creative ops review
February 8, 2019
Creative

From Process.St: Writing a Creative Brief that Works for You and Your Team

By Oliver Peterson

Data shows that creative design is reshaping products, portfolios, and industry standards at more than 70% of companies. If creative design is so important, doesn’t it also make sense to invest time and money on writing a good creative brief?

Before the actual work of designing an infographic, launching a PPC campaign, or even beginning to pull ideas together in the early stages, you need to be sure that you have a solid creative brief. The creative brief is the foundation upon which the work of any creative project will be done, but all too often projects fall short because of poorly written, bloated, non-actionable, ambiguous creative briefs.

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creative ops review
February 8, 2019
UX Design

From UX Planet: The Evolution of UX Process Methodology

By Ian Armstrong

In the beginning there was Donald A. Norman, and he created the idea of user experience design.

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creative ops review
February 8, 2019
Fonts

From the Freshfonts Blog: A New Open Source Foundry

It’s time for another issue, packed with fresh fonts that you can start using in your projects today. Enjoy the issue! 

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creative ops review
February 8, 2019
Webinar

Webinar: Plan to Measure: Set Up Measurements Now to Execute Better Tomorrow | February 12 at 12 pm ET with SiriusDecisions, Allocadia, and Percolate

Marketing organizations are facing more and more pressure to demonstrate their impact on the business – yet most lack the ability to quantify value. 
Our webinar will feature special guest SiriusDecisions Senior Research Director, Ross Graber, Sam Melnick, VP, Marketing at Allocadia, and Percolate Co-Founder and CTO, Noah Brier. Join the event to learn:

• A core framework to help align marketing plans with an operational approach to demonstrating performance
• The process and technologies necessary to create measurements that are aligned with marketing’s goals
• The optimal role played by successful marketing operations leaders

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creative ops review
February 7, 2019
Leadership

From The Officevibe Blog: A 5-Step Framework for Mastering Difficult Conversations at Work

By Juniper

Just like in our personal lives, difficult conversations will inevitably crop up at work. Yes, they can be uncomfortable, but they can also be great learning opportunities. The reward at the other side of a tough talk is much greater than opting out of the conversation and can allow us to work better together, understand different perspectives, practice empathy, and grow as individuals.

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creative ops review
February 7, 2019
Agency Management

From The Bureau Of Digital Blog: January Resource Roundup

As the new year kicks off, digital leaders and teams are getting a head start on building healthy projects, and organizations. We’ve seen a flurry of conversations focused on accessibility testing, project tracking, sprint planning and more, as well as app and service recommendations to make your work life a little easier. Read on for new tools, processes and strategies to help grow and evolve your role and organization.

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creative ops review
February 7, 2019
Training

From The Walk Blog: How To Improve Employee Training and Boost Profits By 24%

Companies that offer formal employee training earn 218% higher income per employee and realize a 24% higher profit margin than companies without formalized training.

There is a clear incentive to determine how to improve employee training. But what happens when an organization’s employees are unable to keep up with the speed of business?

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creative ops review
February 7, 2019
KPI's

From The Workfront Blog: The Right Way to Measure Work Performance: Results, Not Tasks

By Jon Ogden

If you’re looking to measure work performance across your company, don’t measure success by the number of tasks completed. After all, successful startups and failed startups both work on the same task (i.e., building a startup).

Measuring the number of tasks completed isn’t the point. The point is results. So, how do you best measure results across your company?

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creative ops review
February 6, 2019
Digital Asset Management

DAM Weekly Round-Up – 4th February 2019

By Charles Russell

A collection of recent DAM-related articles from around the web, sourced from DAM Federation member, Planet DAM.

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creative ops review
February 6, 2019
Media Buying

Electrolux Is Bringing Its Digital Media Buying and Planning In-House

By Ilyse Liffreing

Electrolux is bringing all of its digital media buying in-house, beginning with North America and then expanding to different regions across Europe and Latin America.

Joel Stanley, senior director of digital marketing at Electrolux North America, said that the Sweden-based global company, known for its Frigidaire refrigerators and parent company to a variety of global home appliance brands like refrigerator and air conditioning brand Gibson and Electrolux Laundry Systems, is estimating that by this July, all of its digital media planning and buying in North America will be done internally through its headquarters in Charlotte, North Carolina.

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creative ops review
Webinar

Webinar: Avoiding Font Related Prepress Errors | Thursday, February 13, 2019, 2 p.m. EST

Last year, Extensis announced its partnership with Esko, a global supplier of integrated solutions for the packaging, labels, sign and display industries. The two companies have teamed up to deliver a font management connector for Esko’s next generation packaging prepress editor, ArtPro+, guaranteeing font accuracy in package design workflows. 

In this webinar, Chris Meyer, Extensis Sr. Product Manager, and Bill McCoy,
Esko Applications Sales Manager, will team up to show the crucial role proper font usage plays in ensuring brand consistency in the packaging process.  


This webinar will also focus on the main pain points organisations working in the print/publishing industry face regularly, regarding fonts and font management and how to overcome these. 

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creative ops review
February 6, 2019
Search

From Search Engine Watch: YouTube Optimization: Complete Guide

When you think SEO, naturally you think Google. Some of you might even think Bing, Yahoo, Yandex, or Baidu depending on your target location.
But the often-forgotten search engine when it comes to prioritizing your optimization efforts is YouTube.

According to Alexa’s global traffic rankings, YouTube is the second most visited website in the world.

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creative ops review
February 6, 2019
Training

From ClickZ: Survey: What Digital Skills Training Do Brands Need For Employees

By Emily Alford

Nearly a quarter of employees receive just one day of digital skills training in an entire year, according to our recent survey. How brands can change this.

