Emerging Perspectives on Marketing’s Back-office and the Realities of Current Solutions.
This eBook aims to help marketers better leverage available Marketing Resource Management (MRM) technology by decoding vendor capabilities with real-world understanding of how the software functions.
This analysis informs how marketing and IT may choose to apply MRM off-the-shelf solutions to their respective enterprise ecosystems. After reading this paper, marketing and IT will be better able to apply vendor technology and consulting direction to the way marketers think and operate.
This year’s trend report examines how our relationship to and usage of the Internet has changed in the past 25 years: from the time we spend online, to the opposing personal perspectives that we are able to amplify because of the Internet, to the rapid speed in which false information travels compared to facts.
The report also looks at several Webby-winning projects that are leveraging the power of technologies like AR, VR, and voice to create positive reality-bending experiences.
The massive growth in digital marketing has created many new opportunities for businesses, but also new challenges. Marketers have more distribution channels and more file formats and types to deal with, all the while trying to stay on-brand and consistent.
In this episode of Inside Jobs, Meg Graham (www.linkedin.com/in/meggalligan/), Director of Corporate Content Development at Mary Kay Inc. talks about her fascinatingly diverse professional journey, all at one employer! She tells us about her 17-year career, starting as a copywriter, then to a project manager and even to IT manager. She discloses how she handled this transition, what obstacles she faced, and how she conquered them.
Anyone who works in content marketing knows the trends can change faster than the seasons. And if there’s one area where transformation is even more rapid, it is the technology that powers content marketing.
In this world of constant innovation and inundation, one thing that’s reliably true is that adopting the right content marketing technologies is absolutely critical to success. This was made clear again in the latest benchmarking research from CMI, which found huge gaps between the most successful and least successful teams based on proficiency with content marketing tech.
Kao, creators of many well-known consumer brands, launches more than 1,000 new products every year — and each of those launches means thousands of digital assets that need to be available and accessible to designers, marketers, and retail partners.
Given the pace of Kao’s launches, it’s not uncommon for their digital assets to top 500,000 active images, audio clips, and video. In the past, this volume slowed down their processes.
Back in June, Censhare visited Hearst UK in Leicester Square with their project manager Matt Gibbs. The publishing house is famous for its brands, including Cosmopolitan, Esquire, Good Housekeeping and Harper’s Bazaar, and has been using censhare since 2009. Censhare spoke with Bob Bousfield, a publishing technology expert who’s been instrumental in implementing censhare throughout the company, and Sophie Wilkinson, who’s been overseeing programs to streamline Hearst’s print production in the UK.
A collection of recent DAM-related articles from around the web, sourced from DAM Federation member, Planet DAM.
As digital marketing becomes more automated, marketers have found themselves allocating more of their budgets to technology.
In an August 2018 study by Gartner of 621 marketing leaders in North America and the UK, respondents reported that, on average, they expect to spend 29% of their budget on marketing technology this year, up from 22% in 2017. This makes marketing tech the single biggest investment area for marketing resources, according to Gartner’s researchers.
Vespa is a well-known brand of Italian scooters that became cultural phenomenon and has fascinated millions of people around the World. As an example of great design and overall experience, Vespa was copied by companies from different countries: England, Germany, the United States, France, USSR, etc. Stylish design, affordable price, ease of maintenance and driving comfort have made Vespa the first successful scooter in the World.
Search marketing continues to be the biggest and most powerful form of digital marketing. Search Marketing Expo – SMX® – has been the leading conference for SEO and SEM professionals for over a decade, helping thousands of search marketers from across the world boost conversions, increase sales, maximize awareness, and achieve their goals.
When Selecting DAM being strategic about your DAM selection will help you reduce risk and optimize your business operations.
Great resource of agile webinars and podcasts from the team at Agile Sherpas.
How useful would your household budget be if only you only tracked your biggest and most predictable expenses—like your mortgage or rent, utility bills, groceries, and car payments? It turns out that iTunes downloads, Amazon purchases, and Starbucks expenditures have a tendency to add up.
Mockplus has put together the top 20 UX design blogs and resource in 2017(updated) to help you understand the field of user experience design.
