If you are on an in-house creative team or work with one, I’m sure you’ve heard this before:
“How am I supposed to focus on being creative when I keep getting interrupted with administrative tasks?”
It’s hard to focus on being creative when you are spending so much time doing non-creative tasks. This isn’t a new problem, but it is a challenge that continues to worsen. According to the 2019 In-House Creative Management Report, conducted by InSource and inMotionNow, 48% of creatives say they spend about one day a week or more on non-creative work – that’s up 14% from the same survey last year. 72% report that “obtaining the necessary information to get started on a project” is the biggest administrative task that soaks up time they could otherwise spend being creative.
Digital Asset Management (DAM) administrators at large organizations face a daunting challenge: getting thousands of assets ingested into their DAM platform on a regular basis. At scale, this challenge can be overwhelming. Fortunately, sophisticated technology exists to tackle the problem. But technology alone won’t address the full challenge, because the issues involved begin long before the moment of ingestion, and end long after.
Sooner or later, every in-house agency is challenged to quantify results. This is a reality.
At the outset, it’s enough just to get up and running, satisfy your stakeholders that you can produce a comparable quality of work to outside agencies or vendors, and do it consistently in an aggressive timeframe at an advantageous price point.
Long hours and unreasonable clients are facts of life inside agencies, but more attention is being paid to the issue of burnout and mental health. In this week’s edition of Confessions, in which Digiday exchange anonymity for honesty, they spoke to anCopy agency veteran in their mid-30s who suffered two burnouts of their own while working in the industry.
A collection of recent DAM-related articles from around the web, sourced from DAM Federation member, Planet DAM
Digital natives are actively in the process of reshaping the workforce according to their needs, which are driven by the emergence of new technologies. Research last year from the Mckinsey Global Institute, for example, identified automation and artificial intelligence (AI) as key drivers in changing the nature of work. It also identified a number of trends that would be key in shaping the future digital workplace.
If you’re on the hunt for a Digital Asset Management (DAM) solution, you have probably already done your research on all the possible vendors. If so, you have probably realized that all DAM vendors offer different features geared towards meeting different requirements. This digital asset management software comparison guide aims to help you compare vendors and features so you can see which solution is perfect for you.
Business consultant and author Patrick Lencioni once consulted a CEO who constantly discouraged conflict across his company. “As a result,” Lencioni writes in his book The Advantage, “his staff meetings were generally boring and not terribly useful.”
One day things shifted — just for moment. During a team meeting, a few members of the executive team got into an argument. “I remember it well,” Lencioni explains, “because people were finally digging into issues that needed to be discussed.”
If you heading to MarTech West this April 3-5 stoping to see Percolate's Co-Founder & CTO, Noah Brier, who will be presenting his latest research on the challenges of modern marketing: The Five Tensions of Marketing Orchestration. Noah will explore five key business stresses that marketing teams face, how they contribute to overall orchestration difficulties, and most importantly, practical methods to address them.
The Designers’ Secret Source. The best design inspiration — expertly curated for you.
See how teams manage work and processes using Monday. Whether you’re a startup, an agency, an event planner, or a team who manages projects, marketing campaigns, sales pipelines, or HR recruitment processes—this video will speak to you.
One of the most important skills you can learn as a designer is how to choose type. This is because text is one of the primary ways designers can communicate with users. Typography can make or break a design.
There’s a beauty and complexity to typography. Some people devote their entire careers to type. Thankfully, their work is well documented, so we have tons of online resources for typography.
This article is designed to serve as a starting point for helping you learn how to choose type for your designs. It will encourage you to explore fonts and font combinations beyond those you’re familiar with.
For quite some time Loacker was keen to implement a complete packaging lifecycle management process, from the art layout onwards. Up until four years ago, Loacker made its packaging renderings with Adobe® Photoshop® or outsourced them to multiple agencies.
Sign Up To See The Latest Trends And Technologies For Creating Customer Experiences From Your Desktop.Catch the Adobe Summit Keynote and daily features.
In this episode of Inside Jobs, Justin Bairamian, Director at BBC Creative, takes us along his creative journey including stints at Saatchi, WCRS, Leagas Delaney and ultimately BBC, where he has played assorted roles. From the beginning, Justin was interested in marketing and advertising. At BBC, he worked to set-up and develop their in-house creative agency after the broadcaster parted ways with its external agencies. He also talks about the audience-first approach that drives the world’s oldest national broadcasting organization.
