This past month was all about the turkey talk, as the community traded ideas, solutions and recommendations. Novembers post has got an extra helping of business, leadership and culture reads, as well as podcasts and resources to spur diversity, equity and inclusion (DE&I) in your workplace.
A collection of recent DAM-related articles from around the web, sourced from DAM Federation member, Planet DAM.
Let’s start with the word “royalty.” When you use a copy of someone else’s art in your own work, you typically pay the artist a usage fee. That fee is called a royalty.
Royalties are common across many industries, with the music industry being a good example. Say an artist records a song and a company decides to use that song in television commercial. Each time the commercial airs, the artist receives a royalty fee.
Companies, eager for cost-savings, control and speedy turnarounds, have either gone all in and have built out internal agencies with multiple functions or have moved parts of their marketing previously reserved for outside partners internally. But many are finding the road to be less smooth than hoped for, and are encountering recruiting struggles, a lack of internal support or the realization that it’s simply too difficult to manage it all.
February 26-27, 2019
The Radisson Martinique Hotel | New York, NY
If you run a mid-sized public sector website then you could be spending $400,000 each year in hidden content costs.
We're big advocates for DAM administrators. After all, admins play an essential role in the success of any digital asset management (DAM) system. They lead technical system maintenance; marketing global processes and procedures; metadata creation and consistency; training; and user support.
Being a DAM admin is no small task. So when hiring a full-time DAM admin isn’t an option, managing it as a team is a good alternative. It even has its benefits. ASQ, a global membership organization of quality professionals and practitioners, is one company that’s found success managing a DAM system as a team.
Publishers are shaping their operations for a future increasingly based on digital content but many, particularly smaller, independent publishers, have questions about how to adopt the systems and technology to support that goal. At a breakfast briefing at the Professional Publishers Association in London on November 27, WoodWing and Evolved Media looked to find some answers.
From embracing risk to admitting your imperfections and taking a stand...
Fame and glory await you! Or at least recognition from your peers, appreciation from the global marketing operations community, and good karma from a terrific charity that we’ll support on your behalf.
Yes, The Stackies 2019: Marketing Tech Stack Awards are now open for entries through March 15, 2019, and we’d love to have you participate.
How do you overcome the enemy of your company’s digital transformation? You prepare for organizational battle — consider change management models your top line of defense against internal resistance.
Digital Asset Management Scenario #6 in RSG's newly-updated roster of DAM vendor evaluation criteria is an increasingly important use case as creative and marketing teams become more integrated. But why does it fall under DAM?
It’s a common misconception that communication is easy for in-house creative teams. In truth, even when decision-makers and team members are under the same roof, launching campaigns in house and coordinating across multiple departments can be complex and costly without the right tools in place.
The London 2019 agenda has gone live with a great range of panel sessions, presentations and workshops from some of the best known brands in Europe.
Slick creative operations should be at the forefront of any media or publishing organization today.
Optimizing time, capacity and costs by bringing structure to the creative process is paramount for running a successful magazine, news or book publication. And to ensure survival in a highly competitive environment.
One of the dangers in the exponential growth of In-House Agencies is that they could end up replicating the very thing they are replacing … the 20th Century model of teams and specialists all over the world – so duplicating effort, adding layers of politics and increasing the costs they’ve taken out of their processes!
US advertisers are fundamentally reshaping their relationship with agencies and taking more control, even if some agency people aren’t convinced that in-housing is here to stay.
That was the key message that came out of Campaign US’ debut breakfast briefing, "When brands take advertising in-house," in association with Wunderman at the offices of Vox Media in New York.
The latest updates in MediaBeacon digital asset management (DAM) release version 2018.1!
Let’s not beat around the bush: writing great CSS code can be painful. A lot of developers don’t want to do CSS development. I can do everything you want, but nah! No CSS.
From generating interest among your stakeholders to securing buy-in from your leadership team, our ‘How to Build Your DAM Dream Team’ white paper will provide you with the tactics and people skills you need to get your business partners on board with your DAM initiative.
