creative ops review
January 18, 2019
Process

New eBook From Process.st: The Complete Guide to Business Process Management

Without processes, your business is a ticking time bomb, prone to error and impossible to scale. Companies that implement processes have a 280% higher success rate on their projects (95%) versus those that don’t (25%). Confused about what BPM is, or why you need it? Get the eBook.

Read More
creative ops review
January 18, 2019
Webinar

Webinar: Selecting a CMS: Common Mistakes & How To Avoid Them | Wednesday, February 6

Selecting a new content management system can be a lengthy, stressful process. That’s because the stakes are high. Choosing the wrong CMS for your organization’s needs will have long-lasting effects on time, money, and customer acquisition and engagement.

How do you find the best fit for your organization? The key is avoiding the mistakes and obstacles that lead many enterprises to choose content management solutions they regret down the line.

Join CMSWire, Magnolia and Priocept for a live, hour-long webinar as we explore the most common mistakes organizations make during the CMS selection process and, most importantly, how to avoid them.

Read More
creative ops review
January 18, 2019
Video Operations

From Henry Stewart Creative Operations: The Power of Video: From TV to TV + with Dana Ucciferri of Bloomberg Video Operations

Watch Dana Ucciferri, Head of Video Operations at Bloomberg, explore how they evolved their live streaming product for new platforms such as Apple TV and TicToc.

Read More
creative ops review
Photo: AL IBRAHIM
January 18, 2019
Change Management

From CMS Wire: Digital Transformation Will Stall if You Don't Prepare Your Employees

By Jocelyn Hayes

Many companies are investing a great deal of time and money in new technologies and processes to achieve their digital transformation goals.

Those investments are warranted at a time when so much emerging and potentially game-changing technology is available. But sometimes businesses focus so heavily on adopting new technologies that they disregard the need to invest in their employees to make sure they, and the company, get the most out of the new tools at their disposal. 

Investing in people is the linchpin to making sure a digital transformation initiative succeeds. If you don’t, it’s like buying new tires for your car but failing to fill them with air.

Read More
creative ops review
January 18, 2019
Creative

From Shutterstock: 2019 CreativeTrends

Get ready for the year ahead with Shutterstocks guide to the latest styles — based on billions of image, video, and music searches and downloads from Shutterstock customers.

Read More
creative ops review
January 17, 2019
Webinar

From the Real Story Group: Digital Asset Management (DAM) Trends in 2019 - Webinar | January 30

In RSG's quest to evaluate the strengths and weaknesses of Digital Asset Management technologies, we regularly debrief technology users, IT support teams, implementers, consultants, vendors, and others with hands-on experience working with DAMs.

Read More
creative ops review
January 17, 2019
Process

From Process.st: 5 Great Ways to Involve Your Employees in Process Design

By Alex Gallia

According to Salesforce research, employees who feel their voice is heard are 4.6 times more likely to feel empowered to perform their best work, while another study indicates that organizations with high employee engagement outperform those with low employee engagement by 202%.

Read More
creative ops review
January 17, 2019
Event

Ideas Structured Content On-Line Confrence | January 22-23

IDEAS is a two-day industry conference that you can attend virtually from the comfort of your own office. The conference includes five 60-minute concurrent sessions in two tracks, giving you a choice of 11 unique presentations. Participate live according to the published schedule or watch a recording of any session when it’s more convenient for you.

IDEAS Online Conferences are scheduled twice/year, providing focused and interactive online sessions led by recognized industry leaders and experienced peers. This unique conference offers information designed to appeal to information-development professionals at all skill levels.

Read More
creative ops review
January 17, 2019
Global Content Production

From Freedman: Four Reasons For Finding Partners That Play Well Together

Today’s landscape requires companies to find competitive advantages wherever possible. In a world of coupled processes, where are trying to deliver captive end-to-end tech-enabled solutions, more and more global brands are looking to leverage and integrate the “best of the best” agency collaboration model as their world-class answer to a rapidly evolving market.

Read More
creative ops review
January 17, 2019
Creative

From Shutterstock: 2019 CreativeTrends

Get ready for the year ahead with Shutterstocks guide to the latest styles — based on billions of image, video, and music searches and downloads from Shutterstock customers.

Read More
creative ops review
Photo: Shutterstock
January 17, 2019
Digital Asset Management

From CMSWire: How DAM Content Integration is Critical to a Unified Customer Experience

By OpenText 

The unified customer experience (CX) is quickly becoming the Holy Grail for marketers and customer experience professionals all over the world. Companies want to know as much as possible about their customers across all of their touchpoints and channels they engage with them on. And with that customer data, organizations can deliver personalized content experiences to the right customers at the right time, provided they have the right software and processes in place.