Nearly a quarter of employees receive just one day of digital skills training in an entire year, according to our recent survey. How brands can change this.

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creative ops review
February 6, 2019
KPI's

From The Workfront Blog: Visibility Matters: 5 Work Performance Indicators that Will Make You a Better Leader

By Heather Hurst

There’s a famous business adage that says, “If you can’t measure it, it doesn’t exist.” But only slightly less well known is this: “If you can’t see it, you can’t measure it.” (Also “never go in against a Sicilian when death is on the line,” but that’s another story.)

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creative ops review
February 5, 2019
Creative Technology

From The IO Blog: 4 Simple Steps for Planning a Backup Strategy for Marketing and Creative Assets

By Tom Alonzo

In a perfect world, you’d be able to back up all of your assets, every day, instantaneously, whenever one of them changes. Unfortunately, due to tech and budget limitations, this is little more than a pipe dream for most organizations.

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creative ops review
February 5, 2019
In-House Agency Management

From MarTech Today: Why Clients In-House and What Agencies Can (and Can’t) Do About It

By Amy Gesenhues 

Clients moving services in-house isn't a new challenge, but the Martech Today survey found it tops the list of digital agency concerns.

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creative ops review
February 5, 2019
In-House Agency Management

From Oliver: What’s Happening to Agency Models?

OLIVER recently collaborated with ISBA and Future Thinking on Rise of the In-House Agency, the first ever quantitative study into the use of different agency models by UK brands.

Oliver takes a look back over the results and discussed the top takeaways, biggest surprises and most interesting emerging trends.

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creative ops review
February 5, 2019
In-House Agency Management

From The Drum: RBS CMO David Wheldon: Creativity Is The One Thing Clients Can’t In-House

By Jennifer Faull

Royal Bank of Scotland's chief marketing officer David Wheldon is on a journey to bring more of the banking group’s media buying in-house. It’s set up in internal agency, with backing from WPP’s The&Partnership, and has been running a few campaigns to test the wheels

Wheldon is not the first, and won’t be the last, marketer to experiment with a model that’s of increasing concern to agencies, but he's clear there's still a space for them.

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creative ops review
February 4, 2019
Webinar

Webinar: How to Select Technology in a Hurry | Feb 20 2019 12:00 PM - 12:30 PM (EST)

In an ideal world, enterprise technology procurement teams would take their time to bring new solutions into the enterprise, patiently gathering requirements, prioritizing needs, and testing solutions. In the real world, selection teams don’t always have the luxury of time.

Join Jarrod as he presents a faster, more agile approach to technology selection. Drawing on more than a decade of case studies, Jarrod will show you how to run a more efficient, iterative, and empirical selection process that will provide swift value for your business.

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creative ops review
Creative

From Fast Company: These Techniques From Professional Speechwriters Will Help Get Your Point Across

By Lisa Rabasca Roepe

Whether you’re asking for a raise or trying to get some good ideas from a brainstorming session, these storytelling tactics from pros will keep your audience’s attention.

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creative ops review
February 4, 2019
Culture

From ClickZ: What Marketers Can Learn From The Amazon Six Page Memo

By Emily Alford

Before presenting a big idea, Amazon employees write a six page memo detailing the project, scope and approach. What can marketers learn from that strategy?

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creative ops review
February 1, 2019
Marketing

The New 5Ps of Marketing - Live Webinar: Thursday, February 14, at 1:00 PM ET

Do you remember the 5Ps of Marketing? Product, Place, People, Price and Promotion? For most of us in digital marketing, these may feel more than a little outdated. During this era of always-on, real-time marketing with a shifting regulatory landscape, there’s a new marketing mix that you need to be versed in.

Join Craig Schinn, VP of Strategic Services at Lytics, as he breaks down the new 5Ps that marketers need to know to succeed in today’s fast-paced environment. He’ll share his digital strategies and experiences from working with leading brands such as Verizon Wireless, Staples, General Mills, AT&T, The Economist and more.

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creative ops review
February 1, 2019
Master Data Management

From The Stibo Blog: How To Measure The ROI Of Master Data Management

By Nils Pedersen

The return on investment (ROI) of master data management is a topic that keeps captivating people – in particular, those considering investing big in MDM. And with good reason. Because as is the case with all investments, people want to know: What’s the outcome? What will we get from the money we spend? It’s business logic. But nonetheless, the answer isn’t always straightforward as it isn’t necessarily easy to quantify the value of high quality data and smooth data processes.

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creative ops review
February 1, 2019
Leadership

The Agile Human: Learn to Lead Yourself First

By Bureau of Digital

How do you become a better leader to truly show up and be present for your team, family and friends? Dave Prior, Certified Scrum Trainer at LeadingAgile, and Mika Trottier, Partner Acceleration Lead at Shopify, have some tried-and-true recommendations. They took the stage at the 2018 Digital PM Summit to share lessons learned running Agile experiments on themselves, as they put Agile through its paces to better their personal and professional lives.

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creative ops review
February 1, 2019
Digital Asset Management

DAM Weekly Round-Up – 28th January 2019

By Charles Russell

A collection of recent DAM-related articles from around the web, sourced from DAM Federation member, Planet DAM.

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creative ops review
February 1, 2019
Digital Asset Management

From the Widen Blog: How DAM and PIM Streamline E-commerce

By Nate Holmes

Globalization and e-commerce present huge opportunities for consumer packaged goods companies. Deloitte estimates online sales of consumer packaged products will increase by 350% to $36 billion in 2018 from $8 billion as recently as 2013.