A Quick 1-minute wrap-up video of Henry Stewarts Creative Services London event last week! Check it out and see if you spot any familiar faces...
In 2016, DAM News published the DAM industry’s first ever vendor pricing survey and last year (in 2018) they repeated the exercise to get a more up-to-date picture of pricing trends. Participants were sourced from the DAM Vendors Directory and invited to complete a questionnaire that covered numerous pricing scenarios. DAM News is pleased to announce that the 2018 survey has now been published.
WPP’s CEO Mark Read says in-housing is not as popular as the industry suggests, with more brands looking to bring agencies closer to them rather than in-housing aspects of advertising such as buying or planning.
Speaking on an investor call this morning (1 March), Read said that despite the industry chatter about in-housing, it is “still talking about the same 10 or less examples”. And that for brands that are considering it, many “underestimate” the challenges particularly in terms of people.
Barclaycard has created an in-house agency that now handles 85% of its creative, but Richard Atkinson, vice-president of its advertising and creative studio, believes there are certain rules brands must follow in order to ensure taking work in-house is successful.
The creation of the team, he says, has created an army of brand guardians who get work done about 60% faster than agencies, while saving the business money in the process. But it has also meant the marketing team has to take more responsibility for effectiveness.
Toyota is in the “very early stages” of creating the infrastructure to bring its marketing automation in-house in a move it hopes will help it both be more precise with its messaging and measure the performance of digital channels.
To ready the business for this shift, the Japanese car manufacturer has created a new division within its marketing team in Europe that is in charge of creating specific content by channel and “very personalized messages”, while the bigger brand campaigns are managed by another division.
Relationships take work and digital asset management (DAM) is no exception. The decision to implement a DAM system is a positive step in the right direction to gaining operational and intellectual control of your digital assets.
The new ebook from IO and Mediavalet reviews the creative mindset, what creative is looking for in technology and how to roll-out technology to a creative team.
The Jewish Museum recently went on a successful DAM migration journey whose framework was based on extensive internal research. The impetus to migrate systems was relatively straightforward: new staff and an updated organizational structure meant that the institution had outgrown the original scope of the legacy DAM. The research undertaken to find a new solution was vendor agnostic as to not focus on specific desired features, but to answer the following: If a digital asset management system is the answer at the Jewish Museum, what is the question?
Pharma and Label Technologies: Chicago, IL
EskoWorld: Nashville, TN
June 24-26, 2019 *Esko User Conference
PLMA Show: Rosemont, IL
November 18-19, 2019
GroceryShop: Las Vegas, NV
September 15-18, 2019
PackExpo: Las Vegas, NV
September 23-25, 2019
Packaging Innovation: Birmingham, UK
February 27-28, 2019
PACE: Amsterdam, Netherlands
March 13-14, 2019
Packaging Premiere: Milano, Italy
May 28-30, 2019
IQPC Pharmaceutical Packaging & Labelling Summit:
Zurich, Switzerland | June 18-20, 2019
Packaged Summit: Amsterdam, Netherlands
June 24-25, 2019
Packinnove: Lille, France
June 25-26, 2019
Pharma Packaging & Labelling Europe: Munich, Germany
September 10-11, 2019
Behold: The official list of finalists for the Marketing Technology Awards 2019. Winners will be announced at the event on March 21, in New York.
Here is the official list of finalists for the Marketing Technology Awards 2019. We’d like to give a huge congratulations to everyone here. We can’t wait to celebrate you and your great work at this event.
Winners will be announced on March 21 at the event in Tribeca, New York.
As a reminder, finalists were voted on by the marketing technology community, as well as by a panel of twelve expert judges.
Continuous Transformation is needed to stay ahead of a rapidly-evolving publishing landscape. In Woodwings signature two-day event on May 28-29 in Amsterdam, WoodWing brings together speakers and experts from brands and publishers around the world to share knowledge on this important subject. Attendees can look forward to:
- Cutting edge content on how to continually innovate content creation
- Both organized and informal networking opportunities
- Insipiration and learnings on how other organizations are using WoodWing, plus new and upcoming feature releases
In this special episode, Zee Jay Digital’s Managing Director Eric Rotkow joins host Veronica Bright to discuss the difference between marketing and digital transformation, the number one reason why nearly 70% of transformations fail, and the unique opportunities presenting themselves to marketing operations leaders in 2019.
