture.
In this video, Kelly and I discuss how we approach this issue. We talk about how we deal with requests for extra work when our teams are already maxed out. Find answers to questions like:
- Who should I approach with the request first, and why?
- Is it okay to bribe my team? What can I bribe them with?
- When should I issue a change request for additional out of scope work?
Watch the video, and find some additional resources in the links below to help you motivate your overworked team.
Agencies are seeing an uptick in younger employees reporting burnout.
Some see it as a symptom of a buyer’s market, with agencies encountering a faster-paced work environment, longer hours, tighter budgets and harsher deadlines to keep clients happy. Others believe younger employees, specifically millennials, might not know how to unplug from work or set work-life boundaries. How burnout manifests and how employees report it varies by agency, and by employee.
The impact of micro moments can be hard to quantify in the workplace. Even the most avid follower of time and motion studies would be hard pressed to account for the cost of a single extra click or unspoken thought. But bring thousands, or perhaps millions, of those micro moments together and a company is suddenly faced with an enormous chunk of time and money that it can either win or lose.
A great example of this, point and case, is the effect that unique, joint venture agency, Spark44, and a digital asset management (DAM) platform has had on Jaguar Land Rover’s (JLR) business results.
Agile frameworks can be overwhelming to marketers encountering them for the first time, so it’s no wonder the simplest practices have the highest adoption rates.
Few things are simpler (at least on the surface) than the daily stand up, making it one of the first rituals to make it into a new Agile team’s day-to-day routine.
When done right, Requests for Proposals (RFPs) will lead to more relevant and revealing responses from vendors. Alas, most RFPs become overly vague and feature-driven, rather than outcome focused. We can do better.
The Designers’ Secret Source
The best design inspiration — expertly curated for you.
IntelligenceBank CEO Tessa Court explains five ways in which technology can prevent a marketing compliance breach
The FDA and Federal Trade Commission’s recent crackdown on social media influencers omitting health warnings about nicotine has once again put the topic of compliance in the spotlight among marketers. With so much more now at stake for brands, many C-suite executives are having to check that their marketing departments are dotting their ‘i's and crossing their ‘t’s as well as ensure measures (such as the right tech) are in place so the company doesn’t end up being slapped with a compliance breach.
The day-to-day life of remote work has its upsides. Your commute is the distance between your bed and your living room. You have privacy. You can wear what you want, eat when you want, and set up your desk how you want. In a way, it’s liberating.
But it’s also lonely. “I really love working remotely, but it seems like the relationships I have with my virtual peers are merely professional and nothing more,” says Déborah Andrade, the San Francisco-based vice president of communications for the Brazilian data warehouse SlicingDice. “I don’t feel my remote colleagues are as much a part of my life as they’d be if I worked with them in person.”
Summer is here and many within the Bureau community are taking the time to pick up a new book, plug into a fresh podcast or tidy up tools and operations. This month, we have recommendations on services, tools and reads to help improve the way you work and offer inspiration.
In a recent survey conducted by Nuxeo, the leading cloud-native Content Services Platform (CSP), two-thirds (67 percent) of respondents said sensitive content is accidentally leaked externally at least once a quarter, while one in five (20 percent) said this happens at least once a month.
The survey of 1,000 sales, marketing, and creative professionals in the US and UK also revealed that 74 percent of respondents have recreated content they know exists but cannot find.
A lack of the right tools to manage company content was a clear theme that emerged from the study. More than half of respondents (56 percent) admit to using systems or tools not provided by their company to store and share company content, a concept known as shadow IT.
A recent Gartner Report predicts that by 2021, only one-quarter of all midsize and large organizations will successfully target new ways of working in the majority of their initiatives. Which means most will fall behind when it comes to enabling distributed and multi-generational workforce via cloud-based tools, adopting IoT to transform the physical workplace, and leveraging new technologies to drive higher employee and customer engagement.
Yes, the new technologies might be installed. Some employees may even be trained to log in and use them. But a truly successful digital workplace goes further: it helps employees understand how to use these new tools to solve problems and create opportunities that provide unanticipated value to the organization. Over the next several years, this — the ability to creatively exploit emerging technologies, rather than simply knowing how to use them — will be the greatest source of competitive advantage for 30% of organizations.