USE KPI LIBRARY TO
• Discover Key Performance Indicators based on industry and interests
• Ask advice and read expert articles on how to measure business performance
• Benchmark your business performance against industry peers
In an ideal world, red would be red, blue would be blue and green would be green. Often, when we’re designing, the ask is “make it blue and yellow”; which seems simple enough, but the truth is there’s thousands of options of blue or yellow. I’m not just talking light blue vs. dark blue, I’m talking CMYK, RGB and Pantone values and the seemingly unending options they each hold. It’s important to understand the difference between these color modes and when to use each.
Travis O’Neal, Director of Creative Operations at Aquent Studios, knows a lot when it comes to in-house creative teams versus creative agencies. We sat down with him to hear his opinions, experiences and predictions for the future of this dynamic landscape…
In operations, you’re figuring out the who, what, where, when and how everything gets done. You’re managing people, growth, systems, finance and more. Some things you may have all figured out. Others, maybe not so much. Wouldn't it be nice to get away for a few days and connect with your true peers? Join us this December to trade insights and experiences, while enjoying the charm and excitement of New Orleans.
Digital innovation will soon outpace the ability of many organizations to keep up, and have dramatic impacts on artificial intelligence and related skills, cultural advancement and processes becoming products.
We used to look forward to emails. When we received a “you’ve got mail” alert, we were eager to see who it was trying to communicate with us. Now, outside of work, most of us receive email overload and rarely want to open them. Vendors have it rough. If they want to engage with us, whether it be on the phone, by email or via the ads we see online, it better be worth our while. Consumers of today want personalized messages and offers, and if vendors can’t keep up with those demands, competitors are easily accessible and just a few clicks away.
Time is a tricky thing— particularly in the business world. If you don’t plan carefully and effectively utilize your resources, you could suffer from financial losses.
That’s where tracking your key metrics comes into play. (More on that in a bit.) If you want to effectively manage your company’s time, it’s critical to determine your agency utilization rate.
When Gartner’s annual CMO Spend Survey for 2017-2018 came out last year, many people seized on the fact that the money CMOs allocated for marketing technology had dropped to 22% of their budget, on average, down from 27% the year before.
Some took it as an unmistakable sign of an impending martech apocalypse (“martech-alypse?”).
October was all treats, no tricks, as the community traded resources and tools online and in-person at Owner Camp Colorado. Much of the conversation focused on finding the right people and building successful teams, as well as tools and resources to make organizations run more smoothly and profitably.
MarTech® is where forward-thinking marketers gather to discover, learn, share, and connect. It preps you to navigate the marketing complexities, technologies, and organizational challenges you face daily.
Whether you are starting out in your DAM implementation, or you have a mature system, making sure your application is as easy as possible to use is one of the most important things to keep your users engaged. Here are 5 tips that you can review to make sure your user experience is in tip-top shape!
A collection of recent DAM-related articles from around the web, sourced from DAM Federation member, Planet DAM.
Just posted, 2018 IHAF Silver Winners from last weeks SHIFT - IHAF Confrence and Awards show - November 8-9 | Boston, MA
Just posted, 2018 IHAF Gold Winners from last weeks SHIFT - IHAF Conference and Awards show - November 8-9 | Boston, MA
Just posted, 2018 IHAF Best of Show Winner from last weeks SHIFT - IHAF Conference and Awards show - November 8-9 | Boston, MA
Digital Asset Management is a complex business with many a moving part. The guys at Codified Consultants created a infographic to help navigate the choppy waters of DAM. MasterData lands, through Content Islands and on to the hot waters of the Datalakes
Listen to Nancy Price talking about Digital Asset Management
With DAM San Diego 2018 nearly upon us, here is some great content and insights from our awesome speakers that you may have missed in the run-up to the DAM community’s largest gathering on the West Coast. Whether you’re traveling to San Diego for the event or on your daily commute, enjoy something to make the journey go that little bit quicker.
From political and social unrest sparking controversial ad campaigns to the complexities of GDPR, 2018 has been a wild ride for CMOs. With all that turmoil, marketing chiefs may very well be looking forward to what the New Year has to offer.
Forrester has presented a preview of what to expect. The research firm today (5 November) released its CMO predictions for 2019, its version of a crystal ball for brands looking to better connect with consumers.