Designers’ Secret Source: The best design inspiration — expertly curated for you.
Marketers need to assess not only the reach and distribution of a campaign but also how creatives perform at the various stages of the customer journey.
Our industry has made impressive strides in the past few years when it comes to understanding audiences and finding individuals across their customer journeys. Unfortunately, in the process, marketers have an over-prioritized distribution over creative. As a result, the right audiences are being reached, but advertisers are doing so with the wrong creative.
Earlier this year, Steve Bevilacqua and a colleague evaluated over 30 vendors in the DAM space. They not only researched their online materials, but also sat down with each of them to demo their products and ask questions about the features.
InSource and inMotionNow are excited to announce the 2019 In-House Creative Management Report! Over 500 creative and marketing professionals across industries participated in the survey which took a deep dive into the leadership, collaboration, and relationship between marketing and creative teams.
The report combines key findings with best practices and take-away ideas from industry experts at VSP, Delta Vacations, Denver Broncos, Adobe, and many more!
In this presentation Tony Byrne, Founder of Real Story Group, explores the topic of digital stacks. The benefits of looking at digital architecture and digital investment as a whole.
There's an old saying that goes, "The only constant in life is change." This is especially true in the world of technology. But are we really thinking radically enough about change in the world of MarTech?
Based on data from >105 million posts, what can we learn about how Facebook posting strategies are changing? Here's what to expect for Facebook marketing in 2019.
You’ve decided that omnichannel marketing is the right strategy for your needs – but what are the practical steps you need to take to make it succeed?
In the Omnichannel Marketing In Practice series, Censhare pulls together three high quality resources which guide you step by step through the stages of becoming an organization that routinely benefits from omnichannel customer engagement.
Henry Stewart is delighted to announce the Creative Operations NY 2019 agenda is now live!
This bespoke program is designed to help make your creative work better. Join us on May 2 to learn from industry leaders and network with some of the world's leading organizations.
In this episode of Inside Jobs, we explore the state of in-house agencies today as told through a series of field studies published by three industry leaders: IHAF, Forrester and ANA. Featured guests include Jay Pattisall, Principal Analyst at Forrester Research, Bill Duggan, Group EVP at ANA, and organizational strategist and in-house influencer, Marta Stiglin of Stiglin Consulting. Special thanks to Emily Foster, Director of IHAF, for joining me in the planning and preamble for this unique episode.
A collection of recent DAM-related articles from around the web, sourced from DAM Federation member, Planet DAM.
In essence, every project, creative assignment or initiative we take on has the same goal: to solve a business problem or to correct an outstanding issue that has been deemed a priority. Because we treat all assignments as such, the pursuit of the solution for each project is the ultimate reward in this profession, and it is this pursuit which makes me love creative operations.
STOCKHOLM, SWEDEN, Feb. 6, 2019 – Aprimo, a provider of technology solutions for content, operations, and performance, today announced a strategic alliance with Episerver,the company transforming digital experiences, at the Episerver Partner Close-Up event in Stockholm. The partnership brings together Aprimo’s market-leading Digital Asset Management (DAM)and Marketing Resource Management (MRM) solutions to Episerver Digital Experience Cloud™, which puts commerce, content, and marketing on one screen.
Cloud-based solutions for digital asset management (DAM) are becoming increasingly common among companies of all sizes and industries. The main difference between a cloud-based DAM and an on-premise solution is the infrastructure: will you host the system on your own servers and hardware, or use someone else's?
The implications of this simple question have many effects on the pros and cons of the type of DAM system you choose. In this article, we'll discuss both the benefits and the drawbacks of using a cloud-based DAM.
Data shows that creative design is reshaping products, portfolios, and industry standards at more than 70% of companies. If creative design is so important, doesn’t it also make sense to invest time and money on writing a good creative brief?
Before the actual work of designing an infographic, launching a PPC campaign, or even beginning to pull ideas together in the early stages, you need to be sure that you have a solid creative brief. The creative brief is the foundation upon which the work of any creative project will be done, but all too often projects fall short because of poorly written, bloated, non-actionable, ambiguous creative briefs.
In the beginning there was Donald A. Norman, and he created the idea of user experience design.
It’s time for another issue, packed with fresh fonts that you can start using in your projects today. Enjoy the issue!
Marketing organizations are facing more and more pressure to demonstrate their impact on the business – yet most lack the ability to quantify value.