Join Fellow Operators in San Francisco. It’s tough to gain traction and champion the good of the team when your view is narrowed to your own set of experiences or those of your company. Hearing from others who do the same thing you do every day helps you sort through your ideas and challenges, and avoid costly missteps. So let’s get together in San Francisco and fine-tune our operations together. Also come in early to join the Team Dynamics Workshop for some extra value!
Artificial intelligence brought the promise of automating one of the most time-consuming and manual processes in digital asset management – asset tagging. With artificial intelligence, thousands of existing and new assets can be processed in a matter of hours, rather than weeks.
But, while AI is able to suggest relevant metadata, human verification is still required to evaluate the levels of accuracy and relevance to the business. As we implement AI into a DAM, we need to be careful to do so in a way that makes asset metadata more meaningful, not less, so that DAM administrators can make assets more easily discoverable.
Here are 6 best practices to help you achieve this and ensure your team successfully implements artificial intelligence in your DAM.
Abigail Hart Gray, Director of UX at Google, is one of the most inspiring design leaders we know. A self-proclaimed analytics nerd, Abigail uses numbers to deftly communicate the value of design to her colleagues, giving her team the runway to do great work.
In this episode of the Design Better Podcast, Eli and Aarron get Abigail’s take on measuring design’s impact on business, how parenthood has changed her approach to problem solving, and more.
With DAM Europe just over, here is some great content that you may have missed in the run-up to Europe's largest conference dedicated to Digital Asset Management.
Whether you traveled to London for the event or your on the daily commute, enjoy something to make the journey go that little bit quicker.
As organizations grow and become more complex, it becomes necessary to implement a project management solution to effectively distribute resources and meet deadlines. But, while a project management solution can help to assign tasks and coordinate people, it doesn’t offer an effective way to manage work-in-progress and final files. This often results in files being stored on individual creatives’ desktops or unorganized in disparate storage solutions.
This is where digital asset management (DAM) comes in.
Digital asset management (DAM) offers organizations a single source of truth for all their customer experience assets: from images, photos and videos, to 3-D, audio and editorial content. But DAM is more than just a parking lot where those assets sit — it’s an interactive solution that enables organizations to create a true hub for customer experience content.
The key to that difference is its use of metadata and taxonomy. But what exactly are these functionalities?
As VP of Program Management at the real estate company JLL, Rose Hayes has worked all over the world. “I’ve taken conference calls from hot tubs on Greek island, and I dog-sat in Guam for a month,” she says. She also tells the story of sitting outside a dumpling shop in Hiroshima when she got a notification on her phone to approve a charter, which she was able to review and approve right on the spot.
Currently, she lives and works on the north shore of Kauai, Hawaii.
Register for Brandfolders webinar, Minimal Disruption Involved, with NEON Consulting, specialists in MarTech delivery. We’ll be discussing:
- Practical tips on how to gain widespread adoption and simplify workflows
- How to champion a tool intended to be used by hundreds or even thousands of users
- How to avoid common MarTech project roadblocks
- Real life examples of how organizations get it right
Why is Digital Asset Management (DAM) so hard to explain?
We all grasp content. We spend significant portions of our days consuming content - at work, on our mobile devices, at home. Content speaks to us. Digital assets are misunderstood. They are the pieces which, when combined to create content, become a story. Alone, they are someone else’s concern.
Digital assets sit on a file system or a web drive with very limited search capabilities and weak taxonomy. Housing and managing digital assets isn’t really the end use of those assets. The assets appear as content in presentations, articles, websites, catalogs and social media. This is where they are accessed and consumed. The fact that they are shared and accessed easier from a DAM is not relevant to many consumers. It is relevant to the creators.
According to Gartner research, marketing leaders report allocating 7.4% of the marketing budget to content creation in 2017. Furthermore, marketers named content creation and management as their top two digital priorities for 2018 in a Gartner survey of marketing decision makers conducted at the end of 2017.
Managing marketing assets and scaling content operations are top priorities for marketing leaders, which is driving increased investment in digital asset management platforms.
Accessing the latest industry information is essential for true innovation. We need your help identifying key performance trends impacting the global agency industry.
With growing budget pressures and performance-based KPIs, agencies have an additional layer of complexity added when managing the way they do business.
The survey is diving into how internal processes, client demands and other external factors are reshaping the way your agency is run. How are you future-proofing your operations to ensure success? We want you to have your say.