As the trend continues of brands bringing their digital marketing activities in-house, they’re increasingly turning to experts for ways to accelerate their team’s growth and development.
The difference, after all, between an in-house team that’s energized and knows both the company’s culture and its powerful differentiators, and the best practices in digital marketing, and one that’s mired in internal politicking and “business as usual” can make or break a company.
A little over a week ago, the ANA’s annual Masters of Marketing conference took place in Orlando. It’s a wonderful gathering of the best marketing minds in the business, sharing ideas, networking, and brainstorming for the future. The conference theme was “Driving Growth.”
The event echoed several trending topics covered at other meetings we’ve attended this year – i.e. the need for authentic storytelling for your brand; creating memorable experiences, rather than simply more content; and data and technology’s critical role in communicating efficiently and effectively with customers.
Zulu Alpha Kilo has created a list of ways they think that clients, agencies and, yes, even consultants, can improve the pitch process. Fun Video too.
There are clear advantages to an in-house marketing team. You own the data, you own the message, and you know the culture.
And then there are the challenges.
How do you keep ideas fresh? How do you maintain focus? How do you continue to learn?
Just as in nature we can’t “make” anything grow but only create the conditions where this occurs naturally, so it is with our teams. A garden’s growth is naturally increased with the right amounts of fertilizer, sunlight, water, and tending. A team’s growth is accelerated with the proper proportions of support and challenge and with the attitudes, strategies, and resources that enable it to reach and continually expand its potential.
Want to be a better content marketer? Don’t overlook the importance of technology.
Need convincing? Consider this: CMI’s 2019 B2B research found that 67% of the most successful content marketers rated their organization’s content tech proficiency as expert or advanced. Only 5% of the least successful content marketers rate their organizations as expert or advanced in content tech proficiency.
Listen to Chris DiNenna talk about Digital Asset Management with Henrik de Gyor
From time to time, every leader has to deliver news that is hard for employees to hear. Even when businesses are doing well, organizational and structural change is to be expected, and acquisitions, reorganizations, or policy changes can affect people’s jobs in ways that create feelings of fear, anger, or sorrow. Each employee wonders, “How will this change affect me?” or assumes, “Oh, this won’t be good! How am I going to get my work done?”
Announcements like these can be daunting. And they go awry if they’re insufficiently planned or poorly delivered. But by attending to the following crucial components, leaders can be ready to communicate the news in ways that will help recipients adjust well and recover as quickly as possible.
One of the most common questions I receive is how to manage a digital asset management system. This details everything from how to create the business case, to securing executive buy-in and financial support, to building the right team, deployment, roadmap and more. There is much to do, and it takes time. Many foundational layers will clamor for your attention as you prepare the roadmap of work.
Andrew Coulter-Enright is Vice President of Brand Design at Cole Haan. Henry Stewart sat down with him to learn more about his personal experiences within Creative Ops and what he plans to talk about at Creative Operations San Diego.
Williams Lea Tag group CEO David Kassler told the Festival of Marketing that agencies will struggle to meet the challenge around creativity and may not be in the conversation if their model is still built around TV.
Companies that use a large network of freelancers often waste significant time and money and risk legal action. Kalo has solved these challenges for Google, Airbnb, Expedia, MTV, The Economist and others by automating and standardizing freelancer on-boarding, management and payment.
Jenna Mac Killop recently became the first ever Customer Success Manager (CSM) at IO Integration. This means it is now officially her job to make sure that IOI customers stay IOI customers. It means making sure our clients have solutions, technologies, and services that are aligned with their desired outcomes. Fortunately, she has a team of smart, driven, innovative, and customer-minded individuals to help her help their customers. When marketing and creative operations leaders come to IO for advice on making technology decisions, she knows IO has the expertise and experience to guide them to the best solutions to meet their needs.
PPC stands for pay-per-click. Pay-per-click is a pricing model for online marketing where an advertiser pays each time its ad is clicked on.
The best-known platform for pay-per-click ads is Google Ads (formerly Google AdWords). Other platforms include Bing Ads, Facebook Ads, Outbrain, and Taboola. However, because of Google’s dominance in search engine traffic, when you hear people talk about PPC, they’re generally talking about Google Ads.