Rapid growth creates its challenges. It forces companies to scale along every part of the value chain, and marketing is no exception. HARMAN International found their marketing communications tools and processes became a hindrance to delivering products to market, so they invested in a product information management (PIM) system and then a digital asset management (DAM) system.

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creative ops review
February 1, 2019
Project Management

From the Workfront Blog: How to Create a Project Risk Management Plan

The word “risk” has a complicated reputation. To some, it is a terrifying thing to be avoided. To others, it’s an exciting motivator. To project managers, it’s an inevitable part of the process that should be expected and planned for.

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creative ops review
January 31, 2019
Digital Asset Management

From MediaBeacon: File Naming Best Practices for Asset Management

Any company, no matter how big or small, will likely have a large amount of assets that are saved to various drives throughout every computer in every office. For employees, especially those in separate departments from one another, locating a specific file can be a real headache. Sorting through file after file on a never-ending search for the right document or asset is not only frustrating, it is also incredibly time consuming.

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creative ops review
January 31, 2019
Event

IHAF Leadership Summit 2019 Announced - April 11 | Chicago

The IHAF Leadership Summit has been lauded as the premier networking and learning opportunity for in-house agency leaders. This executive-level event offers opportunities to network and learn from corporate and creative pace setters, sharing proven strategies for organizational and operational success.

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creative ops review
January 31, 2019
Marketing Technology

From Content: A Digital Archaeology of 21st Century Marketing

By Jake Athey

1,000 years from now, when digital archaeologists look back on 21st century marketing, what will they conclude? Based on our “ancient” emails, notes, blogs, martech stacks, and content, what will they think that we believe about marketing?

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creative ops review
January 31, 2019
Agency Management

Solving the Agency Long-Hours Culture - Step #1

By Tom Lewis, FCA 

A few months ago, an article on the issue of agency long-hours culture caught Toms eye and made him realize that it was a problem he had been addressing for years, just from a different angle.
 

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creative ops review
January 31, 2019
Event

Workfront Announces Dates for Leap 2019 in London and Dallas

Join Workfront for its premier modern work management event. Learn from the brightest minds in keynotes, interactive breakouts, and one-on-one consulting sessions. Get a sneak peek of the Workfront product roadmap and discover how companies like yours are leveraging Workfront as their operational system of record.
Dallas: May 6-9, 2019
London: June 3-5, 2019

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creative ops review
Photo: Jessica Felicio
January 31, 2019
Digital Asset Management

From CMS Wire: Digital Asset Management Sparks Joy

By John Horodyski 

Marie Kondo and her philosophy of removing clutter from one’s personal life and home is a phenomena to say the least. The premise is simple, but effective: our homes are full of clutter and the time has come to tidy, clean and remove the excess. Kondo is effective in her campaign against disorganization and her ability to find a “spark” of interest in this popular show reminds us we all have a lot of clutter in our lives that need organization. But can this be transformative? And can it translate to the modern office? 

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creative ops review
January 30, 2019
Event

Henry Stewart Creative Operations NY Announces First Sessions

Made for YouTube: How Real-Time Analytics are Informing Video Production Workwith Josh Auffret, Head of Production & Creative Technology, Google/YouTube

What does the Ideal Creative Ops Team Look Like? Moderator: Kevin Brucato, VP, Creative Operations, Prudential
Panelists include: Lauren Stefaniak, Digital Operations Manager, Victoria's Secret , Christina Carr, Head of Profject Management, Global Business Marketing, Facebook

Perception is Sometimes Reality! Using Metrics to Change Behavior and Demonstrate Business Value with Tony Cambria, Director, Integrated Marketing, Stryker and Jeff Strumpf, Senior Manager, Integrated Marketing, Stryker

Is the Personal Touch Still Needed? Bridging Technology and People at Nickelodeon with Eric Squires, SVP, Creative Operations and Production, Nickelodeon Preschool and Global Experiences, Nickelodeon and Adam Weiner, VP, Project Management Marketing Creative, Nickelodeon

Interactive Workshop - Let’s talk about how to become an Internal Strategic Partner Session leaders: T. Alex Blum, Founding Partner, Blum Consulting Partners and Andrea B. Ruskin, Strategic Consultant & Partner, Blum Consulting Partners

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creative ops review
January 30, 2019
Creative

New Issue of Adobe Create has Hit the Stand

This month articles include: Easy, Intuitive Gradations, Illustrations with an Attitude, imaginary Goddesses, Kid at Heart and Eye Candy Keeps Coming on Instagram

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creative ops review
January 30, 2019
UX Design

From Medium: User Experience (UX) v. User Interface (UI) Design — Process & Trends

By Jordan Rothstein

There is nothing that makes Jordan feel more satisfied in Product Design than a perfect balance of data-driven user experience (UX) and visually-stimulating user interface (UI) design. What a nerd, right?!

But if the two stepped into the ring, which they often do, who do you think would win the bout? While we hope for 18 rounds and a perfect blend of the two, at the end of the day, user experience outweighs visual design.

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creative ops review
January 29, 2019
Digital Asset Management

From the IO Blog: How To Plan For Disaster Recovery For Your Digital Assets

By: Tom Alonzo

Your digital assets might just be the most valuable resource of your business—so why are so many organizations negligent in safeguarding them?

According to the U.S. Federal Emergency Management Agency, 40 to 60 percent of small businesses never reopen after suffering a disaster. This statistic is even more alarming when taken in context. 58 percent of small businesses say that they’re not prepared for a data loss event, putting their very livelihoods in danger.