This survey will take no more than five minutes to complete. As a thank you, you will receive an advanced copy of the detailed report of findings to benchmark your agency, plus you’ll be entered into a prize drawing to win a £250/$250 Amazon voucher.
When getting ready to attend a digital asset management demo, preparation can allow you to lead the conversation and truly understand how each vendor can meet your needs.
As part of your preparation, it’s important to have a list of questions that you want answered over the course of the demo. These questions should reflect your must-haves and what you’re hoping to achieve with your new digital asset management system.
Aquent is surveying working professionals in North America and would really love to get their input if their actively employed.
The survey questions are focused around skill development, job role, and career development/progression.
Two good reasons to complete the survey:
• Aquent will donate $1 to Visible Alliance for every completed survey. They’re a non-profit dedicated to providing free creative services to organizations serving BIPOC, immigrants, refugees, LGBTQ+, and underrepresented communities and causes.
• You can request a copy of the report at the end of the survey if you're interested in seeing the results.
It’s not just you.
Although there’s been numerous reports about the buoyancy of the job market for creatives and designers, many veteran and mature aged professionals say they are struggling to gain traction when looking for new opportunities.
To an increasingly jaded group of creatives and designers, the interminable number of reports about a jobs bonanza in their industry seem almost surreal.
“In all other aspects, 40 is considered the new 30, but in the advertising world it might as well be 100 when it comes to recruiters,” one creative director told me last week.
Host Adam Fraser interviews marketing industry thought leaders from around the globe, including CMOs, academics, authors, consultants and speakers in this podcast about the strategic marketing landscape. By speaking to the brightest minds in the global industry with a wide ranging 'fire side chat' interview approach, this podcast will help you rise above the noise to join the dots and make sense of the fast moving and ever changing marketing sector.
With guests including Scott Brinker, Jay Baer, Jeremy Epstein and more, you’ve come to the right place to hear from the who's who of the global marketing sector.
Download FADELS whitepaper Content Usage in an Omnichannel Marketing World, featured in the Journal of Digital Media Management. Authors Melissa Pauna, Creative Content Steward for Banana Republic, and Devi Gupta, Marketing Head at FADEL, provide advice on centralizing content and content rights, process governance, automation and leveraging data insights, and drill into a real-world example to examine how omni-channel marketing affected the content strategy at Banana Republic/Gap, Inc.
There’s no sure-fire formula for the best marketing campaign, but unpick any memorable effort and you’re likely to find a brave brand, some brilliant creative, and a moment or two of inspiration. The right message at the right time can supercharge your brand in its home territory, or even help it conquer new markets.
Creating a global marketing campaign means more than translating ad copy into regional languages. Where cultures and sensibilities vary, global brands need to temper their global messages with local understanding. The best global marketing campaigns work because they appeal to what we all have in common while understanding and responding to what it is that we don’t.
Recently, MediaBeacon has been talking about the importance of creating a standard brand guideline for your company. In order to maintain consistency across all your marketing initiatives and customer touchpoints, a brand standard guideline is crucial.
However, there are more guidelines to consider.
For example, how do you ensure that your retail locations are consistent in terms of the customer experience they cultivate?
Think about Apple, Target, and Lululemon. Despite having thousands of different retail locations, you know exactly where you are when you step into any one of their store locations.
This can be attributed to a thorough visual merchandising guideline.
Merchandising guidelines can help create a consistent customer experience within retail stores, particularly with in-store displays.
How does an established, global brand transform itself into a digital powerhouse? Nearly ten years ago, Land O'Lakes, Inc embarked on a mission to do just that. Join us for a live webinar to understand the challenges the company faced at the beginning of their journey, and the key decisions around people, processes, and technology that enabled Land O'Lakes, Inc to evolve into the highly effective, highly integrated digital marketing organization it is today.
Hear from marketing operations and content leaders from Land O'Lakes on best practices for uniting your marketing tech stack and delivering alignment, efficiencies, and ROI on an enterprise scale.
In recent years enterprises have worked hard to modernize and optimize their marketing and digital experience technology stacks. In most cases, however, silos still persist, and enterprises struggle to provide coherent customer experiences and campaigns across touchpoints.