The Lego Group is making a big marketing push this holiday season with its first-ever Christmas campaign. Last week, the Danish toymaker debuted on social channels a 60-second spot that positions Lego as a conduit for a child's imagination; the video will air in 36 TV markets beginning on Monday. The spot was created by the Lego Agency, the brand's recently renamed in-house agency.
In a sweeping study of 2 million pieces of financial data and 100,000 design actions over five years, McKinsey finds that design-led companies had 32% more revenue and 56% higher total returns to shareholders compared with other companies.
For years, the design community has been working to build the case that its work has significant business value. A groundbreaking new study by the consulting firm McKinsey & Company can put a number on the impact design has on business.
A compilation of 9 of the best website layout examples and ideas in 2018. These websites are also great places to get free web design templates.
It is true what they say about having only one chance to make a good first impression. Good website designs can take one’s breath away at first sight. That’s why homepage design matters a lot. And when it comes to designing websites, getting the layout perfectly is imperative.
The difference between good and excellent is action: this is a common refrain from organizational development experts. Technology and processes are among the key tools best-in-class Marketing organization use to take action and strive to ensure the work of Marketing achieves the expected outcomes successfully.
Wrike announced today at the Wrike Collaborate conference that Wrike for Marketers will include a guest review capability, enhanced proofing and approvals with Wrike Proof, and a Digital Asset Management (DAM) integration, Wrike Publish, which allows digital assets to be moved to and from either MediaValet or Bynder from within Wrike. The company also announced Wrike Resource, a new resource management tool, enabling Marketing Departments to meticulously manage and control team members’ workloads.
Companies are struggling to handle the growing volume and velocity of content, relying too heavily on a collection of disparate systems, applications and processes to build their customer experiences. Alongside internal departmental silos, the knock on effect of all these issues include fragmented customer journeys, and enormous inefficiencies for companies engaging with global audiences across multiple languages.
Great collaboration is an essential ingredient of every creative team but there comes a point when too much of it gets in the way of ‘real work’. Creative time is being eaten up with online chatter, email chains and confusing feedback cycles.
In this webinar, hear how Greg Hides, Group Director of Creative Operations at Geometry NA/Team Unilever Shopper (Screendragon client), manages to deliver more content, more quickly at less cost and some of their lessons learned along the way.
Having a beautiful color palette doesn’t matter if people can’t figure out how to navigate your design.
Anyone can pick great colors, but using colors to guide users through a new experience is an art in itself. As a designer, color is one of the most powerful tools in your belt.
Anytime you’re picking colors, your main goal should always be to increase the usability, and understandability, of your design. Here’s a quick guide on how to create color palettes that not only look good, but also make your designs easier for first time users to understand.
Today, marketers have new mandate: to craft a coherent and consistent customer experience without losing efficiency or scalability. But with an ever-increasing number of touchpoints and channels, the customer journey is more complex than ever. Creating the right content to cater to each stage, persona, and platform is a challenge that few organizations have mastered. A Content Marketing Platform is an essential solution for brands looking to invest in updated tools and process for producing the right offers to engage their customers.
When asked why he robbed banks, legend has it that Willie Sutton replied, “Because that’s where the money is.” Get any group of internal agency leaders together and the talk quickly turns to talent. Where to find it. How to keep it. And, what motivates morale.
If your in-house agency is located in a market where there’s stiff competition for creative talent, these factors increase significantly.
Teams located in high-priced commercial real estate markets face the additional pressure of space availability.
What’s a leader to do?
In 'How to Win & Grow Client Relationships with Agency Operations' you will find out how to:
- Streamline your briefing process to increase speed-to-market
- Effectively implement workflows to accelerate content production
- Make traffic management easier by automating resourcing - assignment and forecasting resource capacity
-Improve budget control with predictive analysis of cost overruns and revenue projections
- Simplify building estimates and ensuring accurate SOWs go out to clients
- Win back time by automating manual project and finance reporting
In part 1 Prashant discussed the challenges of being a chief marketing officer (CMO) today. Whether your organization targets consumers or other businesses, your current and prospective customers are bombarded with more information from more numerous sources than ever before. And, I covered the first two of five top challenges that CMOs face (content and clarity) and how customer master data management (CMDM) can help overcome them. In this post, I cover the remaining three challenges.