Read More
creative ops review
January 16, 2019
Event

Henry Stewart Announces First Sessions For Creative Operations 2019 NY

Henry Stewart has announced the first 6 sessions for Creative Operations 2019 NY:

• Finding Opportunities for Automation in a Creative Workflow with Nike

• Made for YouTube: How Real-Time Analytics are Informing Video Production Workflows with Google/Youtube

• What does the Ideal Creative Ops Team Look Like? panelists include Victoria's Secret

• Perception is Sometimes Reality! Using Metrics to Change Behavior and Demonstrate Business Value with Stryker

• Is the Personal Touch Still Needed? Bridging Technology and People at Nickelodeon with Nickelodeon

• Interactive Workshop - Let’s talk about how to become an Internal Strategic Partner with Blum Consulting Partners

Read More
creative ops review
January 16, 2019
News

MediaValet Wins With AI & Machine Learning; Landing One of the World’s Largest Telecommunication Providers

Vancouver, BC – December 13th, 2018 - MediaValet Inc. (TSX-V:MVP) (“MediaValet”, “the Company”), a leading provider of cloud-based enterprise digital asset management (DAM) software, is proud to announce that it was selected by one of the world’s largest telecommunication providers (“the Telco”) to provide a highly-customized AI-driven DAM solution valued at approximately US$150,000 in annual revenue. The Telco selected MediaValet based on the scalability and ease of use of the core DAM platform, and the advanced artificial intelligence and machine learning capabilities built into the Company’s recently released Advanced Search module.

Read More
creative ops review
January 16, 2019
Webinar

Webinar: Managing Your Content Supply Chain - What Every Medical Device Company Should Know | January 22

The  panel includes distinguished representatives from Philips Healthcare,
- Thermo Fisher and Waters Corporation. 
- In this session, you will learn how organizations: 
- Manage the volume and velocity of content. 
- Deal with language and translation requirements. 
- Incorporate technologies and processes to optimize the content supply chain. 
- Innovate to improve the global content supply chain. 
- Manage security and governance. 

Read More
creative ops review
January 16, 2019
News

From the Drum: How CMOs can build for the future: Mastercard, Accenture Interactive, and more weigh in

By Ginger Conlon

With Samsung unveiling plans to turn the humble fridge into an “intelligent home assistant,” voice taking center stage, and brands exploring how to build connected experiences for consumers, all eyes were firmly on the future at CES 2019 — making it the perfect place to consider the future of marketing itself.

While on the ground in Las Vegas with more than 180,000 delegates, The Drum spoke with top marketers from Mastercard, Accenture Interactive, and more to hear their take on where marketing is headed. From how the chief marketing officer role might change over the next few years to how relationships with agencies will evolve, here are their observations.

Read More
creative ops review
Illustration by Dominic Kesterton
January 16, 2019
Creative

From the NYT: CSS Grid for Designers How A New Technology Is Changing Layout On The Web

By Johna Paolino

“This technology advancement is so important for designers to understand, because it means we can think about the right grid for the demands of our content.”

Read More
creative ops review
January 15, 2019
Content Marketing

New eBook From Percolate: The B2B Marketer’s Guide to Managing a Corporate Blog

Today, 57% of B2B marketers run a B2B blog as part of their company’s content marketing strategy. It’s a quick, agile medium to get your brand’s most important messages out to your audience and generate engagement. But maintaining a successful B2B blog with a steady stream of high-performing content isn’t as simple as it sounds. You need to establish a content production workflow that ensures your team plans, pitches, writes, and edits effective and on-message posts at a regular cadence. 

Read More
creative ops review
January 15, 2019
Artificial Intelligence

From the Marketo Blog: The Practical Guide to Artificial Intelligence for Marketers

By: Casey Carey

Today’s marketers are in the early stages of transforming how they identify, execute, and evaluate campaigns leveraging new and innovative technology: artificial intelligence (AI). As digital-savvy customers expect more sophisticated and personalized experiences, marketers can lean on AI advancements to seamlessly deliver what they crave.

Read More
creative ops review
January 15, 2019
Creative Technology

From the IO Blog: 8 Upsides to Long Term Technology Partnerships in Creative Operations

By: Matthew Bagshaw

The benefits of working with a technology partner are well-known and extensive: lowering costs, reducing risk, gaining outside expertise, spinning up new projects quickly, and more.

Whether you’re installing a system for DAM, ERP, or PIM, successful tech refresh projects require a great deal of communication, collaboration, and mutual understanding. Given those conditions, a successful implementation is much more likely when you’re already in a long-term creative operations partnership.

Read More
creative ops review
January 15, 2019
Social Media

From the Hootsuite Blog: The top 5 social media trends in 2019

What will be the most important social media trends in 2019 for brands and businesses? Hootsuite’s annual report has the answers. It’s based on a survey of more than 3,000 Hootsuite customers—from large enterprises to small agencies—conducted in late 2018. We’ve also included insights from interviews with dozens of industry analysts, as well as reports and data from Edelman, Gartner, GlobalWebIndex, Forrester, Econsultancy, Kleiner Perkins, We Are Social, and others.

Read More
creative ops review
January 15, 2019
Creative Mgt. Platforms

eBook from Digiday and Bannerflow: The State of In-Housing: Defining How Marketing Teams Evolve

As brands increasingly seek transparency in their advertising spend and more control over creative, many are beginning to take capabilities in-house. In fact, 91 percent of marketers have moved at least part of their digital marketing in-house, according to our survey of 200 senior decision-makers and experts at brands, in-housing agencies and consultancies based in Europe.