In this recorded briefing RSG founder Tony Byrne takes you on a tour of a new reference model for the omnichannel era. Tony shows you how to guide your future stack investments towards supporting omnichannel needs, and what this means for content, data, decisions, and operations. If you manage one of these tech stacks, this is a must-see educational session.
To help you better understand the opportunities and drawbacks of adopting a headless CMS approach, download SDLs whitepaper to learn:
- What is a headless CMS?
- What are the benefits?
- How to choose between a headless and traditional CMS?
There’s a shift underway in how enterprises operate.
Just look at four basic elements of operations:
• Work execution
In many organizations today, leadership functions hierarchically in command and control fashion, outcomes are mostly initiatives and projects, work execution happens by function (usually in siloes), and the cadence is relentlessly focused on the quarter.
But business leaders in cutting-edge enterprises are realizing the strategies of today won’t cut it tomorrow.
As the well-known adage goes, change is inevitable.
Some of us embrace it while others resist. Managed well, change can be incredibly impactful and transformative. It gives people the opportunity to find better ways to work or challenge the status quo.
For marketers, change is a fact of life. Campaigns can change on a dime. Deadlines and budgets can shift and some ideas never make it to market. For marketers who work in Opal, change is often met with optimism and order. But not all teams who work in Opal are similar and the path to becoming champions of change, vs. those who are more reactive or resistant to change, is not a straight line.
With the primary goal of making creative production as efficient, productive and compliant as possible, Creative Operations is responsible for formally defining and streamlining the creative process. They work to optimize workflows for producing, revising and approving creative assets to meet deadlines and stay on budget.
Creative Operations is responsible for optimizing people, technology and processes to deliver the maximum output of creative production. With an increasing need for personalization at scale, they identify tools to minimize gaps in asset production and work with technology vendors to implement new initiatives.
Automation technology intends to replace the repetitive, rules-based tasks that are required of your human employees. In so doing, it allows them to spend more time on higher-level assignments that play to their strengths, e.g. activities that require creativity and problem-solving skills.
A marketing plan with visibility (from multiple points of view) is one that’s designed to meet often complex corporate goals tied to specific strategies for growth. And while this might sound fairly obvious, a lot of companies aren’t hitting the mark when it comes to visibility in their marketing plans.
Visibility is a big deal and your marketing plan depends on it. A viable plan needs to include KPIs that can measure the effectiveness of its campaigns, programs and tactics. Without this, you're unable to track progress and use the findings to create a more viable and effective upcoming plan.
Do you know where all your marketing / campaign / packaging assets are? Have you ever used the wrong version of a file? Do you know where your library of packaging specificat ions is? Do you know which existing creative digital assets you could repurpose in your next ad campaign?
The workplace never stands still, but right now you can feel the ground shifting underneath your feet. Among the biggest changes, technology is reshaping how organizations collaborate and communicate with huge implications for how, and where, teams are built. Beyond that, companies are welcoming new generations and perspectives into the workforce (hi, Gen Z!) just as jobs and the skills required to do them are evolving in double time.
Of course, changes come with challenges, but there are also huge opportunities for the ways you and your team work and grow. Here’s a peek at what’s coming, plus thoughts on how you can take advantage of these changes to reshape the world of work in smart, inspiring ways.
Moda Operandi is a luxury online shopping experience for an affluent clientele who like to stay on the cutting edge of fashion. Moda Operandi is the only online retailer to invite clients to pre-order next season’s looks straight from the runway. They also have an expertly curated in-season boutique of fashions available for immediate purchase.
A solid martech stack is crucial to marketing success. Learn which martech solutions boost campaigns and understand the benefits of mapping out the construction of your marketing technology before beginning a project. Here are five unique solutions that build a strong martech stack.
Getty Images, a world leader in visual communications, today announced the renewal of their global licensing agreement with Microsoft, that enables Microsoft to use Getty Images' rich content across its various products and services.
See how the top vendors (as far as Forrester is concerned) in the MRM space stack up. Download the latest ranking report from Forrester thanks to Aprimo.
If you have worked in the technology industry for many years, you’ve likely heard more times than you can remember that islands of information are major obstacles to business productivity. Siloed data is to be avoided like LA traffic and convenience store sushi; and “sharing is caring,” especially when it comes to empowering enterprise-wide processes and workflows.
