A solid martech stack is crucial to marketing success. Learn which martech solutions boost campaigns and understand the benefits of mapping out the construction of your marketing technology before beginning a project. Here are five unique solutions that build a strong martech stack.
Getty Images, a world leader in visual communications, today announced the renewal of their global licensing agreement with Microsoft, that enables Microsoft to use Getty Images' rich content across its various products and services.
See how the top vendors (as far as Forrester is concerned) in the MRM space stack up. Download the latest ranking report from Forrester thanks to Aprimo.
If you have worked in the technology industry for many years, you’ve likely heard more times than you can remember that islands of information are major obstacles to business productivity. Siloed data is to be avoided like LA traffic and convenience store sushi; and “sharing is caring,” especially when it comes to empowering enterprise-wide processes and workflows.
Tamedia, Switzerland’s leading private media group, has successfully incorporated Enterprise Aurora into their editorial processes. This completes the first phase of their “New Editorial System Strategy” project with WoodWing’s partner A&F ComputerSysteme.
The aim of the project is to simplify editorial collaboration and move Tamedia closer towards their goal of becoming one of Europe’s leading digital media enterprises.
Desktop publishing (DTP) has been around since the early 1980s. Although there have been substantial improvements to DTP tools, workflows based on this older model are not scalable when content and target languages are substantially increased.
Today you can save significantly in time and cost by migrating from traditional authoring and DTP to structured authoring.
There are many problems with the way most meetings are run. One of the most political is the invite list. Deciding who to include can be tough but too many managers default to including everyone. In an effort to not make anyone feel left out, they unknowingly decrease the quality of the meeting.
For too long we have sacrificed learning and development in the workplace in favor of deadlines and short-term projects. Management’s attitude seems to have been, “Why should we spend time on coaching when they can instead focus on short-term wins that bring tangible benefits?” Now, however, we know that companies that prioritize learning are more successful.
It’s no secret that retail is going through a fairly significant digital revolution. Finding the balance between brick and mortar stores and ecommerce is still proving to be a challenge for many of the world’s leading retailers. Everyone can watch this play out in the news cycle. We’ve seen the beloved Toys R Us go out of business this year and as recently as this month have seen the highs and lows of retailers as Walmart and JC Penney stock went the opposite directions the same day when their quarterly earnings came out.
WPP-owned global digital agency Wunderman today announced the promotion of Robyn Tombacher to the newly-created role of COO of North America, effective immediately. She previously served for the past two years as head of operations of North America.
If you’re looking to understand the basics of agile work management and how to get started, you’ve come to the right place.
In this post, we’ll explore these six foundational topics:
1.What is agile work management?
2.Who can benefit from using agile?
5.Questions to ask before making the switch
6.How to transition your team to agile
Marketing teams face the opportunities (and temptations) of more channels, more content, and more technology. And thinking about how it all works together to deliver a consistent, effective customer experience can lead to more headaches.
If you’re feeling like your marketing technology is making you work more instead of the other way around, or if you feel like you’re struggling to keep up with the speed of business, it’s time to take a step back from your technology to think about what it’s doing for you, your business goals, and your audience needs.
One way to do this is by mapping your marketing technology. Mapping marketing technology will help you think about how your choices about technology, people, and processes can deliver more effective marketing, just like how Balsam Brands achieved faster turnaround times for getting photography onto their e-commerce site.
In this article we’ll look at when the right time is to map your marketing technology, what to include in your map, some models you can build on, and what to do next.
Brand marketing is important for protecting your most valuable asset. What is the most valuable asset your company owns? It’s not a piece of equipment, a building, or even your product or service. The most valuable asset your company owns is your brand.
As someone who managed an in-house creative group and worked in creative agencies, I would like to break down for you, the advantage of working with in-house and external teams.
When your team is small, and your shop is growing, it seems there’s never enough time or people to do it all. As an owner, you may take on the lion’s share of admin tasks, managing everything from invoicing to payroll, HR and more. Maybe you want to cut costs or keep an eye on things. Or perhaps it’s just easier to do tasks yourself, rather than having to find, train and pay someone else to.