Read More
creative ops review
Photo: Getty Images
January 15, 2019
MarTech

From Adweek: How the Marketing Technology Landscape Will Transform in the New Year

By Michael Brown & Kinshuk Jerath

Gartner correctly predicted that by 2017, the CMO would spend more than the CIO on IT. In light of the impressive advances in technologies that enable marketing to simultaneously become more automated as well as more effective, over 7,000 technology companies powering the marketing organization through advancements in areas like programmatic, artificial intelligence and machine learning. As firms realize the value of these capabilities, we remain in a technology renaissance, with marketers continuing to own more power within their organizations.

Read More
creative ops review
January 14, 2019
Project Management

From Liquid Planner: How to Write Status Reports that are Worth Reading

By Andy Silber

Status reports are a critical part of project management. We all write them, but hardly anyone reads them. I don’t know how many times I’ve had a stakeholder claim to not know something that was in a status report…on the front page…in bold…with arrows pointing at it saying, “This is very important.”

Read More
creative ops review
January 14, 2019
Digital Asset Management

From the MediaBeacon Blog: Why Your DAM Needs to Integrate with Your Creative Tools

By Maria Jollie

The main objective of a Digital Asset Management (DAM) is to be the searchable repository for your digital assets. But DAM has evolved to support the functions of work-in-progress (WIP) assets through workflows, integrations, and connections to other marketing technology systems...

Read More
creative ops review
January 14, 2019
Project Management

From the Mavenlink Blog: 5 Ways Business Intelligence Can Boost Your Resource Management Skills

Efficiently managing resources is one of the key challenges for service organizations. Not only are you trying to manage a range of projects of varying sizes and complexity, you’re trying to manage the pipeline of incoming work as well. Resource management is only one element of managing a successful service organization, but as resources are one of the largest expenses for companies operating in this space, resource management is crucial.

Read More
creative ops review
January 14, 2019
Digital Asset Management

DAM Weekly Round-Up – 7th January 2019

By Charles Russell
Read More
creative ops review
January 14, 2019
Creative

UI Interactions of the week #142 via Muzli design inspiration

The best design inspiration — expertly curated for you by Muzli.

Read More
creative ops review
January 14, 2019
Digital Asset Management

From the Tenovos Blog: Timing is Everything – And It’s Time To Shift the Digital Media Supply Chain

By Matt Corodimas

Ten years ago, cloud technology enabled the first DMSC platform-as-a-service to come to market.  At that time, there were significant challenges for SaaS models in the enterprise for this type of cloud technology. However, the larger issue was coping with the explosion of marketing technologies and how to integrate them into the digital end-to-end. These technologies were swamped by the future as quickly as they were developed...

Read More
creative ops review
January 11, 2019
Marketing Operations

Transform Your Marketing Operations White Paper From Intelligencebank

A Marketing Operations Platform allows you to streamline processes in a single, auditable platform. It takes you out of spreadsheets, shared drives and emails and into a system that is scalable, and ensures your marketing budgets, teams and projects are delivered on time, on budget, on brand and in adherence to a regulatory framework. 

Read More
creative ops review
January 11, 2019
Digital Asset Management

From the Codified Consultant and IQ Equity: Ten Core Strategies for Reducing Risk When Selecting DAM

There are ten core functionalities that any DAM software must have if it is going to truly manage an organization’s digital assets. DAM software is used in every industry and every vertical for managing content, so it’s critical that such a foundational technology functions as it should. 

Read More
creative ops review
January 11, 2019
eCommerce

From the ICP Blog: Ecommerce: [Part 4 of 5] Building a Product Content Ecosystem for Your Digital Shelf

By Jing Wang

Every single marketing technology ecosystem for every organization is different.

Trying to distill the content in terms of what the product content ecosystem should look like is a tricky task. But there are some great examples that we have seen and we can try to abstract this to bring the best practice of how people, process and technology should come together.

Read More
creative ops review
January 11, 2019
Marketing Technology

From the Clarizen Blog: Risk Assessment Techniques to Try in the New Year

Risk assessment is an important part of every project plan and the quality of these assessments defines how well prepared your project is for the likely problems that can arise. Most PMs will have their own favorite risk assessment techniques that they use for every project or their organization might prefer certain formats over others. However, it can often be good to try out something new, not just because it might perform better in a particular situation but also as it will expand your knowledge of risk assessment techniques in general.

Read More
creative ops review
January 11, 2019
Digital Asset Management

From the Censhare Blog: Wise Vendor Choices - Key to Successful Content Management

By Morag Cuddeford-Jones

Content creation has become a high priority for brands seeking deeper customer engagement. But, it is also responsible for one of the biggest headaches marketers face. Managing assets across an ever growing range of platforms – both digital and analogue – can become a process nightmare and marketers increasingly looking beyond their own asset libraries to more sophisticated brand content management systems.

Read More
creative ops review
January 11, 2019
Adtech

From the Celtra Blog: Re-evaluating Your Marketing Technology? Fill These 3 Gaps I n 2019

If your advertising failed to meet goals in 2018, if you’re re-evaluating your marketing stack, and if you’re considering how best to invest your budget, time, and resources in 2019, take a moment to ask yourself these questions:  

How did or will the software help to enhance the effectiveness of my production, trafficking, or measurement workflows?