Listen to the user adoption podcast interview with Jing Cao and Yoko Gibo
As the IBM Hybrid Cloud Design team recently opened a new studio in the Bay Area, CA, Arin wanted to reflect on the beginning of the studio story at IBM and take a look at how design studios are exciting places to craft unique, user-focused products.
NEW DELHI: The country’s third largest software services firm HCL TechnologiesNSE -4.99 % has announced that it is acquiring select IBM software products for $1.8 billion. The acquisition which is the largest in the history of HCL, is expected to close by mid-2019. Among the products sold is Unica
Marketing organizations need to be data-savvy out of one obvious reason: because consumers are savvy and impatient – and not very loyal.
To get on par with your customers, it sometimes takes a great deal of change management. Based on experience, I have compiled the following list of how to create a data-savvy marketing organization.
Digital Asset Management Scenario #5 in RSG's newly-updated roster of DAM vendor evaluation criteria is an essential use case for more sophisticated enterprises looking to support multi-channel marketing asset management.
Our voices are diverse, complex, and variable. Voice commands are even more daunting to process — even between people, let alone computers. The way we frame our thoughts, the way we culturally communicate, the way we use slang and infer meaning… all of these nuances influence the interpretation and comprehensibility of our words.
So, how are designers and engineers tackling this challenge? How can we cultivate trust between user and AI? This is where VUIs come into play.
Digital asset management software is rapidly growing in popularity, but what exactly is it and how can it benefit your organization? In this article, we’ll go over everything you need to know to get started using DAM software.
Digital Asset Management Scenario #4 in RSG's newly-updated roster of DAM vendor evaluation criteria is an essential use case for enterprises whose assets are directly related to products they sell.
Which trends are marketing-driven organizations focused on? Inquiring minds want to know! If you said artificial intelligence, actionable data, customer experience, and building the right technology mix, you’re spot on. Connecting digital asset management (DAM) to these trends needs to be a priority for all marketing teams who want to maximize content value, create deeper emotional connections with their audiences, and improve the overall customer experience.
If you're a project manager, developing and adopting project management best practices is likely one of your top priorities. This article will share a comprehensive list of best practices for project management every organization needs.
From Campaign: Thomson Reuters Disbands In-House Creative Agency GCS, by Oliver McAteer
Thomson Reuters’ in-house creative agency has been disbanded as the company undergoes a mammoth internal overhaul.
GCS was torn down recently as part of a move to wipe out 3,200 employees and close dozens of offices around the world over the next two years.
Between 100 to 150 people have been axed, according to people with knowledge of the matter. Thomson Reuters did not confirm the number of jobs lost from GCS.
From a finger-licking good apology and a laundry ad with a difference, to brands joining forces to stamp out online abuse, we look at some of 2018’s most memorable and thought-provoking campaigns. In no particular order they are…
Henrik de Gyro interviews Alles Hauschild of Google.
Cole Haan Brand Creative is an in-house, full service agency. The Creative Operations team manages all aspects of the Cole Haan brand design workflow from request to delivery; Airtable is the primary tool. It is the central hub with which has been integrated with adjacent applications like Slack, Asana, and G Suite.
For one week every summer, folks are encouraged to step away from their regular work (as much as humanly possible at a newspaper) and experiment with new projects. They start on Monday, and on Friday they share prototypes with the company.
Whether you're looking for a DAM system to function as a single source of marketing assets or you're ready to position DAM as the prime content engine underneath your marketing technology stack, you may need an unusually wide range of capabilities to address these challenges.
Recently, Lance was pulled into a UI/UX meeting with a big regional bank’s internal team and IT vendor. The bank had hired a whole army of UI/UX designers to revamp both internal and client-facing systems. The senior team members were paid five-figure salaries a month and given senior vice president titles. It was bizarre and almost illogical how they went about their UI/UX design process. Out of that meeting came a few revelations Lance just has to share.