Whether you’re a tiny startup or a massive multinational corporation, every business needs a robust disaster recovery plan for its digital assets. This article will give you a primer on how to recover from a digital disaster.

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creative ops review
January 29, 2019
HR

Aquent 2019 Salary Guide is Now Available

The 2019 Salary Guide for creative, digital, and marketing gives you the benchmarks you need to build cutting-edge teams, including today’s hottest emerging roles. In this year’s guide you’ll discover:

• Salaries for over 45 creative, digital, and marketing positions
• Emerging roles in AR, VR, and AI
• Location-based market adjustments

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creative ops review
Photo: SHUTTERSTOCK
January 29, 2019
Digital Asset Management

How AI and Automation Can Supercharge Your DAM

By OpenText

Artificial Intelligence (AI) and machine learning are positioned to remain a key area of investment focus for many organizations in 2019. A recent research survey sponsored by OpenText reports that 43% of organizations currently use or plan to build and buy AI and machine learning systems with a primarily goal of increasing operational efficiency and effectiveness. 

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creative ops review
January 29, 2019
Brand Management

From Bynder: 2019 State of Branding Report

This report will unpack five key findings—with some deeper dives—that provide invaluable insights on both the current and future states of branding. At a glance, Bynders results reveal the typical challenges and opportunities that marketers are now grappling with as they contend with the rapid changes to tech advancements and consumer behavior.

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creative ops review
January 29, 2019
Organization

From CMS Wire: What Does it Take to Build an Effective Digital Team?

By Laurence Lock Lee

Swoop Analytics recently completed what they believe is the largest study of digital team collaboration performance ever undertaken. They analyzed 1,360 digital teams from nearly 70 organizations from a full breadth of industries and geographies. The digital interactions of over 400,000 team members and nearly 2 million interactions over an extended 6-month period were analyzed. 

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creative ops review
January 29, 2019
Content Planning

From the DivvyHQ Blog: How to Eliminate Missed Deadlines with Your Content Calendar

By Tony Stillwell

These days, in business settings, crossing a deadline is not quite so harrowing, but needless to say it’s still something we’d all like to avoid. Unfortunately, when you’re running a large content team with multiple complex campaigns and initiatives in play at the same time, letting the occasional due date slip by can feel inevitable.

If this happens too frequently, it’s not a good look for the responsible content manager. Consistently delivering on time is how we gain trust and confidence, with both bosses and our audiences. So how can we prevent lapses?

This is one of the prime advantages of using content calendar software.

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creative ops review
PETER CROWTHER/GETTY IMAGES
January 28, 2019
Leadership

From HBR: Are Your High Expectations Hurting Your Team?

by Ron Carucci

During a recent interview with a member of a client’s executive team, a leader said to me, “Nothing I do is ever good enough for [the CEO]. We’re all starting to ask ourselves why we bother trying.” When I later debriefed the assessment findings with the CEO, she said, “People consistently disappoint me. It’s always been that way. I have high standards. That’s why I get the results that I do.”

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creative ops review
January 28, 2019
eCommerce

From the ICP Blog: Ecommerce: [Part 5 of 5] Where to Begin with Ecommerce in the Product Content Ecosystem: Top Tips

By Jing Wang

ICP gets asked a lot by clients “where to begin with this Ecommerce content ecosystem journey”? Far too often we come across clients say “hey look, we know this new platform, let’s go with it first then we will figure things out later on”, “We have bought this platform a while back ago but never really used it, shall we look into it first?”.

Well, the answer is, if you have nothing in place, starts with people (then work on to process and technology). Otherwise, start with the things you have already known (be it people, process and technology) and map out a stair-step of how these things should come together. Wherever you start with, be assured you don’t have to build everything all at once.

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creative ops review
Project Management

From the Liquid Planner Blog: 4 Guiding Principles for Leading Remote Project Teams

by Andy Silber

More and more, part of our job as project managers is not just herding sheep, but herding sheep located on farms located across the globe.

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creative ops review
January 28, 2019
Project Management

Spreadsheets - The “Killer App” that is Killing Creative Ops Efficiency

by Eric Fulmer

The spreadsheet is truly a marvel of the computer age. Invented in the early 70s by a virtually unknown wizard named Dan Bricklin, the spreadsheet may be the most flexible, versatile, and ubiquitous technology tool in the business world. It’s been called one of the top “killer apps” of desktop computing, along with word processing, design/publishing, and database. The corporate world’s dirty little secret is that almost everything runs on spreadsheets.

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creative ops review
January 28, 2019
Project Management

From the Workamajig Blog: How to Create a Proven Project Management Framework

by Hannah Ouzer

A well-defined project management framework will bring much-needed order to your projects. Learn how to create your own PM framework in this guide.

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creative ops review
January 25, 2019
Decisions

From Success: 5 Decisions You Will Regret Forever

by Travis Bradberry

Our days are filled with a constant stream of decisions. Most are mundane, but some are so important that they can haunt you for the rest of your life.

A recent study from Columbia University found that we’re bogged down by more than 70 decisions a day. The sheer number of decisions we have to make each day leads to a phenomenon called decision fatigue, whereby your brain actually tires like a muscle.

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creative ops review
January 25, 2019
Project Management

New eBook From Percolate: Preparing for 2020: Mastering the Modern Tech Stack

Over the last few decades, we’ve witnessed a total transformation of the challenges facing marketer organizations. These changes have resulted in Marketing Operations and the tech stacks and processes that they manage becoming increasingly critical to marketing impact. As marketing’s ability to drive results becomes more and more bottlenecked by the availability of well-coordinated, high-quality content, understanding how your marketing teams tools contribute to their business goals will be essential.