Read More
creative ops review
Photo: Shutterstock
January 10, 2019
DevOps

From CMS Wire: 7 Key Principles for a Successful DevOps Culture

By Kaya Ismail

As we move into 2019, the demand for rapid and constantly improving digital experiences has never been higher. To match the market’s demands, brands are adopting a DevOps culture to streamline the development, deployment, management and maintenance of software at scale. Here’s everything you need to know about DevOps, and the DevOps principles necessary to be successful.

Read More
creative ops review
Photo: iStock
January 10, 2019
Agency Management

From AdAge: If I Knew Then What I Know Now ... I’d Build A Team, Not A Tribe

By Betsy Henning

If I knew then what I know now is a series of bylines from small agency executives about the lessons they learned in building their shops.

Read More
creative ops review
January 10, 2019
Agile

From Agile Sherpas: An Agile Marketing Review and Retrospective: Reflecting on 2018

By Andrea Fryrear 

Training hundreds of marketers, folding oceans of origami fish, and paving the way for a deeper understanding of what Agile marketing really is. 2018 was a pretty good year, and 2019 is shaping up to be even better.

Read More
creative ops review
January 10, 2019
Agency Management

From the Atlassian Blog: 6 types of meetings that are actually worthwhile

By Sarah Goff-Dupont

If you’ve ever opened up a meeting invite and thought “Oh no… not one of those again”, this article is for you. And you’re not alone! While the types of meetings you’ll find at any given organization will vary, a few of the most common types are universally loathed. Others types of meetings, however, are genuinely useful and can even be a lot of fun (if you know how to do them right).

Read More
creative ops review
January 10, 2019
Metrics

From the DivvyHQ Blog: The Top Content Marketing Metrics Used by Results-Driven Managers

By Brock Stechman

Cherry-picking metrics doesn’t do anything for us in the way of self-realization or improvement. Usually, unclear expectations are what allow marketers to cherry-pick in the first place. We can fix murky expectations by aligning on goals and KPIs at the outset of each decision. As in, these exact marketing metrics should play a starring role in any report regarding this decision. As for what those should be, here are four marketing metrics that have established a firm footing among results-driven content marketing managers.

Read More
creative ops review
January 10, 2019
Digital Asset Management

From the Tame Your Assets Blog: All I Want For Christmas is a DAM Bike

By Ian Matzen, MLIS

magine you have just bought yourself a new bike for Christmas. Great way to get around, shop for groceries, and enjoy a sunny Sunday afternoon. But wait, what will you do when you need to carry stuff. I guess you’ll need a bag. Oh and how will you keep that bike safe when you leave … 

Read More
creative ops review
January 10, 2019
Marketing Technology

From the Workfront Blog: 5 Systems of Record Every Modern Enterprise Needs

By Heather Hurst

It’s difficult to overstate the effects of the digital revolution. Technology continues to drastically transform the way we interact, communicate, shop, bank, consume entertainment, earn money, work, and experience life in general. And the more we live our lives online — or in a digitally connected way — the bigger the digital paper trail we leave behind.

Read More
creative ops review
January 9, 2019
Webinar

Two Creative Operations Webinars Announced by Henry Stewart

The New Age Creative Brief – finding inspired simplicity to manage complexity, Wednesday January 30. Hosted by Yvonne Powles, Head of Production at ICP

Masterclass – Integrating the 3 pillars of Creative Ops excellence: Briefs, Budgets & Resourcing, Thursday February 14, with Fergus Ashe, Chief Commercial Officer and Sean O'Connell, Director Business Consulting at Screendragon

Read More
creative ops review
January 9, 2019
Agile

From the Good Morning Marketing Podcast: Agile Marketing: Challenges, Misconceptions, and Why Its More Than A Buzzword with Andrea Fryrear

By Veronica Bright

Are you Agile with a capital A? Or even with a lowercase “a”? As technology advances and operating models become outdated, many teams turn to agile as a method for managing marketing in a digital world. While agile got its start in the software development world, many marketing leaders see the value in adapting the principles and mindset of agile methodology to meet the needs of modern marketers.

In this episode, we will explore some of marketing leaderships’ unspoken questions, and many of the misconceptions that marketers face as they strive to become more agile with guest Andrea Fryrear

Read More
creative ops review
January 9, 2019
Project Management

From the DAM Blog: 5 Project Management Lessons Learned From 2018

By Patrice Embry

In this post, Patrice turns a few standout experiences from 2018 into PM teachable moments—as you read, use these lessons learned to inform your approach for the year ahead.

Read More
creative ops review
January 9, 2019
eCommerce

From the ICP Blog: Ecommerce: [Part 3 of 5] Designing Product Visual Content & Digital Asset Standard Guideline by Leveraging DAM

By Jing Wang

A picture is worth a thousand words, especially when it comes to browsing products online. When shoppers can’t pick up the product and read the details as they do in a physical store, what content can quickly draw their attention to make a purchase?

In this blog, we will talk about types of product images and enhanced content created to visually convey the product available for purchase, as well as how to leverage DAM solution to optimise content re-usability across channels.