The role of B2B marketing has changed so quickly and so radically thanks to our technology enriched world, many marketing organizations are just now beginning to understand the broader ramifications. Just look at the history of marketing operations. As more technology options became available, marketers often purchased a technology to meet a specific need for a particular part of the marketing organization. The requirements for the purchase, the purchase process, the implementation, and use occurred in a silo. This approach resulted in a mishmash of technology, with no holistic view or understanding of what they had, who used it and with what result.
Our increasingly content-driven world has both highlighted the necessity for and elevated the importance of an effective digital asset management strategy within the organization. IEN’s 2nd Annual Digital Asset Management Summit will focus on providing the solutions you need to stay ahead of the growing challenges you face through peer-led sessions with expert thought leaders from a range of industries.
From a divisive stand against racism and the fight against plastic to brands leveling the playing field for women, we highlight some of this year’s most hard-hitting and memorable campaigns. In no particular order they are…
A new year is a time for building and growing, which is probably why so many companies wait until January to roll out new products and campaigns. And new beginnings also bring the opportunity for experimentation. However, if your current CMS is making experimenting feel a bit tedious, it could be time to create a microsite for a fresh start.
Yesterday, Henry Stewart announced its first list of speakers for DAM NY 2019. Included in the list are DAM practitioners from Nike, Tiffany & Co, GAP, Hilton, Conde Nast, Amazon Studios, Bank of America, Procter & Gamble, Victoria’s Secret, The Jewish Museum, and The American Museum of Natural History. For a full list, follow the link.
The digital maturity model is a powerful tool to benchmark your current marketing capabilities. Download it to better see where your organization is currently positioned and how it can continue to grow in its pursuit of improvement. The model consists of 5 phases of digital maturity: Reactive, Organized, Digitized, Connected, and Intelligent.
The second use case in RSG's newly-updated roster of vendor evaluation criteria is "Multilingual Brand Management," a more advanced brand management scenario.
Businesses rely on knowing their data to survive and grow. Metadata Management and Master Data Management (MDM) provide essential processes for organizations to gain this knowledge and to succeed. As a result, both need to be managed well.
Hearst Magazines UK, a subsidiary of the Hearst Corporation headquartered in London, ranks among the market leaders in the UK magazine and periodical sector with its extensive portfolio of print magazines. In connection with the digital versions of such prestigious brands as Harper's Bazaar, Country Living, Esquire, ELLE, Cosmopolitan and Good Housekeeping, Hearst is the largest publisher active in the online market, and is meanwhile reaching every third woman and every fourth adult in the UK – which currently translates as 44 million users per month.
With half of all marketing budgets expected to be allocated to online channels by 2020, we have more data at our fingertips to power decision-making than ever before.
Every company has a brand to manage, and Digital Asset Management technology can help significantly here. "Basic Brand Management" is the first — and perhaps most foundational — use case in RSG's newly-updated roster of vendor evaluation criteria.
When a t-shirt is no longer wearable, is your instinct to throw it away or to turn it into a dust cloth? When you cook bacon, do you toss the grease or save it for your favorite chili recipe? Repurposing is a smart and effective way to get more use out of your resources while preventing waste.
Advertisers have to produce more content, faster, better and with same or less budget. They also have to choose between a wide range of different types of resources to develop many forms of content.
In the Workfront 2018–2019 State of Work survey, U.S. workers said they only spend 40 percent of the workday on their primary tasks. Emails and pointless meetings topped the list of things that keep knowledge workers from getting work done. So we asked, “what is the biggest thing that would help you do more with less?” One-third of workers answered, “instituting better processes.” Here are suggestions to do that within your business.
A collection of recent DAM-related articles from around the web, sourced from DAM Federation member, Planet DAM.
If you’ve ever built a team of creatives from the ground up, you know there’s artistry involved in hiring the right people. In some ways, the recruitment process is similar to sculpting a statue or painting a portrait. Each decision you make hiring a creative team shapes the final product.
The results are in, the 2018 Clio winners. Lots of great eye candy here. Enjoy!
Intel—which has become an industry poster child for running a successful in-house agency—is gutting its internal creative group, Agency Inside, amid an executive shuffle and change in strategy.