Our webinar will feature special guest SiriusDecisions Senior Research Director, Ross Graber, Sam Melnick, VP, Marketing at Allocadia, and Percolate Co-Founder and CTO, Noah Brier. Join the event to learn:
• A core framework to help align marketing plans with an operational approach to demonstrating performance
• The process and technologies necessary to create measurements that are aligned with marketing’s goals
• The optimal role played by successful marketing operations leaders
Just like in our personal lives, difficult conversations will inevitably crop up at work. Yes, they can be uncomfortable, but they can also be great learning opportunities. The reward at the other side of a tough talk is much greater than opting out of the conversation and can allow us to work better together, understand different perspectives, practice empathy, and grow as individuals.
As the new year kicks off, digital leaders and teams are getting a head start on building healthy projects, and organizations. We’ve seen a flurry of conversations focused on accessibility testing, project tracking, sprint planning and more, as well as app and service recommendations to make your work life a little easier. Read on for new tools, processes and strategies to help grow and evolve your role and organization.
Companies that offer formal employee training earn 218% higher income per employee and realize a 24% higher profit margin than companies without formalized training.
There is a clear incentive to determine how to improve employee training. But what happens when an organization’s employees are unable to keep up with the speed of business?
If you’re looking to measure work performance across your company, don’t measure success by the number of tasks completed. After all, successful startups and failed startups both work on the same task (i.e., building a startup).
Measuring the number of tasks completed isn’t the point. The point is results. So, how do you best measure results across your company?
A collection of recent DAM-related articles from around the web, sourced from DAM Federation member, Planet DAM.
Electrolux is bringing all of its digital media buying in-house, beginning with North America and then expanding to different regions across Europe and Latin America.
Joel Stanley, senior director of digital marketing at Electrolux North America, said that the Sweden-based global company, known for its Frigidaire refrigerators and parent company to a variety of global home appliance brands like refrigerator and air conditioning brand Gibson and Electrolux Laundry Systems, is estimating that by this July, all of its digital media planning and buying in North America will be done internally through its headquarters in Charlotte, North Carolina.
Last year, Extensis announced its partnership with Esko, a global supplier of integrated solutions for the packaging, labels, sign and display industries. The two companies have teamed up to deliver a font management connector for Esko’s next generation packaging prepress editor, ArtPro+, guaranteeing font accuracy in package design workflows.
In this webinar, Chris Meyer, Extensis Sr. Product Manager, and Bill McCoy,
Esko Applications Sales Manager, will team up to show the crucial role proper font usage plays in ensuring brand consistency in the packaging process.
This webinar will also focus on the main pain points organisations working in the print/publishing industry face regularly, regarding fonts and font management and how to overcome these.
When you think SEO, naturally you think Google. Some of you might even think Bing, Yahoo, Yandex, or Baidu depending on your target location.
But the often-forgotten search engine when it comes to prioritizing your optimization efforts is YouTube.
According to Alexa’s global traffic rankings, YouTube is the second most visited website in the world.
Nearly a quarter of employees receive just one day of digital skills training in an entire year, according to our recent survey. How brands can change this.
Nearly a quarter of employees receive just one day of digital skills training in an entire year, according to our recent survey. How brands can change this.
There’s a famous business adage that says, “If you can’t measure it, it doesn’t exist.” But only slightly less well known is this: “If you can’t see it, you can’t measure it.” (Also “never go in against a Sicilian when death is on the line,” but that’s another story.)
In a perfect world, you’d be able to back up all of your assets, every day, instantaneously, whenever one of them changes. Unfortunately, due to tech and budget limitations, this is little more than a pipe dream for most organizations.
Clients moving services in-house isn't a new challenge, but the Martech Today survey found it tops the list of digital agency concerns.
OLIVER recently collaborated with ISBA and Future Thinking on Rise of the In-House Agency, the first ever quantitative study into the use of different agency models by UK brands.
Oliver takes a look back over the results and discussed the top takeaways, biggest surprises and most interesting emerging trends.
Royal Bank of Scotland's chief marketing officer David Wheldon is on a journey to bring more of the banking group’s media buying in-house. It’s set up in internal agency, with backing from WPP’s The&Partnership, and has been running a few campaigns to test the wheels
Wheldon is not the first, and won’t be the last, marketer to experiment with a model that’s of increasing concern to agencies, but he's clear there's still a space for them.