In Screendragons webinar 'How to Build and Run a Super Efficient In-house Agency on Wed', you will find out:
- The key benefits of making the switch to an in-house agency model.
- How to effectively manage expectations at your in-house agency with a dedicated on-boarding process.
- How to standardize your briefing process to ensure the smooth operations of your in-house agency.
- The metrics you need to track and measure at your in-house agency for optimal performance.
- How to validate the existence of your in-house agency to senior management.
Novembers Issue includes: Breadth and Depth-the Photography of Albert Watson, Meet Adobe Creative Resident and Renaissance Man Temi Coker, Nicola Scott’s Life in Comics, Put These In Your Photoshop Bag Of Tricks, Using Adobe XD CC’S New Responsive Resize Feature, and a whole lot more.
While a lot of agencies are highly productive, there are many areas we all seem to fall short on. As a result, work suffers, staff morale suffers, and the organization’s bottom line suffers. The beauty of creative work is that the vast majority of us chose the lifestyle out of a genuine enthusiasm for what we create. We constantly challenge ourselves to be more productive because we want to please our clients, and we extend deadlines because we believe in delivering the best possible end result. With our shared growing pains, we can find solace, as well as opportunities for learning.
More than ever, work is in flux. Each year brings a slew of new business apps — technology that replaces outdated solutions such as filing cabinets and spreadsheets. This transformation brings many upsides in the form of increased automation, but it also comes with a new set of problems in the form of a digital crisis. Functions and teams often become disconnected and fail to execute together, work processes operate at different paces across a single organization, and data is trapped in silos.
Around this time of the the year, businesses project what their overall revenue will look like in the next. It’s an essential process that’s needed to create the year’s budget and align it to an overall business plan and strategy.
Without a reasonably realistic projection at what you’ll be making, figuring out what you can afford to spend can be difficult, and marketing budgets often end up on the low end as a result.
If you’ve been using Adobe Photoshop for a while, chances are that you’re familiar with a lot that it has to offer. In that case, now’s the ideal time to take your designs to the next level with 3D, which offers a whole new range of possibilities. With Adobe Dimension, Adobe’s new 3D design tool, you can take images you’ve created in Photoshop and create realistic, high-quality 3D visualizations, and you don’t even need any 3D experience to get started. This is ideal for designers working with packaging design, visualizing spaces, and creating product shots for advertising materials.
Colors are one of the most important and powerful elements in design. Since design is an evolution, our perception of colors (and the ways we use them) is ever-changing.
Gal noticed that there is a new and fresh trend in design that involves a prominent use of gradients in UI, branding, illustration, typography and more. It seems like we got bored of all the existing colors in the world, so we started to create new ways to use them.
Lessons include: Planning, Governance, Security, Search Structure, Uploading and Asset Engagement. Check out the latest from Widen University.
One of the biggest challenges in today’s workplace? Managing and coordinating wildly diverse teams, often with contributors spread across the country and even the world. How do you centralize your creative process? How do you stay efficient? How do you even stay organized?
Workflow management systems are primarily designed to help facilitate and enhance the way we work. Yet a common misconception is that a new system will eliminate the opportunity for the personal interactions and follow-up that are a vital part of teamwork. While it is true that a well-constructed workflow implementation will redefine workflows, refine processes, and eliminate unnecessary hand-offs and extra tasks, the value of relationship and communication among your team members remains critically important to making decisions and continually sharing information about who works on what, when and how.
Henry Stewart is delighted to announce that Jim Hubbard, Director of White Door Consulting, will be chairing Creative Operations London 2019! Jim brings 25+ years of experience within Creative Operations to the event, having worked with some of the world's leading brands along the way, including; Amazon, Tesco, Specsavers, JWT and the BBC.
We can all spot terrible employees: they under-perform, they don't work well with teams, they struggle to meet expectations... but oddly enough, it isn't the obviously terrible employees who cause the real problems.
Whether clearly incompetent or unbelievably lazy, they're easy to spot. So although it's never fun to fire people, at least you know there's a problem--and you can quickly let such employees go and move on.
How do you find the best talent for your agency? What can you do to attract better - and retain - better employees? This guide shares some answers and insight.