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creative ops review
January 25, 2019
In-House Agency Management

From InMotion: Get a sneak peak of the 2019 In-House Creative Management Report before it's published!

Be the first to learn about what's new in the world of in-house creatives 

Over 500 creative and marketing professionals across industries participated in the survey which took a deep dive into the leadership, collaboration, and relationship between marketing and creative teams. The report combines key findings with best practices and take-away ideas from industry experts at VSP, Delta Vacations, Denver Broncos, and many more.

Be the first to receive a copy of the comprehensive report, plus take a sneak peak at some of the key metrics driving the report!

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creative ops review
January 25, 2019
Fonts

From Freshfonts, Issue # 31: No Curve, No Problem

By Noemi Stauffer

Bonjour! Noemi is  writing from a cozy coffee shop downtown Lausanne, Switzerland, where she has spent the day sipping coffee and slowly, carefully finishing to put this issue together.

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creative ops review
January 25, 2019
Transcreation

From Freedman: A Quick Guide To Help You Write A Perfect Transcreation Brief

As a client, you have the ultimate power – and that power is information about your brand. It’s down to you to communicate it in the right way, so it’s important to give some serious thought about how you’re briefing your transcreation agency.

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creative ops review
January 25, 2019
HR

From Fast Company: We Studied Freelancing For Five Years, Here’s How Work Is Changing

Thomas Jefferson imagined a nation of independent, self-reliant Americans who plowed their own fields and created their own destinies. And for a long time, that’s exactly what they did.

In 1860, as much as 80% of the workforce was self-employed, according to historian Steven Gillon. From then on, things started changing, and quite dramatically. By 1900, the number of self-employed had fallen to 50%; by 1977, it fell to 7%.

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creative ops review
January 24, 2019
Event

HOW Design Live, Chicago, May 7-10, 2019

HOW Design Live is the premier gathering of creative and marketing professionals, focused on inspiration, leadership, business productivity, and, most of all, creativity!

HOW Design Live is partnering with the American Marketing Association (AMA) to strengthen the collaboration between marketers and designers because the business challenges of today – and tomorrow – depend on it.

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creative ops review
January 24, 2019
Event

OpenText Enterprise World 2019 Toronto | July 9-11

Introducing OpenText Enterprise World Toronto 2019 from July 9 -11, 2019. A three-day conference to help your business become an Intelligent and Connected Enterprise.

Keynote sessions
Hear from OpenText Vice Chair, CEO and CTO Mark J. Barrenechea; OpenText EVP, Engineering and Cloud, Muhi Majzoub and industry experts

200+ breakout sessions
Includes technical deep dives, roadmap and product updates and customer success stories

Interactive experiences
Technical demos, networking hubs and hands-on sessions

Enterprise Expo
Showcasing the latest innovations from OpenText and its partners

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creative ops review
January 24, 2019
Digital Asset Management

DAM in a Regulatory Environment

by Dario Mescia

Children's Hospital of Philadelphia is one of the premier pediatric healthcare facilities and primary care providers in the world, offering the best available care and support for its patients. HIPPA, GDPR, regulatory requirements galore — what do they mean for the management of digital assets?

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creative ops review
January 24, 2019
Webinar

Top 5 Suitcase Fusion Tips You Need to Know Webinar, January 31

Based on the most common questions Extensis has received from Suitcase Fusion users, we’ve chosen the best tips and techniques to help you successfully manage your fonts. 

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creative ops review
January 23, 2019
Process

From the Creative Ops Pros Blog Expert Series: Streamlining the Process

by Lauren Stefaniak

Efficiency is the key to solving common problems an organization faces like budget, headcount and scaling. Most companies have a good framework in place but time and resistance to change introduce wasteful steps in the process. Confronting the lowest hanging fruit yields the highest reward as they’re typically costly and time-consuming. But it’s often not as simple as reaching out and pulling it off a tree. 

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creative ops review
January 23, 2019
Project Management

Is your creative team hitting the ground running in 2019?

For marketing and creative teams, a robust creative workflow can make the difference between flying right out of the gate on new initiatives or stalling at the starting line.

Almost half of creatives (48%) spend a full day or more on admin tasks each week, according to the forthcoming 2019 In-House Creative Management Report.

Learn how much time you could get back for your team with the Creative Workflow Calculator.

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creative ops review
January 23, 2019
Digital Asset Management

DAM Weekly Round-Up – 21st January 2019

by Charles Russell

A collection of recent DAM-related articles from around the web, sourced from DAM Federation member, Planet DAM.

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creative ops review
January 23, 2019
Data

From Ad Exchanger: In-Housing Can Give Creative The Data It Needs To Thrive

by Daniel Meehan

Sharing data between agency partners is critical, though not as common as one would assume. But marketers need easy access to data for better creative, and data is easier to access when marketing is done in-house.

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creative ops review
January 23, 2019
Transcreation

From the Freedman Blog: How to avoid getting "lost in translation"

You’d think translation would be straightforward – just change one set of words for the corresponding ones in another language and you’re away. But translation is more than just the words. It’s as much about context, tone and aim.

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creative ops review
January 23, 2019
Marketing Technology

From the IO Blog: 5 Top Tips For Integrating Your Marketing Technology Stack

By: James Word 

There’s little doubt that technology exists to make our lives easier. But in today’s environment there is also a level of complexity that exists when multiple technologies are used within an organization.