Read More
creative ops review
January 9, 2019
Digital Asset Management

From the Widen Blog: Storing Video in Your DAM with the Mezzanine File Format

By Al Falaschi

When implementing a digital asset management (DAM) system, you begin by adding the typical mix of marketing assets, such as images, logos, pdfs, documents, etc. Most of these file types are familiar to the average marketer, until you get to video. Because video files are much larger and more complex than other media files, we are frequently asked, “What’s the best video format to upload into my DAM?”

Read More
creative ops review
January 9, 2019
UX Design

How Structure Helps UI Designers Do Their Best Work

Brad Frost is the co-creator of Pattern Lab, a powerful piece of software that enables user interface (UI) designers and developers to skip out on the tedious tasks of building websites and focus their energies on more experimental and creative parts of the job.

Read More
creative ops review
January 9, 2019
Project Management

From the Workamajig Blog: 7 Simple Secrets to Marketing Project Management Nirvana

By Esther Cohen

Effective marketing project management can transform your agency’s productivity and effectiveness. This article shares 7 tips to better management for your marketing projects.

Read More
creative ops review
January 8, 2019
Digital Asset Management

From the Resource Space Blog: 8 Ways Manufacturers Use Their DAM To Save Time and Money

"Time is money" wrote Benjamin Franklin in his 1748 essay, Advice To a Young Tradesman; an idea that has permeated commerce since before Franklin was born. Many manufacturers across the globe use digital asset management systems to ensure that their distributors (a key marketing channel used by many of them) can access the most up to date product shots, marketing campaign assets and any other digital assets they require, securely and quickly. This not only saves time and money for the distributor, but also for the manufacturer.

Read More
creative ops review
January 8, 2019
Award Shows

New York Festivals Advertising Awards, Official Deadline: January 31

New York Festivals 2019 Advertising Awards is Open for Entries.

Read More
creative ops review
January 8, 2019
Digital Asset Management

From KM World: Why your DAM Needs an Asset Librarian

By Philip Spiegel

Philip Spiegels career managing media archives has given him the chance to create and evolve systems—for both clients and employers—that manage assets and ultimately transform how these assets are searched, accessed and repurposed throughout an organization.

At National Geographic, Philip led an effort to digitize the video library assets and make it accessible via a new, web-based digital asset management toolset.  This made the video archive transparent to the user community and provided users with desktop access to thousands of hours of video holdings. 

Read More
creative ops review
January 8, 2019
Marketing Technology

From the IO Blog: How To Choose Your Marketing Technology Stack: One Solution Or Multiple Integrations? by Matthew Bagshaw

By Matthew Bagshaw

Whether your organisation is a tiny startup or a massive multinational, you need to decide whether your next tech buy will have multiple integrated applications or be a single all-in-one solution. Although a single piece of software is usually easier to set up, it may not be able to fit your business as well as a system built with multiple applications.
In order to understand what would be best for your organisation, you first need to understand how your current operations are running. When doing so, hiccups and opportunities for improvement are equally important guides.

Read More
creative ops review
January 8, 2019
Project Management

From dpm: Expert Review: The Best Marketing Project Management Software Of 2019

By Ben Aston

What is the best marketing project management software to keep your agency running smoothly? Creative agencies, in-house digital teams and studios all have one thing in common – pumping out the best creative work. But how do you manage the workflow efficiently? What tools can you use to help the process and produce better work, and stop people getting all tied up with painful project administration?

Read More
creative ops review
January 7, 2019
Creative

Weekly Inspiration For Designers #187 Via Muzli Design inspiration

Great design inspiration from Muzli, well worth spending a few minutes with.

Read More
creative ops review
January 7, 2019
HR

From the Bonusly Blog: 20 Surprising Employee Retention Statistics You Need to Know

By George Dickson

Employee retention is a challenge for nearly every organization. Even the best leaders have a hard time keeping top talent. Although it may seem impossible to perfect a retention strategy in the face of these odds, you can often make a dramatic improvement with a few simple steps.

The first step toward achieving better retention is understanding the scope and the core issues that drive turnover. Here are 20 surprising and illuminating employee retention statistics you may not have heard, and some simple strategies to help you keep your team together for the long term:

Read More
creative ops review
January 7, 2019
Project Management

New Asena Resource: Asena Academy

Over 28 new in-depth video classes from the Asena project management content team.

Read More
creative ops review
January 7, 2019
Agency Management

From the Bureau of Digital: December Resource Roundup

December was short and sweet as many in the community broke away to enjoy the holidays and spend some well-deserved time with family and friends. If your New Year’s resolutions include getting a handle on resource management, creating a company wiki, reaching Inbox Zero or calming your monkey-mind with meditation, there are lots of great recommendations.

Read More
creative ops review
January 7, 2019
Agency Management

From Campaign US: One-word answers with 4A's leader Marla Kaplowitz

By Lindsay Stein

To kick off the New Year, Campaign US caught up with 4A’s CEO Marla Kaplowitz to hear her thoughts on the industry overall and what to expect in 2019.
Kaplowitz, who is one of Campaign US’ Power of Purpose judges, shares what she thinks marketers should keep in mind this year, what area in which agencies should invest and more.