In an ideal world, enterprise technology procurement teams would take their time to bring new solutions into the enterprise, patiently gathering requirements, prioritizing needs, and testing solutions. In the real world, selection teams don’t always have the luxury of time.
Join Jarrod as he presents a faster, more agile approach to technology selection. Drawing on more than a decade of case studies, Jarrod will show you how to run a more efficient, iterative, and empirical selection process that will provide swift value for your business.
Whether you’re asking for a raise or trying to get some good ideas from a brainstorming session, these storytelling tactics from pros will keep your audience’s attention.
Before presenting a big idea, Amazon employees write a six page memo detailing the project, scope and approach. What can marketers learn from that strategy?
Do you remember the 5Ps of Marketing? Product, Place, People, Price and Promotion? For most of us in digital marketing, these may feel more than a little outdated. During this era of always-on, real-time marketing with a shifting regulatory landscape, there’s a new marketing mix that you need to be versed in.
Join Craig Schinn, VP of Strategic Services at Lytics, as he breaks down the new 5Ps that marketers need to know to succeed in today’s fast-paced environment. He’ll share his digital strategies and experiences from working with leading brands such as Verizon Wireless, Staples, General Mills, AT&T, The Economist and more.
The return on investment (ROI) of master data management is a topic that keeps captivating people – in particular, those considering investing big in MDM. And with good reason. Because as is the case with all investments, people want to know: What’s the outcome? What will we get from the money we spend? It’s business logic. But nonetheless, the answer isn’t always straightforward as it isn’t necessarily easy to quantify the value of high quality data and smooth data processes.
How do you become a better leader to truly show up and be present for your team, family and friends? Dave Prior, Certified Scrum Trainer at LeadingAgile, and Mika Trottier, Partner Acceleration Lead at Shopify, have some tried-and-true recommendations. They took the stage at the 2018 Digital PM Summit to share lessons learned running Agile experiments on themselves, as they put Agile through its paces to better their personal and professional lives.
A collection of recent DAM-related articles from around the web, sourced from DAM Federation member, Planet DAM.
Globalization and e-commerce present huge opportunities for consumer packaged goods companies. Deloitte estimates online sales of consumer packaged products will increase by 350% to $36 billion in 2018 from $8 billion as recently as 2013.
Rapid growth creates its challenges. It forces companies to scale along every part of the value chain, and marketing is no exception. HARMAN International found their marketing communications tools and processes became a hindrance to delivering products to market, so they invested in a product information management (PIM) system and then a digital asset management (DAM) system.
The word “risk” has a complicated reputation. To some, it is a terrifying thing to be avoided. To others, it’s an exciting motivator. To project managers, it’s an inevitable part of the process that should be expected and planned for.
Any company, no matter how big or small, will likely have a large amount of assets that are saved to various drives throughout every computer in every office. For employees, especially those in separate departments from one another, locating a specific file can be a real headache. Sorting through file after file on a never-ending search for the right document or asset is not only frustrating, it is also incredibly time consuming.
The IHAF Leadership Summit has been lauded as the premier networking and learning opportunity for in-house agency leaders. This executive-level event offers opportunities to network and learn from corporate and creative pace setters, sharing proven strategies for organizational and operational success.
1,000 years from now, when digital archaeologists look back on 21st century marketing, what will they conclude? Based on our “ancient” emails, notes, blogs, martech stacks, and content, what will they think that we believe about marketing?
A few months ago, an article on the issue of agency long-hours culture caught Toms eye and made him realize that it was a problem he had been addressing for years, just from a different angle.
Join Workfront for its premier modern work management event. Learn from the brightest minds in keynotes, interactive breakouts, and one-on-one consulting sessions. Get a sneak peek of the Workfront product roadmap and discover how companies like yours are leveraging Workfront as their operational system of record.
Dallas: May 6-9, 2019
London: June 3-5, 2019
Marie Kondo and her philosophy of removing clutter from one’s personal life and home is a phenomena to say the least. The premise is simple, but effective: our homes are full of clutter and the time has come to tidy, clean and remove the excess. Kondo is effective in her campaign against disorganization and her ability to find a “spark” of interest in this popular show reminds us we all have a lot of clutter in our lives that need organization. But can this be transformative? And can it translate to the modern office?