Whatever your reasoning, at some point, these non-revenue-generating tasks may take too much focus away from what you really need to be doing. Death by a thousand cuts (or vendors) can be slow and painful, not to mention risky and potentially costly if you make a big mistake.
How do you know when it’s time to start handing things off, and where do you turn for help?
In-house advertising agencies are on the rise as marketers look for more effective and cost-efficient ad models, according to a new study from Forrester and the In-house Agency Forum, which represents hundreds of large brands that have their own internal agency groups.
Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.
Why do you need a Salary Guide
Put yourself and your business in a better position to hire and retain top marketing, creative, communications and digital professionals.
Get the latest salary figures for your local job market and nationwide, plus up-to-date job descriptions and industry insights—from the experts in staffing and recruiting today’s sharpest and most inspired talent.
Ask twenty people in the languages industry what the role of a Project Manager is, and you’ll get twenty different answers.
The power of the digital world has transformed the way today's businesses interact with their customers.
The right content drives the customer journey and unifies each and every customer touchpoint: content is now currency. Companies must manage this content on a global scale across channels in multiple languages.
SDL Connect 2018 will investigate and showcase the combination of technology and processes you need to unify your content supply chain from creation, through translation to delivery.
A proliferation of research and articles show that the demand for creative content has significantly increased over the years. As a result, traditional approaches to creative content production have shifted. Previously, companies allocated hefty sums of money to take a few high-quality shots for a single consumer touch point. Now modern-day consumption models call for a vast amount of content production across various digital platforms.
Today, Henry Stewart Events announced four webinars for their 2018 series.
- Metrics in Creative Ops: How to get Started with Moderator: Kevin Brucato, VP, Creative Operations, Prudential, and Speaker: Amy Strickland, Senior Director, Marketing Operations & Creative Operations, Sam’s Club
- Avoid Collaboration Chaos: Pave the way for Creativity with smart Workflows with Speaker: Fergus Ashe, Chief Commercial Officer, Screendragon
- Building the Ultimate Creative Ops Technology Toolkit with Speaker: Peter Johnston, CEO, KALO
- Is the Process you Haven’t got Holding you back? With Speakers: Louise Burrough, and Jim Hubbard, Directors, White Door Consulting.
Fielded in partnership with Forrester, this in-depth report details the functional competencies, service offerings, project composition and operating practices of today's internal agencies—with added perspective from external agencies and client-side marketers. (If you are not a member of IHAF and are interested in purchasing the report or learning about membership, contact Emily Foster at email@example.com.)
Just a few years ago there was no Netflix original content. No Apple Watch. The acronyms IoT and AI were still terms for people in the know. And teens were just discovering Snapchat. Given the pace of social and technological change, it’s time to revisit what great brand management takes.
Digital transformation is one hot topic that’s got everyone talking. While it’s the imperative of the day, many CMOs who’ve taken the plunge haven’t fared so well: 70% of transformation initiatives have failed to reach their goals.
Marketing leaders have not always been in the driver’s seat for digital transformation, but their reach across the organization and impact on the customer experience creates an opening to lead the charge. To stay competitive and unify customer engagement touchpoints, the ability to attract, and plug-in, top talent to a scalable and aligned operating model is key.
While most marketing teams are creating video content, storing it in a way that’s accessible and usable across multiple platforms is a challenge. Your website, a shared folder, YouTube, Facebook, and other channels all have their challenges. That’s why many businesses are using digital asset management (DAM) systems to manage their video content alongside their images and documents.
In this article, Widen will lay out different metadata you can apply to your videos to make them searchable within your DAM system.
The human eye has evolved to pay attention to movement—and who doesn’t want attention on Instagram? To grab more eyes on Instagram (and elsewhere), try layering a video on top of a still image to create a continuous loop. And if you get that video clip from Adobe Stock, you don’t even have to be a filmmaker.
Organizations are all facing the challenge of a shift from generalized mass-distribution messaging to the new one-to-one paradigm.
Yet, the solutions offered and the marketing technology landscape is a complicated puzzle. Thousands of vendors and platforms claim to power your future marketing programs and what was once simply the art of crafty messaging has now become intensely personalized.