According to the 2018 IHAF State-of-The-Industry Report, 67% of respondents across various industries said they don’t think their in-house agency is adequately staffed.
Similarly, in a March 2018 blog post, Forrester’s Jay Pattisall noted that while “in-house agencies are possible replacements for agency services such as media planning, buying or creative services… this fails to acknowledge the time, cost and resources to staff and scale full-service in-house agencies.”
At the Adobe® MAX – The Creativity Conference in Los Angeles – Extensis® unveiled new versions of its suite of professional font managers. With all new font auto-activation plug-ins, designers can access their font collections directly from the latest Adobe Creative Cloud® applications, including InDesign® CC, Photoshop® CC, Illustrator® CC, InCopy® CC, and After Effects® CC.
We probably don’t need to tell you that attention spans are low these days. For marketers, the attention of our audience is gold dust, and that gold dust is hard to keep hold of when we’re bombarded with content from all directions, and in increasingly inventive ways.
There’s no doubt that leveraging freelancers is a great way to add talent to your team. In fact, nearly half of millennials are choosing the independent-contractor route these days. With all of that talent wading in the freelance pool, it’s important to understand whether your variable resources are truly operating as independent contractors or a misclassified form of employee.
Content migration without disruption.
Planning your enterprise content management (ECM) migration is just as important as selecting and implementing a new system. It’s not something you hastily add to the end of an ECM roll out, you need to plan your transition just as you plan your ECM architecture and implementation— or risk failure of the entire project.
This white paper is comprised of seven steps from Zia Consulting that will help you define your business drivers, break down your project into critical components and ensure that you can continue to utilize your documents throughout the migration process.
This past Friday Search Engine Watch held their inaugural Transformation of Search Summit in NY. Let’s just say, they’re already looking to book a venue for next year! On a scale of one to success, it was smashing.
Keep reading for some particularly rich snippets from the day:
Being a chief marketing officer (CMO) today is one of the most challenging roles in the C-suite. Whether your organization targets consumers or other businesses, your current and prospective customers are bombarded with more information than ever before. And, the sources of information available to research their options are more numerous than at any time in history. Consequently, breaking through the noise to win customers, and then maintain their continued loyalty, can seem an impossibly daunting task.
TICKETS ARE FREE AND INCLUDE BOOZE AND PIZZA - guest list only - So RSVP!
Not so long ago the term “Outsourcing” carried some less-than-positive connotations. But, with the rise of the Gig economy, outsourcing has become a valuable resource in maintaining high levels of productivity and more closely matched with:
•Increased control over labor costs
•On-call specialized expertise
•Instant scale and expansion of talent pools
Over the last 15 years, the roles of marketing, design and creative services has changed. A more technical and sophisticated understanding of software is becoming a prerequisite. Yesterday's core competencies include a knowledge of complex automation, storage and distribution platforms.
Some teams can afford to have salaried creatives performing outside duties. While other companies and agencies, small and big alike, use outsourcing to streamline. Putting the busy work in the hands of well-trained outside professionals is strategic. What was once perceived as a cost-cutting measure, creative teams now see and use outsourcing as a competitive edge.
Two Directors of Creative Operations, Sarah Juselius of DraftKings and Bill Weiss of HelloFresh, discuss how to construct purpose-built creative teams.
Widen is expanding beyond the conventional software vendor role into strategy design, change management, and process improvement.
Gain insights, tools, and techniques for putting the experience first.
The importance of ‘Creative Operations’– the tools, systems and methods that maximize productivity in the creative process – is being increasingly recognized by leading organizations across all product and service sectors. What was considered a back office function is now credited as a key driver in producing great creative work.
In 2016, Henry Stewart recognized that to keep up with the exponential growth in demand for content, the evolving group of Creative Ops Pros wanted a day dedicated to the subject. Since our first event in New York, it has grown rapidly in size, complexity
The community is meeting in New York on May 2 for the world's largest event dedicated to Creative Operations.
Adobe Inc. unveiled a new generation of Photoshop that will be available on Apple Inc.'s iPad for the first time, signaling an acceleration in the software maker's drive to boost sales with more mobile applications.
Photoshop CC will be available to customers in 2019, the San Jose, California-based company said in a statement Monday.