Letterform lovers, rejoice! It’s only November, and this year has already seen the apparition of several new foundries created by incredibly talented type designers from all around the world.
A recent Forrester report pointed to the currently deteriorating CMO/agency relationships: Brands are turning to in-house agencies; the growth agenda bring in CIOs and other stakeholders; ad budgets and fees face constant pressure; and consultancies are swooping in to take high-margin experience technology services. To return to full partnership, agencies need a new business model that puts the client at the center.
If you’re on the hunt for a Digital Asset Management (DAM) solution, you have probably already done your research on all the possible vendors. If so, you have probably realized that all DAM vendors offer different features geared towards meeting different requirements. This digital asset management software comparison guide aims to help you compare vendors and features so you can see which solution is perfect for you.
If you’re an alumni from years past, or just got back from your first Bureau event, you make this community possible. It’s an inspiration to see how you help one another every day. From suggesting a new approach to sharing a lead, your generosity is the energy that keeps us going. And if you haven’t attended a Bureau event yet, well, keep reading. Because you just found your people.
Research firm Forrester announced today that it will buy B2B research and advisory firm SiriusDecisions. The deal, which is expected to close in January, will cost the Cambridge, Massachusetts-based Forrester $245 million in cash.
Account manager vs project manager - which one should you hire? This article will break down the divide between account management and project management, and help you choose the right role for your agency.
The importance of requirements gathering is often underestimated on multiple levels. When budgets are thin, timelines are tight, and scope is creeping, requirements documentation tends to be the first deliverable to go and the last deliverable to be considered.
Access the Freedman Global Marketing 2018 Survey results. A good read.
Project management software helps project managers and teams complete client requirements and manage time, budget, and scope constraints. However, with so many available options, choosing the right tool can be confusing, and people may not know just where to begin.
In the past several years, digital asset management (DAM) software has dramatically increased in popularity. Much of this rise is thanks to efforts by tech juggernauts such as Google and Amazon, which are encouraging Internet users to consume content in as many ways, and via as many channels, as possible. To keep running with the big dogs, marketers need to meet users’ new expectations that content will be instantaneous, relevant, and delivered right to their phones.
Delegation is one of the most important skills. Technical professionals, team and business leaders, managers, and executives all need to develop good delegation skills. There are many rules and techniques that help people to delegate. Good delegation saves money, time, builds people and team skills, grooms successors and motivates people. Poor delegation sucks!
“All I wanted to do was jump into a major earth-moving project, but my grandpa’s quiet thoughtfulness taught me the basics of proper change management.”
How do you work with creatives? This episode brings back Paige Sargent, who lent us her experience forming relationships with creative folks in the episode: Take a Look Inside the Creative Mind.
John Wannamaker’s more than 100-year-old outcry: “Half the money I spend on advertising is wasted; the trouble is I don't know which half” was true for a long time, but not anymore. Thanks to data-driven marketing and data-analytics tools, we are now in a much better position to determine our marketing ROI.
Over the last few months Freedman International has been talking to senior global marketers around the world, including at their CMO breakfasts in San Francisco and London, and through our global marketing survey. One of the key challenges that everyone has mentioned is the speed and volume of change brought about by new technology. Being agile, customer-centric and highly collaborative is fundamental to being effective.
Gone are the Mad Men days of high-margin retainers, scotch and sodas at lunch, and leaving at 5 p.m. We’ve all heard it before: Artificial intelligence (AI) and machine learning will eventually replace us. There is no denying that artificial intelligence is becoming increasingly prevalent in almost every industry, including advertising and marketing.
With Christmas ad season well and truly under way, the Marketing Week team picks their Christmas crackers and turkeys among this year’s feast.
MightyHive has quietly become the preferred agency for brands, including Bayer, Sprint and Nationwide, to hire as they start taking capabilities in-house and away from advertising agencies. The company thinks of what it does as helping “brands and agencies take control of their digital futures,” but what it really does is work with big brands to give them the expertise and training needed to ultimately become self-sufficient with their own digital media buying and planning. MightyHive acts as a coach to train clients across programmatic display, video, audio, social, search and, in the future, connected TV with the strategy and training to back it up.