Tamedia, Switzerland’s leading private media group, has successfully incorporated Enterprise Aurora into their editorial processes. This completes the first phase of their “New Editorial System Strategy” project with WoodWing’s partner A&F ComputerSysteme.
The aim of the project is to simplify editorial collaboration and move Tamedia closer towards their goal of becoming one of Europe’s leading digital media enterprises.
Desktop publishing (DTP) has been around since the early 1980s. Although there have been substantial improvements to DTP tools, workflows based on this older model are not scalable when content and target languages are substantially increased.
Today you can save significantly in time and cost by migrating from traditional authoring and DTP to structured authoring.
There are many problems with the way most meetings are run. One of the most political is the invite list. Deciding who to include can be tough but too many managers default to including everyone. In an effort to not make anyone feel left out, they unknowingly decrease the quality of the meeting.
For too long we have sacrificed learning and development in the workplace in favor of deadlines and short-term projects. Management’s attitude seems to have been, “Why should we spend time on coaching when they can instead focus on short-term wins that bring tangible benefits?” Now, however, we know that companies that prioritize learning are more successful.
It’s no secret that retail is going through a fairly significant digital revolution. Finding the balance between brick and mortar stores and ecommerce is still proving to be a challenge for many of the world’s leading retailers. Everyone can watch this play out in the news cycle. We’ve seen the beloved Toys R Us go out of business this year and as recently as this month have seen the highs and lows of retailers as Walmart and JC Penney stock went the opposite directions the same day when their quarterly earnings came out.
WPP-owned global digital agency Wunderman today announced the promotion of Robyn Tombacher to the newly-created role of COO of North America, effective immediately. She previously served for the past two years as head of operations of North America.
If you’re looking to understand the basics of agile work management and how to get started, you’ve come to the right place.
In this post, we’ll explore these six foundational topics:
1.What is agile work management?
2.Who can benefit from using agile?
5.Questions to ask before making the switch
6.How to transition your team to agile
Marketing teams face the opportunities (and temptations) of more channels, more content, and more technology. And thinking about how it all works together to deliver a consistent, effective customer experience can lead to more headaches.
If you’re feeling like your marketing technology is making you work more instead of the other way around, or if you feel like you’re struggling to keep up with the speed of business, it’s time to take a step back from your technology to think about what it’s doing for you, your business goals, and your audience needs.
One way to do this is by mapping your marketing technology. Mapping marketing technology will help you think about how your choices about technology, people, and processes can deliver more effective marketing, just like how Balsam Brands achieved faster turnaround times for getting photography onto their e-commerce site.
In this article we’ll look at when the right time is to map your marketing technology, what to include in your map, some models you can build on, and what to do next.
Brand marketing is important for protecting your most valuable asset. What is the most valuable asset your company owns? It’s not a piece of equipment, a building, or even your product or service. The most valuable asset your company owns is your brand.
As someone who managed an in-house creative group and worked in creative agencies, I would like to break down for you, the advantage of working with in-house and external teams.
When your team is small, and your shop is growing, it seems there’s never enough time or people to do it all. As an owner, you may take on the lion’s share of admin tasks, managing everything from invoicing to payroll, HR and more. Maybe you want to cut costs or keep an eye on things. Or perhaps it’s just easier to do tasks yourself, rather than having to find, train and pay someone else to.
Whatever your reasoning, at some point, these non-revenue-generating tasks may take too much focus away from what you really need to be doing. Death by a thousand cuts (or vendors) can be slow and painful, not to mention risky and potentially costly if you make a big mistake.
How do you know when it’s time to start handing things off, and where do you turn for help?
In-house advertising agencies are on the rise as marketers look for more effective and cost-efficient ad models, according to a new study from Forrester and the In-house Agency Forum, which represents hundreds of large brands that have their own internal agency groups.
Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.
Why do you need a Salary Guide
Put yourself and your business in a better position to hire and retain top marketing, creative, communications and digital professionals.
Get the latest salary figures for your local job market and nationwide, plus up-to-date job descriptions and industry insights—from the experts in staffing and recruiting today’s sharpest and most inspired talent.
Ask twenty people in the languages industry what the role of a Project Manager is, and you’ll get twenty different answers.
The power of the digital world has transformed the way today's businesses interact with their customers.