In this whitepaper, industry analyst, author and thought leader Theresa Regli guides us through this maze of industry speak and acronyms, citing her years of real-world client experience and discusses what are the real ingredients of a Digital Experience Platform.
Have you seen any of these gimmicky office designs? Candy dispensers in conference rooms. Hammocks and indoor treehouses. Tech companies tend to be the worst offenders with the startup favorites: beer taps and table tennis.
Maybe there is fun for a moment when the candy bar drops -- but does all that money spent on gimmicks deliver anything meaningful for the people who work there?
Copyright is not a fun or glamorous topic, but it's a big deal to get slapped with fines for illegally using copyrighted materials, especially if your company is for-profit. Many people are not even aware of such a thing as copyright or usage rights. They go to the Internet, find a picture or music clip they like, and add it to a project they're working on. "But it's for a presentation that's going to be shown only to my department" is a common belief that it's Ok to use anything found online or screen grabbed from another presentation.
The goal is to educate our users on copyright and what some of these common phrases really mean: commercial use, public domain, fair use, editorial use, creative commons, and royalty-free.
Join the Taxonomy Boot Camp in London this October to explore and debate the growing use of taxonomies to drive data, content, information processes and more.
You'll find everything you need to get started if you're brand new to taxonomies, including:
• Essential tips you can start applying right away to managing your taxonomy
• New approaches to dealing with common issues such as getting business buy-in, and governance
• Latest applications of taxonomies including NLP, semantics and machine learning
• How to make the most of cutting-edge technologies and industry-leading software
Publishing content to multiple channels is now the norm, but are publishers doing it effectively and efficiently? InPublishing.co.uk grabbed five minutes with Ross Paterson, our new CEO here at WoodWing, to find out.
How do you deal with the increasing number creative requests for marketing initiatives? Find out how innovative shoe company PLAE (plae.co) strengthened their creative request processes and increased marketing efficiency.
Contrary to popular belief, a digital asset management (DAM) system doesn’t run itself. You need a skilled DAM administrator to keep it running smoothly in order to tell your brand story and provide superior customer experiences. But, what exactly does it mean to be a DAM admin? And, what skills should they possess? While this role requires someone with many multifaceted abilities, we believe these five skills are non-negotiable.
Steve Bryant of the Article Group makes a compelling case for treating content like software and building in a feedback loop: Your software product works because you get user feedback and adjust accordingly. Your content does not work because you get very little user feedback and, accordingly, can’t adjust.
This is the start of a blog series where David Shapiro will be discussing how to easily achieve a data-driven localization strategy, which allows you to analyze how your processes are working based on solid data. Then you can make informed decisions on how to modify your processes to make them more efficient.
In the Screendragons on-demand webinar, you will find out:
• The key benefits of making the switch to an in-house agency model.
• How to effectively manage expectations at your in-house agency with a dedicated on-boarding process.
• How to standardize your briefing process to ensure the smooth operations of your in-house agency.
• The metrics you need to track and measure at your in-house agency for optimal performance.
• How to validate the existence of your in-house agency to senior management.
Listen to Lauren Henne discuss Digital Asset Management
One of the toughest aspects of growing a business is scaling your culture. It’s difficult to retain the same values as you rapidly add more people. This article will explore some approaches to scale your agency culture along with your business.
You are replacing your legacy systems, which will require every employee in your organization to undergo training. Or maybe a new market trend is pushing you to alter your business strategy. Perhaps a new industry regulation requires you to change something about your service.
Whatever the scenario, chances are your business will need to undergo change. Transformation, whether small or large in scale, has the opportunity to improve your business performance and internal processes. But if change management is mishandled, it can wreak havoc.
When we organize our departments and teams around projects, we create an army of demanding children/stakeholders who don’t know (and/or don’t care) about the requests of their “siblings.” If I sit on three, four, or even ten different project teams, I’ll be subjected to a cacophony of demands from the project managers of all those teams. It’s like summer vacation, but on steroids. And it lasts way longer than three months.
"Should we insource?" In the past few years, this question has been reverberating with growing intensity through marketing departments and C-suites around the globe.