A case in point is your marketing agency; you’ll most likely use a number of systems, anywhere from three to 10, to help your teams deliver on client campaigns. Everything from digital asset management and usage rights management, to distribution and campaign management and tracking

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creative ops review
January 22, 2019
Webinar

HS Event - DAM Webinar: DAM in the Content Supply Chain | January 31

Content is the fuel your marketing, commerce and sales runs on. Without content, there is no storytelling, no product descriptions and no social media conversations. With growing expectations in speed, quality and volume, it becomes a necessary to be smart and agile in the way content is produced and more importantly reused or reassembled.

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creative ops review
January 22, 2019
News

Who Knew There Was So Much Creative Operations Related Content?

When we started, we wondered if we could make it a couple of weeks, we wondered if creativeopsreview.com was going to have any legs. Well, here we are almost six months later loading our 500th post. Thank you for being a part of our growth, we are thrilled to be a part of the creative operations community and are excited about the future.

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creative ops review
January 22, 2019
Digital Asset Management

From Henry Stewart DAM: Thomas Stilling, Digital Media and Transformation Advisor

Thomas Stilling, Digital Media and Transformation Advisor Discusses The Need For Hybrid Professionals and DAM Transformers In Today's Business Arena

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creative ops review
January 22, 2019
Interview

Ep. 11 - Getting to The Top - Teresa Herd, Intel Corporation

In this episode of Inside Jobs, VP Global Creative Director at Intel, Teresa Herd takes us along her creative climb including stints at Sawtooth, Marco Polo Explorers, Staples and ultimately Intel. Starting out as a medical illustrator with no plans of being named one of AdAge’s top 50 most creative people, Teresa’s tale is as entertaining as it is educational. Tune in as she shares what it takes to become a skilled leader, foster a value-driven culture and inspire creatives to perform at peak.

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creative ops review
January 22, 2019
Agency Management

From Screendragon: Agency Operations Handbook 2019: How to Boost Margins, Productivity and Client Satisfaction

Download Screendragons free handbook to find out how to:

- Effectively streamline your work intake process in 2019  
- Better align your resources & increase employee engagement
- Efficiently produce a good scope of work budget estimate
- Avoid the trap of over-servicing your clients
- And, a lot more!

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creative ops review
January 22, 2019
UX Design

From Muzli: UI Interactions Of The Week #143

Another great week of UI inspiration. Some great eye candy.

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creative ops review
January 22, 2019
Agile

From Marketing Week: It’s Tempting To Be Cynical But ‘Agile’ Is The Real Deal

By Colin Lewis 

Agile might be a much derided buzzword but when marketers take their queues from software developers and begin to work in an ‘agile’ way it can offer big benefits to ways of working.

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creative ops review
January 21, 2019
Process

From Process.st: How to Support €38.8 Billion Revenue: Tips from IKEA’s Supply Chain

by Ben Mulholland

You can’t earn €38.8 billion in annual revenue by stumbling through your processes. Specifically, the IKEA supply chain is the glue that holds the company together and allows them to flourish. From their suppliers through to the product in-store, the supply chain is set up and managed in a way that reduces costs at every stage, makes the products more appealing to customers, and makes the brand as a whole seem more appealing. It’s genius, really.

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creative ops review
January 21, 2019
Design

From Fast Company: How Punk Rock Changed The Course Of Design History

BY Kelsey Cambell-Dollaghan

Do you remember the first zine someone put in your hands? If you lived through punk’s heydey, or any of the subcultures that reverberated down from its birth to echo into the mid-aughts, you probably came across more than a few of them. Variable in quality, self-printed, gratuitously niche, and often full of self-referential winks, zine culture existed at a precise moment when computers were becoming more common, but social networks hadn’t yet made the notion of communicating with your peers on paper irrelevant. They mixed DIY culture and nascent technology with music and art. You sent away for them, hoarded them, and published your own responses, even if you were a high schooler imagining a culture thousands of miles–and probably a decade or two–away from your own.

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creative ops review
January 21, 2019
Creative

From Medium: What Makes a Great Logo Four Critical Qualities that Nobody Talks About

by Jeff Davidson

With the unveiling of the new Slack logo which has caught a lot of buzz, Jeff decided to expound on some of the qualities of a great logo that nobody talks about. Let Jeff preface this by saying this isn’t another article about logo design. While any of these ‘rules’ can potentially be broken, they do offer insight into what is a very important part of a business—the commissioning and selection of the visual stimuli that represent it. One of the reasons it is so important is because a logo or brand ‘pivot’ can cost a considerable amount of time and money, especially with companies who deal physical products. For these reasons, it’s best to try and get it right the first time. Once you commit to a logo and brand, you’ve committed to the business.

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creative ops review
January 21, 2019
UX Design

From the UX Collective: Yes, Techies, A Custom Typeface Is A Good Idea

by Shawn Sprockett

Custom typefaces often get a bad wrap as the fetishized, self-indulgent projects of “visual designers,” but platforms risk ignoring real metric-moving opportunities by failing to invest in typography.

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creative ops review
January 18, 2019
Process

New eBook From Process.st: The Complete Guide to Business Process Management

Without processes, your business is a ticking time bomb, prone to error and impossible to scale. Companies that implement processes have a 280% higher success rate on their projects (95%) versus those that don’t (25%). Confused about what BPM is, or why you need it? Get the eBook.

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creative ops review
January 18, 2019
Webinar

Webinar: Selecting a CMS: Common Mistakes & How To Avoid Them | Wednesday, February 6

Selecting a new content management system can be a lengthy, stressful process. That’s because the stakes are high. Choosing the wrong CMS for your organization’s needs will have long-lasting effects on time, money, and customer acquisition and engagement.

How do you find the best fit for your organization? The key is avoiding the mistakes and obstacles that lead many enterprises to choose content management solutions they regret down the line.