When VICE launched “VICE News Tonight” on HBO, they were already a decade into cutting hundreds of videos per month for their internal brands and marketing clients. But producing a nightly news show presented a new challenge: warp-speed video production leading all the way up to air time — every single day.
Henry Stewart is delighted that their first announced session will be run by BBC Creative's Head of Project Management, Metzti Bryan. The Session’s title is: Personalities & Process - Why Mastering Emotional Intelligence is the Key to Managing Successful Projects.
Don’t forget you can save £150 with the super early bird discount before December 14th.
In Creative Reviews upcoming webinar, they will discuss how the best in-house creative teams operate. How do you go from being a service provider to a strategic partner to a business? How do in-house teams prove their value to their organisation, manage workflows, measure success, and attract and retain talent? And how do they create great work?
Welcome to Laurens weekly round-up of the latest happenings on social platforms. Currently, Lauren is the head of Global Social Business Enablement at Adobe. She's a social marketing authority, with extensive experience working with brands such as Safeway, Levi’s, Hyatt and Disney, to create their social personas, nurture their Facebook and Twitter communities and curate their social conversations. She is currently working across Adobe functions to enable all employees to be successful using social for marketing and community building.
In this episode of Inside Jobs, Clifford Stevens (www.linkedin.com/in/clifford-stevens-b9115112), Director of Creative Operations at Liberty Mutual Insurance, talks about his shift from external agency life (JWT, McCann Worldgroup, Hills Holliday, McGarryBowen) to the in-house team at the fourth-largest property and casualty insurer in the U.S. Cliff talks about catering to changing business needs and the importance of prioritizing thinking and planning over execution. He also touches on collaboration with vendor partners and reveals a question/thinking exercise that keeps his team energized and engaged.
“Martech” isn’t just shorthand for “marketing technology.” It’s a community of forward-thinkers working at the intersection of marketing, technology, and management. Possibilities fire their imagination. Silos disappear. Agility increases. And customer satisfaction soars.
Last year, we wrote the Martech Manifesto as a rallying cry for this community: Senior-level marketers who are passionate about exploring the daily challenges and opportunities presented by marketing technology. Are you a member of this community?
Planning for 2019 is upon us, and for some creative teams, that can be a big source of stress. It’s one of the most taxing times of the year for creative management. Have you spent all of the money allocated? Are you going over budget? Or worse, under? (worse because that can mean your budget is cut for the new year.) And it doesn’t help that this falls during the busiest production time of year for many teams.
It’s almost a cliche to say that we are in an age of unprecedented technological change. Concepts like Moore’s Law, which states that overall processing power for computers doubles every two years, attempt to bring this rate of evolution into perspective. At the same time, there is more attention than ever being paid to the role that product and user experience design plays in successful innovation and company success. A recent McKinsey report that studied more than 300 businesses found that companies that embrace design created 32 percent more revenue and 56 percent more shareholder returns than competitors, over a five-year period.
The definition of artificial intelligence is constantly evolving, and the term often gets mangled, so we are here to help.
What is AI, exactly? The question may seem basic, but the answer is kind of complicated. In the broadest sense, AI refers to machines that can learn, reason, and act for themselves. They can make their own decisions when faced with new situations, in the same way that humans and animals can.
Emerging Perspectives on Marketing’s Back-office and the Realities of Current Solutions.
This eBook aims to help marketers better leverage available Marketing Resource Management (MRM) technology by decoding vendor capabilities with real-world understanding of how the software functions.
This analysis informs how marketing and IT may choose to apply MRM off-the-shelf solutions to their respective enterprise ecosystems. After reading this paper, marketing and IT will be better able to apply vendor technology and consulting direction to the way marketers think and operate.
This year’s trend report examines how our relationship to and usage of the Internet has changed in the past 25 years: from the time we spend online, to the opposing personal perspectives that we are able to amplify because of the Internet, to the rapid speed in which false information travels compared to facts.