Read More
creative ops review
January 7, 2019
Content Production

From DivvyHQ: Content Collaboration Trends for 2019

By Brad Wikstrom

Marketers have always relied on collaboration, but now that nearly every company competes for attention on the web, content collaboration (or lack thereof) has quickly become a prime differentiator in the marketing kingdom.

Read More
creative ops review
January 7, 2019
Creative

From Muzli via Medium: Which Podcasts Should Web Designers And Developers Be Listening To?

Muzli asked the Smashing community what podcasts they enjoy listening to and which ones they’d recommend. A shortlist of current podcasts for web designers and developers that are bound to inspire you.

Read More
creative ops review
January 4, 2019
Leadership

From the Bureau of Digital: Conscious Leadership & A High-Performing Team

At work, we often enjoy one another’s friendship, but not a lot of attention is paid to the art of becoming a great team or a great leader. Traci Barrett, Co-Founder of Navigate the Journey, has some recommendations to remedy that. Working as a leadership and strategic consultant, she has helped leaders and teams to improve, and has proven recommendations to help others who would like to do the same.

Read More
creative ops review
January 4, 2019
Creative

From InMotion: [Infographic] The Business Impact of Creative

13 Stats On How Today’s Creative Teams Are Driving More Revenue With Content

Read More
creative ops review
January 4, 2019
Digital Asset Management

From DAM News: Trends in the Current DAM Market and the Implications For 2019

By Ralph Windsor

This article assess some underlying trends in the Digital Asset Management software market that have been prevalent during 2018 and sees if they can be used to predict what may happen in 2019.  There have been some subtle, but significant shifts in emphasis by several DAM vendors and these offer clues about where the sector will progress next year.

Read More
creative ops review
January 4, 2019
Creative

New Issue of Adobe Create Hits the Stand

This month articles include: Behind the Scenes of the Spider-Verse, Minimal Lines - Maximum Impact, Nothing Good Comes of Easy: Documenting 'Project Antartica', Blazing Trails in Augmented Reality's Wild West

Read More
creative ops review
January 4, 2019
Taxonomy

From the Digital-Asset-Management.com Blog: Before You Implement a DAM — Consider Your Taxonomy!

By Heather Hedden

Any digital asset management (DAM) system requires taxonomy management; but, how to create an effective taxonomy, implement it, and use it properly is not a simple task.

Read More
creative ops review
January 4, 2019
Search

From Search Engine Watch: An SEO’s Guide To Google Analytics Terms

By Robin Sherwood

We all know Google Analytics is a powerful tool for serving up actionable data. And one of the quickest ways to get that data is to be clear about what all those terms mean.

Read More
creative ops review
January 3, 2019
MarTech

5 Martech Predictions For 2019 That Marketers Should Be Thinking About Now

By Robert Kurzer

As far as martech predictions for 2019 go, there are some no-brainers: brands and advertisers will continue to increase their digital spend and increasingly rely on programmatic ad platforms, and there will be more growth in voice tech and the Internet of Things (IoT). But for intrepid marketers, there’s more to think about before the calendar turns. Here’s what we’re watching out for in 2019.

Read More
creative ops review
January 3, 2019
Brand Management

From Fast Company: The Best And Worst Branding Of 2018

By Mark Wilson

Winners include Google, Uber, and the Alexandria Ocasio-Cortez campaign. Losers? Blands everywhere.

Read More
creative ops review
January 3, 2019
Marketing Technology

From Click Z: Best of 2018: Marketing Technology News and Trends

By Kimberly Collins

It’s that time of the year again: reflecting on the year that’s past as we prepare for 2019 ahead. In this article, Click Z has a roundup of some of their fan favorite pieces from 2018 on marketing technology.

Read More
creative ops review
January 3, 2019
Content Production

From Digiday: Forbes Built A Robot To Pre-Write Articles For Its Contributors

By Max Willens

Forbes has dangled various carrots in front of its contributors to get them to post more. Its latest? An artificial intelligence tool that writes a rough draft for them.

Read More
creative ops review
PHOTO: JACKMAN CHIU
January 3, 2019
Agency Management

From CMS Wire: Digital Workplace Challenges for 2019

By Sam Marshall

As 2019 kicks off, I see three core challenges that are common to many digital workplaces. These are:

1.Centralized notifications.

2.True enterprise findability.

3.Engaging frontline workers.


Read More
creative ops review
January 3, 2019
Marketing Technology

From the Stibo Blog: Four Types Of IT Systems That Should Be Sunsetted – and What To Consider

By Ian Piddock

Does your IT architecture partly consist of legacy systems, citizen apps, shadow IT or deprecated systems? Here are some of the pros and cons that you should consider before retiring an IT system.

To retire or not to retire IT systems. The answer is not always obvious. Every system or application has its reason for being, and it seems almost impossible to dismiss a system totally, at least without a replacement.

Read More
creative ops review
January 3, 2019
Digital Asset Management

From Censhare: Getting Your Digital Experience Strategy in Sync

By James Kerley

Going digital is all about improving efficiency and making things easier. So, what happens when there’s a disconnect when implementing a digital experience platform (DXP)? Many businesses are finding out the hard way, it would seem.