- Most clients or prospective clients of agencies aren’t asking questions about technology utilization
- Brand and communications agencies use technologies on behalf of their clients
- Use these questions to better understand and evaluate the technology landscape of these agencies
As technology grows and changes, projects become bigger and more complex. According to a global survey done by the Project Management Institute, 41 percent of projects completed in 2017 were high complexity projects. It’s easy to see why. Many modern project teams have grown to include remote and international members, and innovative leaders understand that shorter project cycles are key to staying relevant. As a result, every team could benefit from more effective project management.
Progressive Insurance is one of the largest providers of car insurance in the United States. The team behind the innovative brand’s creative is Progressive’s in-house agency 96 Octane. 96 Octane reduces costs, produces better creative, and provides Progressive with more control. One way they’ve done that was by migrating all of their assets into a new digital asset management system, the Widen Collective®
Teresa Herd, leader of Intels Agency Inside ask: Before you join an internal agency you need to ask yourself three questions: What does the company need? What kind of work will I do? and Do I ant to do the things a company needs?
Finding the right tools and resources can be tough. Luckily, we have the Bureau community to help us surface the latest and greatest, and remind us of industry classics. Curious what analytics tools to use or how to build a culture of digital transformation? Eager to position and price your agency for growth or get your CRM in line? Here are recommendations shared in July. Let's go!
In this episode of Inside Jobs, Jarrett King, Director of Coca-Cola Studios at The Coca-Cola Company talks about her journey in house. She shares her views about design thinking and agile methodology in designing, more specifically on adapting and rolling out design thinking principles. With over 20 years’ experience in the marketing and advertising industry, Jarrett has been supporting, developing and mentoring creative teams to do their best work. She has worked for brands like Sapient, Georgia State University, Philips Design, Synchrony Financial and Coca-Cola.
Esko’s acquisition of BLUE Software, which was announced on July 18, signaled a strategic investment by Esko to expand on its packaging management software solutions and improve the packaging management process throughout the supply chain.
Heidi Larsen, VP, brand integration leader, for Esko, spoke with Cory Francer, editor-in-chief of packagePRINTING, about the acquisition and the impact it will have on Esko, BLUE Software, and the overall packaging supply chain.
Want to succeed in search marketing and Creative Operations? Join us in New York City for the world’s largest search engine marketing conference, expo, and workshops! Attend SMX® East for a deep dive into SEO and SEM tactics that tackle the search marketing challenges you’re confronting and inspire you with new ideas. Early rate expires September 15th.
When it comes to digital platforms, the user interface (UI) and user experience (UX) is key to a successful website, software application, or any digital program that involves user interaction.
This past spring Censhare’s forward thinking CEO, Dieter Reichert, addressed the attendees of the Digital Innovators Summit in Berlin about one of technology’s hottest topics: Artificial Intelligence or AI is it is most often called.
If you’ve ever attempted to implement time tracking with your creative team, you’ve heard the objections:
“We’re just charging a flat rate / we don’t bill internal clients so it’s a waste of time.”
“It’s just management trying to spy on the team so they can cut resources” “It takes more time and effort to track our time than to just do our jobs.” These are objections that can easily be overcome, and need to be overcome, because the truth is, time tracking helps the creative team, and in most cases, time tracking reveals not how much time the team is wasting, but how much time the team spends working.
Emily Vargas is the Global Manager of Digital Asset Management at iconic sporting brand Wilson. Ahead of her panel appearance at DAM Chicago, she gave us her insights into how DAM operates within their organization.
Images are a key component of every website. According to HTTP Archive images make up for more than 60% of data loaded on web pages. Being such a critical component of almost all websites, whether it is e-commerce, news, fashion websites, blogs or travel portals, image optimization is important, and perhaps the lowest hanging fruit, if you are looking to speed up your image heavy website.
Forrester, one of the most influential research and advisory firms in the world, evaluated the top DAM providers by researching, analyzing, scoring, and compiling the information into a report that includes a graphical Wave with positioning for each of the companies.