The report also looks at several Webby-winning projects that are leveraging the power of technologies like AR, VR, and voice to create positive reality-bending experiences.
The massive growth in digital marketing has created many new opportunities for businesses, but also new challenges. Marketers have more distribution channels and more file formats and types to deal with, all the while trying to stay on-brand and consistent.
In this episode of Inside Jobs, Meg Graham (www.linkedin.com/in/meggalligan/), Director of Corporate Content Development at Mary Kay Inc. talks about her fascinatingly diverse professional journey, all at one employer! She tells us about her 17-year career, starting as a copywriter, then to a project manager and even to IT manager. She discloses how she handled this transition, what obstacles she faced, and how she conquered them.
Anyone who works in content marketing knows the trends can change faster than the seasons. And if there’s one area where transformation is even more rapid, it is the technology that powers content marketing.
In this world of constant innovation and inundation, one thing that’s reliably true is that adopting the right content marketing technologies is absolutely critical to success. This was made clear again in the latest benchmarking research from CMI, which found huge gaps between the most successful and least successful teams based on proficiency with content marketing tech.
Kao, creators of many well-known consumer brands, launches more than 1,000 new products every year — and each of those launches means thousands of digital assets that need to be available and accessible to designers, marketers, and retail partners.
Given the pace of Kao’s launches, it’s not uncommon for their digital assets to top 500,000 active images, audio clips, and video. In the past, this volume slowed down their processes.
Back in June, Censhare visited Hearst UK in Leicester Square with their project manager Matt Gibbs. The publishing house is famous for its brands, including Cosmopolitan, Esquire, Good Housekeeping and Harper’s Bazaar, and has been using censhare since 2009. Censhare spoke with Bob Bousfield, a publishing technology expert who’s been instrumental in implementing censhare throughout the company, and Sophie Wilkinson, who’s been overseeing programs to streamline Hearst’s print production in the UK.
A collection of recent DAM-related articles from around the web, sourced from DAM Federation member, Planet DAM.
As digital marketing becomes more automated, marketers have found themselves allocating more of their budgets to technology.
In an August 2018 study by Gartner of 621 marketing leaders in North America and the UK, respondents reported that, on average, they expect to spend 29% of their budget on marketing technology this year, up from 22% in 2017. This makes marketing tech the single biggest investment area for marketing resources, according to Gartner’s researchers.
Vespa is a well-known brand of Italian scooters that became cultural phenomenon and has fascinated millions of people around the World. As an example of great design and overall experience, Vespa was copied by companies from different countries: England, Germany, the United States, France, USSR, etc. Stylish design, affordable price, ease of maintenance and driving comfort have made Vespa the first successful scooter in the World.
Search marketing continues to be the biggest and most powerful form of digital marketing. Search Marketing Expo – SMX® – has been the leading conference for SEO and SEM professionals for over a decade, helping thousands of search marketers from across the world boost conversions, increase sales, maximize awareness, and achieve their goals.
When Selecting DAM being strategic about your DAM selection will help you reduce risk and optimize your business operations.
Great resource of agile webinars and podcasts from the team at Agile Sherpas.
How useful would your household budget be if only you only tracked your biggest and most predictable expenses—like your mortgage or rent, utility bills, groceries, and car payments? It turns out that iTunes downloads, Amazon purchases, and Starbucks expenditures have a tendency to add up.
Mockplus has put together the top 20 UX design blogs and resource in 2017(updated) to help you understand the field of user experience design.
USE KPI LIBRARY TO
• Discover Key Performance Indicators based on industry and interests
• Ask advice and read expert articles on how to measure business performance
• Benchmark your business performance against industry peers
In an ideal world, red would be red, blue would be blue and green would be green. Often, when we’re designing, the ask is “make it blue and yellow”; which seems simple enough, but the truth is there’s thousands of options of blue or yellow. I’m not just talking light blue vs. dark blue, I’m talking CMYK, RGB and Pantone values and the seemingly unending options they each hold. It’s important to understand the difference between these color modes and when to use each.