In a world of menacing distractions, it can take a superhero to create quality content and engagement across multiple channels with agility. A highly saturated market has made the need for quick and consistent content across channels overwhelmingly clear.
You need a superhero that can take your creative process from concept to distribution at the speed of the market. You need a superhero that can handle your digital asset and marketing process management from a single source.
Could digital asset management (DAM) be the superhero your brand needs?
Warning: This article has a lot of funny & unfunny memes, as well as detailed graphics. Hook up to some of that WiFi stuff first unless you want to haemorrage data. It’s also really long, so grab some popcorn & a cold drink.
From the Aprimo Blog: Why Automating Upstream Processes is Essential for Delivering Better Customer Experiences
Now more than ever, organizations have realized they need a robust TechStack to deliver exceptional customer experiences on every channel.
They likely already have a Content Management System (CMS) for their downstream distribution processes and analytics so they can get campaigns and content into market and track engagement. But they also need to automate and connect all their upstream activities, such as budgeting, planning, creation, management, retention, and overall ROI of their content to enhance experiences.
isten to Chris DiNenna talk about Digital Asset Management
A new ANA study concludes that the number of marketers with in-house agencies has grown substantially, and workloads for those agencies are increasing. In-house agencies provide a range of services, including strategy, creative for traditional media, creative for digital media, and media planning/buying. Services that have grown significantly in recent years are: content marketing, creative strategy, data/marketing analytics, media strategy, programmatic media, and social media.
This year’s Adobe InDesign release is the most powerful release yet. Comprising the latest innovations powered by Adobe Sensei, integrating more than 14,000+ fonts, releasing top customer requests, and including over 30 performance improvements, this is one of the most comprehensive InDesign releases to date.
A new ANA study on the topic of in-house agencies concludes that the number of marketers with in-house agencies has grown substantially and workloads for those agencies are increasing. Findings are based on an ANA survey in which 412 members participated. The ANA also surveyed membership on in-house agencies in 2008 (10 years ago) and 2013 (five years ago), so the current research provides a unique and consistent benchmark on the evolution of in-house agencies. Here are the twelve top takeaways from our survey.
Can you imagine a world where your creativity is enhanced through artificial intelligence? For Brian Eriksson, Manager for Applied Research and Machine Learning, that’s exactly what he and his team are working to accomplish. Working on a project in Creative Cloud and get can’t get enough inspiration to finish your next masterpiece? Don’t worry, with Adobe Sensei Agents—an AI-based assistant technology—you’ll be given recommendations on how to move past your “creator’s block.” To get a closer look at what this future of technology will look like, we tapped Brian into explaining more about his Sensei Agents team.
Technology succeeds when it is used to transform data into information and then information into insight that can generate action and meaning. But in order for technology to create these benefits, businesses need to establish trust and transparency in every element of this process. Trust then acts as a foundation on which to build.
At first glance, a VMP might seem like a complex stack of disparate parts. However, having multiple pieces of vital technology housed under one roof is precisely what makes a VMP so powerful for today's publishers who are asked to juggle dozens of tools on a daily basis. Sponsored by Telaria.
Marketing technology and operations have become a pillar capability of the modern marketing organization. Leaders of this function sit between two layers of marketing: high-level marketing strategy and vision above, and on-the-ground marketing and customer experience delivery below.
Sandwiched between these two layers is an opportunity to shape marketing’s capabilities and culture to your competitive advantage in the customer experience economy. While marketing technology — what we affectionately call “martech” — helped create this opportunity, it also spawned a gaggle of complex challenges.
For any business initiative to be a success, it’s important that initial preparations and considerations are in place. That, of course, also applies to your master data management implementation. These are the initial steps you as a business should focus on to create the foundation for a successful master data management journey.
Traditionally, Creative Ops has provided the means for delivering best-in-class creative execution, focusing on the tools and processes that go along with making good creative work great. It's only recently that companies are recognizing that not only can we deliver the creative product successfully and on time, but our real value lies in our ability to drive operational excellence. That is by making decisions to drive productivity, deliver cost savings, and deliver innovative technology solutions - hence our name ‘Creative Operations’. As the industry threw us curveball after curveball such as digital advertising, social media and most recently real-time video production, we in Creative Ops were right there ready to hit them out of the park.