Made for YouTube: How Real-Time Analytics are Informing Video Production Workwith Josh Auffret, Head of Production & Creative Technology, Google/YouTube
What does the Ideal Creative Ops Team Look Like? Moderator: Kevin Brucato, VP, Creative Operations, Prudential
Panelists include: Lauren Stefaniak, Digital Operations Manager, Victoria's Secret , Christina Carr, Head of Profject Management, Global Business Marketing, Facebook
Perception is Sometimes Reality! Using Metrics to Change Behavior and Demonstrate Business Value with Tony Cambria, Director, Integrated Marketing, Stryker and Jeff Strumpf, Senior Manager, Integrated Marketing, Stryker
Is the Personal Touch Still Needed? Bridging Technology and People at Nickelodeon with Eric Squires, SVP, Creative Operations and Production, Nickelodeon Preschool and Global Experiences, Nickelodeon and Adam Weiner, VP, Project Management Marketing Creative, Nickelodeon
Interactive Workshop - Let’s talk about how to become an Internal Strategic Partner Session leaders: T. Alex Blum, Founding Partner, Blum Consulting Partners and Andrea B. Ruskin, Strategic Consultant & Partner, Blum Consulting Partners
This month articles include: Easy, Intuitive Gradations, Illustrations with an Attitude, imaginary Goddesses, Kid at Heart and Eye Candy Keeps Coming on Instagram
There is nothing that makes Jordan feel more satisfied in Product Design than a perfect balance of data-driven user experience (UX) and visually-stimulating user interface (UI) design. What a nerd, right?!
But if the two stepped into the ring, which they often do, who do you think would win the bout? While we hope for 18 rounds and a perfect blend of the two, at the end of the day, user experience outweighs visual design.
Your digital assets might just be the most valuable resource of your business—so why are so many organizations negligent in safeguarding them?
According to the U.S. Federal Emergency Management Agency, 40 to 60 percent of small businesses never reopen after suffering a disaster. This statistic is even more alarming when taken in context. 58 percent of small businesses say that they’re not prepared for a data loss event, putting their very livelihoods in danger.
Whether you’re a tiny startup or a massive multinational corporation, every business needs a robust disaster recovery plan for its digital assets. This article will give you a primer on how to recover from a digital disaster.
The 2019 Salary Guide for creative, digital, and marketing gives you the benchmarks you need to build cutting-edge teams, including today’s hottest emerging roles. In this year’s guide you’ll discover:
• Salaries for over 45 creative, digital, and marketing positions
• Emerging roles in AR, VR, and AI
• Location-based market adjustments
Artificial Intelligence (AI) and machine learning are positioned to remain a key area of investment focus for many organizations in 2019. A recent research survey sponsored by OpenText reports that 43% of organizations currently use or plan to build and buy AI and machine learning systems with a primarily goal of increasing operational efficiency and effectiveness.
This report will unpack five key findings—with some deeper dives—that provide invaluable insights on both the current and future states of branding. At a glance, Bynders results reveal the typical challenges and opportunities that marketers are now grappling with as they contend with the rapid changes to tech advancements and consumer behavior.
Swoop Analytics recently completed what they believe is the largest study of digital team collaboration performance ever undertaken. They analyzed 1,360 digital teams from nearly 70 organizations from a full breadth of industries and geographies. The digital interactions of over 400,000 team members and nearly 2 million interactions over an extended 6-month period were analyzed.
These days, in business settings, crossing a deadline is not quite so harrowing, but needless to say it’s still something we’d all like to avoid. Unfortunately, when you’re running a large content team with multiple complex campaigns and initiatives in play at the same time, letting the occasional due date slip by can feel inevitable.
If this happens too frequently, it’s not a good look for the responsible content manager. Consistently delivering on time is how we gain trust and confidence, with both bosses and our audiences. So how can we prevent lapses?
This is one of the prime advantages of using content calendar software.
During a recent interview with a member of a client’s executive team, a leader said to me, “Nothing I do is ever good enough for [the CEO]. We’re all starting to ask ourselves why we bother trying.” When I later debriefed the assessment findings with the CEO, she said, “People consistently disappoint me. It’s always been that way. I have high standards. That’s why I get the results that I do.”
ICP gets asked a lot by clients “where to begin with this Ecommerce content ecosystem journey”? Far too often we come across clients say “hey look, we know this new platform, let’s go with it first then we will figure things out later on”, “We have bought this platform a while back ago but never really used it, shall we look into it first?”.