Join CMSWire, Magnolia and Priocept for a live, hour-long webinar as we explore the most common mistakes organizations make during the CMS selection process and, most importantly, how to avoid them.

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creative ops review
January 18, 2019
Video Operations

From Henry Stewart Creative Operations: The Power of Video: From TV to TV + with Dana Ucciferri of Bloomberg Video Operations

Watch Dana Ucciferri, Head of Video Operations at Bloomberg, explore how they evolved their live streaming product for new platforms such as Apple TV and TicToc.

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creative ops review
Photo: AL IBRAHIM
January 18, 2019
Change Management

From CMS Wire: Digital Transformation Will Stall if You Don't Prepare Your Employees

By Jocelyn Hayes

Many companies are investing a great deal of time and money in new technologies and processes to achieve their digital transformation goals.

Those investments are warranted at a time when so much emerging and potentially game-changing technology is available. But sometimes businesses focus so heavily on adopting new technologies that they disregard the need to invest in their employees to make sure they, and the company, get the most out of the new tools at their disposal. 

Investing in people is the linchpin to making sure a digital transformation initiative succeeds. If you don’t, it’s like buying new tires for your car but failing to fill them with air.

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creative ops review
January 18, 2019
Creative

From Shutterstock: 2019 CreativeTrends

Get ready for the year ahead with Shutterstocks guide to the latest styles — based on billions of image, video, and music searches and downloads from Shutterstock customers.

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creative ops review
January 17, 2019
Webinar

From the Real Story Group: Digital Asset Management (DAM) Trends in 2019 - Webinar | January 30

In RSG's quest to evaluate the strengths and weaknesses of Digital Asset Management technologies, we regularly debrief technology users, IT support teams, implementers, consultants, vendors, and others with hands-on experience working with DAMs.

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creative ops review
January 17, 2019
Process

From Process.st: 5 Great Ways to Involve Your Employees in Process Design

By Alex Gallia

According to Salesforce research, employees who feel their voice is heard are 4.6 times more likely to feel empowered to perform their best work, while another study indicates that organizations with high employee engagement outperform those with low employee engagement by 202%.

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creative ops review
January 17, 2019
Event

Ideas Structured Content On-Line Confrence | January 22-23

IDEAS is a two-day industry conference that you can attend virtually from the comfort of your own office. The conference includes five 60-minute concurrent sessions in two tracks, giving you a choice of 11 unique presentations. Participate live according to the published schedule or watch a recording of any session when it’s more convenient for you.

IDEAS Online Conferences are scheduled twice/year, providing focused and interactive online sessions led by recognized industry leaders and experienced peers. This unique conference offers information designed to appeal to information-development professionals at all skill levels.

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creative ops review
January 17, 2019
Global Content Production

From Freedman: Four Reasons For Finding Partners That Play Well Together

Today’s landscape requires companies to find competitive advantages wherever possible. In a world of coupled processes, where are trying to deliver captive end-to-end tech-enabled solutions, more and more global brands are looking to leverage and integrate the “best of the best” agency collaboration model as their world-class answer to a rapidly evolving market.

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creative ops review
January 17, 2019
Creative

From Shutterstock: 2019 CreativeTrends

Get ready for the year ahead with Shutterstocks guide to the latest styles — based on billions of image, video, and music searches and downloads from Shutterstock customers.

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creative ops review
Photo: Shutterstock
January 17, 2019
Digital Asset Management

From CMSWire: How DAM Content Integration is Critical to a Unified Customer Experience

By OpenText 

The unified customer experience (CX) is quickly becoming the Holy Grail for marketers and customer experience professionals all over the world. Companies want to know as much as possible about their customers across all of their touchpoints and channels they engage with them on. And with that customer data, organizations can deliver personalized content experiences to the right customers at the right time, provided they have the right software and processes in place.

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creative ops review
January 16, 2019
Event

Henry Stewart Announces First Sessions For Creative Operations 2019 NY

Henry Stewart has announced the first 6 sessions for Creative Operations 2019 NY:

• Finding Opportunities for Automation in a Creative Workflow with Nike

• Made for YouTube: How Real-Time Analytics are Informing Video Production Workflows with Google/Youtube

• What does the Ideal Creative Ops Team Look Like? panelists include Victoria's Secret

• Perception is Sometimes Reality! Using Metrics to Change Behavior and Demonstrate Business Value with Stryker

• Is the Personal Touch Still Needed? Bridging Technology and People at Nickelodeon with Nickelodeon

• Interactive Workshop - Let’s talk about how to become an Internal Strategic Partner with Blum Consulting Partners

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creative ops review
January 16, 2019
News

MediaValet Wins With AI & Machine Learning; Landing One of the World’s Largest Telecommunication Providers

Vancouver, BC – December 13th, 2018 - MediaValet Inc. (TSX-V:MVP) (“MediaValet”, “the Company”), a leading provider of cloud-based enterprise digital asset management (DAM) software, is proud to announce that it was selected by one of the world’s largest telecommunication providers (“the Telco”) to provide a highly-customized AI-driven DAM solution valued at approximately US$150,000 in annual revenue. The Telco selected MediaValet based on the scalability and ease of use of the core DAM platform, and the advanced artificial intelligence and machine learning capabilities built into the Company’s recently released Advanced Search module.

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creative ops review
January 16, 2019
Webinar

Webinar: Managing Your Content Supply Chain - What Every Medical Device Company Should Know | January 22

The  panel includes distinguished representatives from Philips Healthcare,
- Thermo Fisher and Waters Corporation. 
- In this session, you will learn how organizations: 
- Manage the volume and velocity of content. 
- Deal with language and translation requirements. 
- Incorporate technologies and processes to optimize the content supply chain. 
- Innovate to improve the global content supply chain. 
- Manage security and governance. 