Make the most of your time at DAM Chicago 2018 by joining us at our Pre-Event drinks! The first 100 to arrive will receive a complimentary drink courtesy of our official hosts OpenText. Meet up with old friends, make some new ones and raise a glass to a DAM good conference. We hope to see you there!
sponsorec by Opentext
Good interview with DAM champ Mark Leslie was most recently the senior manager of digital asset management (DAM) at adidas. He has over 20 years of experience in graphic design, both as a designer and leader of design and production art teams.
For fast-moving creative teams working against tight deadlines, handoffs are critical. To move an idea forward quickly, each stage of the creative process has to connect smoothly with the next. The finish line is in jeopardy if information or assets get fumbled. This article by Chad Lott discusses the Art of the Handoff: Getting Creative Projects to the Finish Line.
If you are involved with digital assets you work with Master Data. The " What is Master Data Management" Guide is a great introduction to MDM. The following guide explains everything you need to know about MDM and how it brings your data together to create a single, accurate view of your data throughout your enterprise.
Color Management and Creatives don’t always get along. Kevin Rowe, Technical Solutions Manager at GMG, shares how their software is creating peace by providing practical color tools to designers and printers. Recorded at HOW Design Live.
Around this time of the the year, businesses project what their overall revenue will look like in the next. It’s an essential process that’s needed to create the year’s budget and align it to an overall business plan and strategy. Without a reasonably realistic projection at what you’ll be making, figuring out what you can afford to spend can be difficult, and marketing budgets often end up on the low end as a result.
Getting Agile to scale is tricky in any context, and scaled Agile marketing is no different. Complex models like SAFe feel overwhelming and impossible to marketers who are still struggling to translate the core components of Agile practices to their unique environments. Andrea Fryer of Agile Sherpas discusses learning to make scaled Agile marketing possible with this adaptation of the Scrum@Scale meta-framework. From teams of 20 to 200.
The Digital Asset Management for Life Sciences Forum is the only industry event dedicated to digital asset management for life sciences organizations. Join more than 100 professionals in the life sciences, for a day of learning, sharing, and networking.
The event takes place on October 4, 2018 at The Bellevue Hotel, Philadelphia. This event is open to individuals actively employed with life sciences organizations.
Jarrod Gingras, Managing Director and Analyst at the Real Story recently published a blog on the RGS site which warns that DAM buyers could make a poor purchase decision if they only rely on the top lists from Gartner and Forester.
Most of us have heard that you can’t have it all; a project can’t be on time, on budget, and high quality. Something has to give. If you want to meet a strict deadline or come in under budget, you’ll have to compromise on quality. It’s known as the “triple constraint” of project management, and theoretically, you can only pick two.
I. TACO BELL: CREATING OUR IN-HOUSE AGENCY
II. BOEING: SELECTING YOUR WORKFLOW MANAGEMENT TOOL
III. KAISER PERMANENTE: IN-HOUSE AGENCY CASE STUDY
IV. AGENCY 2020: WHAT DOES THE FUTURE HOLD FOR IN-HOUSE AGENCIES?
V. IMAX: REPOSITIONING YOUR IN-HOUSE AGENCY
Grey is out as Revlon's global agency of record after a year, the agency confirmed. And in a piece of news dropped by new Revlon CEO Debra Perelman on Thursday's earnings call, it's being replaced by an in-house shop, The Red House. This is getting interesting!
In this webinar Stylelabs will explain the next big changes in Marketing Content Hub concerning AI and Machine Learning integration in the platform. The webinar will mainly cover some of the AI-enabled capabilities of Marketing Content Hub, including the integrated smart vision services, the smart chatbot and the integration of machine learning.
When it comes to agile for marketing and creative teams, there is no one-size-fits-all solution. Each marketing and creative team is unique, so when building an agile process for your marketing or creative team, it’s important to tailor it to your team’s unique needs.
In this comprehensive guide, you’ll learn:
. What agile marketing actually is
. How to build a custom agile model for your team
. Tips for a successful agile implementation
Bringing structure to the creative process isn't easy, but it is a necessity, particularly as creative teams grow. We conducted a survey with creative leaders to find out how they were managing and measuring their creative process in 2018.