The right content drives the customer journey and unifies each and every customer touchpoint: content is now currency. Companies must manage this content on a global scale across channels in multiple languages.
SDL Connect 2018 will investigate and showcase the combination of technology and processes you need to unify your content supply chain from creation, through translation to delivery.
A proliferation of research and articles show that the demand for creative content has significantly increased over the years. As a result, traditional approaches to creative content production have shifted. Previously, companies allocated hefty sums of money to take a few high-quality shots for a single consumer touch point. Now modern-day consumption models call for a vast amount of content production across various digital platforms.
Today, Henry Stewart Events announced four webinars for their 2018 series.
- Metrics in Creative Ops: How to get Started with Moderator: Kevin Brucato, VP, Creative Operations, Prudential, and Speaker: Amy Strickland, Senior Director, Marketing Operations & Creative Operations, Sam’s Club
- Avoid Collaboration Chaos: Pave the way for Creativity with smart Workflows with Speaker: Fergus Ashe, Chief Commercial Officer, Screendragon
- Building the Ultimate Creative Ops Technology Toolkit with Speaker: Peter Johnston, CEO, KALO
- Is the Process you Haven’t got Holding you back? With Speakers: Louise Burrough, and Jim Hubbard, Directors, White Door Consulting.
Fielded in partnership with Forrester, this in-depth report details the functional competencies, service offerings, project composition and operating practices of today's internal agencies—with added perspective from external agencies and client-side marketers. (If you are not a member of IHAF and are interested in purchasing the report or learning about membership, contact Emily Foster at firstname.lastname@example.org.)
Just a few years ago there was no Netflix original content. No Apple Watch. The acronyms IoT and AI were still terms for people in the know. And teens were just discovering Snapchat. Given the pace of social and technological change, it’s time to revisit what great brand management takes.
Digital transformation is one hot topic that’s got everyone talking. While it’s the imperative of the day, many CMOs who’ve taken the plunge haven’t fared so well: 70% of transformation initiatives have failed to reach their goals.
Marketing leaders have not always been in the driver’s seat for digital transformation, but their reach across the organization and impact on the customer experience creates an opening to lead the charge. To stay competitive and unify customer engagement touchpoints, the ability to attract, and plug-in, top talent to a scalable and aligned operating model is key.
While most marketing teams are creating video content, storing it in a way that’s accessible and usable across multiple platforms is a challenge. Your website, a shared folder, YouTube, Facebook, and other channels all have their challenges. That’s why many businesses are using digital asset management (DAM) systems to manage their video content alongside their images and documents.
In this article, Widen will lay out different metadata you can apply to your videos to make them searchable within your DAM system.
The human eye has evolved to pay attention to movement—and who doesn’t want attention on Instagram? To grab more eyes on Instagram (and elsewhere), try layering a video on top of a still image to create a continuous loop. And if you get that video clip from Adobe Stock, you don’t even have to be a filmmaker.
Organizations are all facing the challenge of a shift from generalized mass-distribution messaging to the new one-to-one paradigm.
Yet, the solutions offered and the marketing technology landscape is a complicated puzzle. Thousands of vendors and platforms claim to power your future marketing programs and what was once simply the art of crafty messaging has now become intensely personalized.
In this whitepaper, industry analyst, author and thought leader Theresa Regli guides us through this maze of industry speak and acronyms, citing her years of real-world client experience and discusses what are the real ingredients of a Digital Experience Platform.
Have you seen any of these gimmicky office designs? Candy dispensers in conference rooms. Hammocks and indoor treehouses. Tech companies tend to be the worst offenders with the startup favorites: beer taps and table tennis.
Maybe there is fun for a moment when the candy bar drops -- but does all that money spent on gimmicks deliver anything meaningful for the people who work there?
Copyright is not a fun or glamorous topic, but it's a big deal to get slapped with fines for illegally using copyrighted materials, especially if your company is for-profit. Many people are not even aware of such a thing as copyright or usage rights. They go to the Internet, find a picture or music clip they like, and add it to a project they're working on. "But it's for a presentation that's going to be shown only to my department" is a common belief that it's Ok to use anything found online or screen grabbed from another presentation.
The goal is to educate our users on copyright and what some of these common phrases really mean: commercial use, public domain, fair use, editorial use, creative commons, and royalty-free.