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creative ops review
January 16, 2019
News

From the Drum: How CMOs can build for the future: Mastercard, Accenture Interactive, and more weigh in

By Ginger Conlon

With Samsung unveiling plans to turn the humble fridge into an “intelligent home assistant,” voice taking center stage, and brands exploring how to build connected experiences for consumers, all eyes were firmly on the future at CES 2019 — making it the perfect place to consider the future of marketing itself.

While on the ground in Las Vegas with more than 180,000 delegates, The Drum spoke with top marketers from Mastercard, Accenture Interactive, and more to hear their take on where marketing is headed. From how the chief marketing officer role might change over the next few years to how relationships with agencies will evolve, here are their observations.

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creative ops review
Illustration by Dominic Kesterton
January 16, 2019
Creative

From the NYT: CSS Grid for Designers How A New Technology Is Changing Layout On The Web

By Johna Paolino

“This technology advancement is so important for designers to understand, because it means we can think about the right grid for the demands of our content.”

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creative ops review
January 15, 2019
Content Marketing

New eBook From Percolate: The B2B Marketer’s Guide to Managing a Corporate Blog

Today, 57% of B2B marketers run a B2B blog as part of their company’s content marketing strategy. It’s a quick, agile medium to get your brand’s most important messages out to your audience and generate engagement. But maintaining a successful B2B blog with a steady stream of high-performing content isn’t as simple as it sounds. You need to establish a content production workflow that ensures your team plans, pitches, writes, and edits effective and on-message posts at a regular cadence. 

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creative ops review
January 15, 2019
Artificial Intelligence

From the Marketo Blog: The Practical Guide to Artificial Intelligence for Marketers

By: Casey Carey

Today’s marketers are in the early stages of transforming how they identify, execute, and evaluate campaigns leveraging new and innovative technology: artificial intelligence (AI). As digital-savvy customers expect more sophisticated and personalized experiences, marketers can lean on AI advancements to seamlessly deliver what they crave.

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creative ops review
January 15, 2019
Creative Technology

From the IO Blog: 8 Upsides to Long Term Technology Partnerships in Creative Operations

By: Matthew Bagshaw

The benefits of working with a technology partner are well-known and extensive: lowering costs, reducing risk, gaining outside expertise, spinning up new projects quickly, and more.

Whether you’re installing a system for DAM, ERP, or PIM, successful tech refresh projects require a great deal of communication, collaboration, and mutual understanding. Given those conditions, a successful implementation is much more likely when you’re already in a long-term creative operations partnership.

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creative ops review
January 15, 2019
Social Media

From the Hootsuite Blog: The top 5 social media trends in 2019

What will be the most important social media trends in 2019 for brands and businesses? Hootsuite’s annual report has the answers. It’s based on a survey of more than 3,000 Hootsuite customers—from large enterprises to small agencies—conducted in late 2018. We’ve also included insights from interviews with dozens of industry analysts, as well as reports and data from Edelman, Gartner, GlobalWebIndex, Forrester, Econsultancy, Kleiner Perkins, We Are Social, and others.

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creative ops review
January 15, 2019
Creative Mgt. Platforms

eBook from Digiday and Bannerflow: The State of In-Housing: Defining How Marketing Teams Evolve

As brands increasingly seek transparency in their advertising spend and more control over creative, many are beginning to take capabilities in-house. In fact, 91 percent of marketers have moved at least part of their digital marketing in-house, according to our survey of 200 senior decision-makers and experts at brands, in-housing agencies and consultancies based in Europe.

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creative ops review
Photo: Getty Images
January 15, 2019
MarTech

From Adweek: How the Marketing Technology Landscape Will Transform in the New Year

By Michael Brown & Kinshuk Jerath

Gartner correctly predicted that by 2017, the CMO would spend more than the CIO on IT. In light of the impressive advances in technologies that enable marketing to simultaneously become more automated as well as more effective, over 7,000 technology companies powering the marketing organization through advancements in areas like programmatic, artificial intelligence and machine learning. As firms realize the value of these capabilities, we remain in a technology renaissance, with marketers continuing to own more power within their organizations.

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creative ops review
January 14, 2019
Project Management

From Liquid Planner: How to Write Status Reports that are Worth Reading

By Andy Silber

Status reports are a critical part of project management. We all write them, but hardly anyone reads them. I don’t know how many times I’ve had a stakeholder claim to not know something that was in a status report…on the front page…in bold…with arrows pointing at it saying, “This is very important.”

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creative ops review
January 14, 2019
Digital Asset Management

From the MediaBeacon Blog: Why Your DAM Needs to Integrate with Your Creative Tools

By Maria Jollie

The main objective of a Digital Asset Management (DAM) is to be the searchable repository for your digital assets. But DAM has evolved to support the functions of work-in-progress (WIP) assets through workflows, integrations, and connections to other marketing technology systems...

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creative ops review
January 14, 2019
Project Management

From the Mavenlink Blog: 5 Ways Business Intelligence Can Boost Your Resource Management Skills

Efficiently managing resources is one of the key challenges for service organizations. Not only are you trying to manage a range of projects of varying sizes and complexity, you’re trying to manage the pipeline of incoming work as well. Resource management is only one element of managing a successful service organization, but as resources are one of the largest expenses for companies operating in this space, resource management is crucial.

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creative ops review
January 14, 2019
Digital Asset Management

DAM Weekly Round-Up – 7th January 2019

By Charles Russell
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