According Digital Clarity Group (DCG) in Digital Experience Platforms: Buyer Trends, Preferences, and Strategies , C level executives and IT are making most of the decisions surrounding which digital experience (DX) technologies they invest in while marketing is in charge of the implementation and execution of these technologies.

In fact, according to the DCG report, only 10% of the report’s survey respondents cited marketing as being their primary group responsible for DX technology.

Read More
creative ops review
December 24, 2018
Event

Happy Holidays from the Team at creativeopsreview.com

With the holiday season is upon us, we find ourselves reflecting on the past year and those who have helped to start creativeopsreview.com. It’s been quite a year for us! We hope that 2018 has been just as memorable for you, your colleagues and your loved ones. We look forward to moving into the New Year together.

Read More
creative ops review
December 21, 2018
Creative

From Medium: When Creative Briefs Die, What Takes Their Place? by Victoria Kirk-Owal

As designers move up the UX decision-making chain, the old planning approaches don’t work (and neither does Agile).

Read More
creative ops review
December 21, 2018
Event

Aprimo Announces Sync! 2019, Nashville - May 15-16, Barcelona - June 4-5

Aprimo Sync! 2019 will deliver an elevated, immersive experience that stands out from other top-level industry events. Building on the success of our past conferences, it will have an eye on the future of our industry with a focus on content, operations, and performance.

Read More
creative ops review
December 21, 2018
Web Content Management

From the Real Story Blog: 2018 WCM Year in Review

The Real Story Group looks back at key trends in Web Content & Experience Management (WCM) technology for 2018. On the surface, nothing really big happened...no big acquisitions or flameouts.  But underneath, some important themes persisted.

Read More
creative ops review
December 21, 2018
eCommerce

From the ICP Blog: Ecommerce: [Part 2 of 5] Crafting Compelling Product Names to Maximise Product Search Visibility, by Jing Wang

Shoppers can’t buy what they can’t find. They predominantly buy products that are displayed on the first page of search results. If your product is not on page one, you are invisible online. Stats show that 84% of “Add to Cart” comes from the first three search positions. Items after #20 are neither seen nor purchased.

Read More
creative ops review
December 20, 2018
Podcast

From the Inside Jobs Podcast Series: Ep. 10 - Absolut Idea Guy - Todd Miller, The Cooler @ Experian

In this episode of Inside Jobs, Todd Miller, Chief Creative Director with the internal agency at Experian, talks about his migration from janitor to juggernaut—including stints at DDB, J. Walter Thompson, M&C Saatchi and others. Tune in as he shares his passion for ideas, his pursuit of work/life balance, the importance of keeping his team happy, what awards mean to the industry, and why working for “an agency that just happens to be inside Experian” is different from working for an in-house agency.

Read More
creative ops review
December 20, 2018
Trends

From Medium: Predicting the Graphic Design Trends of 2019, Haley Salyer

The 7 (Surprising) Design Trends on the Way for 2019

Read More
creative ops review
December 20, 2018
Digital Asset Management

From Henry Stewart: A Day in The Life of a DAM Manager with John Horodyski

In this video, DAM industry expert and Partner at Optimity Advisors, John Horodyski caught up with Maria Efstathiou to discuss a day in her life as a DAM manager.

Read More
creative ops review
December 20, 2018
MarTech

From March Advisors: Has Your Martech Stack Become “Usefuless”? by Jake Athey

Let’s pretend that your 2019 Near Year’s Resolution is to become a minimalist, but not the Instagram kind. You don’t plan to move your family into a tiny home or trade your minivan for a quad tandem bike. However, you have an unkempt, overloaded tool chest where useful things disappear, and useless things reappear. One might say that that tool chest is “usefuless.”  

Read More
creative ops review
Westend61/Getty Images
December 20, 2018
In-House Agency Management

From the ANA Blog: 2018 Ad Industry Story of the Year: In-Housing, by Bill Duggan

The 2018 ad industry story of the year, in Bill’s opinion, has been the explosion of in-house agencies.

Read More
creative ops review
December 20, 2018
Webinar

Real Story Webinar: Digital Technology Predictions for 2019 | Thursday January 10, 2019

RSG will outline ten key predictions for 2019, touching on topics ranging from MarTech stack to DAM bubbles to CDP. No hype: just real advice you can use to prepare yourself — and your team — for 2019.

Read More
creative ops review
December 19, 2018
Marketing Technology

From the Zee Jay Blog: Is It Time To Re-Evaluate Unica Marketing Ops? by Veronica Bright

In light of the recent HCL announcement, the IBM Unica marketing suite will see new ownership as soon as mid-2019. While the lab and dev teams come as part of the acquisition package, it’s unclear what the impact will be on the Unica Marketing Operations (UMO) module. If you’re an existing UMO customer, you are probably asking yourself the following questions:
• Should I switch from IBM Unica Marketing Operations?
• What information do I need to decide whether to stay with IBM Unica Marketing Operations?
• Is IBM Unica at risk now?