In their Creative Operations Report you will find out:
• What tools and tactics creative leaders are using to manage their creative teams
• The key metrics creative leaders are focusing on to measure success
• The top challenges creative leaders are facing
• And a lot more....
Join Speakers Regan Riddoch and Nish Patel for a webinar to see how you organization can deliver Finished Content 10x Faster. Speakers Regan Riddoch and Nish Patel
Some of this issues articles: Creative House Calls with Luke Choice, Hip-Hop Photographer Zack Wolf is Still hungry, inside the Mind of Digital Dreamer Archan Nair, The Fonts You’ve Been Waiting For, Meet Adobe Creative Resident Renaissance Man Temi Coker, Explore new Spaces…
As a brand in this day and age, you are (whether you realize it or not) in the experience business. Transactions are no longer a simple exchange of dollars for goods or services; consumers demand more. They expect you to win their affections and loyalty by delivering consistent, memorable experiences at each and every interaction. And, because of this, the digital assets and content you use to tell your story, educate your audiences, and represent your brand, are more important than ever. To help them deliver on this experience economy, more and more brands turn to digital asset management (DAM) systems.
Function Point in collaboration with the Agency Management Institute (AMI), have published the 2018 Agency Productivity Report is based on over 400 responses to our online North American survey that targeted creative agencies and internal marketing teams.
Henry Stewart asked five industry experts about the most common mistakes they see in Creative Operations. here are their answers.
The annual report from inMotionNow and InSource surveyed 400 marketing and creative professionals to uncover 5 key findings and expert insights about the state of in-house creative teams in 2018. A worthwhile read.
For an agency, there are few bigger challenges than attracting and retaining top employees. When you’re in the business of selling creativity, the quality of your people dictates the quality of your work. How can you keep employees at your agency happy? Are there any proven tactics you can adopt to improve job satisfaction? Workamajig shares 5 scientifically backed approaches to employee happiness in this article.
Elevate your brand with better file organization, sharing, and analytics. Widen created this guide to help organizations elevate their brand with better file organization, sharing, and analytics in order to keep their content and sanity in check. Filled with tips, success stories, and even assessments to help organizations determine their current “creative harmony” status, this guide also introduces you to the Widen DAM and what it can do for you.
The growth of digital assets has been phenomenal and the pace of growth and the importance of managing and monetizing those assets is increasing with each passing month. Over the past seven years at DAM Chicago we’ve seen it all – from slow incremental change all the way to rapid, disruptive, revolutionary change. We’ve seen it, discussed it, explored its implications and presented opinions on what to do as a consequence. DAM Chicago 2018 will be no different. As the Midwest's largest conference dedicated to Digital Asset Management, HS will provide a unique environment to exchange knowledge, experiences and build long-lasting professional networks. HS examine through real-world case studies, interactive panels, workshops, roundtables and tutorials, the latest thinking and new developments in the world of DAM - all from the user’s perspective.
It’s a common refrain whenever a team adopts a new technology. Almost without exception, what’s new requires going through a learning curve, and so by definition change is hard. And yet as a leader, it’s your job to motivate your employees to adopt new technology and ensure a transition that, while maybe not completely seamless, makes your team better than it was before. As you’re leading the adoption of something new at your organization, here are six ways to make the process smoother.
Alisha Wilson over at the Webdam blog has a nice piece on “Making or Breaking Your Brand: Brand Management Trends for 2018”
If you’re wondering if and how a global marketing implementation agency would fit into your agency ecosystem and add value, here are the key global marketing services you may benefit from.
Attend the Adobe MAX, The Creativity Conference, from October 15-17 in Los Angeles. MAX is the annual gathering of over 12,000 graphic, web, and multi-disciplinary designers; creative and art directors; film, video, and motion graphics pros; photographers; and creative leaders.
- Become more productive — Learn new tools, techniques, and tips & tricks to become more quickly and efficiently.
- Learn from the experts — MAX sessions and labs are led by some amazing folks — some of the best in the biz.
- Produce better work — Last year 95% of MAX 2017 attendees said they were inspired to create innovative projects. We can all use a boost of inspiration now and again.