Join the Taxonomy Boot Camp in London this October to explore and debate the growing use of taxonomies to drive data, content, information processes and more.
You'll find everything you need to get started if you're brand new to taxonomies, including:
• Essential tips you can start applying right away to managing your taxonomy
• New approaches to dealing with common issues such as getting business buy-in, and governance
• Latest applications of taxonomies including NLP, semantics and machine learning
• How to make the most of cutting-edge technologies and industry-leading software
Publishing content to multiple channels is now the norm, but are publishers doing it effectively and efficiently? InPublishing.co.uk grabbed five minutes with Ross Paterson, our new CEO here at WoodWing, to find out.
How do you deal with the increasing number creative requests for marketing initiatives? Find out how innovative shoe company PLAE (plae.co) strengthened their creative request processes and increased marketing efficiency.
Contrary to popular belief, a digital asset management (DAM) system doesn’t run itself. You need a skilled DAM administrator to keep it running smoothly in order to tell your brand story and provide superior customer experiences. But, what exactly does it mean to be a DAM admin? And, what skills should they possess? While this role requires someone with many multifaceted abilities, we believe these five skills are non-negotiable.
Steve Bryant of the Article Group makes a compelling case for treating content like software and building in a feedback loop: Your software product works because you get user feedback and adjust accordingly. Your content does not work because you get very little user feedback and, accordingly, can’t adjust.
This is the start of a blog series where David Shapiro will be discussing how to easily achieve a data-driven localization strategy, which allows you to analyze how your processes are working based on solid data. Then you can make informed decisions on how to modify your processes to make them more efficient.
In the Screendragons on-demand webinar, you will find out:
• The key benefits of making the switch to an in-house agency model.
• How to effectively manage expectations at your in-house agency with a dedicated on-boarding process.
• How to standardize your briefing process to ensure the smooth operations of your in-house agency.
• The metrics you need to track and measure at your in-house agency for optimal performance.
• How to validate the existence of your in-house agency to senior management.
Listen to Lauren Henne discuss Digital Asset Management
One of the toughest aspects of growing a business is scaling your culture. It’s difficult to retain the same values as you rapidly add more people. This article will explore some approaches to scale your agency culture along with your business.
You are replacing your legacy systems, which will require every employee in your organization to undergo training. Or maybe a new market trend is pushing you to alter your business strategy. Perhaps a new industry regulation requires you to change something about your service.
Whatever the scenario, chances are your business will need to undergo change. Transformation, whether small or large in scale, has the opportunity to improve your business performance and internal processes. But if change management is mishandled, it can wreak havoc.
When we organize our departments and teams around projects, we create an army of demanding children/stakeholders who don’t know (and/or don’t care) about the requests of their “siblings.” If I sit on three, four, or even ten different project teams, I’ll be subjected to a cacophony of demands from the project managers of all those teams. It’s like summer vacation, but on steroids. And it lasts way longer than three months.
"Should we insource?" In the past few years, this question has been reverberating with growing intensity through marketing departments and C-suites around the globe.
- Most clients or prospective clients of agencies aren’t asking questions about technology utilization
- Brand and communications agencies use technologies on behalf of their clients
- Use these questions to better understand and evaluate the technology landscape of these agencies
As technology grows and changes, projects become bigger and more complex. According to a global survey done by the Project Management Institute, 41 percent of projects completed in 2017 were high complexity projects. It’s easy to see why. Many modern project teams have grown to include remote and international members, and innovative leaders understand that shorter project cycles are key to staying relevant. As a result, every team could benefit from more effective project management.
Progressive Insurance is one of the largest providers of car insurance in the United States. The team behind the innovative brand’s creative is Progressive’s in-house agency 96 Octane. 96 Octane reduces costs, produces better creative, and provides Progressive with more control. One way they’ve done that was by migrating all of their assets into a new digital asset management system, the Widen Collective®
Teresa Herd, leader of Intels Agency Inside ask: Before you join an internal agency you need to ask yourself three questions: What does the company need? What kind of work will I do? and Do I ant to do the things a company needs?
Finding the right tools and resources can be tough. Luckily, we have the Bureau community to help us surface the latest and greatest, and remind us of industry classics. Curious what analytics tools to use or how to build a culture of digital transformation? Eager to position and price your agency for growth or get your CRM in line? Here are recommendations shared in July. Let's go!