Well, the answer is, if you have nothing in place, starts with people (then work on to process and technology). Otherwise, start with the things you have already known (be it people, process and technology) and map out a stair-step of how these things should come together. Wherever you start with, be assured you don’t have to build everything all at once.
More and more, part of our job as project managers is not just herding sheep, but herding sheep located on farms located across the globe.
The spreadsheet is truly a marvel of the computer age. Invented in the early 70s by a virtually unknown wizard named Dan Bricklin, the spreadsheet may be the most flexible, versatile, and ubiquitous technology tool in the business world. It’s been called one of the top “killer apps” of desktop computing, along with word processing, design/publishing, and database. The corporate world’s dirty little secret is that almost everything runs on spreadsheets.
A well-defined project management framework will bring much-needed order to your projects. Learn how to create your own PM framework in this guide.
Our days are filled with a constant stream of decisions. Most are mundane, but some are so important that they can haunt you for the rest of your life.
A recent study from Columbia University found that we’re bogged down by more than 70 decisions a day. The sheer number of decisions we have to make each day leads to a phenomenon called decision fatigue, whereby your brain actually tires like a muscle.
Over the last few decades, we’ve witnessed a total transformation of the challenges facing marketer organizations. These changes have resulted in Marketing Operations and the tech stacks and processes that they manage becoming increasingly critical to marketing impact. As marketing’s ability to drive results becomes more and more bottlenecked by the availability of well-coordinated, high-quality content, understanding how your marketing teams tools contribute to their business goals will be essential.
Be the first to learn about what's new in the world of in-house creatives
Over 500 creative and marketing professionals across industries participated in the survey which took a deep dive into the leadership, collaboration, and relationship between marketing and creative teams. The report combines key findings with best practices and take-away ideas from industry experts at VSP, Delta Vacations, Denver Broncos, and many more.
Be the first to receive a copy of the comprehensive report, plus take a sneak peak at some of the key metrics driving the report!
Bonjour! Noemi is writing from a cozy coffee shop downtown Lausanne, Switzerland, where she has spent the day sipping coffee and slowly, carefully finishing to put this issue together.
As a client, you have the ultimate power – and that power is information about your brand. It’s down to you to communicate it in the right way, so it’s important to give some serious thought about how you’re briefing your transcreation agency.
Thomas Jefferson imagined a nation of independent, self-reliant Americans who plowed their own fields and created their own destinies. And for a long time, that’s exactly what they did.
In 1860, as much as 80% of the workforce was self-employed, according to historian Steven Gillon. From then on, things started changing, and quite dramatically. By 1900, the number of self-employed had fallen to 50%; by 1977, it fell to 7%.
HOW Design Live is the premier gathering of creative and marketing professionals, focused on inspiration, leadership, business productivity, and, most of all, creativity!
HOW Design Live is partnering with the American Marketing Association (AMA) to strengthen the collaboration between marketers and designers because the business challenges of today – and tomorrow – depend on it.
Introducing OpenText Enterprise World Toronto 2019 from July 9 -11, 2019. A three-day conference to help your business become an Intelligent and Connected Enterprise.
Hear from OpenText Vice Chair, CEO and CTO Mark J. Barrenechea; OpenText EVP, Engineering and Cloud, Muhi Majzoub and industry experts
200+ breakout sessions
Includes technical deep dives, roadmap and product updates and customer success stories
Technical demos, networking hubs and hands-on sessions
Showcasing the latest innovations from OpenText and its partners
Children's Hospital of Philadelphia is one of the premier pediatric healthcare facilities and primary care providers in the world, offering the best available care and support for its patients. HIPPA, GDPR, regulatory requirements galore — what do they mean for the management of digital assets?
Based on the most common questions Extensis has received from Suitcase Fusion users, we’ve chosen the best tips and techniques to help you successfully manage your fonts.
Efficiency is the key to solving common problems an organization faces like budget, headcount and scaling. Most companies have a good framework in place but time and resistance to change introduce wasteful steps in the process. Confronting the lowest hanging fruit yields the highest reward as they’re typically costly and time-consuming. But it’s often not as simple as reaching out and pulling it off a tree.
For marketing and creative teams, a robust creative workflow can make the difference between flying right out of the gate on new initiatives or stalling at the starting line.
Almost half of creatives (48%) spend a full day or more on admin tasks each week, according to the forthcoming 2019 In-House Creative Management Report.
Learn how much time you could get back for your team with the Creative Workflow Calculator.