Read More
creative ops review
December 19, 2018
Event

Woodwing Announces Xperience 2019, May 28-29, 2019 | Amsterdam

This will be the 8th edition of our highly appreciated Xperience event, which is the perfect place to get new inspiration from renowned industry speakers and WoodWing global clients. You'll also be able to network with peers, partners and WoodWing people, and learn how to maximize the ROI from WoodWing solutions.

Read More
creative ops review
December 19, 2018
Podcast

From the Widen Blog: Lessons From a Heroic Implementation – Scott Sharp, by Serai Schueller

“Within the space of three to five minutes, I had given a user of our system better content and a better option than I ever would have been able to do in the one or two hours of manual work we were doing previously.” – Scott Sharpe, WestJet

Read More
creative ops review
December 19, 2018
Digital Asset Management

DAM in 2018: The Great Migration, With Theresa Regli

In this keynote presentation DAM Industry Strategist, Author, and Storyteller, Theresa Regli explains the critical importance of planning, time, effort and disciplines required for asset migration into a DAM system.

Read More
creative ops review
December 19, 2018
In-House Agency Management

In-House Agencies Today

Ten years ago, IHAF was tapped by the Association of National Advertisers (ANA) to help develop a survey and interpret results about the rise of the internal agency. The study revealed the incidence of in-house agencies among major corporations, the services those teams provide, their financials and operating practices, and the advantages and disadvantages of the model.

Fast forward to today and a lot has changed.

Read More
creative ops review
December 19, 2018
Event

Webinar: Selecting DAM Vendor Partners For Digital Asset Management Initiatives | January 15, 2019

This DAM News webinar is aimed at those who are tasked with selecting a DAM vendor partner to implement a Digital Asset Management solution for their organisation's DAM initiative. The objective is to provide a framework that attendees can use to structure and organise their own vendor selection process. 

Read More
creative ops review
December 18, 2018
Digital Asset Management

From the Real Story Blog: DAM Scenario 8: Media-Based Knowledge Management

Digital Asset Management Scenario #8 in RSG's newly-updated roster of DAM vendor evaluation criteria takes a closer look at the requirement to handle knowledge objects and manage media-based, data-rich assets. 

Read More
creative ops review
December 18, 2018
eCommerce

From the ICP Blog: Ecommerce: [Part 1 of 5] Understanding Consumer Shopping Behaviour & Why Brands Should Invest in Digital Shelf, by Jing Wang

Shopping has changed a lot since the rise of the web. Although the vast majority of purchases remain offline and in-store and will continue to do so for years, digitizing “the shelf” will soon be the standard for bricks and mortar stores, as consumer shopping behavior is evolving.

Read More
creative ops review
December 18, 2018
Event

Henry Stewart Announces Three DAM Webinars for January and February 2019

- Elevating Modern Marketing: Making Assets Dynamic, Wednesday January 23
- Rules for the Road to One Source of Truth, Wednesday February 6
- Finding a DAM to love - for the long term, Tuesday February 12

Read More
creative ops review
December 18, 2018
Digital Asset Management

From DAM News: Trends in the Current DAM Market and the Implications For 2019, Ralph Windsor

This article assess some underlying trends in the Digital Asset Management software market that have been prevalent during 2018, and sees if they can be used to predict what may happen in 2019.  There have been some subtle, but significant shifts in emphasis by several DAM vendors and these offer clues about where the sector will progress next year. 

Read More
creative ops review
December 18, 2018
Survey

2019 In-House Creative Industry Benchmarking Survey

With many folks out for the week and business running a bit slower, it’s the perfect time to respond to our 2019 In-House Creative Benchmarking Survey.

Read More
creative ops review
December 17, 2018
Strategy

From the Part and Sum Blog: What is Strategy?

At its core, strategy is about making better, more thoughtful, deliberate decisions.In business and in life, we face an overwhelming number of options. Strategy helps us sort through them, decide what to do now, what to do later, what to cross off the list.

Read More
creative ops review
December 17, 2018
MarTech

ClickZ and Martech Announce March Awards

The Martech Awards 2019 will take place in Tribeca, New York on March 21. Hosted by Scott Brinker, presented by ClickZ. Categories include best technology, best use of technology, and top people and teams in the industry.

Read More
creative ops review
December 17, 2018
Predictions

From Marketing World: The Key Trends That Will Impact Marketers’ Jobs In 2019

Marketing Week predicts the key issues and challenges that will reshape marketers’ working world in the year ahead.

Read More
creative ops review
December 17, 2018
Digital Asset Management

From the Real Story Blog: DAM Scenario 7: Photo and Asset Library

Digital Asset Management business scenario #7 in RSG's newly-updated roster of DAM vendor evaluation criteria is one of the oldest use cases for this marketplace, and still an important one...

Read More
creative ops review
GETTY IMAGES/DAJ
December 17, 2018
Performance Management

From the HBR: Reinventing Performance Management, by Marcus Buckingham and Ashley Goodall

Deloitte is redesigning their performance management system. This may not surprise you. Like many other companies, Deloitte realize that their current process for evaluating the work of our people—and then training them, promoting them, and paying them accordingly—is increasingly out of step with their objectives.

Read More
Click to Subscribe to the Creative Ops Bi Weekly Email
© 2019 Vista Grande Digital, LLC. All rights reserved.