- Learn more about the creative industry — see the latest design trends and tools.
- Learn from colleagues — Over 12,000 MAX attendees come from organizations (small and large) from all over the
What is the best marketing project management software to keep your agency running smoothly? Creative agencies, in-house digital teams and studios all have one thing in common – pumping out the best creative work. But how do you manage the workflow efficiently? What tools can you use to help the process and produce better work, and stop people getting all tied up with painful project administration?
Inside Jobs is a podcast series dedicated to the people who work in internal agencies, presented by Robert Berkeley of Express KCS and supported by the In-House Agency Forum (IHAF). The podcast introduces leaders from top brands around the globe, sharing their experiences building and running internal agencies. The series covers everything from organizational strategies to creative production, with insights into the people who evolve and enhance these in-house teams.
Episode 6 of Inside Jobs is with Amy Strickland, Senior Director of Marketing Operations & Creative at Sam’s Club talks about her journey in house. With over 20 years’ experience as a creative operations leader for brands like Apple, Avid, Autodesk, Dolby and Sam’s, Amy is a four-time architect of functional excellence from the ground up. She also presented recently on metrics and analytics at a Henry Stewart event
If you manage digital projects, this is the event for you. The Digital PM Summit is two days of presentations, breakout sessions and lightning talks exploring the management of digital projects. No matter your methodology, speakers will share the secrets to keep your projects moving, clients happy, teams engaged and budgets intact. Whether you work for a digital shop or in-house team, discover new ideas, make connections and gain access to an unparalleled community to support you in your career.
Be part of the growing community of Creative Operations Leaders at IEN’s 2nd Annual Creative Operations Exchange East. The uniquely crafted, practitioner-led event is designed to provide the opportunity to connect and learn from your peers. Listen in on panel discussions and case studies from creative operations leaders who oversee the production of every type of creative asset including graphic design, copy writing, photography, video, web design, and more.
Sarah Juselius leads the Creative Operations team at DraftKings. Well versed in agency, client and vendor operations, Sarah prides herself on building relationships, strong collaboration and being a creative problem solver. Ahead of her DAM Chicago 2018 presentation alongside HelloFresh’s Director of Creative Operations, Bill Weiss, HS caught up with Sarah to get her insight into the world of DAM and Creative Ops.
IO Integration is offering their latest white paper on streamlining your marketing workflows which you can download to learn more about how to improve efficiency through automation. The whitepaper covers:
-The many challenges creative and advertising agencies, production houses, and marketing firms deal with in managing their workflows
- Why more and more content requires a better and more concise system
- How companies just like yours are investing in digital workflows tools, asset management technologies and approval solutions; which are all designed and delivered with the aim of streamlining operations
Justin Bairamian, Director of BBC Creative, and Jim Hubbard of White Door Consulting discuss taking the BBC's Creative Operations in-house and the Christmas campaign that won gold at Cannes Lions.
A simple definition of creative operations is it's the discipline responsible for increasing timeliness, capacity, and compliance in the creative production process. But it's more than that; creative operations is one of the three legs that make up a modern in-house agency: Creative Services, Account Services, and Creative Operations. Creative operations is the left brain of the creative organization.
Some of the areas which creative operation encompasses:
- The development of creative teams, (print, digital, content).
- Development and the continuous refinement of end-to-end agency processes.
- The development, capture, and reporting of operations insights and dashboards.
- Annual and Quarterly planning.
- Production Management.
- Budget Management.
- In-House Agency technology – Project Mgnt, DAM, Review & Approval, Dynamic Publishing, Creative Tools, Creative Servers.
- The management of Art Buying and In-house Photographic Services.
- The management of Translation, Transcreation, and Localization services.
- Studio Services Management.
- Collaboration with Marketing Operations.
- Partnership with corporate partners: Legal, Finance, HR, Compliance
Today is our soft launch. Creative Ops Review is a daily blog capturing the coming and going of the creative operations space. As we develop, we hope to expand with interviews and reviews. Please join us as we work to expand the understanding and importance of the creative operations discipline.
Chris Ransick, Publisher